Loved the jumper I purchased , the colours were fantastic and it fitted well. I have had comments about the jumper and people admiring it. I wish I had got a size smaller but that is my fault . I have... See more
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Review summary
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Reviews shaping this summary
Apricot makes lovely clothes that fit beautifully and they are always delivered quickly. Also, you can return clothing for free and I have - on many occasions - received a refund within a couple of da... See more
Lovely helpful staff with a smile...other retail shops need to take a look at what customer service really is! Item ordered in store and delivered within 3 days..dress fitted perfect and cannot wa... See more
Everything went great, as always. It does take a while to arrive in Germany with regular delivery, due to the Christmas Holidays it took around 12 days, but it's ok. The dress is beautiful and fits gr... See more
Company details
- #214 of 258 best companies in Ladies' clothes shop
Written by the company
We are passionate about prints and are constantly seeking new, innovative prints that are easy to wear. Our inspirations come from all over the world. Each season we aim to satisfy our customers by offering new and exciting garments. You can shop our latest trends and largest selection online at www.apricotonline.com
Contact info
United Kingdom
- cs@apricotonline.co.uk
- apricotonline.com
4.0
Great
424 reviews
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Return not possible
I wanted to return 2 dresses, the homepage sais that for returns from Germany will be handeled via DHL. I should start the process in my apricot account and would then be forwarded to the DHL where a QR Code would be provided. This didn't work an now my emails to customer service are ignored.
24 June 2025
Unprompted review
Reply from Apricot Clothing
Hi Kirsten,
We're sorry you had an issue trying to create a return for your order.
Looking into this, I can see that a member of the team has responded to your email and has advised on how to return your order.
Once your return is processed by our warehouse team you will receive an email notification. Depending on your card issuer or bank, the money can take up to 10 working days to appear in your account.
Kind regards,
Rachel
Poor quality and high return costs
Ordered from Apricot for the first time - a skort for the summer season. The skort has very poor quality fabric (see-through) and crooked stitching at the back. I sent a request to customer support with pictures. The answer is that I should send it back at my own expense. No reply to further emails from me. Very disappointing!
29 May 2025
Unprompted review
Reply from Apricot Clothing
Hi Maria,
We're so sorry to hear that the skort's fabric and stitching didn't meet expectations, we appreciate you sharing photos with our support team to help us to resolve the issue.
We're sorry you had to pay for the return initially, however after looking at your enquiry with our customer service team I can confirm that we have covered the cost of return, and they have advised further.
We sincerely apologise for any disappointment caused by your shopping experience with us on this occasion, we really hope we can offer you a happier one in the future.
Kind regards,
Olivia
Kind regards,
Cas
Sizing awful.
Have purchased from Apricot online & in store for years. Always loved the clothes and sizes spot on. Ordered 2 knitted tops. In XS as usual. One of them them was ridiculously small. The other fitted in the body but looked as if the arms were size XL. Quality was not good either. Add to that the misleading statement of free delivery over £50 but in fact only on full price clothing. If this is how things continue I will not be purchasing again.
8 May 2025
Unprompted review
Reply from Apricot Clothing
Hi Sally,
Thank you for feedback, and also for being a loyal Apricot customer over the years — we truly value your continued support.
We’re so sorry to hear about your recent experience with the knitted tops, particularly regarding the sizing and quality. We completely understand how disappointing it is when items don’t meet expectations, especially when you’ve consistently relied on a particular size in the past. Sizing can occasionally vary between styles due to differences in cut, fabric, and design, but we appreciate how frustrating this can be and will pass your feedback on to our product team.
In terms of our delivery promotion, Free UK Standard Delivery on orders over £50 is was only valid on full-price items only, until recently. Any sale or discounted items were excluded from this offer. We do apologise if any confusion has been caused by this, The information regarding free delivery over £50 is available the Delivery page on our website.
https://www.apricotonline.co.uk/delivery.html
Please rest assured, you’re welcome to return any unused and unwanted item within 28 days of receipt for a full refund to your original payment method.
We’re sorry your latest experience has left you feeling disappointed, but we do hope we’ll have the chance to welcome you back again in the future.
Kind regards,
Cas
Quality has gone down
Quality has gone down
Used to be a big fan of this brand and have ordered several items with them as well as purchased in-store. Used to be really happy with the quality and fun designs but recently the quality of the clothes has gone down. The seam of the oversized boyfriend coat I purchased (which wasn't cheap) ripped from top to bottom after only a couple of times wearing it. Similarly, the check print shirt mini dress had a massive hole in it after wearing it twice. I never used to have issues like this a year ago.
31 March 2025
Unprompted review
I was refunded £20 less than my order
I was refunded £20 less than my order. Used the contact form for customer services and got an acknowledgment. That was 2 weeks ago and I’ve heard nothing since. There’s no way to contact them by phone and they ask that you don’t send any chaser emails because apparently that will cause delays 🤷♀️
16 January 2025
Unprompted review
Reply from Apricot Clothing
Hi Sarah,
We’re really sorry to hear that you’re unhappy, and we’d again really like the opportunity to look into this further for you.
At the time your feedback was submitted, we did reach out to request a few more details so we could investigate and resolve the issue — but unfortunately, we haven’t yet received a response.
If you’re still experiencing a problem, please do get in touch with our customer service team at cs@apricotonline.co.uk with the relevant information at your earliest convenience, and we’ll be more than happy to assist you.
Kind regards,
Cas
No Customer Service Response
I received 2 items in late November that I decided to return. I followed the return instructions and mailed the items back - I received confirmation from FedEx that they were delivered on 12/4. I have yet to receive a refund or a response to my outreach to Custer Service and it has already been a month. I understand it's the holidays so some delay is expected but not a full month. I'd love a reply to my Customer Service ticket.
3 December 2024
Unprompted review
I ordered three items at the beginning…
I ordered three items at the beginning of December, they were quickly dispatched but have not arrived and tracking has been stuck for 13 days. I have contacted Apricot via every means imaginable and nobody has replied, so it seems that not only are the Christmas presents lost, but also my money! No customer service at all.
22 December 2024
Unprompted review
Reply from Apricot Clothing
Hi,
We’re really sorry to hear that you’re parcel was stuck for such a long period.
At the time your feedback was submitted, we did reach out to request a few more details so we could investigate and resolve the issue — but unfortunately, we didn't received a response.
We do imagine our team has resolved this for you by now however please do get in touch with our customer service team at cs@apricotonline.co.uk with the relevant information at your earliest convenience, and we’ll be more than happy to assist you.
Kind regards,
Cas
Excellent service
Excellent service. Product received was exactly what was ordered. Delivery exceptional.
15 November 2024
Soft
Soft, cozy ,ounce pants…love them so much I bought a pair for my granddaughter .
Had trouble placing order online initially, called customer service, received a tip, all went well going forward.
7 November 2024
Absolutely no customer service …
I have brought several items from Apricot and have loved them all. However there are a few items in my latest delivery that I didn’t like and want to return. The website is not letting me do that so I’ve emailed twice and has no reply from customer service. I will not be ordering any more items from apricot. Very disappointed.
7 October 2024
Unprompted review
Reply from Apricot Clothing
Hi,
We understand your frustration with the return process and the lack of response from our customer service team.
We strive to provide excellent customer service and are disappointed to hear that you have had a negative experience.
We are working to improve our response times and ensure that all customer inquiries are addressed promptly.
A member of our team has now been in touch with you via email to resolve this for you.
We apologise for any inconvenience caused to you.
Kind regards,
Phoebe
Everything worked out great :)
24 September 2024
Terrible fit
Terrible fit. This dress was poorly designed. Very odd proportions. I bought my typical size... and it isn't that it is too snug or loose, but that it was designed NOT to fit a body well. It looks gorgeous on the hanger, but is one of the worst fitting pieces of clothing I've ever tried on.
19 September 2024
Reply from Apricot Clothing
Hi,
Sizing can vary with different items due to the cut, style and material, please be assured this doesn't affect your statutory rights.
You are welcome to return any unused unwanted item within 28 days of receipt for a full refund back to your original payment method.
At Apricot, we strive to deliver excellent service and your feedback is important to us. We will share your comments internally and work to avoid situations such as this reoccurring in the future.
We apologise for any inconvenience caused to you.
Kind regards,
Phoebe
Good quality, good fit and timely delivery
I bought two dresses. Both fit very well - I'm a size 12 and 5ft7 and a size 12 fits perfectly. They are good quality and look exactly as advertised. Arrived on time.
20 September 2024
Money taken, no product ever received!!!
An order was placed several weeks ago and after an initial confirmation email there was no more correspondence from Apricot. After checking on my order status it said there was a problem with the order so I emailed on 3 separate occasions only to get zero response from Apricot. In the meantime the payment has been deducted from my bank account via paypal. I have put in a complaint to paypal and urgently seek to have my money refunded. To this date there has been no receipt of the dresses I purchased, no communication from Apricot and no reimbursement of what I paid. Extremely upsetting experience and hugely disappointing.
10 September 2024
Reply from Apricot Clothing
Hi Claire,
We're sorry to hear that you did not receive your order.
We can see that a member of the team sent an email to confirm that a refund had been issued for you.
We appreciate that this was a disappointing shopping experience on this occasion and sincerely apologise for any inconvenience caused.
Kind regards,
Rachel
No response from you . It’s your mistake.
I ordered some jeans and didn’t receive the one I ordered and the size is no good either. I reached you to explain that you send me a message back to tell me to send you a photo of the jeans and the invoice. It’s been two weeks now and didn’t received any response. If you don’t have the jeans I ordered I want my money back . Thanks
10 September 2024
Reply from Apricot Clothing
Hi Linda,
Thank you for your review.
We're very sorry to hear about the trouble with your order and the delay you experienced.
We can see that a member of our team has since responded to your message at the time your feedback was submitted, and resolved this for you.
We apologise for any inconvenience caused. we hope we may have the opportunity to restore your confidence in us one day.
Kind regards,
Jeff
Where is my product?
Order confirmation, but then nothing. No product, no info, just nothing
9 September 2024
Reply from Apricot Clothing
Hi Anna,
Thank you for your review.
We’re sorry to hear that you've had this issue and we’d really like the opportunity to look into this further for you.
At the time your feedback was submitted, we did reach out to request a few more details so we could investigate and resolve the issue — but unfortunately, we haven’t yet received a response.
If you’re still experiencing a problem, please do reply with the relevant information at your earliest convenience, and we’ll be more than happy to assist you.
Kind regards,
Jeff
Extremely poor customer service
Extremely poor customer service, Very rarely have I experienced such bad communication.
Received a damaged item so responded within half an hour requesting a return for faulty item and heard nothing. Despite what they suggest I have had to email twice as they have not responded and it has been way beyond the guideline they give to get him back to us. I am going on holiday next week (the item I ordered was to take away) so currently not only am I without the item as it's damaged but I can't return it as I have not heard from them. So I will have to just send a normal return if I don't hear back in the next few days and hope that they will refund me for the damaged item which has a massive mark on the front of it.
Since ordering with Apricot I have placed orders with several other companies elsewhere and received them long before and been so pleased with service, it's a shame I have not experienced the same with this company and would never ever use them again.
8 September 2024
Unprompted review
Reply from Apricot Clothing
Hi Karen,
Thank you for your review.
We’re very sorry to hear about the issues you’ve experienced with your order and our communication.
This is not the level of service we strive to provide, and your feedback is being taken seriously to improve our processes.
Thank you for sharing your experience, and we regret that we didn’t meet your expectations this time.
We hope to serve you better in future.
Kind regards,
Jeff
Great clothes, fast delivery
The size corresponds to the description and the clothes look exactly as you see on the website.
Very satisfied!
7 September 2024
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