À good online service- very efficient! The dress is a lovely style too for our current heatwave. The only reason I didn’t give it 5* is because of the design- there is no opening and so wriggling in... See more
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Review summary
Created with AI, based on recent reviews
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Reviews shaping this summary
I bought trousers recently, they are my absolute favourite item of clothing. Such lovely quality. Not my first item from Apricot, but definitely my fave. I've never had a bad purchase from them, but... See more
I found 2 dresses in New Look, the style is just right for my curvy figure, so stylish and comfortable so I bought 2 more on line, they are different fabrics but same style. Love them and have random... See more
I love Apricot clothing. I especially love the matching sets, so treated myself to a skirt with a matching top set and a culottes/ shirt matching set. Got a notification to say my order had been des... See more
Company details
- #134 of 254 best companies in Ladies' clothes shop
Written by the company
We are passionate about prints and are constantly seeking new, innovative prints that are easy to wear. Our inspirations come from all over the world. Each season we aim to satisfy our customers by offering new and exciting garments. You can shop our latest trends and largest selection online at www.apricotonline.co.uk.
Contact info
United Kingdom
- cs@apricotonline.co.uk
- apricotonline.co.uk
4.4
Excellent
20k reviews
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A great experience
An easy website to navigate. The quality of the clothing is great and value for money. I’ll definitely buy again.
22 June 2026
Lovely summer dresses
Dresses arrived quickly .
Very happy with them.
Good quality & fit.
My fault, but I forgot to add the discount code I had . I enquired afterwards if it could be subtracted from my what I'd paid but unfortunately it couldn't.
13 June 2026
Maxi skirt with belt
Bought a cotton maxi skirt. The skirt looks good and was good value price-wise. That does mean the cotton is pretty thin and there’s a nylon petticoat which is bit clingy and hot but as I said, for the price , I was perfectly happy with it.
22 June 2026
I love Apricot clothing
I love Apricot clothing. I especially love the matching sets, so treated myself to a skirt with a matching top set and a culottes/ shirt matching set. Got a notification to say my order had been despatched, then got a further email to say my refund had been processed, which confused me as I had not been notified that one of the items were out of stock.
The clothes are lovely and fit perfectly. There was a note inside delivery about the refunded item.
20 June 2026
Delivery was very good
21 June 2026
collect my order from the store
Being able to collect my order from the store was more convenient than having to wait to order while I was away from home, I picked it up on the day I returned, perfect fit, love the dress
14 June 2026
Great service friendly staff
21 June 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Won’t reset password link
19 June 2026
Reply from Apricot Clothing U.K.
Hi Anne,
Thank you for getting in touch.
We have now sent you a new password reset link. Please check your inbox, including your spam, junk, and promotional folders, as it may have been filtered there.
If you are still experiencing any issues, please don’t hesitate to contact us at cs@apricotonline.co.uk, and we’ll be happy to help further.
Kind regards,
Joss
Very pretty top … will team with a lot…
Very pretty top … will team with a lot of things. True to size for me.
20 June 2026
Clothes are lovely
Clothes are lovely and of excellent quality. I haven't purchased from this retailer before but wil do in the future
18 June 2026
fast delivery easy return fast refund
21 June 2026
Prompt delivery when ordered and item…
Prompt delivery when ordered and item was exactly as described. Good quality
21 June 2026
Lovely material looks so smart
Lovely material looks so smart.
Bought trousers in store and ordered 2 tops as not sure which size would fit. Do easy to return
20 June 2026
Disgraceful customer service !
Ordered a dress for my wife's birthday.
Got an email in the morning telling me it was dispatched.
The next thing, in the afternoon I get a notification that I've got a refund for the dress.
No information as to why.
Not only that but they didn't even refund the postage !!
I had to complain to get it back.
No apology, just told me it was out of stock.
Totally disgraceful customer service !
20 June 2026
Reply from Apricot Clothing U.K.
Hi Andrew,
Thank you for your message.
We're sorry for any confusion caused by the automated email and that your order was refunded. Looking into this, I can see that a member of the team sent you an email advising that this was due to it being out of stock, apologised, and confirmed that the shipping cost had been refunded manually separately.
Once again, please accept our sincere apologies for any disappointment and inconvenience caused on this occasion.
Kind regards,
Rachel
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