Ally Fashion Reviews 

183
TrustScore 3 out of 5

2.8

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See what reviewers are saying

Rated 1 out of 5 stars

I really didn't even want to give then the one star. The product quality is horrible. It wreeks of chemicals so strong I got a instant headache. Material is cheap. Not as shown in advertising. Return... See more

Company replied

Rated 5 out of 5 stars

I ordered the red faux leather jacket online and thought I selected size 16 XL. However, I soon discovered I accidentally clicked size 6 XXS. Noticing I made an error I quickly contacted customer serv... See more

Rated 1 out of 5 stars

Absolutely crap service. 21 days and no order still... minimal info and incorrect info. Not the first time either. Sort your issues. Stop the lies. Be upfront and honest with your customers. Edi... See more

Company replied

Rated 5 out of 5 stars

I Can Not Give Ally Fashion Enough Stars ⭐️⭐️⭐️⭐️⭐️ Their Service is Above and Beyond. Love ❤️.Love❤️.Love ❤️this Store.. and The Team Members Who Handle Postage and Delivery are Super Fast..Well... See more

Company details

  1. Ladies' clothes shop
  2. Clothing Shop
  3. Youth Clothing Shop

Written by the company

Looking for the ultimate style glow-up? Ally Fashion is your premier destination for on-trend women’s clothing that defines the season. Since 2001, we’ve been Australia’s fashion HQ, serving major looks with 400+ new arrivals dropping weekly. Whether you’re shopping online or visiting one of our 100+ stores across Australia, we’ve got you covered for every vibe and aesthetic. From viral party dresses and must-have denim to chic brunch sets and boho beachwear, our in-house designs cater to sizes 6-16. We specialize in contemporary ready-to-wear pieces that empower you to express your unique personality. Our curated collections include everything from sophisticated workwear and cozy knitwear to glamorous evening skirts and statement accessories. Join the community of style-obsessed women who trust Ally for high-quality fast fashion staples that offer incredible value. As a leading Australian fashion brand, we are dedicated to providing the latest global styles with fast shipping and seamless returns. Ready to refresh your wardrobe with the season's hottest picks? Shop the latest women's tops, jeans, jackets, and outerwear in-store or online now. Discover why Ally Fashion is the ultimate choice for fashion-forward women’s wear and timeless style.


Contact info

2.8

Average

TrustScore 3 out of 5

183 reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 90% of negative reviews

Typically replies within 24 hours

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2.8

All reviews

(183)

21 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

RIP OFF

This is an online ripoff...I am still waiting for an item that I ordered over a month ago...contacted them via email...told me..don't worry..it's been shipped...still waiting...I usually do my research on these facebook stores..I dropped the ball on this one....they took my money and I'll probably never see what I purchased..
NEVER AGAIN!

27 November 2021
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi Mary,

We appreciate you taking the time to share this.

We are so sorry to hear you had a negative shopping experience and would like to apologise for any inconvenience or disappointment caused.

Could you please send through your order number via email to allyinfo@allyfashion.com or by responding directly to this so we can take a further look into this for you?

-Ally

Rated 5 out of 5 stars

Really great

Great website, I ordered a floral romper/playsuit, whatever you’d like to call it and it was exactly like the picture!
It did fit a little big, but that was user error because I did not read the measurements correctly.

The item had to ship from Australia to the Netherlands so it did take about a month to arrive so it arrived out of season, but this will absolutely be a summer staple of mine in 2022!

19 November 2021
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi Evelyn,

Thanks for leaving us this great review!

We are glad to hear you are enjoying our range and hope to have you shop with us again soon!

Have a great day!

-Ally

Rated 1 out of 5 stars

I ordered a coat in October I received…

I ordered a coat in October I received it but it was too small and it looked like a bath robe. I contacted the seller and they were willing to give me hall of my$60 I paid for this piece of crap and I could keep the item. Is been a while but I haven't heard anything from them on a refund. Don't spend your money on clothes like this believe me.

5 November 2021
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi Andrea,

Thanks so much for reaching out with this feedback.
We are very sorry to hear of your experience and would like to sincerely apologise for any inconvenience or disappointment caused.

If you could please send through an email to allyinfo@allyfashion.com with your order number or respond directly to this so we can assist further.

We look forward to hearing from you.

-Ally

Rated 1 out of 5 stars

Don’t buy looks nothing like the picture

2 November 2021
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi Majada,

Thanks so much for reaching out with this feedback.

We are so sorry to hear you had a negative shopping experience and would like to apologise for any inconvenience or disappointment caused.

If you could please send through an email to allyinfo@allyfashion.com with your order number or respond directly to this so we can assist further.

We look forward to hearing from you.

-Ally

Rated 1 out of 5 stars

I buy a dress and it never arrived

I buy a dress and it never arrived, fake site. never answered my email Don’t trust this .

26 October 2021
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi Arielly,

We appreciate you taking the time to share this.

We are so sorry to hear you had a negative shopping experience and would like to apologise for any inconvenience or disappointment caused.

Unfortunately we cannot find any order placed under your name, could you please send through your order number via email to allyinfo@allyfashion.com or by responding directly to this so we can take a further look into this for you?

-Ally

Rated 5 out of 5 stars

Always receive product within a week

Always receive product within a week.
The fabric is always great quality and lined.
I hadn’t shopped with Ally for years and then I started after seeing all the different styles online. There’s always such a beautiful range with different type of styles too offer.

18 October 2021
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi Brittany,

Thanks for taking the time to share your review!

We're so pleased to hear that you enjoyed shopping our range at Ally!

We can’t wait to see you shopping with us again soon!

-Ally

Rated 5 out of 5 stars

I totally love shopping with Ally as…

I totally love shopping with Ally as its so affordable and they always have big range of clothes , and even cute accesories. Delivery is fast, and i totally have great expierence with this brand.

17 October 2021
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi Mari,

Hope you are well!

Thank you for taking the time to leave this positive feedback! We're glad to hear you've had such a great experience with us.

Have a lovely day!

- Ally

Rated 5 out of 5 stars

I really enjoy shopping at Ally Fashion…

I really enjoy shopping at Ally Fashion both online and in store.
The quality of clothing is always excellent for such an affordable price! They carry a wide range of current in fashion styles and I find their sizing is true to size. I especially highly rate their jeans - I am smaller waisted with wider hips and their jeans are some of the very few brands that fit me off the rack.
Always a great shopping experience guys! Would recommend Ally Fashion to anyone ☺️

15 October 2021
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi Tanika,

We're so happy to hear you've had such positive experiences with us!

We hope to see you shop with us again shortly and thank you for taking the time to share this!

-Ally

Rated 5 out of 5 stars

Best customer service

They sell really nice pieces and their customer service is the best. I received my package within a week . The dress was exactly how it was on their site.

15 October 2021
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi Nyasha,

We appreciate you getting in touch and sharing this positive feedback with us!

We are glad to hear you are enjoying our range and hope to have you shop with us again soon!

Have a great day!

-Ally

Rated 1 out of 5 stars

They use pictures of zara and don’t…

They use pictures of zara and don’t deliver

20 September 2021
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi Chantal,

Thanks so much for reaching out with this feedback.

Please note all our photos are shot in our own studio and we do not use any other brands imaging.

We are so sorry to hear you had a negative shopping experience and would like to apologise for any inconvenience or disappointment caused.

If you could please send through an email to allyinfo@allyfashion.com with your order number or respond directly to this so we can assist further.

We look forward to hearing from you.

-Ally

Rated 1 out of 5 stars

Worst fashion ONLINE company

Worst fashion ONLINE company. They keot sending out orders with faults and then they expect you to pay shipping back to them. They have broken several laws in retail.
CUSTOMERS have a RIGHT to be fully be fully refunded for FAULTY orders and i know all the ins and outs about the Law. I know cux I'm ba full time Lawyer.

Everyone just AVOID this company.
Don't waste your money and time.

27 August 2021
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi Zhang,

Thanks for getting in touch.

We are very sorry to hear of your experience and would like to sincerely apologise for any inconvenience or disappointment caused.

Have a great day!

-Ally

Rated 1 out of 5 stars

I bought 3 products online and paid…

I bought 3 products online and paid with Zippay. I picked the order up from the closest physical store to me. All three products were of extremely poor quality and terrible fit. The website indicated that I could return the products in store, but when I returned, apparently I cannot receive a refund as it was paid with Zippay and their store managers cannot manage this type of transaction. I have then filled out two forms to complete the return, paid another $9.95 for the privilege and have had to print 3 lots of documentation. I also had to enter my credit care details to complete the return transaction, no PayPal option was provided. Very complicated online shopping experience...very poor customer service. I now know why I have never purchased anything from this store before.

10 May 2021
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi There,

Thanks so much for reaching out with this feedback.

We are so sorry to hear you had a negative shopping experience and would like to apologise for any inconvenience or disappointment caused.

Have a lovely day!

-Ally

Rated 1 out of 5 stars

Terrible service from online store

Terrible service from online store
Deliveries are always late with very little care factor
Some of their sizing is not even close to what it should be

8 April 2021
Unprompted review
Ally Fashion logo

Reply from Ally Fashion

Hi Sarah,

Thanks for getting in touch.

We are very sorry to hear of your experience and would like to sincerely apologise for any inconvenience or disappointment caused.

Have a great day!

-Ally

Rated 1 out of 5 stars

Package never arrived after 2 months

Read one of the reviews below. Ordered a package online and similarly did not arrive, kept blaming the courier who had no evidence that the package arrived at their delivery facility. Definitely only buy in-store, not worth it and have to cop losses yourself with unhelpful customer service.

11 January 2021
Unprompted review
Rated 1 out of 5 stars

DONT BUY FROM THEM!

DONT BUY FROM THEM!! They sent a pair of dirty scissors UNSAFE & UNHYGIENIC! The clothing was poor quality and to return the items it cost me $49 to track from NZ. I wish I could give no stars.

9 October 2020
Unprompted review
Rated 1 out of 5 stars

DO NOT BUY ONLINE. Never arrived.

I like ally but only buy in store. I placed an order online under their spend $50 get free shipping promotion and it never arrived! They said I need to contact the courier because it’s not their responsibility. Courier said they delivered it (but had no photo proof) so they said it’s not their responsibility. No insurance. Months after emailing them, they finally offered me a mere $20 voucher that could only be redeemed online..? I’m so mad/ sad.

29 June 2020
Unprompted review
Rated 1 out of 5 stars

Horrible customer service

Nice clothes but horrible customer service, walked in yesterday 27/6/20 and was met by a rude blonde lady with a nose piercing, asked her for help getting something down from a high shelf and she refused. Went up to pay and she threw the coat hanger behind her and shoved the clothes info a bag. She then asked me not to eat in the store while touching clothes when in fact I was just carrying it around and had not touched anything only my friend had. Never going back there again and some retail workers need to learn some manners

27 June 2020
Unprompted review
Rated 5 out of 5 stars

Great So Far

I was a little worried about ordering from Ally Fashion, but took the risk and was very pleased. I ordered a dress for my mum for Christmas and it was beautiful, just like on the website. The fabric was great and the sizing was consistent. Didn't take too long to get to New Zealand. Very happy! :)

25 December 2019
Unprompted review
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