Alura Reviews 

434
•
TrustScore 4 out of 5

3.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 134 reviews, reviewers had a great experience with this company. Customers frequently praise the keyword research and listing optimization features for making their online shops much easier to manage and grow. Many people note that the platform saves them countless hours of time and effectively drives views and traffic to their stores. Some reviewers were not happy with customer support, mentioning major difficulties getting replies to emails, requesting refunds, or handling subscription cancellations. Others experienced frustrating technical issues, noting that parts of the software load slowly, crash frequently, or provide inaccurate data. A few consumers also pointed out limitations regarding plan credits and billing card management within the system.

What people talk about most

User experience

Users describe ambiguous interactions with user experience, with many reviewers praising the platform as a... See more

Website

Reviewers mention mixed feedback about website features, as many people praise the platform for making SEO... See more

Product

Customers consistently note ambiguous experiences with product features, with many reviewers praising the... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with some consumers reporting amazing and helpful... See more

Subscription

Consumers express deep frustration regarding their subscription, highlighting severe dissatisfaction with... See more

Reviews shaping this summary

Rated 4 out of 5 stars

All in all handy tool. Just a few errors that can hurt your listings. The Ai that you can choose to write your title's for you writes long and boring titles, instead of improving my listing optimisati... See more

Rated 4 out of 5 stars

So far so good. Seems a good tool for new Etsy starters, however the proof will be in the results.... Also, some niggles around the ai tools. It creates titles longer than 140 characters and then tell... See more

Rated 3 out of 5 stars

The Alura app itself runs very slow and I can't use the extension on my ipad which makes it inconvenient for me if I'm on the go as my laptop isn't as compact. I like the product info I get, it's very... See more

Rated 3 out of 5 stars

Slow and not tailored for UK sellers - I've only been using it a few days but my first thoughts are not overly positive though I've not used it long enough to see what impact it makes to sales. The... See more


Company details

  1. Software company

Written by the company

Alura is an all-in-one platform for selling on Etsy. Set your business up for success with all the features you need to start, manage and scale your Etsy shop. Our mission is to provide simple, yet powerful tools and resources to help you succeed selling on Etsy. We want to empower you to turn what you love into what you sell, successfully. With more than four years of experience selling on Etsy and $500.000+ in gross sales, Alura is built by experienced sellers, for sellers. Therefore, all our tools are created specifically for Etsy sellers. Join thousands of sellers that use Alura to run and grow their business. Whether you're just starting out or already a successful shop owner, we're here to help. You can contact us at any time.


Contact info

3.9

Great

TrustScore 4 out of 5

434 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.9

All reviews

(434)

138 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

there are several side that is off balance compare to your competitors

the thing is you are more expensive than your competiitives I dont understand other than to ai adjustment to mu product. from your dahboard I should understand what can I do but the thing is I dont know what are your benefits other than keyword search. there are hundreds of videos on dashboard and they dont help at all if I had taht time I would try it on etsy item by item . and you dont have good support I wanted to cancel my subscriptioon because even thoug I pay 15 dolars in a month and I paid yearly up front I dont even use for my 2 etsy shops. with your compatitors I do it with 8 dolars. so I didnt realise it is tricky I had to pay yearly even though if I pay monthly than price is 2 times more it is also not nice behaviour isnt it. so I wanted to cancel you offered me to upgrade pro I said if it is free than ok I I dont have to deal with refunds and staff but it has been more than a day I didnt get answer. And in order me to get my review you ask me if you are real person I need your ID. this is rediculious. I will not ever make such a mistake

30 December 2025
Unprompted review
Rated 2 out of 5 stars

OK, but not good in my view

The reason for the 2 stars is that the system does provide good information, and at a basic level the software is usable. However, the way access is restricted significantly undermines the experience.

Features are shown within the platform but then locked behind repeated “pay more” prompts, which I consider poor practice. In some cases, even exporting data that is clearly displayed on screen is restricted unless you upgrade to a higher tier. This forces users to manually copy data page by page, which is inefficient and frustrating.

When cancelling the subscription, a substantial discount is suddenly offered. If that level of discount is possible, then the features that actually matter should be available at the appropriate tiers from the start, rather than hidden behind a paywall.

There are also usability issues. When the system updates data from a shop, it can appear to stall. There is no clear indication whether data is actively being pulled—only a percentage bar that does not move, leaving the user unsure if anything is happening.

To be clear, the software is not unusable. However, unless you subscribe to the top-tier plan, you are constantly navigating restrictions and upsells. Compared to other platforms I’ve tried, this does not offer good value for money, particularly for small businesses.

22 December 2025
Unprompted review
Rated 2 out of 5 stars

Begging for a 5 star review

Many, many repeated requests for a 5 star review when some of the product does not even work. Sales have not gone up and not enough has been done to walk through the process to even get there. I'm leaving this review in hopes that Alura stops asking for a review so I can get on with hopefully making some sales.

26 December 2025
Unprompted review
Rated 5 out of 5 stars

Alura.io is a game-changer

Alura.io is a game-changer. The platform is intuitive, fast, and incredibly effective for optimizing and scaling listings. The insights are clear, actionable, and actually make a difference in real results. Easily one of the best tools I’ve used. Highly recommended for anyone serious about growing their shop.

20 December 2025
Unprompted review
Rated 1 out of 5 stars

SCAM – BE VERY CAREFUL

paid them for a service that was never delivered and after requesting a refund, they refused to return my money. Their behavior is dishonest, deceptive, and unethical.
I have filed a report with the police and informed my bank and consumer protection authorities.
Do not use their services give any data's from you likely you will be scammed. Others, beware — this is a scam.

18 December 2025
Unprompted review
Rated 5 out of 5 stars

I just joined Alura and I am most…

I just joined Alura and I am most impressed, I got a great analyses about my shop and can't wait to implement all the tips and suggestions. And use all the tools and help this program has to offer.

Thank you
Conny

11 December 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look