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Apricot Clothing U.K. Reviews 

19,539
•
TrustScore 4.5 out of 5

4.4

Ladies' clothes shop
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Review summary

Created with AI, based on recent reviews

Considering 3,072 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the lovely quality and style of the clothing, often finding items to be a perfect fit and exactly as pictured. Many people appreciate the wide choice available and the ease of ordering, frequently highlighting the quick and efficient delivery service with promptly arriving, well-packaged orders. However, some customers noted issues with the ordering process, including failed payments, lack of order confirmations, or items being out of stock without prior notification. A few other people also felt that some products had fit issues, such as being too long or too small, or experienced defects like tears in material or buttons coming off.

What people talk about most

Product

Users consistently express satisfaction with the product, often highlighting the good quality, affordability,... See more

Quality

Reviewers highlight positive aspects of quality, frequently praising the lovely and good quality of clothing,... See more

Delivery service

Customers had positive experiences with delivery service, frequently praising its speed and efficiency. Many... See more

Order

Consumers generally find the ordering process to be positive, highlighting the ease of use and... See more

Return policy

Clients share ambiguous opinions on the return policy, with many reviewers finding the return process easy,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

À good online service- very efficient! The dress is a lovely style too for our current heatwave. The only reason I didn’t give it 5* is because of the design- there is no opening and so wriggling in... See more

Rated 5 out of 5 stars

I bought trousers recently, they are my absolute favourite item of clothing. Such lovely quality. Not my first item from Apricot, but definitely my fave. I've never had a bad purchase from them, but... See more

Rated 5 out of 5 stars

I found 2 dresses in New Look, the style is just right for my curvy figure, so stylish and comfortable so I bought 2 more on line, they are different fabrics but same style. Love them and have random... See more

Rated 5 out of 5 stars

I love Apricot clothing. I especially love the matching sets, so treated myself to a skirt with a matching top set and a culottes/ shirt matching set. Got a notification to say my order had been des... See more

Company details

  1. #134 of 255 best companies in Ladies' clothes shop

Written by the company

We are passionate about prints and are constantly seeking new, innovative prints that are easy to wear. Our inspirations come from all over the world. Each season we aim to satisfy our customers by offering new and exciting garments. You can shop our latest trends and largest selection online at www.apricotonline.co.uk.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

20k reviews

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4.4

All reviews

(19,539)

3,026 reviews in the last 12 months

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Rated 1 out of 5 stars

I ordered 2 dresses only one was…

I ordered 2 dresses only one was delivered which I was happy with the other was never received message to say I'd returned it and was refunded but I never received and did not return it I can only assume it was out if stock but why take payment and order if an item is out of stock was very disappointed in your service

26 June 2026
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi Linda,

Thank you for your message.

We're pleased to hear you were happy with the dress you received. However, we’re sorry that part of your order was refunded. I can confirm that the item was unfortunately out of stock when we came to pick your order which is why the refund was processed.
 
We do apologise for any confusion caused by the automated email and for any disappointment caused on this occasion.

Kind regards,
Rachel

Rated 2 out of 5 stars

Have not received the dress I ordered…

Have not received the dress I ordered two weeks ago to be collected in store, although money for it was taken from my account. I have had confirmation of order, then nothing. Having emailed customer support I have had no response. I am very unimpressed and will be following this up in the local store.
Edit: my dress was in the store all along so all’s well that ends well. However, I still don’t understand why it took your member of staff 5 days to respond to my email or how before that you were able to send me an email asking me to do a review for the order I hadn’t received but not an email to tell me it was in store waiting for collection 🤔

26 June 2026
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi Sue,

Thank you for your message.

We're sorry to hear that you did not receive an email notification to inform you that your order was ready to collect.

Looking into this, I can see that a member of the team has since responded to your email and I can confirm that your parcel has been collected from your chosen store.

Please accept our apologies for any inconvenience caused.

Kind regards,
Rachel

Rated 1 out of 5 stars

Postage date not as promised

Placed an order for one item on Monday 29/06 - paid £7.99 for Evri Next Day Delivery (after 1pm) but was still expecting it by the Wednesday at the latest.
It instead ended up arriving exactly a week after on the 06/07 which was a huge inconvenience as I was going to a wedding the weekend prior.
Massively disappointed as £7.99 for postage is rather expensive to have it not arrive by the time promised. Only keeping the item to save further possible inconvenience with the website, although would ideally like to get a refund on at least the postage

6 July 2026
Unprompted review
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi Hanna,

Thank you for your message.

We're sorry to hear that your order was not delivered in the timeframe expected and we understand how disappointing this must have been.

I can confirm that we have issued a refund of your £7.99 shipping cost to your original payment method. Depending on your card issuer or bank, the money can take up to 10 working days to appear in your account.

We do apologise for the inconvenience caused.

Kind regards,
Rachel

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