Amory London Reviews 

1,287
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 340 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their engaging demonstrations and extensive product knowledge, often transforming hair beautifully. Many also highlight the products' amazing quality, transforming hair to be smooth, silky, and glamorous with lasting curls. The overall service, including after-sales support, is frequently described as excellent and highly recommended by consumers. However, some customers also noted concerns regarding high-pressure sales tactics and misleading practices during demonstrations. A few other people also felt that the product received was not the same as the one demonstrated, with some reporting cheaper or different items in the box.

What people talk about most

Staff

Reviewers frequently express satisfaction with the staff, highlighting their professionalism, kindness, and... See more

Product

Customers consistently note positive experiences with product, with many reviewers praising the hair... See more

Quality

Clients share positive opinions on quality, with many reviewers describing the products as fantastic,... See more

Service

People report positive experiences with service, often highlighting the professionalism, kindness, and... See more

User experience

Customers had positive experiences with user experience, often praising the helpfulness and expertise of the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The lovely Elizabet at Livingston shopping centre gave a wonderful demonstration on my daughters hair today. She taught my daughter how to make perfect waves with the straighteners and then taught me... See more

Rated 5 out of 5 stars

Lovely customer service from Jasmine & her colleague in Lakeside. Though didn't buy the straighteners that were demonstrated so convincingly - will consider buying in near future as a gift. Did purc... See more

Rated 5 out of 5 stars

We brought straightners from a show just under a year ago have been turning off so rang Amory customer service spoke to a guy called Ben was so lovely told me to send over a photo of the cord cut and... See more

Company replied

Rated 5 out of 5 stars

Miri thank you so much for fully explaining and demonstrating Amory London! The products are amazing, offering a full range of hair styling items, my hair looked so silky and smooth rather than its... See more


Company details

  1. Hair product shop
  2. Beauty product supplier
  3. Beauty Products Wholesaler
  4. Cosmetic Products Manufacturer
  5. Health and beauty shop

Written by the company

Amory London was created as a result of the lack of individual attention to their clients. While working in salons, our founders had the opportunity to work with people of all walks of life, and through detailed conversation, they would learn about their customers' needs. But one thing they all had in common was the lack of individuality in their styling tools. Our founders felt that there were so many stylists, who actually are able to create different looks depending on what their client's hair feels like and what their style goals are. But unfortunately, there weren't enough styling tools to match each client's individual needs. Once they established Amory London, they now have the chance to interact with stylists around the world and bring them the best styling tools that are available on the market. This is how Amory London was born. A company that promotes combination of modern technology and renowned beauty brands to create stylish styling tools.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

1k reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 7% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.5

All reviews

(1,287)

244 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

SCAM COMPANY

SCAM COMPANY - FAKE REVIEWS.

The ones they demo on you is NOT the ones they sell you. I WILL REPORT YOU TO TRADING STANDARDS. DO NOT BUY

26 September 2025
Unprompted review
Rated 5 out of 5 stars

Today we were served by Gloria and she…

Today we were served by Gloria and she did a very good job at advertising the straightener and she was very good at explaining how it works. Overall she made us get a 5 star experience. Very nice establishment and very nice worker

18 October 2025
Unprompted review
Rated 5 out of 5 stars

Lovely staff

Visited caravan show at NEC this week and came across Amory stand. Such lovely staff working there who were happy to advise and not pushy. Probably one of the best stands at the show!!!. We love you Amory. Xx

14 October 2025
Unprompted review
Rated 1 out of 5 stars

I bought these Straighteners from…

I bought these Straighteners from Lakeside about a year and a half ago cost 220 pounds,they have gone wrong already one of the plates is not working or heating up.I was told at the time they had a life time guarantee, but when I contacted the company I was told that there was an administration fee which I wasn’t told about at the time. I got fed up and threw them away they’ve since offered me new ones for half price which I was tempted to buy but I would still be paying a lot of money for something that didn’t last more than a year and a half. I’ve since ordered some Remington straighteners which was 70 pounds and have a four year guarantee so what does that say,Remington is a reputable company and amory not so much.

10 October 2025
Unprompted review

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