Ambassador Cruise Line Reviews 

1,244
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Considering 351 reviews, reviewers had a great experience with this company. Customers consistently praise the staff for being exceptionally friendly, helpful, and professional, making interactions pleasant. Many people highlight the outstanding quality of the food, with excellent variety and presentation, alongside superb entertainment. Reviewers also frequently mention smooth embarkation and disembarkation processes, contributing to an overall positive and enjoyable experience. However, some customers also noted significant dissatisfaction due to unexpected itinerary changes, particularly for planned Arctic or Northern Lights cruises. These changes often resulted in alternative Baltic city cruises, leaving people feeling disappointed and that their holiday expectations were not met.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting their exceptional friendliness,... See more

Service

Reviewers mention ambiguous feedback about service, with many praising the outstanding service, first-class... See more

Holidays

Clients share ambiguous opinions on holidays, with many reviewers expressing satisfaction with their trips,... See more

Quality

Reviewers highlight positive aspects of quality, particularly praising the food, with many describing it as... See more

Location

Consumers find location to be ambiguous, with many expressing a desire for more cruises departing from... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Enjoyed the cruise and the opportunity to visit some new ports. We were unfortunate to have an outbreak of Norovirus on the ship. It was dealt with very efficiently by the crew and every effort made t... See more

Company replied

Rated 4 out of 5 stars

First time cruiser with ambassador and it exceeded my expectations. 1) delighted to have a formal night on a 3 day cruise. 2) Bar and wine prices very reasonable (and no service charge added!), 3) Som... See more

Company replied

Rated 4 out of 5 stars

The friendliness of the crew. The variety and quality of activities on board. The quality and presentation of the food was exceptional as were the specialty dining options. The swimming pool is no... See more

Company replied

Rated 4 out of 5 stars

Ambition was amazing . A small ship with a big heart. The staff were very helpful and polite. The cleanliness of the ship was exemplary. The shows were brilliant and the dancers and singers were... See more

Company replied


Company details

  1. Cruise line company
  2. Cruise Travel Agency

About Ambassador Cruise Line

Written by the company

Britain's no-fly cruise line. Seven UK ports. The warmest welcome at sea.

We're Ambassador Cruise Line — sailing adults to over 100 destinations worldwide without a single airport queue. Your holiday starts the moment you arrive at the terminal.

Our three ships — Ambience, Ambition and Renaissance — are fully adult-only. Whether you're travelling as a couple, with friends or solo, you'll find a relaxed, unhurried atmosphere on board and a crew that genuinely looks after you.

  • 🚢 No-fly departures from Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee
  • 🌍 Europe, Norwegian Fjords, Mediterranean, Caribbean, Iceland and beyond
  • ✅ Fully ABTA and ABTOT protected — your money is safe
  • 🌿 Eco-conscious ships with Tier III engines and single-use plastic-free policy
  • ⭐ 94% of guests recommend us

Transparent fares. No hidden extras. GBP on board so no currency surprises.

Visit ambassadorcruiseline.com or call us on 0330 029 0171

Our promise to you

Written by the company

No flights. No airports. Just your holiday.
Sail from 7 UK ports — Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee. Adult-only on every ship. No children, no compromise.
94% of our guests would recommend us
Over 1,100 reviews on Trustpilot. Our guests keep coming back — 1 in 3 have sailed with us twice in the last two years. See for yourself why.

Fully ABTA and ABTOT protected.

Your money is safe with us. Full stop.

GBP on board so no exchange rate surprises. Transparent fares with no hidden extras. That's the Ambassador Guarantee.

Contact info

Promotion box for Ambassador Cruise Line

Cruises from £169pp

No fly. Adult Only. Sail from your nearest UK port - 7 to choose from.

3.9

Great

TrustScore 4 out of 5

1k reviews

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3.9

All reviews

(1,244)

361 reviews in the last 12 months

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Rated 5 out of 5 stars

Ambassador do everything right

Ambassador do everything right. Staff amazing and friendly. Customer service was efficient and my query dealt with promptly. Food was varied and delicious. Your entertainment team were superb. The nightly shows were so professional. Dancers excellent and the singers outstanding. Loved all the shows. Had to attend the medical centre. (seasickness). Great care given by the two staff working there. My only crib ..it was absolutely freezing on board the ship.
Will definitely sail Ambassador again soon,

7 June 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Fantastic cruise to Iceland absolutely…

Fantastic cruise to Iceland absolutely stunning places, staff on ship were excellent as was the ship it was our second time on Ambition we really enjoyed it and it's so easy sailing from Liverpool,we will be booking with Ambassador again thats for sure.

5 June 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Morning Cathy,


Thank you for the great feedback!

We look forward to seeing you again soon.


Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Outstanding service

Outstanding service, 1st class crew, very obliging,
Booking process simple and embarkation efficient and speedy .
Areas around the ship spotlessly clean and well maintained,
Very comfortable lounges and bars,
Entertainment team exceptional, food wonderful and a good selection of menu choices, good shore excursion choices, cruises are great value for money which is why we keep returning 😀

29 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Morning Brian,


Thank you for the great feedback!

We look forward to seeing you again soon.


Kind Regards,
Guest Relations Team

Rated 5 out of 5 stars

Great experience

The ship was spotlessly clean, all staff so helpful and accommodating. Great choice of food and entertainment . Great experience from the moment we checked in until we disembarked. Great we could sail from Belfast. Have already booked our next one.

4 June 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Morning Theresa,


Thank you for the great feedback!

We look forward to seeing you again soon.


Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Highly recommended cruise line.

Sailed on Ambition. Great staff. Wonderful entertainment. Spotlessly clean. Excellent service. Booking very straightforward. Would love to have had cotton bedsheets instead of brushed cotton as they were too prickly! Otherwise, first class all round. Have already booked next cruise with Ambition.

4 June 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Morning Mary,


Thank you for the great feedback!

We look forward to seeing you again soon.


Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Iceland Land of Fire and Water.

My sister and I did a cruise from Liverpool to Iceland on the 5th June for 10 days. Its the first time with Ambassador and it was fabulous.
On arrival at the cruise terminal we were greeted by the luggage porters who immediately took charge of our cases and told us to enter the check in. It was a quick and easy check in where we received our cruise cards and our cabin number.
We boarded and were told our cabin wasn't ready but we could to go to deck 11 to the buffet for drinks and lunch.
After our refreshments we went to our room and our cases were outside our cabin.
A very quick and easy embarkation.
The cruise was fantastic, the crew were great. On board entertainment was always available day and night, there was something for everyone. The show team put on spectacular performances twice every night the standard was amazing. We also watched some really good plays from the 4 Actors.
The waiters/waitresses in the bars were spot on taking your drinks orders especially Anthony and Denzil in the Clifton Lounge.
We were assigned the Holy food restaurant for our evening meal. We really enjoyed the 4 courses on offer every evening being waited on by Paul and Johnny who were fabulous, so polite and attentive always had a smile and nothing was too much trouble. The restaurant manager Agur was always on hand checking that everything was ok. It was a pleasant experience each night. We used the Borough Market buffet for breakfast and again nothing was too much trouble.
We had a wonderful trip, made some fabulous friends too. We would recommend Ambassador from our experience, value for money on an adult only ship with a maximum of 1200 passengers. We would go again on Ambition from Liverpool.

5 June 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

First timers

This was our first time cruising and what a lovely way to start. Staff always so cheerful and helpful, lovely ship, food and entertainment outstanding.

19 May 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Morning,


Thank you for the great feedback!

We look forward to seeing you again soon.


Kind Regards

Guest Relations Team

Rated 1 out of 5 stars

Very disappointing experience with…


Very disappointing experience with Ambassador Cruise Company.

The company advertised cabins at attractive prices, but when attempting to book, those cabins were apparently not available. It felt like a classic bait-and-switch tactic, with the advertised price drawing customers in only to find that the actual options available were significantly more expensive.

When we questioned this, the customer service was unhelpful and dismissive. Staff showed little interest in addressing our concerns and were often rude in their responses. What should have been a straightforward enquiry turned into a frustrating and unpleasant experience.

To make matters worse, despite raising a formal complaint, there has been no meaningful response or resolution. The lack of communication and customer care has been extremely disappointing. When the CEO can’t be bothered to respond or resolve then it’s no wonder the service is as poor as it is!

Advertising cabins that customers cannot actually book is misleading, and the poor handling of subsequent complaints only makes matters worse. Based on our experience, I would not recommend Ambassador Cruise Company.

Further to your response, given that the CEO doesn’t bother to respond or resolve and the person at guest relations was not happy to try and resolve I will decline your standard business reply and continue to make people aware of the issues of dealing with your company!

1 June 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties with us.

Our Guest Relations Team are happy to assist further.

We do ask if you could kindly put all your comments in an email to our Guest Relation's team .

guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards
Guest Services Team

Rated 5 out of 5 stars

Lovely ship and cabins

Lovely ship and cabins, great food, friendly staff and amazing entertainment in the Pavillion.

29 May 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Excellent value

The crew are extremely friendly and helpful. The entertainment is first class and so professional. Food had plenty of choice.
Only wish there was more destinations sailing from Liverpool.

29 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
I have noted your comment's , I will forward your suggestions on.

We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Fantastic holiday on board Ambition

This was my third cruise with Ambassador aboard Ambition, and I loved every minute of it. The ship is fantastic, and every sailing has been a wonderful experience.
What I enjoy most are the theatre productions and the guest speakers. The entertainment is absolutely outstanding. Having cruised with other lines, including Royal Caribbean and Princess Cruises, I can honestly say that the shows on Ambition surpass them every time.
The staff are always friendly, welcoming, and eager to help, creating a warm and enjoyable atmosphere throughout the ship. Their positive attitude plays a huge part in making every cruise feel like the perfect holiday.
I would happily sail with Ambassador again and highly recommend it to anyone looking for excellent entertainment, outstanding service, and a truly relaxing cruise experience.

29 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon for your fourth!

Kind Regards
Guest Relations Team

Rated 4 out of 5 stars

Ambition the small ship with a big heart

Ambition was amazing . A small ship with a big heart. The staff were very helpful and polite. The cleanliness of the ship was exemplary. The shows were brilliant and the dancers and singers were top drawer and very professional.
It was very nice to see the captain and hotel director wander among the passengers and listen to what they had to say. I must add the captain and hotel director were very nice.
It would be great if there could be more cruises from Liverpool please .
To sum up my wife and I would strongly recommend Ambassador cruise line .
Well done 👏👏👏

29 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the wonderful feedback!

Such lovely comment's to read, I will forward your suggestion on.
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Great week on ambition

Putu our cabin steward was helpful friendly and everything you hope to find with your steward,also putu hari sri victoria to name just a few bar staff but all were excellent,bethan ollie and rahman of the entertainment staff were top class and friendly,all in all staff in all depts top class,also one small problem with sink in cabin putu arranged to correct it and was done almost straight away

29 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the great and detailed feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Good food

Good food, good service from all staff, lovely cabin with excellent service from cabin steward, all in all a really good breakaway

29 May 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the wonderful feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

It was a great experience

It was a great experience. All staff were polite friendly and professional. Only bad thing was the television in cabins could of had a movie channel for the days at sea

5 June 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

This was my first cruise and it…

This was my first cruise and it exceeded my expectations. From the ease of bording at Belfast to the amazing food and the great entertainment. My absolute favourite was the Simon and Garfunkel evening. The staff went out of their way to make our experience truly unforgettable.

28 May 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

Our worst cruise experience to date.

Our worst cruise experience to date.

Very poor food options - exactly the same food in the dining room and the buffet with limited choices. Only other option was the dire offerings on the outside grill.

The whole ship was like a care home at sea. Boiling hot everywhere. Probably 75% of fellow guests were over 75 with major walking difficulties and miserable faces.

The hot tubs, pools and saunas were shut down on day 3. No lemons/cherries in drinks or drinks mats allowed from day 3 onwards. Allegedly this was due to noravirus however, crafting and other activities with shared tools still allowed to go ahead.

We witnessed several elderly people not washing their hands/using sanitiser whilst entering food areas and not being tackled by members of staff.

The ship rocks all over the place. I'm a regular cruise and never seasick, but had to take a seasickness tablet every single day.

Entertainment on sea days was virtually non existent. Not once was there any entertainment on the outside deck. I will admit the entertainment in The Cavern of an evening was good, but who wants to got to the same place every single evening. Apart from a singer on a couple of nights, the other evening entertainment consisted of a violin player and a keyboard player.

On our penultimate day we were told if we chose not to get off the ship then we had to be confined to cabin or The Cavern lounge due to cleaning. Ambassador were more concerned about the new people getting onboard than the existing customers.

The staff are lovely but it must be a hard 9 months for them being onboard a care home!

Sailing direct from Liverpool was extremely easy, but to be honest, I'd rather fly or drive to Southampton than get on another Ambassador.

If we'd been made aware of the Ambassador 48 hour money back guarantee then we would have used this and left the ship in the first couple of days.

9 May 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties whilst onboard with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards
Guest Services Team

Rated 5 out of 5 stars

Fancy trying a cruise!?

This is my second cruise holiday and went with Ambassador again.
Firstly it’s on my doorstep, Merseyside Liverpool docking, so couldn’t be more convenient !
Secondly, if you are wanting short ‘tester’
periods (5 day, 8 day,) it’s only two days at sea and seeing parts of UK never visited before and this time France- St Malo … beautiful and Belfast Titanic Museum is a must!
Thirdly, the passengers are friendly, there are lots of things to do from jigsaws to stage shows, on land tours to fine dining, inside cabins to suites.
I love my food and apart from the first night, can honestly say the food was excellent and the service impeccable .
If you have a complaint and you speak to reception or management, you are heard and it’s sorted .
Lastly it’s an adult only cruise line, possibly not the best for wheelchairs or disabled on embarking and disembarking (but doing their best)
Lifts can be a little bit confusing with missed floors so maybe more signage or information would be helpful.
The crew work hard and long hours and can be forgiven for seeming a bit tired at times however if you are not expecting nor indeed enjoy stifling formality, then this is a great introduction to cruising. !

4 June 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon for your third!

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

Avoid!!! Vile treatment to customers

Appalling treatment from Ambassador! Booked a cruise Oct 24 to sail July 26 as we needed an accessible cabin for a full time wheelchair user.

They waited until June 26 to cancel our holiday due to the port we are sailing from not being suitable.......they knew my husband was wheelchair bound at the time and the port we were sailing from so why let us book and wait until we are weeks away from sailing to cancel on us!?

They aren't even sorry about it which is the worst part, despite leaving us with no holiday and last minute holidays for someone wheelchair bound isnt easy to find!

Would avoid as a disabled person and able bodied person based on the lack of care they show to customers including the travel agent!

In response to the reply from Ambassador i did, and they didn't want to know! Basically they will only speak with our travel agent directly who they also shut down and didn't care. Appalling customer treatment and service.

5 June 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties in regards to your booking.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards
Guest Services Team

Rated 5 out of 5 stars

First time cruisers

We had no experience of cruising, either by advertising or word of mouth. The decision was made because we had the opportunity to sail from our local port( Belfast).
From the moment we arrived at the embarkation area to the time we said our goodbyes at the end, we felt that we were part of a family. Every member of staff made us feel that we were important to them.
On board, we thoroughly enjoyed ourselves, too many things to do to talk about individually. The food, in our opinion, was delightful, and the accommodation(balcony)was really comfortable.
We would definitely do another cruise, but as we are both in our 80's, we are unsure about booking too far in advance.
Well done Abassador and Ambition in particular.

22 May 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the wonderful feedback!

We do hope we can welcome you both back on board again soon.

Kind Regards
Guest Relations Team

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