Amory London Reviews 

1,287
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 340 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their engaging demonstrations and extensive product knowledge, often transforming hair beautifully. Many also highlight the products' amazing quality, transforming hair to be smooth, silky, and glamorous with lasting curls. The overall service, including after-sales support, is frequently described as excellent and highly recommended by consumers. However, some customers also noted concerns regarding high-pressure sales tactics and misleading practices during demonstrations. A few other people also felt that the product received was not the same as the one demonstrated, with some reporting cheaper or different items in the box.

What people talk about most

Staff

Reviewers frequently express satisfaction with the staff, highlighting their professionalism, kindness, and... See more

Product

Customers consistently note positive experiences with product, with many reviewers praising the hair... See more

Quality

Clients share positive opinions on quality, with many reviewers describing the products as fantastic,... See more

Service

People report positive experiences with service, often highlighting the professionalism, kindness, and... See more

User experience

Customers had positive experiences with user experience, often praising the helpfulness and expertise of the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The lovely Elizabet at Livingston shopping centre gave a wonderful demonstration on my daughters hair today. She taught my daughter how to make perfect waves with the straighteners and then taught me... See more

Rated 5 out of 5 stars

Lovely customer service from Jasmine & her colleague in Lakeside. Though didn't buy the straighteners that were demonstrated so convincingly - will consider buying in near future as a gift. Did purc... See more

Rated 5 out of 5 stars

We brought straightners from a show just under a year ago have been turning off so rang Amory customer service spoke to a guy called Ben was so lovely told me to send over a photo of the cord cut and... See more

Company replied

Rated 5 out of 5 stars

Miri thank you so much for fully explaining and demonstrating Amory London! The products are amazing, offering a full range of hair styling items, my hair looked so silky and smooth rather than its... See more


Company details

  1. Hair product shop
  2. Beauty product supplier
  3. Beauty Products Wholesaler
  4. Cosmetic Products Manufacturer
  5. Health and beauty shop

Written by the company

Amory London was created as a result of the lack of individual attention to their clients. While working in salons, our founders had the opportunity to work with people of all walks of life, and through detailed conversation, they would learn about their customers' needs. But one thing they all had in common was the lack of individuality in their styling tools. Our founders felt that there were so many stylists, who actually are able to create different looks depending on what their client's hair feels like and what their style goals are. But unfortunately, there weren't enough styling tools to match each client's individual needs. Once they established Amory London, they now have the chance to interact with stylists around the world and bring them the best styling tools that are available on the market. This is how Amory London was born. A company that promotes combination of modern technology and renowned beauty brands to create stylish styling tools.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

1k reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 7% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.5

All reviews

(1,287)

244 reviews in the last 12 months

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Rated 5 out of 5 stars

I initially made an error in ordering and...

I initially made an error in ordering a pair of straighteners at full price when financial it was not the right time to do so. I was half asleep and made as mistake.

Not only did Daniela help fix my mistake by fully refunding the product, she also blew me away by offering a discount for when I did want to purchase the straighteners in the future.

Based on the excellent impression Daniela had made on me, I reached out for the discount code and immediately made the purchase, Daniela called me personally, talked me through what to do when I made the order and even highlighted the Warranty and explained how I activated this on the product.

I can quite honestly say, this is the best customer experience I have ever had. My partner and daughter are going to obsessed with their new straighteners and it's all thanks to Daniela!

10 October 2025
Unprompted review
Rated 5 out of 5 stars

What a lovely lady who offered to curl…

What a lovely lady who offered to curl my hair for free at the metro centre and explained to me how the amory straightners worked , surenika was very polite and did not push the sale on me, her experience made me feel comfortable with the sale, what a credit she is.

9 October 2025
Unprompted review
Rated 5 out of 5 stars

I was in MetroCentre today and the…

I was in MetroCentre today and the lovely lady surenika told me so much about the product and made me gain my confidence in doing my own hair! Lovely and friendly whilst very professional. Would highly recommend this product. Thankyou! :)

3 October 2025
Unprompted review
Rated 5 out of 5 stars

Surenika

Surenika, at the metro centre amory London provided me with perfect customer service.

She styled my hair with the hair straightener and curled it.

Excellent curls and stayed in.

2 October 2025
Unprompted review
Rated 5 out of 5 stars

A lady stop in tge metro centre a d did…

A lady stop in tge metro centre a d did my hair so lovely lady called surenika learbt how to use the curls and wgat a transformation never had a curl in my hair im buying this product amazing how they work my hair is so soft after using them 100 % buying them there a different colour so I hav gone for pink absolutely lovely laddies all very nice and friendly

1 October 2025
Unprompted review
Rated 1 out of 5 stars

They reported my honest review

I had written a very long and valid review about how I was treated by this company, which included touching without consent, forcing me to stay/not letting me leave, degrading comments, public comments about my job and earnings, comments about religion and much more. The company reached out to make things right, stating an internal review and offering some small free gifts. I was grateful they were taking this horrendous experience seriously. Yet, this evening I got a notification saying they had reported my review for hate speech? They attempted to censor the reviews for their favour. People really really need to be careful of this company. They've lost my trust and respect and I will be making a full video about this entire ordeal somewhere that they can't skew the reviews.

1 October 2025
Unprompted review
Rated 5 out of 5 stars

Can't recommend enough

Whilst in the Metro Centre, Gateshead with my sister in law, got stopped and asked to try the Amory straighteners. Lovely young man curled our hair beautifully and we got a brilliant deal to purchase 2 sets. Can't begin to tell you how good these are. So easy to use with no damage to your hair which is left shining. They are lightweight and literally glide through the hair. So pleased with my purchase.

11 September 2025
Unprompted review
Rated 5 out of 5 stars

Great customer service

Bought my straighteners from Metro Centre after a complimentary curl session. Lovely girls on the stand - very knowledgeable without being pushy. Great idea to show customers how to use the product and be able to practice - great customer service. Thanks!

29 September 2025
Unprompted review

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