American Hartford Gold Reviews 

1,766
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Considering 259 reviews, reviewers overwhelmingly had a great experience with this company. People consistently share that the team is exceptionally knowledgeable, patient, and always ready to explain every step of the process with great clarity and respect. Many buyers deeply appreciate the smooth, transparent approach to handling portfolios, ensuring everyone feels fully supported without dealing with any high-pressure sales tactics. However, some reviewers were not happy with unresolved follow-up requests, reporting communication delays and difficult interactions during their transactions. A few customers also noted concerns about aggressive sales focus and unexpected difficulties when trying to resolve important financial account matters.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, describing representatives as consistently professional,... See more

Customer service

Clients share positive opinions on customer_service, highlighting exceptional professionalism, patience, and... See more

Service

Customers consistently note positive experiences with service, highlighting professional, caring, and helpful... See more

Product

Reviewers mention positive feedback about product offerings, describing them as exceptional and simple to... See more

User experience

Consumers find user experience to be exceptionally satisfying and smooth, noting that representatives are... See more

Reviews shaping this summary

Rated 5 out of 5 stars

From start to finish - it was an enjoyable experience. As my account was getting set up by Rob, who then transfered it to Jake. The 30-40 minute set up - conversation with Jake was great. Jake was... See more

Rated 5 out of 5 stars

American Hartford Gold was so easy to work with. Knowing I wanted an IRA with metals, but not knowing where to start, there were there to answer questions and took me step by step through the process... See more

Rated 5 out of 5 stars

I came in new to precious metals and completed an IRA rollover with AHG. Katherine walked me through the core asset types, answered every question, and never pushed a sale. She matched my urgenc... See more

Rated 5 out of 5 stars

All people I had the honor of talking to were very friendly, helpful and knowledgeable of the gold and silver metals. Each person explained things in a way that it was easy for me to understand wh... See more


Company details

  1. Gold and silver trading company
  2. Financial advisor

About American Hartford Gold

Written by the company

American Hartford Gold: America's Most Trusted Precious Metals Dealer

Who We Are

American Hartford Gold helps individuals and families invest in precious metals. This includes Gold, Silver and Platinum in both bars and coins. We provide both physical delivery to one’s doorstep or inside of a retirement account like an IRA, 401K or TSP. American Hartford Gold helps clients achieve greater security for their future by adding “safe haven” assets to their portfolio. Investors receive only the highest quality gold and silver coins, offered at competitive prices with 100% customer satisfaction guaranteed.

Our leadership is truly committed to providing quality service and fair pricing. Through our expertise in the industry, we provide the latest market information with a historical perspective to empower both experienced and new investors!

American Hartford Gold has an A+ rating with the Better Business Bureau and has a 5-star customer satisfaction rating on multiple review platforms like Trustpilot and Google. Additionally, the Inc 5000 named American Hartford Gold as #74 among the fastest-growing private financial services companies in the USA. American Hartford Gold is a proud multi-year sponsor of NASCAR and is the only precious metals company recommended by Bill O’Reilly. We are extremely honored that Bill O’Reilly trusts and recommends us to his beloved friends, family, and viewers.

Our Mission

At American Hartford Gold, we aim to educate and help clients about investments in the precious metal industry with complete transparency and fair dealing. We strive to provide all our customers with unparalleled customer service with trust and complete satisfaction.

We offer all our clients our Buyback Commitment, in which we encourage our clients to contact us first if they wish to sell their metals. While we cannot legally guarantee that we will repurchase metals, we never charge any additional liquidation fees and provide a quick and simple 3-step liquidation process.

Our Executive Leadership

At American Hartford Gold, we are proud of our executive leadership’s dedication to providing reliable services to clients as well as support to the workforce. With over a decade of experience in the precious metals industry, our Chief Executive Officer, Sanford Mann, is well-known for his professionalism and work ethics. Our President, Max Baecker, brings over a decade of retail Gold and Silver experience. He has made it a mission of his life to educate and guide people about how they can protect their retirement savings by investing in precious metals.


Contact info

4.8

Excellent

TrustScore 5 out of 5

2k reviews

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4.8

All reviews

(1,766)

260 reviews in the last 12 months

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Rated 5 out of 5 stars

I was apprehensive at first.

I was a little apprehensive at first about buying precious metals as a means of retirement financing. I finally made the call to American Hartford Gold and everyone I talked to put my fears to rest, answered my questions completely and guided me through the purchasing process. I had a smooth and easy experience with everyone involved and I highly recommend them to anyone considering adding gold or silver to their retirement portfolio.

3 March 2026
Unprompted review
Rated 5 out of 5 stars

I called to buy some silver

I called to buy some silver, after a brief discussion they transferred me to Tyler, he explained the process and the time frame for receiving the product. It went without a hitch. Then Lisa confirmed my order, the payment and delivery time line, again everything went great.

1 March 2026
Unprompted review
Rated 4 out of 5 stars

Communication was pretty good with…

Communication was pretty good with Michael. Some things got a bit confusing towards the end of the transfer. When he was explaining the different gold and silver coins and their cost, I thought it was merely a suggestion and that it was something I could think about for a day. I didn’t know it was locked in (fully understanding the fluctuations in spot price). But all in all, I’m happy with the outcome.

26 February 2026
Unprompted review
American Hartford Gold logo

Reply from American Hartford Gold

Hi Colin,

Thank you for taking the time to share your experience with us. We’re glad to hear your communication with Michael was positive and that you’re happy with the overall outcome.

We also appreciate you sharing where things felt a bit confusing toward the end of the transfer. Your feedback is truly valuable to us, and we take it seriously. Our goal is always to ensure pricing, timing, and next steps are communicated clearly, especially when it comes to when selections are locked in and how spot price fluctuations can affect the process.

Thank you for placing your trust in American Hartford Gold. If you ever have questions or would like additional clarification in the future, please don’t hesitate to reach out. We’re always here to help.

-The American Hartford Gold Team

Rated 1 out of 5 stars

SCAMMER

SCAMMER, FALSE TRUSTPILOT RATING.

26 February 2026
Unprompted review
American Hartford Gold logo

Reply from American Hartford Gold

Hello Mr. Nielson,

Thank you for taking the time to share your feedback. We take all concerns seriously and would like the opportunity to look into this for you.

At this time, we have not been able to locate an account under the name provided. We also requested additional information through Trustpilot so we could identify your account and review the matter further, but unfortunately did not receive a response.

Please contact our team at your earliest convenience so we can locate your account and assist you directly. We would be more than happy to help resolve any concerns.

-The American Hartford Gold Team

Rated 1 out of 5 stars

Run Away!

Please don't trust these dishonest liars with your rollover IRA. You will get screwed. They will push outrageously priced coins, calling them "investment grade" or some other nonsense. They commission the minting of these coins themselves. That makes them rare but not more valuable! It also negates any comfort you might glean from their low-price guarantee - no one else is selling them!!
How many sites have up to the second prices on stocks, gold, or silver? Why do you have to call AHG for pricing? Because they want to ensure accuracy? No, because they don't want you to compare before buying.
How do you reconcile my review with so many positive reviews? "He held my hand, and he was so patient and friendly." Con men always are. They beg for these reviews. Also, a simple gold or silver purchase may be conducted reasonably fairly. The scalping happens with the IRA's, and the full horror isn't recognized until you sell the gold back. I paid 60% over spot for their coins. I knew I was screwed, but I clung to the fiction that the coins had intrinsic value beyond the spot price. They did not. AHG bought them back at less than spot.
What about the endorsements? Those are paid endorsements, and I've lost all respect for those people.
I lost 40% of my IRA with a phone call because I trusted AHG and the endorsements. Just cruel, predatory, and devastating after a lifetime of frugality and saving. Please don't let it happen to you.

3/21/26 Update: My money is gone. My life is changed. I didn’t expect any relief or satisfaction from my complaint. I was only hoping to steer others away from the same mistake. So, ask Grok. Just ask Grok about rolling your IRA into a precious metals account with AHG. You will either abandon the idea completely or be much more careful than I was: everything in writing, internet comparison of prices, and bullion only – none of their numismatic coins.

30 April 2025
Unprompted review
American Hartford Gold logo

Reply from American Hartford Gold

A purchase cannot be made with AHG without discussing and acknowledging basic terms and conditions such as costs and a recommended hold time of 5-7 years. In this case, the consumer liquidated last year approximately two years after purchasing, and before the recent increase. Some products were bought back for more than the purchase price, some were close to the purchase price, and some products had not increased in value enough to overcome the cost associated with purchasing. Bid prices can fluctuate independently from the spot price based on supply and demand.
AHG has determined that all procedures were followed properly, and there is no basis for any further adjustment to the prices paid to the customer.
AHG rejects the consumer’s disparaging claims and aspersions.
-The American Hartford Gold Team

Rated 1 out of 5 stars

BUYER BEWARE!!$$!!

BUYER BEWARE!!$$

Our nightmare started in December 2023 when AHG scammed my husband and I out of nearly half of our retirement accounts! DO NOT DO BUSINESS WITH THEM!
Jeff ***, Cameron ***, Wally *** and Matt*** advised us to buy coins and sold us coins charging premiums between 65- 96% on 2 separate occasions. Totally decimating the cash value or our IRAs!
I called them again in November 2025 to question why some coins had not been delivered to the our metals IRA's. At that time, I was told Wally was on leave of absence and given new account reps, Ian *** and Anthony *** who said I should rebalance my Gold to Silver ratio and he proceeded to executed a trade. I then consulted a financial advisor and our bank and realized they were trying to drain more money from my IRA. I then cancelled the trade and called them back to get a buy back quote for my metals. They refusing to give me a buy back quote till some time in January, and insists cannot cancel the trade and the metals have already been sent. This company is a complete scam and should be investigated by the Attorney Generals Office. I will be taking further action since they are deceptive and stealing from seniors, how pathetic! Here we are in February and still no resolve. Shame on you American Hartford Gold!

20 February 2026
Unprompted review
Rated 5 out of 5 stars

Daniel and Danny were extremely…professional and friendly.

Daniel and Danny were extremely knowledgeable about their products and the rules, and they were very helpful explaining terms that I wasn’t familiar with. I have spoken with Daniel at least four different times educating me on the precious metals IRA and spoke with Danny twice, they were both very professional and friendly to talk to.

19 February 2026
Unprompted review
American Hartford Gold logo

Reply from American Hartford Gold

Hi Katrina,

Thank you for taking the time to share your experience with us. We’re so glad to hear that Daniel and Danny were professional, friendly, and thorough in explaining the precious metals IRA process.

It’s great to know they took the time to clearly walk you through the rules and terminology and made themselves available for multiple conversations along the way. We understand how important clarity and education are when making these decisions, and we’re happy they provided the support you needed.

We truly appreciate your trust in American Hartford Gold, and if you have any questions or need assistance in the future, please don’t hesitate to reach out.

-The American Hartford Gold Team

Rated 5 out of 5 stars

I am new to investing in metals and…

I am new to investing in metals and Jacob was very patient and informative. He answered all my questions, offered guidance giving real life examples. Very helpful.

19 February 2026
Unprompted review
American Hartford Gold logo

Reply from American Hartford Gold

Hi Kristen,

Thank you for sharing your experience with us. We’re happy to hear that Jacob made your first experience with precious metals a positive one.

Starting out can feel overwhelming, and we’re glad Jacob took the time to answer your questions, explain concepts clearly, and use real-life examples to help guide you through the process. Providing patience, clarity, and helpful education is very important to us, especially for clients who are new to metals.

We appreciate the opportunity to work with you and thank you for choosing American Hartford Gold. If you ever need additional information or support, please feel free to reach out.

-The American Hartford Gold Team

Rated 1 out of 5 stars

American Hartford Gold is a corrupt…

American Hartford Gold is a corrupt company that engages in fraud. In December 2021, I contacted AHG about rolling my IRA at Fidelity to a precious metals IRA. The salesman I talked with seemed very nice and trustworthy. I trusted him to give me advice that would be the best for my investment future. He recommended that I buy silver Rose Crown Guinea and Australian Wildlife coins. He told me they were limited production and would appreciate more than other coins like Eagles and Maple Leafs. I questioned him on why they were so much more expensive and so much higher than spot prices. Again, he assured me that they would perform better for me than Eagles and Maple Leafs. Last December 2025, I needed to take my first required IRA Distribution. That is when I learned that I had been scammed.
When the salesman at American Hartford Gold told me the liquidation values for those coins I was shocked. They were worth less than Eagles or Maple Leafs. I began researching and calling other dealers where I was told American Hartford Gold is involved in criminal activity taking advantage of older people that are not knowledgeable about precious metals. I was told by some of the dealers I called that those coins they recommended were only worth melt value. I have learned that I was charged a premium of 79% over spot for those coins which is dramatically higher than typical pricing. The total premiums I paid were $35,141 on a $100,000 investment. Since I was charged such a high premium on coins that were not worth more than other bullion, I have at least a $94,091 loss. This is because I could have purchased 665 more ounces of silver and 5 more ounces of gold at fair premiums.

I have tried to get some kind of compensation for the loss, but all I get are games like I will look into it, I will call you back, the back office is working on it, etc. I sent at least 20 emails and made numerous calls to American Hartford Gold, but I have been unable to get any compensation for my loss. ADVICE: Do not trust or believe American Hartford Gold. They lie! Research many precious metals dealers. Watch videos on scams by precious metals dealers. Do not buy limited edition, limited production or any collectible type coins. Buy Maple Leafs or American Eagles. Do. not trust celebrity endorsements. They get paid for putting their name on it. Two dealers I have learned that are trustworthy are Battalion Metals and Miles Franklin. Now, AHG isn't replying to my emails or phone calls.

19 February 2026
Unprompted review
Rated 1 out of 5 stars

BUYER BEWARE!

BUYER BEWARE!! I was scammed by American Hartford Gold. In October 2021 I rolled over my 401K into a Gold IRA and was charged 56% premium on gold coins and 73% premium on silver over the spot price by AHG reps Nick Hooks and Max Bethell. They totally decimated the cash value of my IRA! I paid $501,000 for gold and silver that was worth $317,000 based on the spot. I was fooled by Nick who told me that the high premium coins will go up in value more than the spot price so I will get a tax advantage since Gold IRA distributions are taxed at the spot price. Now I know that’s not true because you can never get more than spot price when you sell your gold/silver bullion. He put pressure on me to make the purchase, despite huge premiums, by telling me that I may not get that price again because the mint would only produce so many coins that year and I could miss the opportunity to make a good investment. Well, that “good investment” turned out to be a huge financial loss for me! I was devastated when I realized that I might have jeopardized my family’s financial security during retirement, the very thing I was trying to protect. I finally decided not to be silent and spoke with Nick recently about the fact that I was cheated, but he had nothing to say. I followed up with an email but got no response. It’s ironic that I was scammed so badly on my Gold IRA investment, by a company that claims to be rated #1 Gold IRA company. Shame on them! It makes you wonder how AHG got that rating. DO NOT TRUST American Hartford Gold.

9 January 2026
Unprompted review
Rated 1 out of 5 stars

!BUYER BEWARE!

!BUYER BEWARE!
They sure are smooth talkers in the beginning. Responsive and making it seem like they genuinely want to take care of you BUT it is all fake. They are not trustworthy and if you try to sell your metals back you will soon discover you have been taken advantage of. I was charged an exorbitant spread(51%) and now I'm getting the runs around. Do not use this company!! I never thought something like this would happen to me. There are reputable companies out there BUT THIS IS NOT ONE OF THEM! Do your homework!

27 January 2026
Unprompted review
Rated 1 out of 5 stars

Devastating


After a lifetime of frugality - scrimping, saving, denying himself - my friend moved his IRA to American Hartford Gold. They immediately stole one third of it with their lies and deceptive pricing. He was devastated . He eventually sold it back, taking the loss just to distance himself from those filthy leeches.

1 December 2025
Unprompted review
Rated 5 out of 5 stars

Satisfied customer

American Hartford representative was direct and informative. All my concerns were addressed and the transaction moved along well. Overall the experience was great.

12 January 2026
Unprompted review

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