Ambassador Cruise Line Reviews 

1,253
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 361 reviews, reviewers had a great experience with this company. Customers consistently praise the staff for their friendliness, helpfulness, and polite demeanor, making interactions pleasant. The quality of the food receives frequent acclaim, often described as excellent with a wide variety of choices. Reviewers also highlight the professional and superb entertainment, including the shows. Many people found the overall service, including smooth embarkation and disembarkation processes, to be highly efficient. However, some customers were dissatisfied with significant itinerary changes, especially when Arctic and Northern Lights cruises became Baltic city tours, causing disappointment. A few also noted buffet food could offer more variety or had queuing issues.

What people talk about most

Staff

Users describe positive interactions with staff, consistently highlighting their friendliness, efficiency,... See more

Service

Reviewers mention ambiguous feedback about service, with many praising the excellent and outstanding service... See more

Holidays

Consumers find holidays to be ambiguous, with many reviewers expressing great satisfaction and calling their... See more

Quality

Reviewers highlight positive aspects of quality, with many praising the excellent food, describing it as... See more

Location

People report ambiguous experiences with location, with many appreciating convenient departure ports like... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Friendly, polite, cheerful and helpful staff throughout the ship. Just the right size ship. Good voyage with interesting places and excursions. Good company (I was travelling solo). Good entertainment... See more

Company replied

Rated 4 out of 5 stars

Staff were all so helpful and pleasant. Loved the greatest hits radio interactions, was the reason I booked. Good food in both main restaurant and buffet area. Excursions were overpriced but think... See more

Company replied

Rated 4 out of 5 stars

Enjoyed the cruise and the opportunity to visit some new ports. We were unfortunate to have an outbreak of Norovirus on the ship. It was dealt with very efficiently by the crew and every effort made t... See more

Company replied

Rated 4 out of 5 stars

First time cruiser with ambassador and it exceeded my expectations. 1) delighted to have a formal night on a 3 day cruise. 2) Bar and wine prices very reasonable (and no service charge added!), 3) Som... See more

Company replied


Company details

  1. Cruise line company
  2. Cruise Travel Agency

About Ambassador Cruise Line

Written by the company

Britain's no-fly cruise line. Seven UK ports. The warmest welcome at sea.

We're Ambassador Cruise Line — sailing adults to over 100 destinations worldwide without a single airport queue. Your holiday starts the moment you arrive at the terminal.

Our three ships — Ambience, Ambition and Renaissance — are fully adult-only. Whether you're travelling as a couple, with friends or solo, you'll find a relaxed, unhurried atmosphere on board and a crew that genuinely looks after you.

  • 🚢 No-fly departures from Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee
  • 🌍 Europe, Norwegian Fjords, Mediterranean, Caribbean, Iceland and beyond
  • ✅ Fully ABTA and ABTOT protected — your money is safe
  • 🌿 Eco-conscious ships with Tier III engines and single-use plastic-free policy
  • ⭐ 94% of guests recommend us

Transparent fares. No hidden extras. GBP on board so no currency surprises.

Visit ambassadorcruiseline.com or call us on 0330 029 0171

Our promise to you

Written by the company

No flights. No airports. Just your holiday.
Sail from 7 UK ports — Tilbury, Liverpool, Bristol, Newcastle, Portsmouth, Belfast and Dundee. Adult-only on every ship. No children, no compromise.
94% of our guests would recommend us
Over 1,100 reviews on Trustpilot. Our guests keep coming back — 1 in 3 have sailed with us twice in the last two years. See for yourself why.

Fully ABTA and ABTOT protected.

Your money is safe with us. Full stop.

GBP on board so no exchange rate surprises. Transparent fares with no hidden extras. That's the Ambassador Guarantee.

Contact info

Promotion box for Ambassador Cruise Line

Cruises from £169pp

No fly. Adult Only. Sail from your nearest UK port - 7 to choose from.

3.8

Great

TrustScore 4 out of 5

1k reviews

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3.8

All reviews

(1,253)

371 reviews in the last 12 months

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Rated 5 out of 5 stars

Great week on ambition

Putu our cabin steward was helpful friendly and everything you hope to find with your steward,also putu hari sri victoria to name just a few bar staff but all were excellent,bethan ollie and rahman of the entertainment staff were top class and friendly,all in all staff in all depts top class,also one small problem with sink in cabin putu arranged to correct it and was done almost straight away

29 May 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the great and detailed feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Good food

Good food, good service from all staff, lovely cabin with excellent service from cabin steward, all in all a really good breakaway

29 May 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the wonderful feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

It was a great experience

It was a great experience. All staff were polite friendly and professional. Only bad thing was the television in cabins could of had a movie channel for the days at sea

5 June 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

This was my first cruise and it…

This was my first cruise and it exceeded my expectations. From the ease of bording at Belfast to the amazing food and the great entertainment. My absolute favourite was the Simon and Garfunkel evening. The staff went out of their way to make our experience truly unforgettable.

28 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

Our worst cruise experience to date.

Our worst cruise experience to date.

Very poor food options - exactly the same food in the dining room and the buffet with limited choices. Only other option was the dire offerings on the outside grill.

The whole ship was like a care home at sea. Boiling hot everywhere. Probably 75% of fellow guests were over 75 with major walking difficulties and miserable faces.

The hot tubs, pools and saunas were shut down on day 3. No lemons/cherries in drinks or drinks mats allowed from day 3 onwards. Allegedly this was due to noravirus however, crafting and other activities with shared tools still allowed to go ahead.

We witnessed several elderly people not washing their hands/using sanitiser whilst entering food areas and not being tackled by members of staff.

The ship rocks all over the place. I'm a regular cruise and never seasick, but had to take a seasickness tablet every single day.

Entertainment on sea days was virtually non existent. Not once was there any entertainment on the outside deck. I will admit the entertainment in The Cavern of an evening was good, but who wants to got to the same place every single evening. Apart from a singer on a couple of nights, the other evening entertainment consisted of a violin player and a keyboard player.

On our penultimate day we were told if we chose not to get off the ship then we had to be confined to cabin or The Cavern lounge due to cleaning. Ambassador were more concerned about the new people getting onboard than the existing customers.

The staff are lovely but it must be a hard 9 months for them being onboard a care home!

Sailing direct from Liverpool was extremely easy, but to be honest, I'd rather fly or drive to Southampton than get on another Ambassador.

If we'd been made aware of the Ambassador 48 hour money back guarantee then we would have used this and left the ship in the first couple of days.

9 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties whilst onboard with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards
Guest Services Team

Rated 5 out of 5 stars

Fancy trying a cruise!?

This is my second cruise holiday and went with Ambassador again.
Firstly it’s on my doorstep, Merseyside Liverpool docking, so couldn’t be more convenient !
Secondly, if you are wanting short ‘tester’
periods (5 day, 8 day,) it’s only two days at sea and seeing parts of UK never visited before and this time France- St Malo … beautiful and Belfast Titanic Museum is a must!
Thirdly, the passengers are friendly, there are lots of things to do from jigsaws to stage shows, on land tours to fine dining, inside cabins to suites.
I love my food and apart from the first night, can honestly say the food was excellent and the service impeccable .
If you have a complaint and you speak to reception or management, you are heard and it’s sorted .
Lastly it’s an adult only cruise line, possibly not the best for wheelchairs or disabled on embarking and disembarking (but doing their best)
Lifts can be a little bit confusing with missed floors so maybe more signage or information would be helpful.
The crew work hard and long hours and can be forgiven for seeming a bit tired at times however if you are not expecting nor indeed enjoy stifling formality, then this is a great introduction to cruising. !

4 June 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon for your third!

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

Avoid!!! Vile treatment to customers

Appalling treatment from Ambassador! Booked a cruise Oct 24 to sail July 26 as we needed an accessible cabin for a full time wheelchair user.

They waited until June 26 to cancel our holiday due to the port we are sailing from not being suitable.......they knew my husband was wheelchair bound at the time and the port we were sailing from so why let us book and wait until we are weeks away from sailing to cancel on us!?

They aren't even sorry about it which is the worst part, despite leaving us with no holiday and last minute holidays for someone wheelchair bound isnt easy to find!

Would avoid as a disabled person and able bodied person based on the lack of care they show to customers including the travel agent!

In response to the reply from Ambassador i did, and they didn't want to know! Basically they will only speak with our travel agent directly who they also shut down and didn't care. Appalling customer treatment and service.

5 June 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties in regards to your booking.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards
Guest Services Team

Rated 5 out of 5 stars

First time cruisers

We had no experience of cruising, either by advertising or word of mouth. The decision was made because we had the opportunity to sail from our local port( Belfast).
From the moment we arrived at the embarkation area to the time we said our goodbyes at the end, we felt that we were part of a family. Every member of staff made us feel that we were important to them.
On board, we thoroughly enjoyed ourselves, too many things to do to talk about individually. The food, in our opinion, was delightful, and the accommodation(balcony)was really comfortable.
We would definitely do another cruise, but as we are both in our 80's, we are unsure about booking too far in advance.
Well done Abassador and Ambition in particular.

22 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the wonderful feedback!

We do hope we can welcome you both back on board again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Best cruise experience, thank you.

I can't fault the service, entertainment and atmosphere I experienced whilst I was on my trip on Ambition recently.
If I can offer 2 small areas that would make things even better, firstly, show arrows of which way to queue in the buffet areas, secondly, have more short trips from Liverpool, as there doesn't appear to be as many as on your southern ports.

23 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the feedback!

We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 4 out of 5 stars

Lovely cruise…

Enjoyed the cruise and the opportunity to visit some new ports. We were unfortunate to have an outbreak of Norovirus on the ship. It was dealt with very efficiently by the crew and every effort made to stop the spread. Hence my 4 stars. Not because of the ship or experience, just because it made us a little concerned. It was heightened some by the recent outbreak on the ship in South America with Hantavirus. The Captain and crew were marvellous and are to be commended. The overall experience was good. Ports, entertainment and food made our cruise memorable. We liked the smaller ship experience too.

9 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Excellent experience

Excellent experience, staff were first class. Cleanliness was top notch and excellent food.

8 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 4 out of 5 stars

The crew were friendly and extremely…

The crew were friendly and extremely helpful the cabin was clean and comfortable and the food was plentiful and lots of choices

9 May 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

First Cruise experience.

My wife and I have been on our first cruise on board ambition commencing 28th May and due to end 4th June 2026.
We have nothing negative to say about the entire staff who have gone above and beyond to assist and facilitate all our needs.
The only slight criticism we would like to raise in in relation to our evening meal on 2nd May which we we're obliged to partake of in the Borough Market instead of Buckingham restaurant due to a captain's dining event . The food and service was excellent however the restaurant was extremely cold and as a result the main course for the most part was cold before it could be consumed unlike that of evening meals taken in Buckingham restaurant at table allocated and of course their was no menu at table to choose from or table service available. We can appreciate that some guests might wish too partake of captains dining event , however it appears that this results in the majority of passengers on at leat two nights are subjected too a lower standard of dining experience.

28 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Fab time

On board Ambition at the moment, pleasantly surprised.
Usually sail Marella, but husband can't fly at the moment so got a last minute cancellation from Liverpool (just an hours drive away).
Cabin lovely and cozy, spotlessly clean, great location 8123. Large picture window.
Buckingham restaurant lovely, food great, great service.
Market Place...small & busy. Staff currently serving food in buffet here to prevent norovirus. Good idea but queues form. Food nice though.
Bars lovely, waiting staff fab, never wait long for a drink.
Theatre... last night's show was called musicals and was better than any I've seen on Marella! Very talented cast!
I'd definitely book another Ambassador cruise, but there are very few from Liverpool. Itinerarys are limited, eg this is Cornwall, France and Ireland, not many to Spain...and not from Liverpool, none to Greece etc.
The ship is an older ship so hasn't got the razzmataz of other ships I've been on, but honestly we are really enjoying it!

31 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon

Thank you for the lovely feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

Perfect all round cruise

The perfect size of the ship. The lovely bars and lounges. Great food. Amazing staff. especially Ken and Bayu in the Botanical Lounge.

4 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

This was a lovely cruise visiting…

This was a lovely cruise visiting places we hadn't visited before. The crew/staff were wonderful. Always had a smile and a cheery hello. Nothing was too much trouble. The ship is very clean although some places are looking a bit tired. The food was excellent but some attention could be paid to the dishwasher, as I had several dirty plates. The evening entertainment was superb and the energy of the entertainment crew was unbounded. Day time entertainment on sea days was a bit lacking for men. Overall we had a jo;;y good holiday.

4 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the feedback!

We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

Rated 5 out of 5 stars

First time cruising with Ambassador and…

First time cruising with Ambassador and it certainly won't be our last. Embarkation and disembarkation ran very smoothly. Ship immaculate. All staff extremely helpful and friendly. The only grumble I have is there could be more choice in the buffet restaurant. Other than that everything top notch. Entertainment excellent. Cruised from Liverpool which was very handy.

29 May 2026
Unprompted review
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Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!

We look forward to seeing you again soon for your second cruise.

Kind Regards
Guest Relations Team

Rated 1 out of 5 stars

Totally changed our itinerary from…

Totally changed our itinerary from Norway to a baltics tour to industrial ports. Customer Service atrocious don’t use

22 March 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards
Guest Services Team

Rated 2 out of 5 stars

Our first time with Ambassedor was a…

Our first time with Ambassedor was a dissapointing time. breakfast buffet was crowded and noisy, an out break of Nora virus made it difficult to enjoy some of the things on offer. paid extra for decent Wfi although it was in the package ..very poor ..the pools and jacuzzi was closed day 2 and never opened durin the 14 days we were aboard. day 13 Belfast, we were more or less asked to vacate the ship for deep cleaning or stay in your cabin or gather in a designated bar and not leave until the cleaning was done 4.5 hrs later, we would not be able to walk round the ship during that time, those boarding in Belfast were told same, not a great way to spent your 1st day. seemed poorly managed all round we won't be going back.

9 May 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon,

I am sorry to hear that you faced some difficulties whilst onboard with us.

We ask that you put any comments in writing to our Guest Relations Team. They would be happy to investigate and respond further. guestrelations@ambassadorcruiseline.com

We wish you well for the future.
Kind Regards
Guest Services Team

Rated 5 out of 5 stars

The entertainment team...

The entertainment team.... Roman, Annie, Adam, Bethan, Hannah. Sorry if I left anyone out. The waiting staff are amazing also, very friendly.

Only grip i have is the water situation. Paying so much for the premium package and not having bottled water. But would definitely recommend it. Well done everyone!

15 May 2026
Unprompted review
Ambassador Cruise Line logo

Reply from Ambassador Cruise Line

Good Afternoon ,

Thank you for the great feedback!
We look forward to seeing you again soon.

Kind Regards
Guest Relations Team

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