I have tried every product on the market and always been disappointed.....until now! This treatment is a game changer for me on my thick frizzy menopause wavy hair.... absolutely love it.... deffo reo... See more
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Review summary
Created with AI, based on recent reviews
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Reviews shaping this summary
I rarely leave reviews, but I had to for this product! I used the ANSWR Home Keratin Treatment on my thick, coarse, unruly hair and I'm honestly amazed by the results. I followed the instructions exa... See more
Company replied
Although, I initially left a negetive review for answr keratin, as it arrived super late. Also, the box said shampoo and conditioner included. But none was there. Answr have been super helpful. They... See more
Company replied
I left a previous review after my first purchase - this is an update 6 months on after my second purchase. My hair is in the best condition it’s probably ever been in. My hairdresser has been so com... See more
Company replied
Company details
Written by the company
ANSWR is a home salon beauty brand on a mission to simplify beauty by empowering women to be their own beauty experts and take ownership of their beauty routines. At its core, ANSWR makes expensive salon treatments accessible to everyone by providing convenient at-home alternatives inspired by real experts - its customers. The modern-day beauty essentials form the backbone of real beauty needs to enable women to express themselves freely. Launched in 2019 by bringing the first-ever at-home keratin treatment to market, rivaling expensive salon alternatives that took the industry by storm. When it comes to future product development, ANSWR is socially driven by the voice of its real customer - the voice of ANSWR.
Contact info
3.9
Great
2k reviews
Replied to 94% of negative reviews
Typically replies within 2 weeks
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Product was delayed in arriving but customer service excellent
My order took over three weeks to arrive. I emailed the company and they did respond to say that they were low on stock and it should be arriving at such and such a time, but the estimates were incorrect.
I would like to update this review now to say that the company reached out to me and offered me another treatment for free. Sadly the product did not work on my hair the first time but they offered me a full refund instead. Very impressed with the customer service.
11 April 2026
Unprompted review
Reply from ANSWR
Hello Maria,
I am so truly sorry that your order took over three weeks to arrive. We know how frustrating it is to wait that long and receive inaccurate timelines.
We want to let you know that our stock is now fully available and our shipping timelines are officially back to normal. However, we want to make this right for you.
Please contact me directly at peyton@answrbeauty.com with your order details. I will look into your case personally right away to ensure we can turn this experience around for you.
Best,
Peyton | ANSWR team
Answer treatment
I wasn't sure that the Keratin treatment would work on my hair as it is really thick and very wavy. But to my surprise I would say my hair has improved by 95% a lot more manageable comes out so straight after straightening its a lot softer and shiney too,Will defiantly be buying more. Delivery is very quick too
13 April 2026
Unprompted review
Reply from ANSWR
Hi Sue,
Thanks so much for sharing this! We know how tough it can be to find products that actually work on thick, wavy hair, so hearing that it made such a massive difference for you completely makes our day.
Enjoy that extra softness and shine, and we’ll be ready to rush your next order right to your door! ✨
Stay smoooooth,
Peyton | ANSWR team
The smell of my hair since using this is HORRIBLE
The smell of my hair since using this is HORRIBLE. The results are not good either I’m afraid - it has left a sticky residue and made my hair completely flyaway - most definitely not shiny or smooth. Have had professional treatments before this with absolutely great results so I think it means you get what you pay for. I do not recommend this product and wished I hadn’t fallen for the hype!
Since I left this review Answr have been in touch to apologise and have offered me a full refund, which I appreciate. Glad to see a company that actually reads reviews and takes accountability!
9 April 2026
Unprompted review
Reply from ANSWR
Hello Gabrielle,
I am so sorry to hear that you had such a disappointing experience with the treatment, and that it left an unpleasant smell, a sticky residue, and flyaways instead of the smooth, shiny results you expected. We know how frustrating that is.
The sticky residue and odor can sometimes happen if the product wasn't fully rinsed out before the straightening step, but we want to look into this for you right away and help with this.
Please contact me directly at peyton@answrbeauty.com with your order details. I will personally look thus to see how we can best support you and make things right.
Best,
Peyton | ANSWR team
Great product that banishes the frizz and makes hair controllable
For years I have spent around £150 each time I’ve had a salon smoothing treatment. I thought I’d give this a try. It did not disappoint!! Great stuff and a fraction of the price. Just make sure you follow the instructions and take your time. I know it’s the same stuff by the distinctive smell when your hair is wet, but it goes when your hair is blow dried. Amazing. One very very happy customer indeed.
14 April 2026
Unprompted review
Reply from ANSWR
Hi Nadia,
Wow, this completely made our day! 😍
Thank you so much for the pro-tip about following the instructions and taking your time.
We are absolutely thrilled to have you as a customer. Enjoy your gorgeous, smooth hair!
Stay smooth,
Peyton | ANSWR team
Ive been waiting nearly 2 weeks for…
Ive been waiting nearly 2 weeks for what I ordered to be dispatched. Having read the reviews on here, I’m not hopeful I’ll ever receive it - a waste of nearly £40. It sounds like if you ask for a refund you’re ignored, and the replies from the email all seem AI generated.
16 April 2026
Unprompted review
Reply from ANSWR
Hi Anon,
I am really sorry for the two-week delay and for making you feel uneasy about your purchase. I can assure you that we are a real, legitimate company and we are definitely not ignoring you!
Our stock is now fully available and our shipping timelines are completely back to normal. I want to personally get this sorted out for you right away.
Please contact me directly at peyton@answrbeauty.com with your order details. I will look into this immediately to either locate your package or process a refund for you ASAP.
Best,
Peyton | ANSWR team
Finally a treatment that actually works for me
I have tried every product on the market and always been disappointed.....until now! This treatment is a game changer for me on my thick frizzy menopause wavy hair.... absolutely love it.... deffo reordering. Only downside there were delivery delays.
16 April 2026
Unprompted review
Reply from ANSWR
Hello,
Thanks so much for the love! We are absolutely thrilled to hear that our treatment completely changed the game for your hair 🙌
We also really appreciate your patience regarding those delivery delays. We wanted to let you know that our stock levels are completely stable now, and our dispatch times are officially back to normal. Your next order should fly right out to you!
Can't wait to have you back!
Smoooothly,
Peyton | ANSWR team
The ANSWR keratin treatment did not…
The ANSWR keratin treatment did not work on my hair. I followed all the instructions exactly, but after the first wash, my hair returned to its original frizzy, curly state. There was no lasting smoothing or straightening effect at all. This was a complete waste of money and time. I cannot recommend this product to anyone with permed or chemically treated hair.
31 March 2026
Unprompted review
Reply from ANSWR
Hello Yashvi,
I am so sorry to hear that the treatment did not work on your hair, especially after you followed the instructions so carefully. We know how frustrating it is to spend time and money on a product only to not get the results you expected.
We want to make this right for you. Please contact me directly at peyton@answrbeauty.com with your order details. I will personally look into this for you right away to see how we can best support you and resolve this as soon as possible.
Best,
Peyton | ANSWR team
Waste of time.
Bought the product for my daughter for Christmas. She saved it to use for a holiday. We spent around 5 hours doing the whole thing (she has long hair), and it looked lovely. Until she washed it. Her hair went back to almost exactly the same as before she did it. I did email ANSWR and had no reply. Don't waste your time.
3 April 2026
Unprompted review
Reply from ANSWR
Hello Elaine,
I am so truly sorry to hear about this experience. Spending 5 hours on the process only to have it wash out is incredibly frustrating, and I apologize that your previous email went unanswered.
We want to make this right for you and your daughter. Please contact me directly at peyton@answrbeauty.com with your order details. I will look into this personally today to see how we can best support you and resolve this.
Best,
Peyton | ANSWR team
Ordered mine on 3rd April and it's…
Ordered mine on 3rd April and it's still showing on 'Shop' as 'waiting for information'. Was hoping for fast shipping. Praying this isn't a scam site. I've heard nothing via email relating to my order either. Just generic marketing.
3 April 2026
Unprompted review
Reply from ANSWR
Hello Sara,
I completely understand why you are feeling anxious, but I can assure you we are a 100% legitimate company and we want to get this sorted for you right away. We are so sorry about the inconvenience.
Our stock is now fully available and our shipping timelines are completely back to normal. To help me fix this for you immediately, please contact me directly at peyton@answrbeauty.com with your order details. I will look into this personally today to find your package and get it to you ASAP.
Best,
Peyton | ANSWR team
Brilliant product
This is an amazing product Its the third time I've used it. My hair is thick and coarse and after applying the treatment my hair is lovely and smooth. The only complaint I would have is that I waited a month for it to be delivered. I think I may need to order now so I have it in for next time. Ha
11 April 2026
Unprompted review
Reply from ANSWR
Hi Eileen,
Thanks so much for the 5-star love! We're thrilled to hear that the treatment works wonders on your thick, coarse hair and leaves it feeling lovely and smooth.
You're totally right about ordering ahead next time. We sincerely apologize for that delivery delay but stock is now stable and dispatch time is now back to normal! We're working hard to speed things up, but grabbing your next batch a bit early is a genius move to make sure you never run out.
Thanks for sticking with us for round three! 💇♀️
Stay smooooth,
Peyton | ANSWR team
Excellent customer service
Although, I initially left a negetive review for answr keratin, as it arrived super late. Also, the box said shampoo and conditioner included. But none was there. Answr have been super helpful. They
read my review and emailed me back, explaining everything. They apologized and have sent me a freebie as a goodwill gesture. I am highly impressed. They genuinely seem to care about their customers. A lot of company don't even bother. I am positively impressed. I will be ordering again. Thank you for reading reviews and genuinely taking care of your customers 😊
11 April 2026
Unprompted review
Reply from ANSWR
Hello Pujan,
I am so sorry for this awful experience. Waiting months for an order only for it to arrive incomplete is completely unacceptable, and I completely understand your anger. We are a 100% legitimate company, but we clearly failed you here.
We want to make this right immediately without you having to go through the hassle of a return. Please contact me directly at peyton@answrbeauty.com with your order details. I will look into this personally today.
Best,
Peyton | ANSWR team
Extremely bad experience - Beware!!!
Extremely bad experience. Not sure whats the issue with the logistics but they give false claims on delivery and product delivery is extremely delayed. Beware! They keep sending auto emails thats its being packed but obviously it is not true. There is no mechanism of canceling the order so you are stuck with no delivery!!!!
30 March 2026
Unprompted review
Reply from ANSWR
Hello Annie,
Hi there, I am truly sorry for the extreme delay and the frustration our automated updates have caused. We completely understand your frustration with the logistics issues.
We want to let you know that our stock is now fully replenished and our shipping timelines are completely back to normal. However, we want to fix this for you right away.
Please contact me directly at peyton@answrbeauty.com with your order details. I will look into this immediately to either get your package to you or sort out a cancellation and refund for you.
Best,
Peyton | ANSWR team
Avoid
I would avoid. They clearly dont have stock and just take the money without sending anything out. I have been waiting over 2 weeks now and have emailed twice and asked for a refund and they have completely ignored me.
You shouldnt be allowed to advertise a product and promise 2-3 days delivery and then ignore all communicarion. I will be requesting a refund from my bank next. Shame as the product looked good but customer service is shockingly bad. Seems I am not alone in this as I see comments on their pages saying rhe same thing.
10 April 2026
Unprompted review
Reply from ANSWR
Hello there,
I am so incredibly sorry for the frustration this has caused. We definitely do not want to ignore you, and waiting over two weeks with no response is not the standard we aim for.
I want to reassure you that our stock is now completely back to normal, and our shipping timelines are fully back on track. However, I want to get your specific situation sorted out immediately.
Please email me directly at peyton@answrbeauty.com with your order details. I will personally look into this for you ASAP to make sure your refund or order is handled right away.
Best,
Peyton | ANSWR team
not even in stock
if your in the uk it's advertised as 3-5 days shipping but they dont have any in stock been waiting over a month no updates from the company, ive asked 3 times for a refund I'm just getting ignored, save your money
8 April 2026
Unprompted review
Reply from ANSWR
Hello there,
I am so incredibly sorry for the frustration this has caused. Waiting over a month with no updates or response regarding your refund is absolutely not how we want to treat our customers.
We had some temporary delays, but I want to reassure you that our stock is now fully back to normal, and our 2-3 day UK shipping timeline is completely back on track.
That said, we need to sort your situation out immediately. Please email me directly at peyton@answrbeauty.com with your order details, and I will personally look into this as a priority to process your refund or get this resolved for you ASAP.
Best,
Peyton | ANSWR team
They really went above and beyond my…
They really went above and beyond my expectations. It’s a great product to begin with, that’s why I choose to keep repurchasing it. Really lovely customer support as well.
30 January 2026
Unprompted review
Reply from ANSWR
Hi Chrissy,
Thanks so much for the love! We're absolutely thrilled that we could beat your expectations and that you keep coming back to us. Hearing that you love both the product and our support team seriously makes our day.
We appreciate you being such a loyal customer! 🙌
Smoothfully yours,
Peyton | ANSWR team
Keratin Treatment
I am writing a second review as I was contacted by Answr after submitting my review. The customer service was good & rectified their error very quickly & the product arrived promptly. Thanks Answr for recitifying so quickly.
7 April 2026
Unprompted review
Reply from ANSWR
Hello Jeff,
I am so incredibly sorry for this experience and the frustration it has caused. Four weeks is far too long to wait without a clear answer, and we want to get this sorted out for you immediately.
Please email me directly at peyton@answrbeauty.com with your order details. I will personally look into this as a priority today to find out exactly what happened and make sure it's resolved for you ASAP.
Best,
Peyton | ANSWR team
Thieves and liars!!
Thieves and liars!!! Stay away!!
We should start a petition to shut this company down, given the large number of people who have never received the products they ordered and paid for.
They are liars and thieves! It’s as simple as that. If you take my money and don’t deliver the item I’ve paid for, then you’ve stolen from me.
I’ve sent countless emails and keep getting the same reply: “we will treat this as a priority and dispatch the item by the end of today”. And yet the item still hasn’t been dispatched. The order was placed on 25 March. I now want to cancel this order and get my money back as soon as possible! Order number: AI30599. Sort this out now, otherwise I will take legal action to resolve this. You are not allowed to screw people over like this!
25 March 2026
Unprompted review
Reply from ANSWR
Hello Joyce,
I am so sorry for the delays and the frustration this has caused you. Our fresh stock arrived last week, and our warehouse team worked through the weekend to transfer the keratin bottles into their packaging and began dispatching orders last Thursday. All remaining backorders are scheduled to be sent out this week.
While I understand your anger, it is heartwrenching to hear a wish for our business to shut down. As a small company, we have helped so many people successfully fight frizz, and we take great pride in the success stories our customers share. Delays like this are sometimes beyond our immediate control, but we truly do our best to resolve them.
I have noted your request to cancel and will ensure this is handled immediately. Please contact me directly at peyton@answrbeauty.com so I can personally assist you with your refund and any other concerns.
Best,
Peyton | ANSWR team
This product is amazing
This product is amazing. Makes my hair feel soft and shiny
17 January 2026
Unprompted review
Reply from ANSWR
Hello Sharon,
Thanks so much for the lovely review and for the 5-star.
I’m thrilled to hear your hair is feeling soft and looking shiny. We really appreciate you taking the time to share your experience with us.
Smoothfully,
Peyton | ANSWR team
WHY WHY WHY is this company sending me…
WHY WHY WHY is this company sending me offers, when they havent even delivered my products yet !!!! 😡
5 April 2026
Unprompted review
Reply from ANSWR
Hello Tracy,
I am so incredibly sorry for the frustration and the delay in getting your order to you. I completely understand why seeing marketing offers while waiting for your products is upsetting; these campaigns were scheduled well in advance, and I apologize for the poor timing.
The good news is that our fresh stock arrived last week, and our warehouse team has been working hard transferring the keratin bottles into their packaging. We started dispatching orders last Thursday, and all remaining backorders are scheduled to go out this week.
Please contact me directly at peyton@answrbeauty.com so I can personally look into your order. Thank you!
Best,
Peyton | ANSWR team
Still no order after a month!
Ordered the keratin treatment on 8th March and STILL no delivery despite each week being told that ‘we can guarantee it will dispatched this week’. They also were promoting the product on Instagram with a 25% discount whilst they knew they had no stock in place. Would give zero stars if I could.
6 March 2026
Unprompted review
Reply from ANSWR
Hello Alia,
I am incredibly sorry for the delay and the frustration this has caused.
To give you an update on what happened: our fresh stock arrived last week, and our warehouse team has been working around the clock to transfer the keratin bottles into their packaging. We began dispatching orders last Thursday, and I can confirm that all remaining backorders are scheduled to be sent out this week.
I’d like to make this right for you personally. Please contact me directly at peyton@answrbeauty.com.
Best,
Peyton | ANSWR team
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