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Apricot Clothing U.K. Reviews 

19,539
•
TrustScore 4.5 out of 5

4.4

Ladies' clothes shop
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Review summary

Created with AI, based on recent reviews

Considering 3,072 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the lovely quality and style of the clothing, often finding items to be a perfect fit and exactly as pictured. Many people appreciate the wide choice available and the ease of ordering, frequently highlighting the quick and efficient delivery service with promptly arriving, well-packaged orders. However, some customers noted issues with the ordering process, including failed payments, lack of order confirmations, or items being out of stock without prior notification. A few other people also felt that some products had fit issues, such as being too long or too small, or experienced defects like tears in material or buttons coming off.

What people talk about most

Product

Users consistently express satisfaction with the product, often highlighting the good quality, affordability,... See more

Quality

Reviewers highlight positive aspects of quality, frequently praising the lovely and good quality of clothing,... See more

Delivery service

Customers had positive experiences with delivery service, frequently praising its speed and efficiency. Many... See more

Order

Consumers generally find the ordering process to be positive, highlighting the ease of use and... See more

Return policy

Clients share ambiguous opinions on the return policy, with many reviewers finding the return process easy,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

À good online service- very efficient! The dress is a lovely style too for our current heatwave. The only reason I didn’t give it 5* is because of the design- there is no opening and so wriggling in... See more

Rated 5 out of 5 stars

I bought trousers recently, they are my absolute favourite item of clothing. Such lovely quality. Not my first item from Apricot, but definitely my fave. I've never had a bad purchase from them, but... See more

Rated 5 out of 5 stars

I found 2 dresses in New Look, the style is just right for my curvy figure, so stylish and comfortable so I bought 2 more on line, they are different fabrics but same style. Love them and have random... See more

Rated 5 out of 5 stars

I love Apricot clothing. I especially love the matching sets, so treated myself to a skirt with a matching top set and a culottes/ shirt matching set. Got a notification to say my order had been des... See more

Company details

  1. #134 of 254 best companies in Ladies' clothes shop

Written by the company

We are passionate about prints and are constantly seeking new, innovative prints that are easy to wear. Our inspirations come from all over the world. Each season we aim to satisfy our customers by offering new and exciting garments. You can shop our latest trends and largest selection online at www.apricotonline.co.uk.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

20k reviews

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4.4

All reviews

(19,539)

3,026 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 5 out of 5 stars

Excellent website

Excellent website made it very easy to order and payment very straightforward. Delivery was very speedy.
Very pleased with my purchases too exactly as expected from the website listing.

29 June 2026
Rated 1 out of 5 stars

Return postage not included

Dress was too small - took a while to arrive too. Since I have to pay for return postage it’s too expensive for me to return and try another size so I’ll go elsewhere

28 June 2026
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi,

Thank you for sharing your feedback.

We’re sorry to hear that the dress was not the right size and that your delivery took longer than expected.

We’d just like to clarify that you do not necessarily have to pay for the return. UK returns are free of charge for registered customers.

Please email our Customer Service team at cs@apricotonline.co.uk, and we’ll be happy to check your order and advise you on the correct steps to arrange your return.

We hope we can help make the process easier for you.

Kind regards,
Joss

Rated 1 out of 5 stars

Apricot free returns

Love Apricot clothing but when you try to return on the ‘ Free returns’ you can’t click on the items that you want to return. In the orders section.When you contact customer service they let you know you can return it through Evri etc, but you would need to pay for this.

6 July 2026
Unprompted review
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi,

Thank you for taking the time to share your feedback.

We’re sorry to hear you’ve experienced difficulties arranging your return.

We would like to clarify that UK returns are free of charge for registered customers. If you are having issues selecting the items you wish to return through your account, we would be happy to look into this and assist you.

You can also create a free return via Royal Mail if preferred.

We have requested some further information from you so we can look into the issue and help resolve this for you as quickly as possible.

Thank you again for your feedback, and we hope we can help make your returns experience smoother.

Kind regards,
Joss

Rated 4 out of 5 stars

Lovely dresses

Lovely dresses
Arrived quickly
Only 4 stars because a button came off the jumpsuit first tine wearing it which was very embarrassing.

28 June 2026

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