First time customer, good experience. While bad reviews exist, I will admit I was hesitant at first to place an order after reading the reviews but the experience was good. Also nothing arri... See more
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After reading a lot of negative reviews from this place I was a bit worried but everything came well in date (apart from items clearly advertised as past best before date). Drinks were well packaged,... See more
Ive been ordering from American Fizz for a couple of years, not very often, but every now and again. And up until the last order I had never had a problem, I ordered two bags of 'Pop' popcorn amon... See more
I was soo apprehensive to purchase through American Fizz!!!! I appreciate when others write reviews so hence mine. I ordered Wednesday and received by Friday. The items were clearly labelled if quick... See more
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Company details
Written by the company
americanfizz.co.uk - Shop online for the biggest and best range of food & drink imported from America, Canada and beyond! ---- Hi! We're American Fizz. Since 2011, we've been importing food & drink from America, Canada and beyond to bring you the best range of products from across the world! Whether you're looking to sample American candy you've not tried before, enjoy a can of your favourite American soda, or find that product you became obsessed with on holiday, we've got the range to delight your taste buds! American Fizz is passionate about bringing the American food and drink experience to the UK, without the inflated prices. Not only is our range the largest in the UK, it is also the very best value. We cater to everyone, from those looking to try American food and drink for the first time, to expats living in the UK craving a taste of home. We've got over 2,500 products in stock right now for you to choose from including confectionery, soda, snacks, groceries and more! We also sell an amazing range of American gift hampers and trays which make perfect presents for friends, family and colleagues! Not sure which to choose? Get them an American Fizz gift voucher instead! If you love a bargain, we sell any past best before or cosmetically damaged products in our Clearance Zone at heavily reduced prices!
Contact info
United Kingdom
- 01258 452558
- support@americanfizz.co.uk
- americanfizz.co.uk
Hasn’t replied to negative reviews
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The products are great but the website is awful
The products are great, but (a) the website is a nightmare and has been for years, it's slow and clunky and just awful to use...and (b) products take forever to arrive. Great selection but please, fix your website already, what are you waiting for?

Reply from American Fizz
Short dates on a few items.
I've been using Americanfizz for years now and I've never had an issue with dates.. until now. I ordered 5 sprites and all were within 2 days of their best before date. Disappointed!

Reply from American Fizz
Unresponsive to issues relating to short dated items being dispatched
We received short dated items in a recent order. This issue was discussed with a member of American Fizz staff on the day the order arrived and we were asked to send in a list of the items and photos, which we did.
That was over 3 weeks ago and, despite a numerous calls to American Fizz, voicemails and emails no responses have been received.
If representitives make commitments to call back then they should do so.
If customers have issues, they should be "owned" within American Fizz and dealt with pro-actively. It should not be the responsibility of the customer to resolve issues of the supplier making.
Frequent Repeat Customer
I have used American Fizz numerous times and find contact with them friendly and helpful. When adding additional items to an order, they've consolidated items so I didn't incur additional packing/postage costs AND their range generally costs less than their main competitor!
Waste of time
What a joke, order was placed 10 days ago no information. Log on to my account view orders. Order is processing.
Chase the order, get a reply to say that as my order contains pickles it needs to be on a pallet and I need to pay an extra £40. The new website is a joke. Trying to place an order is impossible everything you put in your basket is on a timer. You go to add something else but that's in some else's basket. When their timer runs out you can add it but your basket is now empty so it goes on and on.
best american candy website ive found
fast shipping, reasonably priced
Second time ordering from American…
Second time ordering from American Fizz. Next Day, The main reason I order is they have a great selection and new items every week & The prices are so cheap compared to any other American shop or online store I've seen. Very recommended.
Best Global Sweet Website Around!
I've used American Fizz SO many times over the past few years and I've never had ANY issue with them.
They are much cheaper than other places and their reductions area is great.
If you need assistance their Facebook page is very responsive and lovely too!
There's always messages on their website too if they're experiencing delays with shipping which is very handy as not every place does this.
I'll be using them much more in the future as I love the American Soda they do. It's always much cheaper than stupid Kingdom of Sweets that charge like £3 a can!!
Absolutely Never Again!!
Placed an order with this company and when it arrived items were damaged due to poor packaging and also a lot of items were very near their sell by date. Non existent customer service and some items were definitely off and tasted disgusting Definitely would not place another order with this company who put profits before their customers. A lot of these American items can be bought from the many American sweets etc stores In shopping centres now and with the Studio catalogue I’m told. At least can check dates and quality without the extortionate price tag with delivery etc. Never again!
Very happy customer
My first order with this company since my daughter has become a bit obsessed with La Croix sparkling water which isn’t very easy to find in the U.K. and I was looking for an alternative supplier to the one I had been using.
I was very happy to find American Fizz and that they had her favourite flavours and very competitively priced. Always a bit of a concern ordering first time, especially since there’s some negative reviews on here but need not have worried, everything went very well and order arrived in perfect condition, carefully packed and within the time currently specified. Although order did take just over a week to arrive that was made very clear on their website and perfectly acceptable, especially given the time of year and various other disruptions at the moment so I’m a very happy customer and will definitely order again in the future. Thank you.
Fantastic company
Fantastic company! A wide range of products at reasonable prices.
I was a little concerned after reading the reviews on here (I’d already ordered before checking), but I had nothing to worry about!
I ordered on a Friday, I had a delivery by Wednesday. Cannot fault how quickly my order arrived. I also wrote a note at checkout asking for the longest dates possible on my products as they were all for Christmas. They reached out to me to check that I was happy with the dates on some of the shorter-life items. 5 star customer service!
Would highly recommend and I would definitely order from here again.

Reply from American Fizz
Great Company
I order from this company and was so impressed with the choice of items, the fast delivery and the level of communication.
They had everything I wanted, as a someone who grew up in Canada I miss the chocolate of my childhood. Most of the time online stores charge high prices or are out of stock not Americanfizz.
Thank you so much for everything I will be ordering again very soon.

Reply from American Fizz
I've just received my Order Today had…
I've just received my Order Today had to wait 4 day's for 1st Class delivery. I don't think that's Normal. But Nothing has broken due to delivery. Just very happy with my Purchase what has Arrived thank you.

Reply from American Fizz
Used to be really good - poor customer service
Used to be really good, but have very poor stock levels that take ages to get refilled. They have also ignored my last 5 emails enquiring when stock will come in.
Will take my business elsewhere, what a shame.

Reply from American Fizz
Great company Im over the moon with my…
Great company Im over the moon with my order I have received the cola chews and cream soda within days I will definitely be ordering again soon thankyou American fizz gang

Reply from American Fizz
SCAMMERS AND CROOKS
SCAMMERS AND CROOKS
They take your money and don’t deliver the goods.
They sold Prime for pre order for 3rd week of July, and it is still not been delivered coming up to the end of August.
No communication to customers about it, and they have also removed all trace from their website.
Fraudsters of the highest order. Every man and his dog that sells american imported goods have had Prime in stock by this point and some even get it delivered on regular basis such as Nisa stores, Best Before and a whole bunch of small time sellers.
The fact that small time sellers can get their hands on this but American Fizz can’t tells me they are waiting to fulfil the orders with UK stock when it becomes available even though they advertised US stock for sale, or are selling their stock on eBay for extremely high prices, as there is no way the so called largest supplier of american groceries is struggling to get this over a month since it was promised to be delivered while small timers can’t get enough of it delivered to them!
Would not use this company if I was paid to.
SCAMMERS & CROOKS
Edit:
Bit of a shocking response really. Quite bold to lie on a public trust site like that, Asda have only been selling UK stock, and it is easily differentiated from US stock by the bottle. So saying Asda have been receiving US stock is straight up lies or shows you have no idea what is going on! Also Nisa stores are constantly stocked up on the US version. Therefore it clearly is being imported to other stores.
Secondly, you sold these at a extremely increased price, which was acceptable to many due to the lack of stock and it being the US imported version. If as you say, you are now fulfilling these orders with UK stock once it is freely available, I hope you will be refunding people the difference in price as UK stock is significantly cheaper than what you charged per bottle. I also hope you will let customers know about this before shipping their orders and giving them the option to cancel as you are going to be shipping a different product than what was ordered. I highly doubt this will happen though, as even though you acknowledged as a company you should have and be letting your customers know what is going on you STILL have not sent out any updates.
Honestly the worst company I have had displeasure to use.

Reply from American Fizz
Not allowed to buy what you want.
I have been a customer for more than a year spending on average just under £100 per order without any issue until a few days ago when americanfizz.co.uk refused to deliver my £140 order. The reason given was courier insurance. I have so far never received any breakages. Though I have not yet found any limits on numbers of units there are now limits to 6 bottles per flavour but no limit to number of bottles in total, so a poorly thought out policy on the fly. There is a note that mentions if a box is over a certain weight then they would ask a payment of £5 but I haven't had that request. So my order was paid for but not dispatched due to this reason and subsequently cancelled and still waiting on a refund.
It seems to me that the issue is with the courier company in their poor handling of the items if they suffer so many breakages.
In my case the company's choice to limit their income for example from £140 order to £36 order and in reality a £0 order is detrimental.
Exceptionally surprised and disappointed at their policy.
So far found 7 other companies that sell the products I want with a much better attitude and policy.

Reply from American Fizz
Love American fizz!
I’m surprised at the negative experience people have had. The delivery company had delays and made a mistake on tracking info, so it was a day later than they stated. However American fizz responded to my emails promptly and friendly, I found customer service to be great. They even checked shipping info for me themselves. The problem only lay with the delivery service for being a day late. However I appreciate these things can happen. I got such good value for the money I spent and I’ve used them in the past for our usa treats. I’ll continue to use American fizz. Thanks!

Reply from American Fizz
I was almost deterred by previous…
I was almost deterred by previous reviews (which I suspect were from competitors) claiming that products are sent with low shelf life, but thankfully took the risk. Can confirm that there were no issues with my order and shelf life was in most cases 1 year+. Will be back!

Reply from American Fizz
I was soo apprehensive to purchase…
I was soo apprehensive to purchase through American Fizz!!!! I appreciate when others write reviews so hence mine. I ordered Wednesday and received by Friday. The items were clearly labelled if quick shelf life and other items would last me till 2023/2024. I can't wait to finish my stash to reorder! Absolute excellent packaging on drinks!!!

Reply from American Fizz
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