American Hartford Gold Reviews 

1,769
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Considering 259 reviews, reviewers overwhelmingly had a great experience with this company. People consistently share that the team is exceptionally knowledgeable, patient, and always ready to explain every step of the process with great clarity and respect. Many buyers deeply appreciate the smooth, transparent approach to handling portfolios, ensuring everyone feels fully supported without dealing with any high-pressure sales tactics. However, some reviewers were not happy with unresolved follow-up requests, reporting communication delays and difficult interactions during their transactions. A few customers also noted concerns about aggressive sales focus and unexpected difficulties when trying to resolve important financial account matters.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, describing representatives as consistently professional,... See more

Customer service

Clients share positive opinions on customer_service, highlighting exceptional professionalism, patience, and... See more

Service

Customers consistently note positive experiences with service, highlighting professional, caring, and helpful... See more

Product

Reviewers mention positive feedback about product offerings, describing them as exceptional and simple to... See more

User experience

Consumers find user experience to be exceptionally satisfying and smooth, noting that representatives are... See more

Reviews shaping this summary

Rated 5 out of 5 stars

From start to finish - it was an enjoyable experience. As my account was getting set up by Rob, who then transfered it to Jake. The 30-40 minute set up - conversation with Jake was great. Jake was... See more

Rated 5 out of 5 stars

American Hartford Gold was so easy to work with. Knowing I wanted an IRA with metals, but not knowing where to start, there were there to answer questions and took me step by step through the process... See more

Rated 5 out of 5 stars

I came in new to precious metals and completed an IRA rollover with AHG. Katherine walked me through the core asset types, answered every question, and never pushed a sale. She matched my urgenc... See more

Rated 5 out of 5 stars

All people I had the honor of talking to were very friendly, helpful and knowledgeable of the gold and silver metals. Each person explained things in a way that it was easy for me to understand wh... See more


Company details

  1. Gold and silver trading company
  2. Financial advisor

About American Hartford Gold

Written by the company

American Hartford Gold: America's Most Trusted Precious Metals Dealer

Who We Are

American Hartford Gold helps individuals and families invest in precious metals. This includes Gold, Silver and Platinum in both bars and coins. We provide both physical delivery to one’s doorstep or inside of a retirement account like an IRA, 401K or TSP. American Hartford Gold helps clients achieve greater security for their future by adding “safe haven” assets to their portfolio. Investors receive only the highest quality gold and silver coins, offered at competitive prices with 100% customer satisfaction guaranteed.

Our leadership is truly committed to providing quality service and fair pricing. Through our expertise in the industry, we provide the latest market information with a historical perspective to empower both experienced and new investors!

American Hartford Gold has an A+ rating with the Better Business Bureau and has a 5-star customer satisfaction rating on multiple review platforms like Trustpilot and Google. Additionally, the Inc 5000 named American Hartford Gold as #74 among the fastest-growing private financial services companies in the USA. American Hartford Gold is a proud multi-year sponsor of NASCAR and is the only precious metals company recommended by Bill O’Reilly. We are extremely honored that Bill O’Reilly trusts and recommends us to his beloved friends, family, and viewers.

Our Mission

At American Hartford Gold, we aim to educate and help clients about investments in the precious metal industry with complete transparency and fair dealing. We strive to provide all our customers with unparalleled customer service with trust and complete satisfaction.

We offer all our clients our Buyback Commitment, in which we encourage our clients to contact us first if they wish to sell their metals. While we cannot legally guarantee that we will repurchase metals, we never charge any additional liquidation fees and provide a quick and simple 3-step liquidation process.

Our Executive Leadership

At American Hartford Gold, we are proud of our executive leadership’s dedication to providing reliable services to clients as well as support to the workforce. With over a decade of experience in the precious metals industry, our Chief Executive Officer, Sanford Mann, is well-known for his professionalism and work ethics. Our President, Max Baecker, brings over a decade of retail Gold and Silver experience. He has made it a mission of his life to educate and guide people about how they can protect their retirement savings by investing in precious metals.


Contact info

4.8

Excellent

TrustScore 5 out of 5

2k reviews

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4.8

All reviews

(1,769)

260 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Satisfied customer

American Hartford representative was direct and informative. All my concerns were addressed and the transaction moved along well. Overall the experience was great.

12 January 2026
Unprompted review
Rated 5 out of 5 stars

They respond when you want to SELL and buy

I've been dealing with Battalion Metals for many years. OUTSTANDING company. Andrew is the best! They respond when you need to sell your metals UNLIKE SD Bullion who is horrible. We tried to sell TWICE with SD, and lost significant amount of $ because we could NOT reach them for a week. Exact opposite experience with Battalion. Fantastic customer service from Andrew is great!!

30 December 2025
Unprompted review
Rated 4 out of 5 stars

American Hartford Gold& agent Machi Block distrr

In October 2025 I purchased twenty five thousand dollars worth of gold from American Hartford Gold. Machi Block of American Hartford Gold financial advisor has been in touch with me on several occasions to reiterate the information originally explained at the time of my initial gold purchase to dispell any doubts I had about this purchase. Also, due to confusion in some communication Machi sent me paper copies of this transaction and we went over questions I had. He has assured me that communication is open at any time.

19 November 2025
Unprompted review
Rated 5 out of 5 stars

Quality people, quality product

As with any business it's a combination of good customer service and quality products and I got both here. Lauran De Winter did an excellent job of explaining, in minute detail, the intricacies of buying precious metals and the pros and cons of each type. As this was my first time buying metals it was immensely appreciated. Dani Harris executed the sale with professional precision that did not waste time yet did not cut corners. I felt like a valued customer throughout the entire transaction and highly recommend their service for first time buyers as well as experienced ones.

29 December 2025
Unprompted review
Rated 5 out of 5 stars

From start to finish

From start to finish - it was an enjoyable experience.
As my account was getting set up by Rob, who then transfered it to Jake. The 30-40 minute set up - conversation with Jake was great. Jake was always very professional, answered all questions with clarity. Even thogh he had to repeat them a few times. I learned more about buying silver with Jake in that short time frame that left me with a very comfortable experience.
Also Dani- provided a great experience as she reviewed / repeated the business transaction with Jake

26 December 2025
Unprompted review
Rated 5 out of 5 stars

I wish I could give a higher rating…

I wish I could give a higher rating than 5 stars, The service I received from Jake Tartaglini was fantastic I knew nothing about investing in gold and silver when we started this process, he took the time to explain everything to me to assist me to make an informed decision on my portfolio. Customer service like this a very hard to come by these days' Thank you Jake and your team at AFG !

19 December 2025
Unprompted review
Rated 1 out of 5 stars

Outraged in Massachusetts

I must say the people that work for this company when they speak with you on the phone are courteous and respectful. I found out about American Hartford Gold through the Bill O’Reilly show and in 2023 decided I would take my life savings, 401(k) and invested into silver and gold with this company. when I initially spoke with a man name. T.M. who guided me through this process of transferring all my money into silver and gold. They suggested that I purchased coins because they’re worth more when you go to sell them and they increase in value. I was new to purchasing gold and silver and relied on their expertise in this matter $220,000. My life savings was given to the company to invest in these medals and I believe with my math calculations, I was charged 95% premium over the spot price. I spoke to the con man at this company when I learned through equity my depository that my account total didn’t add up to what I had invested I was told that don’t worry that that’s just the spot price that your coins are worth more and it will balance out. I know now that I have been cheated or should I say duped on my purchase through American Hartford Gold? I hope that I can get some resolve pricewise and put this behind me. I wanted a buyback price and it was grotesquely low in today’s market value. I urge you to go back to your calculations and make this wrong a right. American Hartford Gold you start your company‘s name off American is this the way you treat Americans your country men?I thought going American Hartford Gold would protect my savings but all it did was line there pockets with my hard earned money.However many years from now these people at this company when on their deathbed will have to account for their actions in front of God.

19 January 2026
Unprompted review
Rated 5 out of 5 stars

We Are Excited New Investors

We are new to this and really knew nothing about precious metals, what we should invest in as new comers, etc. Kevin was amazing at explaining so many difference facets about the various precious metals. He was great at explaining the options we had for our first purchase & was not pushy about how much we wanted to invest. He made the decision very easy for us to move forward at getting our feet wet and making our first investment. We're very excited. Dani was also very through with the conclusion of our purchase, making certain that everything was explained to us in each category that was important for us to understand. I have no doubt that we will be future investors.

17 December 2025
Unprompted review
Rated 5 out of 5 stars

Professional Services

To Kevin Bradshaw, Jacob James, Dani, Kathleen, and Brianna; I wanted to let you know, I have a team of professionals at my finger tips which today, is absolutely necessary with regards to building success and professional communications. Thank you all for your time, especially your patience, as I moved again a second time with you and American Hartford to guide me in my investments of precious metals. Thankyou for the long term relationship and professional service! Jim Whitney Sr.

17 December 2025
Unprompted review
Rated 5 out of 5 stars

A wonderful experience

From the start with Michael to the completion of the order with Daniel Castillo everything was explained thoroughly and with patience. Daniel put together my order exactly as I had wanted. The zoom presentation and links on line were very informative and gave me the confidence to do business with American Hartford Gold. Bill O'Reilly also did an interview with Matt which was very informative.

14 December 2025
Unprompted review
Rated 5 out of 5 stars

Kevin Kane was my ambassador to American Hartford Gold.

Kevin Kane was my ambassador to American Hartford Gold. We initially talked of what document i will sign and stated he will explain everything in the docment and ask questions anytime during his review. He asked where I lived and we spoke at great length about my location of residence. We found in our conversation we were both from Chicago finding a lot of common ground. This immediately made me comfortable. Kevin was easy to talk to and listened to my questions and answered them to my greatest satisfaction. I did appreciate his kind manner and willingness to help me understand coins, there value and determine the cost tied to the weight as well as origin, minting the coin; the size of the coin 1oz to 5oz...all new info to me and i felt smarter after the whole converation was over. Kevins conversation with me should be a model of how and what to say to new clients. I was nervous even though i have had lots of experience dealing with high cost of goods... Precious metals where not in my realm of knowledge. Again Kevin guided me thru so many passages that i never felt over whelmed. Knowledge and quiet demeanor with the ability to allow me to ask so many questions. Yes Give him a raise and rank him at the top for salesman of the year.
Danni Harris was also very hospitable and willing to give her time to me as a new member of American Hartford Gold.

15 December 2025
Unprompted review

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