I have tried every product on the market and always been disappointed.....until now! This treatment is a game changer for me on my thick frizzy menopause wavy hair.... absolutely love it.... deffo reo... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I rarely leave reviews, but I had to for this product! I used the ANSWR Home Keratin Treatment on my thick, coarse, unruly hair and I'm honestly amazed by the results. I followed the instructions exa... See more
Company replied
I purchased this on a whim, my daughter said I was a sucker for an instagram advert. I was planning a salon visit for my daughter to the tune of £250+ when this come up, I thought ‘what have I go... See more
I left a previous review after my first purchase - this is an update 6 months on after my second purchase. My hair is in the best condition it’s probably ever been in. My hairdresser has been so com... See more
Company replied
Company details
Written by the company
ANSWR is a home salon beauty brand on a mission to simplify beauty by empowering women to be their own beauty experts and take ownership of their beauty routines. At its core, ANSWR makes expensive salon treatments accessible to everyone by providing convenient at-home alternatives inspired by real experts - its customers. The modern-day beauty essentials form the backbone of real beauty needs to enable women to express themselves freely. Launched in 2019 by bringing the first-ever at-home keratin treatment to market, rivaling expensive salon alternatives that took the industry by storm. When it comes to future product development, ANSWR is socially driven by the voice of its real customer - the voice of ANSWR.
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3.9
Great
2k reviews
Replied to 91% of negative reviews
Typically replies within 2 weeks
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Keratin Treatment
I am writing a second review as I was contacted by Answr after submitting my review. The customer service was good & rectified their error very quickly & the product arrived promptly. Thanks Answr for recitifying so quickly.
7 April 2026
Unprompted review
Reply from ANSWR
Hello Jeff,
I am so incredibly sorry for this experience and the frustration it has caused. Four weeks is far too long to wait without a clear answer, and we want to get this sorted out for you immediately.
Please email me directly at peyton@answrbeauty.com with your order details. I will personally look into this as a priority today to find out exactly what happened and make sure it's resolved for you ASAP.
Best,
Peyton | ANSWR team
Thieves and liars!!
Thieves and liars!!! Stay away!!
We should start a petition to shut this company down, given the large number of people who have never received the products they ordered and paid for.
They are liars and thieves! It’s as simple as that. If you take my money and don’t deliver the item I’ve paid for, then you’ve stolen from me.
I’ve sent countless emails and keep getting the same reply: “we will treat this as a priority and dispatch the item by the end of today”. And yet the item still hasn’t been dispatched. The order was placed on 25 March. I now want to cancel this order and get my money back as soon as possible! Order number: AI30599. Sort this out now, otherwise I will take legal action to resolve this. You are not allowed to screw people over like this!
25 March 2026
Unprompted review
Reply from ANSWR
Hello Joyce,
I am so sorry for the delays and the frustration this has caused you. Our fresh stock arrived last week, and our warehouse team worked through the weekend to transfer the keratin bottles into their packaging and began dispatching orders last Thursday. All remaining backorders are scheduled to be sent out this week.
While I understand your anger, it is heartwrenching to hear a wish for our business to shut down. As a small company, we have helped so many people successfully fight frizz, and we take great pride in the success stories our customers share. Delays like this are sometimes beyond our immediate control, but we truly do our best to resolve them.
I have noted your request to cancel and will ensure this is handled immediately. Please contact me directly at peyton@answrbeauty.com so I can personally assist you with your refund and any other concerns.
Best,
Peyton | ANSWR team
This product is amazing
This product is amazing. Makes my hair feel soft and shiny
17 January 2026
Unprompted review
Reply from ANSWR
Hello Sharon,
Thanks so much for the lovely review and for the 5-star.
I’m thrilled to hear your hair is feeling soft and looking shiny. We really appreciate you taking the time to share your experience with us.
Smoothfully,
Peyton | ANSWR team
WHY WHY WHY is this company sending me…
WHY WHY WHY is this company sending me offers, when they havent even delivered my products yet !!!! 😡
5 April 2026
Unprompted review
Reply from ANSWR
Hello Tracy,
I am so incredibly sorry for the frustration and the delay in getting your order to you. I completely understand why seeing marketing offers while waiting for your products is upsetting; these campaigns were scheduled well in advance, and I apologize for the poor timing.
The good news is that our fresh stock arrived last week, and our warehouse team has been working hard transferring the keratin bottles into their packaging. We started dispatching orders last Thursday, and all remaining backorders are scheduled to go out this week.
Please contact me directly at peyton@answrbeauty.com so I can personally look into your order. Thank you!
Best,
Peyton | ANSWR team
Still no order after a month!
Ordered the keratin treatment on 8th March and STILL no delivery despite each week being told that ‘we can guarantee it will dispatched this week’. They also were promoting the product on Instagram with a 25% discount whilst they knew they had no stock in place. Would give zero stars if I could.
6 March 2026
Unprompted review
Reply from ANSWR
Hello Alia,
I am incredibly sorry for the delay and the frustration this has caused.
To give you an update on what happened: our fresh stock arrived last week, and our warehouse team has been working around the clock to transfer the keratin bottles into their packaging. We began dispatching orders last Thursday, and I can confirm that all remaining backorders are scheduled to be sent out this week.
I’d like to make this right for you personally. Please contact me directly at peyton@answrbeauty.com.
Best,
Peyton | ANSWR team
It’s a horrible horrific product
It’s a horrible horrific product. I was so looking forward to using it and followed the instructions to the letter.
It has left my hair dry and brittle and stinking of rotten eggs! I absolutely do not recommend. I think it’s actually a scam product
4 April 2026
Unprompted review
Reply from ANSWR
Hi Marie,
I am so sorry to hear about your experience, as this is certainly not the result we want for our customers. Regarding the scent you mentioned, this is quite rare and typically only occurs if the treatment wasn't fully rinsed out before the blow-drying and straightening stages. Please be assured that the smell is temporary and will completely disappear within a couple of washes.
In the meantime, I recommend using a dry shampoo after each wash to help neutralize the odor while it fades.
I would love to help get your hair back to feeling its best, so please reach out to me directly at peyton@answrbeauty.com so I can look into this for you.
Best,
Peyton | ANSWR team
AMAZING product!
I’m so impressed with the keratin treatment- my hair looks and feels amazing and the application process was drama free!!
The team at Answr are so helpful and answered my question I sent by email promptly and so friendly! Wouldn’t hesitate to purchase again!
4 April 2026
Unprompted review
Reply from ANSWR
Hello Sarah,
Thanks so much for the lovely review. It’s great to hear that the application was easy and that you're loving how your hair feels!
I’ll be sure to pass your kind words on to the rest of the team andwe always try our best to be as helpful as possible.
Stay smooth,
Peyton | ANSWR team
I ordered a keratin treatment from this…
I ordered a keratin treatment from this lot. Twice. None of them arrived. No one responded to my emails and their ‘contact’ number didn’t exist. Just an answerphone from Finland. Saying calls from your phone are not being answered. Absolutely dreadful. Order from other outlets. This company are the worst at actually sending their own products and their customer service is pathetic. I got refunded twice through PayPal thankfully so they didn’t get my money. Plus Facethefuture offers the same product £10 cheaper currently. Do not order from this lot.
16 March 2026
Unprompted review
Reply from ANSWR
Hello there,
I am incredibly sorry for the frustration and lack of communication you experienced with your orders. This is certainly not the standard of service we aim to provide, and I completely understand your disappointment.
I would like to clarify what happened: we experienced an unexpected delay while waiting for our fresh stock to arrive. It reached us last week, and our warehouse team immediately began transferring the keratin bottles into their packaging. We started dispatching orders last Thursday, and all remaining backorders are scheduled to be sent out by this week.
As for the phone line, we can only be contacted via email through our customer support at ask@answrbeauty.com
I would still love the opportunity to make this right or answer any further questions you have. Please contact me directly at peyton@answrbeauty.com and I will be happy to personally assist you.
Best,
Peyton | ANSWR team
Ordered over a week ago
Ordered over a week ago. Said 2-3 day delivery, Item not received and no response from emails sent to customer services for an update.
2 April 2026
Unprompted review
Reply from ANSWR
Hello Danielle,
I am incredibly sorry for the delay you’ve experienced and for the lack of communication from our team, this is certainly not the standard we strive for.
I’d like to share an update on backorders : our fresh stock arrived last week, and our warehouse team has been working around the clock to transfer the keratin bottles into their packaging. We began dispatching these orders last Thursday, and all remaining backorders are scheduled to be sent out by this week.
Please reach out to me directly at peyton@answrbeauty.com so I can look into your specific order details and ensure everything is back on track for you. I’m here to help and want to make this right.
Regards,
Peyton | ANSWR team
The at home keratin treatment kit
The at home keratin treatment kit, is something I cannot live without, especially when I go overseas on holiday, where the temperatures are high and my hair just cannot be controlled. I used to go to a salon each time for this treatment and having long hair, I would pay around £250 each time, thankfully I discovered Ansrw and have saved myself thousands of pounds over the years since I started using this product, by doing the treatment myself, it’s easy and comes with a step by step guide. I love it and I can hand on heart say, there is no difference from the salon to the home kit. I’ve also done my daughters too. Your hair feels lovely and silky, there’s no need to keep straightening every day, on my hair it lasts until the next wash. The treatment usually lasts me approximately 4 months. It makes my hair feel so much thicker and weighty. Everyone comments on my hair and when I am overseas in the hot climate, people always approach me and ask how I keep my hair so tame in the heat, the answer is “Answr” Since I’ve been using this incredible product, I have never been back to a salon for this treatment.
I also love the flyaway & brow control stick, amazing for taming those strays when you’re feeling a bit windswept, and locks those brows in to. This is a must have for your handbag.
I would highly recommend these products and Answr, you will not be disappointed and you will save a small fortune
2 April 2026
Unprompted review
Reply from ANSWR
Hello Jane,
Thank you so much for such a kind and detailed review! It is honestly amazing that you’ve been able to save so much money while getting the same results you used to get at the salon.
It sounds like you’ve really mastered the process, and we’re so happy to have a permanent spot in your handbag and your hair care routine.
Thanks for the support! ANSWR appreciates it!
Smoothly,
Peyton | ANSWR team
If I could it would be no stars
If I could it would be no stars. I ordered using a promotion code which offered 20% off on 18th March, paid for 2-3 day delivery, I have been emailing to see where my delivery is (they never contacted me) and they’ve been saying we are getting delivery it will be delivered shortly! They offered a hair remover as a goodwill, still no delivery!! They are still taking orders and offering 20% off when they don’t have any of the products so cannot fulfill the orders!! I would never order from them again as I’ve requested a refund on 1st April and unlike other companies their refund process takes between 2-10 days!! Personally this seems to be a money making scheme to me! Offer a discount take everyone’s money with no stock and then take 2 weeks to refund them!! Nice bit of interest on the money in their bank!
18 March 2026
Unprompted review
Reply from ANSWR
Hello Debbie,
I am incredibly sorry for the frustration and the delays you’ve experienced with your order. I completely understand why you’re upset, and I want to provide some clarity on what has been happening behind the scenes.
We certainly haven't forgotten about you. Our fresh stock arrived last week, and our warehouse team has been working around the clock to transfer the keratin bottles into their packaging. We officially started dispatching these backorders last Thursday, and all remaining backorders are scheduled to be sent out this week.
I can personally assure you that this is not a scheme. As a growing brand, we occasionally face logistical hurdles, but we would never intentionally mislead our customers. Regarding the refund, the 2–10 day window is standard processing time for most banking institutions to return funds to an account, though we initiate the request on our end immediately and most of the time it does appear on the spot.
I would love the chance to make this right for you personally. Please contact me directly at peyton@answrbeauty.com, and I will be happy to look into your specific order or refund status and help however I can.
Best,
Peyton | ANSWR team
It’s like magic
Wow brilliant stuff,I’ve tried many things over the years for my thick frizzy out of control hair. Nothing has worked. Till I tried ANSWR. It’s so easy to use and the results are amazing
12 February 2026
Unprompted review
Reply from ANSWR
Hello Jill,
Thanks so much for sharing this and for the 5-star review.
It’s honestly the best feeling to hear that our treatment finally tackled your frizz after you've tried so many other things over the years. We’re thrilled you found the process easy and that you're loving the results!
Thanks for choosing ANSWR.
Stay smooth,
Peyton | ANSWR team
ANSWR - the best!
ANSWR are one of the best organisations I have had the pleasure of dealing with. Their staff, range of products and customer service are always exemplary. Recently, the product I wanted was out of stock but rather than disappoint me or make me wait for new stock they sent me a whole set with the product I wanted in it! They are responsive and always respond in a timely manner thus always making it a pleasure doing business with them. .
1 April 2026
Unprompted review
Reply from ANSWR
Hello Jenny,
Thank you so much for the kind words.
We really appreciate you noticing the effort our team puts in, and it’s always a pleasure chatting with you. Thanks for being part of the ANSWR community!
Stay smooth,
Peyton | ANSWR team
Recently purchased the lash set
Recently purchased the lash set, love it, so easy to apply and looks so natural.
17 March 2026
Unprompted review
Reply from ANSWR
Hi Freya,
Thanks so much for sharing. I'm thrilled to hear you're loving the lash extensions and that you found the application process easy.
Enjoy your new lashes!
Best,
Peyton | ANSWR team
I’m genuinely really pleased with ANSWR…
I’m genuinely really pleased with ANSWR and wanted to leave a review because this product has made a noticeable difference to my hair.
I bought the keratin smoothing treatment, and for me it has been much easier to use than conventional keratin straighteners I’ve tried before. It takes less time, there’s no sticky residue, and the fumes are nowhere near as strong or eye-watering, which makes the whole process much more comfortable.
Since using it, my hair feels smoother, softer, and much more manageable. It was previously very frizzy and lacked definition, and now it looks far more polished and feels much easier to maintain. I love that I do not have to spend ages styling it either. I can leave it natural, tie it back, and still feel that it looks much better.
I also think the price is fair for the quality and the results. Overall, I’m very happy with this purchase and would definitely recommend it.
31 March 2026
Unprompted review
Reply from ANSWR
Hello Marie,
Thank you so much for taking the time to share such a detailed review.
I’m glad you’re loving that extra softness and the fact that you can just let it air dry or tie it back without the frizz getting in the way.
We really appreciate the recommendation and are so happy you're pleased with the results!
Stay smooth,
Peyton | ANSWR team
Bought this for my granddaughter's…
Bought this for my granddaughter's birthday. She is delighted. Used on dry hair, it curls and leaves the hair really shiny. Very handy to take on holiday as it comes apart to fit in a small travel bag which is included in the box.
26 March 2026
Unprompted review
Reply from ANSWR
Hello Christine,
Thanks so much for sharing this! We are thrilled to hear your granddaughter loves her birthday gift.
Hope she enjoys creating many more shiny hair! ✨💖
Smoothfully yours,
Peyton | ANSWR team
Ceramic volume brush
ANSWR volumising hair brush is an excellent product. For me a much smoother finish than the hair straighteners I had previously used.
I found communication from order to delivery excellent, three days from order to my door.
There is nothing I can fault with the product or service
30 March 2026
Unprompted review
Reply from ANSWR
Hello Liz,
We are so happy to hear the Volumewave Heated brush is giving you a smoother finish than your old straighteners
Glad we could get it to your door so quickly, too! Thanks for the support. 💖✨
Best,
Peyton | ANSWR team
Love the Keratin treatment
I just love the ANSWR keratin treatment. Have used this a few times and it just leaves my hair in great frizz free condition.
30 March 2026
Unprompted review
Reply from ANSWR
Hi Jane,
Thanks so much for sharing the love! We're thrilled to hear that the keratin treatment has become a staple in your routine. There’s nothing quite like that smooth, frizz-free feeling. ✨
Can't wait to help you keep your hair looking fabulous! 💖
Smoothly yours,
Peyton | ANSWR team
My daughter loves the at home keratin treatment
My daughter loves the at home keratin treatment as she cannot use the products used in hairdressers. It leaves hair very smooth and helps reduce tugs and knots. The shampoo/conditioner also helps maintain the quality. The customer service is great.
30 March 2026
Unprompted review
Reply from ANSWR
Hi Elaine,
Thanks so much for sharing this! We’re thrilled to hear that our treatment is a game-changer for your daughter, especially since salon products haven't been an option for her.
It’s wonderful that she’s getting those smooth, knot-free results at home, and we’re so glad the aftercare is keeping her hair looking its best.
I’ll be sure to pass your kind words along to our customer service team—they’ll be so happy to hear them!✨✨
Stay smooth,
Peyton | ANSWR team
Quick shipping amazing results
Really quick shipping and amazing results. I was hopeful but didn't expect such amazing results on my 4a texture hair. My drying and detangling time has halved. I also feel less concerned knowing that the chemicals in ANSWR are not harsh or harmful like other straightening products.
30 March 2026
Unprompted review
Reply from ANSWR
Hi Lisa,
Thanks so much for the love! We know the struggle of finding products that actually respect 4a curls, so hearing that your routine has been cut in half is a huge win for us.
It’s awesome that you can style with total peace of mind, too.
Enjoy all that extra free time! ✨🙌
Stay smooth,
Peyton | ANSWR team
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