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Review summary

Created with AI, based on recent reviews

Looking at 80 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the products, noting their effectiveness and the careful sourcing of ingredients. Many people appreciate the company's ethical approach and commitment to regenerative farming, finding their offerings to be trustworthy and clean. The customer service is frequently highlighted as excellent, with consumers reporting positive interactions and quick resolutions. Reviewers often mention the products' great taste and ease of digestion, making them a preferred choice over other brands. However, some people mentioned issues with order fulfillment, including damaged parcels or products not being received. A few other people also felt that the taste of certain protein powders was unpleasant or that the product did not mix well, leading to disappointment. Additionally, some reviewers experienced adverse reactions like cramps and bloating after consuming a product, and expressed dissatisfaction with the company's customer care in resolving these issues.

What people talk about most

Product

People report positive experiences with product, with many reviewers describing them as life-changing and... See more

Quality

Customers had positive experiences with quality, consistently praising the high integrity of ingredients and... See more

Ethics

Reviewers mention positive feedback about ethics, with many praising the company's integrity and strong... See more

Order

Customers consistently note ambiguous experiences with order. While some reviewers praise efficient ordering... See more

Customer service

Consumers find customer service to be positive, with many describing it as helpful, genuine, and top-notch.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I would advise any woman to try the Optimal Female capsules especially if you have heavy periods. I am going through menopause and had really heavy periods for years. I was taking medication for this... See more

Rated 5 out of 5 stars

I purchased the cacao and maple sea salt beef protein powder and the organic bone broth concentrate. Both are excellent products. The protein powder has a clean and subtle flavour and is the easiest t... See more

Rated 5 out of 5 stars

Good quality products, carefully sourced. Have been taking the collagen powder for over a year. It suits me well, no bloating etc. Easy to mix in drinks, has no noticeable smell or flavour. Wanted a... See more

Rated 5 out of 5 stars

I have been taking the Whole Bone Matrix and Optimised Female products plus the APE protein powder on a daily basis for over one year. The aim is to help increase my bone strength as I’d broken my a... See more


4.3

Excellent

TrustScore 4.5 out of 5

82 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Not a good flavour

Ordered their beef protein powder but was disappointed by the flavour. Doesn’t mix easily. Won’t be reordering.

15 January 2026
Unprompted review
APE Nutrition logo

Reply from APE Nutrition

Hi Rishad,

We've responded with full details to your initial review below but in case you have different contact details I've included in here for you as well.

-

Hi Rishad,

I hope you are well. Thank you for taking the time to share your feedback. We’re sorry to hear that you didn’t like the taste of our protein. I can see from your order that you tried the Unflavoured version. Since this is minimally processed and only has one ingredient, we understand the subtle beef flavour doesn’t always work for everyone. The upside to having our unflavoured protein is you can literally add it to anything- sweet and savoury. And to avoid disrupting the flavour of whatever you’re baking, cooking or mixing up, simply add the suggested serving size (3 scoops) to boost the protein and nutrient density of any meal you happen to be making.

I can see that you were in touch with our customer support team and they also gave you some recipes but since you’re following a carnivore diet these were not an option. Our team also offered you a discount to try a flavoured protein as you expressed being open to this but chose not to use this discount due to being concerned about the flavoured version not working out for you either. I wanted to share that we’re currently in the midst of adding a smaller protein size option for people wanting to try some of the different flavours without the larger size commitment. Keep an eye on your emails in the coming months for this launch.

I can see that you have a second review/comment above and just wanted to clarify regarding reviews. Trustpilot is completely separate from us, we have no control over which reviews are published or not and so I can say with full confidence that we would not and did not attempt to remove your review. Trustpilot can sometimes go through their own process of reviewing who submits on their site and remove/delete if they feel it’s suspicious, but both of your reviews are publicly viewable.

We try our best to look after all of our customers regardless of their experience with us and feel our customer support team did everything they could in an attempt to resolve the experience for you. Unfortunately, offering replacements in your case was not an option. However, if there is anything else we can do please let us know by reaching out to our customer support team at customersupport@apenutrition.co.uk. But we fully understand if you’d like to leave things where they are.

We truly wish you all the best,
-Anna from the APE Nutrition team

Rated 1 out of 5 stars

Sadly the product tastes truly awful

Sadly the product tastes truly awful. Please avoid at all costs. Highly overpriced as well.

Won’t be ordering again!

They tried to delete my review, but for each one they delete I’ll add two more.

Sad company!

Order date: 1/12/26
ORDER #70446

12 January 2026
Unprompted review
APE Nutrition logo

Reply from APE Nutrition

Hi Rishad,

I hope you are well. Thank you for taking the time to share your feedback. We’re sorry to hear that you didn’t like the taste of our protein. I can see from your order that you tried the Unflavoured version. Since this is minimally processed and only has one ingredient, we understand the subtle beef flavour doesn’t always work for everyone. The upside to having our unflavoured protein is you can literally add it to anything- sweet and savoury. And to avoid disrupting the flavour of whatever you’re baking, cooking or mixing up, simply add the suggested serving size (3 scoops) to boost the protein and nutrient density of any meal you happen to be making.

I can see that you were in touch with our customer support team and they also gave you some recipes but since you’re following a carnivore diet these were not an option. Our team also offered you a discount to try a flavoured protein as you expressed being open to this but chose not to use this discount due to being concerned about the flavoured version not working out for you either. I wanted to share that we’re currently in the midst of adding a smaller protein size option for people wanting to try some of the different flavours without the larger size commitment. Keep an eye on your emails in the coming months for this launch.

I can see that you have a second review/comment above and just wanted to clarify regarding reviews. Trustpilot is completely separate from us, we have no control over which reviews are published or not and so I can say with full confidence that we would not and did not attempt to remove your review. Trustpilot can sometimes go through their own process of reviewing who submits on their site and remove/delete if they feel it’s suspicious, but both of your reviews are publicly viewable.

We try our best to look after all of our customers regardless of their experience with us and feel our customer support team did everything they could in an attempt to resolve the experience for you. Unfortunately, offering replacements in your case was not an option. However, if there is anything else we can do please let us know by reaching out to our customer support team at customersupport@apenutrition.co.uk. But we fully understand if you’d like to leave things where they are.

We truly wish you all the best,
-Anna from the APE Nutrition team

Rated 1 out of 5 stars

Poor communication. Wrong orders sent 3 times.

I ordered my first bag of protein powder and sent the wrong one, after 3 emails they are still sending the same powder and charging me £23 over per order. Subscription cancelled.

12 January 2026
Unprompted review
APE Nutrition logo

Reply from APE Nutrition

Hi John,

Thank you for your feedback. I know you’ve been in close contact with our customer support team over this issue and it looks like you’ve been fully refunded for all charges.

Although this doesn’t resolve the frustrating nature of what occurred and despite the long period of time since this issue happened, I just wanted to reach out and say how sorry we are for all of the confusion around your subscription. Our team was unfortunately making an error when trying to update the subscription product in your account which resulted in the continued error. We’re always learning and up-skilling, but mistakes do still happen despite best efforts and we’re very sorry that they happened multiple times with you. Incredibly annoying I’m sure.

If there is anything else we can do please let us know by reaching out to our customer support team at customersupport@apenutrition.co.uk. But we fully understand if you’d like to leave things where they are.

We truly wish you all the best,
-Anna from the APE Nutrition team

Rated 5 out of 5 stars

Reliable good quality products

Good quality products, carefully sourced. Have been taking the collagen powder for over a year. It suits me well, no bloating etc. Easy to mix in drinks, has no noticeable smell or flavour. Wanted a trustworthy organic ethical product and this fits the bill.
Good customer service. I now buy on subscription, and have added other products, switched my orders around as required without problem.

18 December 2025
Unprompted review
Rated 5 out of 5 stars

Ape Collagen

On my second pack of collagen, I'm starting to notice changes in my skin so far. I also take the beef protein, which I enjoy and have no issues with bloating.

8 December 2025
Unprompted review
Rated 5 out of 5 stars

Maple and cacao protein…

I’ve bought the maple and cacao protein powder a few times now occasionally adding a scoop of it to my hot milk as I make a coffee. Noticed a real difference - no noticeable beef taste or after taste. I’ve just ordered a top up and some colostrum, so will post an updated review once received. No issues with shipping before.

30 September 2025
Unprompted review
APE Nutrition logo

Reply from APE Nutrition

Hi Mikey,

Thank you so much for sharing this, we really appreciate your continued support.

It’s great to hear how you’ve been using the Maple Cacao protein, adding it into hot milk is such a nice way to have it. Glad to hear you’ve noticed a difference and that the taste has been a positive for you, that’s something we put a lot of care into while still keeping the ingredients as clean and minimal as possible.

Amazing to hear you’ve just topped up and added colostrum to your order as well. We’d love to hear how you get on with it.

Thanks again for taking the time to share your experience.

Stefie and The APE Team

Rated 5 out of 5 stars

Surprised by some of the reviews

Surprised by some of the reviews on here so posting mine.
Just ordered collagen and optimised male for other half. I’ve been using the cacao and maple protein powder with no issues and I actually really like it.it also lasts months. My other half was taking beef organs and with a physical job he felt they made a huge difference we just fancied a change up.
I’m hoping the collagen is ok for me as I do seem sensitive to it after using hunter and gather. Fingers crossed.

8 November 2025
Unprompted review
APE Nutrition logo

Reply from APE Nutrition

Hi Jacquie,

Thank you so much for taking the time to share your experience, we really appreciate it.

It’s great to hear you’ve been enjoying the Maple Cacao protein and that it’s been working well for you day to day. We often hear how well it fits into people’s routines, so it’s lovely to know that’s been your experience too.

It sounds like your other half has already felt the benefits of nutrient-dense support with Beef Organs, so hopefully the Optimised Male will be a great fit as a convenient alternative. We’d love to hear how he gets on with it.

In terms of the Collagen, we completely understand your caution, especially if you’ve had sensitivities before. Everyone can respond a little differently, so starting gradually can sometimes be a helpful way to assess how you feel with it. Our formulations are as clean and simple as possible, but we always recognise that individual tolerance can vary.

Thanks again for sharing such a balanced and thoughtful review, it really means a lot to us. If you have any questions or want a bit of guidance as you try the collagen, just let us know, we’re always here to help.

Stefie and The APE Team

Rated 5 out of 5 stars

Quality

We have been incorporating the maple cacao protein powder and colostrum and collagen from this company. At 67 and 58 there is a marked difference in our muscle tone after workouts. We were vegetarians for 15 years but felt something was missing. This is it! Thank you

25 October 2025
Unprompted review
APE Nutrition logo

Reply from APE Nutrition

Hi Sue,

It’s incredible to hear the difference you’ve both noticed, the combination of the Maple Cacao Protein, Colostrum and Collagen is something many people find really supportive, so it’s brilliant to hear it’s working so well for you both.

We also really appreciate you sharing your journey from being vegetarian and feeling like something was missing. Finding that balance can be such a personal process, so it’s great to hear you’ve found something that feels right for you now.

Thank you again for your support, and for taking the time to write this. If you ever have any questions or want help exploring anything else in the range, we’re always here.

Stefie and The APE Team

Rated 4 out of 5 stars

Good for lactose intolerance

Love the grass fed beef protein powder. I add oat milk, a banana, and a little xantham powder and get a thick creamy shake, great for after the gym. And with me being lactose intolerant i get no adverse stomach effects. Also loving the Cordyceps mushrooms. It's very expensive but it is quality.

1 August 2025
Unprompted review
Rated 5 out of 5 stars

My husband loves the optimiased male…

My husband loves the optimiased male supplements an they definitely work!

1 April 2025
Unprompted review
APE Nutrition logo

Reply from APE Nutrition

It’s great to hear your husband is getting on so well with the Optimised Male supplements and that he’s feeling the benefits.

We always try to focus on quality, well-researched ingredients that work with the body over time, so it’s great to know that’s coming through in his experience.

If either of you ever have any questions or want to explore anything else in the range, we’re always here to help.

Thanks again for the review and your support.

Stefie and The APE Team

Rated 1 out of 5 stars

Customer service

Customer service. They shipped to me allegedly with 24 hour service. On 27th September. But the parcel still hasn’t arrived, the tracking hasn’t budged since that day. The only thing i get from their customer service people is “we’re raising the matter with royal mail, please be patient.”

After a week the parcel’s clearly lost. Won’t be ordering from ape again, if this is what “service” looks like.

6 October 2025
Unprompted review
APE Nutrition logo

Reply from APE Nutrition

Hi Fabian,

Thank you so much for taking the time to share your feedback. I’m very sorry to hear about your frustrating shipping experience. I can see that you’ve been in touch with our customer support team and your initial issue has been resolved with our customer support team sending you out an immediate replacement. Thank you for working with us to figure that out.

We’re very sorry for the delayed response here on Trustpilot, we’re always aiming to follow up promptly when customers have a difficult experience and do everything we can to resolve it in the best possible way. I can see that you’ve ordered a few times since this initial difficulty and hope that means things have been repaired.

We’re grateful to have you as part of our community and if there is anything else we can do to support a better experience for you please don’t hesitate to reach out.

Take care,
Anna from the APE Nutrition team

Rated 5 out of 5 stars

I am addicted to the beef protein…

I am addicted to the beef protein powder in shot form with water! No joke! It like a roast dinner every day without all the prep work!
I have been a vegetarian for 7 years through choice due to animal cruelty & everything that comes with it within the global food chain! By this I mean nothing natural and absolute animal abuse.
I fell pregnant at 45 with my 4th child and iron levels were low. I felt weak, tired and defeated. I started taking prescription meds, then gave into my demons & started eating meat! The meds were not enough! I felt no relief just guilt for giving in. I had to continue on until the final trimester but knew there was no way I could eat meat the ancient way after the baby was born. That’s when I discovered Ape Nutrition! Oh my word! The protein powder alone gave me all the craving I needed! I wish I’d known whilst being pregnant this would have saved me! It’s not vegetarian I know but neither was I for most of my life! It’s given me the. Fix I need without the guilt of feeding of an ill treated animal pumped with hormones that no one needs!
I now also take the Beef Spleen , Optimised Female, Collegian Powder & the Celtic Oysters and I feel amazing everyday! I cannot recommend these products enough! Totally real, totally organic, cruelty free and so tasty! I’ll also add highly addictive!
APE…, be proud to be the best around!
Finally, real nutrition we can all truly absorb and benefit from 👍

3 October 2025
Unprompted review
APE Nutrition logo

Reply from APE Nutrition

Thank you so much for taking the time to share this, it really means a lot that you’ve taken the time to explain your journey so openly. We can hear just how challenging that period was for you, especially balancing your values with what your body needed during pregnancy. That’s not an easy place to be, and we completely understand the mix of frustration and guilt you described.

We’re so glad you found us when you did, and that the protein has given you a way to support your body without feeling like you’re compromising on what matters to you. The way you’ve described using it day to day genuinely made us smile, and “a roast dinner without the prep” might be one of our favourite descriptions yet.

It’s also amazing to hear how you’re getting on with the wider range. Products like the Beef Spleen, Optimised Female, Collagen and Oysters are all designed to work together to support things like iron levels, energy and overall nutrient intake, so it’s great to hear you’re feeling that difference.

Thank you again for your trust, your openness, and your support. It really does mean a lot to us.

Stefie and The APE Team

Rated 1 out of 5 stars

This company is a scam

This company is a scam. They don’t post real reviews on their website. I ordered the maple protein and it is the most vile, disgusting protein I have ever tasted. It takes like beef and smells like beef. I gag when I try to drink it. But on their website it’s raving reviews. I added my honest review and it hasn’t been posted. Avoid at all costs.

20 September 2025
Unprompted review
APE Nutrition logo

Reply from APE Nutrition

Hi Sacha,

Thank you for taking the time to share your feedback. We’re really sorry to hear that you didn’t like the taste of the protein powder. We can see your review is on our website but we indeed missed responding to you there and here on Trustpilot and we are very sorry about that. We’ll make sure to add our response to your review on the website as well.

When it comes to our Raw Maple & Cacao Beef Protein taste, the response we get is overwhelmingly positive. Since it’s made with high-quality, minimally processed ingredients, there is quite a different flavour vs typical Whey Protein powders which are often synthetically sweetened and this gives them an unnatural taste. We understand that it may take a bit of time to adjust to ours, which are all real food ingredients and less sweet. Have you tried mixing with your favourite frozen fruit, a banana & honey? This is a really popular way that we get feedback on. There are also a few other recipes available directly on the product page. Plus, you can mix it in with baked goods too, this might be another helpful way to not only use the rest of the powder but also improve the taste profile as you adjust.

This product was actually developed by Josh & Izzi in their kitchen at home, so we are sorry that you didn’t enjoy it as we are genuinely extremely happy with the taste, along with many other customers although we understand it may not suit everyone. However, thank you for your feedback - it is acknowledged and appreciated.

We do our best to look after all of our customers regardless of their experience with us and we can see you were in touch with our customer support team and were offered a discount in an attempt to resolve the experience for you. Once a product is opened, we’re unfortunately not able to offer a refund which is what you had requested. However, something we are working on is offering a smaller protein option so that people are able to try the different flavours before making a bigger commitment.

If there is anything else we can do please let us know by reaching out to our customer support team at customersupport@apenutrition.co.uk. But we fully understand if you’d like to leave things where they are.

We truly wish you all the best,

-Anna from the APE Nutrition team

Rated 3 out of 5 stars

Cacao and maple protein powder

Cacao and maple protein powder does taste great with honey, tried for 7 days to ensure it’s definitely this product that is giving me bloating and stomach issues, unfortunately it is this product

13 September 2025
Unprompted review
APE Nutrition logo

Reply from APE Nutrition

Hi Jon,

Firstly, I’m really sorry we missed seeing your review! We’re committed to understanding how we can best support you and learn more about your experience.

Secondly, I’m sorry to hear that you felt bloated after trying our protein powder, this isn’t feedback we usually get from this product, especially with its minimal ingredients and being dairy- free. We do really appreciate your feedback: we’d like to know more about your experience and get in touch with you so we can investigate this issue more fully.

Please reach out to our customersupport@apenutrition.co.uk where we can better support you finding a resolution.

Thank you so much,
Anna from the APE Nutrition team

Rated 5 out of 5 stars

Love the company ethos and the research…

Love the company ethos and the research they share. Bought the vanilla protein. It stinks…but it tastes so good. It’s the best tasting protein I’ve tried. It is quality. This is without doubt going to be my preferred protein from now on. I’m hoping to try some more products of theirs if I can afford it.

14 August 2025
Unprompted review
APE Nutrition logo

Reply from APE Nutrition

Thank you so much for taking the time to share this, it genuinely means a lot to us.

I had to smile at your comment about the smell, it’s something we hear from time to time and it really comes down to the natural, minimally processed ingredients we use. Without artificial flavourings or sweeteners, you sometimes get a more “real” aroma, but we’re so glad to hear you love the taste and it’s become your go-to.

Really appreciate your kind words about our ethos and the research we share. It’s a big part of what we do, so hearing that it resonates with you means a lot.

If you do decide to try anything else and want a bit of guidance, feel free to reach out anytime. Emma our nutritionist is always happy to help you find the best fit and answer any questions.

Thanks again for your support.

Stefie and The APE Team

Rated 1 out of 5 stars

Unfortunately the beef protein (maple &…

Unfortunately the beef protein (maple & cacao) left me incredibly bloated and uncomfortable

22 July 2025
Unprompted review
APE Nutrition logo

Reply from APE Nutrition

Hi Paul,

We’re so sorry for missing your review! Despite it being quite some time since you left it, we’d like the opportunity to get in touch and learn more about your experience. Customer feedback is important to us as we’re always looking to improve our products, our customers' experience and anything else we can do to help our community.

We’re also sorry to hear that you felt bloated and so uncomfortable after trying our protein powder, this isn’t feedback we’ve gotten from this product, especially with it having such minimal ingredients and being dairy free. Regardless, we acknowledge and value your feedback. We’d like to know more about your experience and get in touch with you so we can investigate more fully.

Please reach out to our customersupport@apenutrition.co.uk where we can better support finding a resolution.

Thank you so much,
Anna from the APE Nutrition team

Rated 5 out of 5 stars

Contrary to the other review

Contrary to the other review, I had an extremely positive and personal experience with Simon following many issues with the couriers.

My order got significantly delayed due to the courier failing to make the delivery. I was very frustrated but Simon made sure it was resolved and quickly sent out a free order for the one that got lost by the courier.

Beyond that, I love what they offer, focussing on micronutrients from a quality grass fed, regeneratively raised source. And not wildly overpriced like many others.

1 July 2025
Unprompted review
APE Nutrition logo

Reply from APE Nutrition

Thank you so much for taking the time to write this review.

We’re sorry to hear about the issues you had with the courier, we know how frustrating that can be, especially when you’re waiting on an order. I’m really glad Simon was able to step in, get things sorted quickly, and make sure you weren’t left out of pocket. I’ll be sure to pass your kind words on to him, it’ll genuinely make his day.

It’s also great to hear you’re enjoying the product itself and what we’re doing at APE. Focusing on nutrient density, quality sourcing, and keeping things as accessible as possible is exactly what we care about, so it’s brilliant to know that’s coming through.

Thanks again for your support, we really appreciate it.

Stefie and The APE Team

Rated 5 out of 5 stars

I ordered protein from APE last week

I ordered protein from APE last week, the parcel was delivered within 2-3 days. I was very happy with how quickly they fulfilled and sent the order. Unfortunately the parcel was damaged and the protein powder exploded in the box. I contacted the customer service and it was resolved right away, I got the replacement within 24h. Thank you so much! The quality of your customer service is as great as the products you sell ❤️

30 May 2025
Unprompted review
APE Nutrition logo

Reply from APE Nutrition

Thanks so much for taking the time to share this, it really means a lot.

We’re really glad to hear your order arrived quickly, although we’re very sorry to hear it didn’t reach you in perfect condition the first time. As we try our best to provide exceptional service, some factors like shipping and handling are outside of our control, and issues like this can happen. So it’s great to know the team sorted your replacement quickly.

Thank you for your kind words about both the product and our customer service. We always aim to make things right as smoothly as possible, so your feedback is really appreciated

Thanks again for your support.

Stefie and The APE Team

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