Love that you can buy tops and bottoms separately so you get your perfect size. Recently wore the Tan ZigZag bikini in Greece and it was so comfy, materials dried quickly and still looked brand new af... See more
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Review summary
Based on reviews, created with AI
What people talk about most
Based on these reviews
Beautifully designed and excellent quality. Have tried various swimwear items from multiple high street stores but the quality of AB bikinis are on another level. You really notice the level of detail... See more
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Ashlea's bikinis are sensational! i ordered 2, the cherry style & the famous picante bikini and both fit like a glove and are so flattering. The material is gorgeous, i ended up rotating the two bikin... See more
Company replied
I’m so pleased I found this store. The bikinis are beautiful and very high quality, but it was Ashlea’s customer service that really made the experience for me. She was very responsive and so helpful... See more
Company replied
Beautiful bathing suit and very high quality. However, the fit was not great if you are very busty like me. The measurements listed for the product are not accurate. The exchange process is not custom... See more
Company replied
Ashlea replied so quickly and was so helpful for when i was ordering a custom bikini. She kept me updated regularly on when she’d finish my bikini, when it would be shipped and sent tracking. Would de... See more
Company replied
Listen, DO ITTT!! Customer service was amazing, email questions were answered in a VERY timely manner, and the site is unbelievably easy to use. Don't forget to look at the UK-US sizing, though. I nea... See more
Company replied
I bought from Ashlea Baker at a pop-up market and could not be happier about the experience. Ashlea was lovely and helpful, and even threw in a freebie for me as thanks when I bought the Peony bikini!... See more
Company replied
I saw a super cute bikini set from Instagram and instantly fell in love, unfortunately that bikini was out of stock in my size. Heartbreaking i know. Luckily Ashlea makes custom bikinis!! Literally th... See more
Company replied
I got the Oceanside bikini from Ashlea and I love it! The quality is unbelievable, especially for the price and the fit is so so flattering. I’ll definitely be ordering again when I want some more swi... See more
Company replied
My Mrs tried both full outfits on, and she said they were amazing and fit perfectly. They are on the expensive side but I would pay consistently for these products given the quality shows with t... See more
Company replied
I am obsessed with Ashleas designs. Not only is the quality exceptional but they’re super flattering and arrived really quickly. I bought one of the ready made designs but I adore that you can buy... See more
Company replied
First of all, Ashlea is wonderful to deal with. Great customer service!! I need a custom bikini bottom made quite quickly before I go abroad and she is doing all she can to get it done and shipped in... See more
Company replied
I have now purchased the lemon and lobster bikinis. The designs are so unique and cute, and both the outer fabric & lining feel high quality. I have a larger bust and sized up for the the tops. They... See more
Company replied
Omg I love it!! It looks like it’s been made to fit me! It’s not too cheeky coverage and it’s sooo pretty and super soft buttery material thank u so much!! Very well made and amazing customer service... See more
Company replied
Absolutely stunning swimsuit (I got the cherry design). The quality is so lovely. It fits very well and feels secure. I am a size 32D for reference. I can’t wait to wear it on my upcoming holiday... See more
Company replied
I'm on my 4th item from AB and they're all gorgeous! Great quality and very fair prices for handmade swimwear. Ashlea puts her heart and soul into her business and it shows ❤️
Company replied
I love my bikini so much. So happy I found this business the prices are very reasonable for such great quality. Also love how you cater for us big boob girl. Can’t wait to go on holiday again and wear... See more
Company replied
I have 9 or 10 bikinis from Ashlea now and I love them all! I have recently bought the Picante bikini and the Matcha Starfish bikini for my holiday next week and I can’t wait to wear them! All the bik... See more
Company replied
I was lucky enough to get a one off a kind swim suit and it’s gorgeous i love it so much and i will be ordering again from this amazing lady the fact she makes these on her own amazes me there stunnin... See more
Company replied
Purchased the cherry bikini and absolutely love it! Went away to Greece with it and can confirm it is a fantastic bikini. Will be buying more for my next trip
Company replied
The bikinis I ordered for my trip to Mexico are amazing. It’s so nice to not have to think about how a bikini top is fitting on my larger bust. I also went scuba diving in them and didn’t have to thin... See more
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So personal and she was helpful with my questions. The bikinis are stunning!
Company replied
Perfect bikini, the best fitting one I have! Great quality, made very quickly and sent quickly. Thanks Ashlea! ❤️
Company replied
Gorgeous bikini, and great fit. Can’t wait to wear it on holiday.
Company replied
Absolutely beautiful bikini, lovely quality and detailing! Fast delivery and well packaged. Couldn’t recommend enough
Company replied
I bought my bikini at one of the pop up markets. Super friendly and it fit me perfectly! 10/10
Company replied
I love the swim suit, well made very cute
Company replied
So helpful and great product
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Company details
- #9 of 37 best companies in Swimwear shop
- #66 of 257 best companies in Ladies' clothes shop
Written by the company
Ashlea Baker Swimwear is a British, female-owned independent brand focused on sustainable, small-scale production. All pieces are designed and individually handmade by Ashlea in the UK, for women worldwide who value careful craftsmanship and clothing made with purpose rather than excess. With an emphasis on originality, quality, and longevity, the brand focuses on classic silhouettes, unique prints, and swimwear designed to be worn season after season. With body-positive values at its core, the brand exists to support women in feeling comfortable, confident, and empowered in what they wear. An inclusive size range is offered across the collection, with selected styles available from XS to 7XL.
Contact info
London, United Kingdom
- ashleabaker.com
Really gorgeous bikini which is great…
Really gorgeous bikini which is great quality. I ordered on the Tuesday and needed it for the Friday. I messaged Ashlea and she replied quickly to say she would be posting next day delivery. It arrived in time. Great customer service and will defo order again.
3 March 2026
Unprompted review
Reply from Ashlea Baker Swimwear
Thank you so much for your lovely review! I appreciate you taking the time to share your experience with my brand :) Wishing you a wonderful summer ahead.
Reply from Ashlea Baker Swimwear
Thanks for your lovely review Amy! Super pleased you love your new bikini. I hope you feel amazing wearing it :) x
Reply from Ashlea Baker Swimwear
Thanks for your lovely review Familie! I hope you enjoy wearing your Lobster Bikini for many summers to come x
So personal and she was helpful with my…
So personal and she was helpful with my questions. The bikinis are stunning!
22 February 2026
Unprompted review
Reply from Ashlea Baker Swimwear
Thank you for your lovely review Francesca! Super pleased you love your new bikini. I hope you feel amazing wearing it for many summers to come x
Bathing suits are well made and…
Bathing suits are well made and beautiful, easy to order, order arrived quickly, will defiantly order again
10 February 2026
Unprompted review
Reply from Ashlea Baker Swimwear
Hey Brandi! Thanks for your lovely review, super pleased you found the ordering process easy and you love your new bikini :)
AHHHHMAZINGGG!!!
Listen, DO ITTT!! Customer service was amazing, email questions were answered in a VERY timely manner, and the site is unbelievably easy to use. Don't forget to look at the UK-US sizing, though. I nearly ordered the wrong size. Again, email was so helpful in this situation. The bikini came so quickly and is like wearing butter!!! As a girl in NM, the picante suit was my first pick, but cannot wait to order more!!! Thank you Ashlea Baker!!
24 January 2026
Unprompted review
Reply from Ashlea Baker Swimwear
Jessica this is a lovely review, thank you so much! I’m really pleased to hear you love your bikini and the service you received.
The note about sizing is also super helpful, it’s little things like that which help me improve. I will be keeping that in mind and working on making the international sizing clearer for my customers.
I hope you feel amazing rocking your Picante Bikini this summer in New Mexico and beyond!
Love, Ashlea x
Cute & high quality bikinis
I have now purchased the lemon and lobster bikinis. The designs are so unique and cute, and both the outer fabric & lining feel high quality.
I have a larger bust and sized up for the the tops. They have good coverage and fit very nicely. Overall, very happy with my purchases!
23 October 2025
Unprompted review
Reply from Ashlea Baker Swimwear
Hey Isabelle! Thanks so much for your lovely review. I’m happy to hear you’re pleased with the fit and quality of your new bikinis. I hope you feel amazing wearing them for many summers to come! X
Larger bust bikinis (FF)
The bikinis I ordered for my trip to Mexico are amazing. It’s so nice to not have to think about how a bikini top is fitting on my larger bust. I also went scuba diving in them and didn’t have to think about it.
22 October 2025
Unprompted review
Reply from Ashlea Baker Swimwear
Hey Monique, thanks so much for your lovely review! It’s really helpful to receive feedback with regards to sizing, too. I hope you had an amazing time in Mexico, it’s one of my favourite places to visit! Hope you love wearing your bikinis for many summers to come x
Ashlea's bikinis are sensational
Ashlea's bikinis are sensational! i ordered 2, the cherry style & the famous picante bikini and both fit like a glove and are so flattering. The material is gorgeous, i ended up rotating the two bikini all holiday and I had so many complements. Thank you Ashlea! This is my new go to!
9 September 2025
Unprompted review
Reply from Ashlea Baker Swimwear
"Sensational" - I love it! Thank you for your kind review Katie. Super pleased you (and the admirers on holiday) love your bikinis :) I hope you feel amazing rocking them for many more summers to come x
High quality and gorgeous design
Absolutely stunning swimsuit (I got the cherry design). The quality is so lovely. It fits very well and feels secure. I am a size 32D for reference.
I can’t wait to wear it on my upcoming holiday!
21 September 2025
Unprompted review
Reply from Ashlea Baker Swimwear
Thank you for your lovely review Oliwia! Super pleased you love your new Cherry Bikini, it's one of my personal favorites from this season :) I hope you love wearing it for many summers to come x
I love my bikini so much
I love my bikini so much. So happy I found this business the prices are very reasonable for such great quality. Also love how you cater for us big boob girl. Can’t wait to go on holiday again and wear it. Would definitely recommend
1 September 2025
Unprompted review
Reply from Ashlea Baker Swimwear
Hey Mollie! Really appreciate your lovely review, this is so great to hear :) I hope you love wearing your bikini for many summers ahead x
Amazing experience
I’m so pleased I found this store. The bikinis are beautiful and very high quality, but it was Ashlea’s customer service that really made the experience for me. She was very responsive and so helpful when I contacted her asking about sizing. She really went above and beyond and even organised special delivery to make sure my bikinis were with me in time for my holiday. I have already recommended to friends and family and will definitely be buying again! Thank you!
20 August 2025
Unprompted review
Reply from Ashlea Baker Swimwear
Hi Charlotte, thank you for such a lovely review! I'm super happy that you're pleased with both the service provided and your pretty new bikinis. I hope you love wearing them this summer and beyond x
Excellent customer service by Ashlea
22 August 2025
Reply from Ashlea Baker Swimwear
Thanks for taking the time to post a lovely review Emma! I'm pleased you're happy with the service x
Excellent service!
First of all, Ashlea is wonderful to deal with. Great customer service!! I need a custom bikini bottom made quite quickly before I go abroad and she is doing all she can to get it done and shipped in time with express delivery. I cannot thank you enough! The quality of the bikini is 10/10 and it makes my top half look banging. Thank you. :)
24 August 2025
Unprompted review
Reply from Ashlea Baker Swimwear
Ahh Emily this is a really lovely review - Thank you for taking the time to post it :)
Very pleased your happy with the service you have received so far, and so glad you love your Picante Bikini Top.
I will absolutely be doing everything possible to get your Custom High Waist Picante Bikini Bottom to you before your holiday!
Not for busty girls
Beautiful bathing suit and very high quality. However, the fit was not great if you are very busty like me. The measurements listed for the product are not accurate. The exchange process is not customer friendly if you live in another country. Too much effort and not worth the trouble for another potentially ill fitting suit. A very expensive lesson for me, unfortunately. Would not recommend.
9 July 2025
Reply from Ashlea Baker Swimwear
Hey Emily, thank you for your feedback. I'm pleased to hear you're happy with the quality and design of the swimsuit you ordered.
I’m really sorry to hear that your experience didn’t meet expectations. My full exchange policy is available on every product page, as well as its own dedicated section on the website. I emailed over all of the exchange information to you directly, including timelines as you are a US based customer and reserved the exchange stock you requested. I have just sent you another email to follow up in regards to your exchange request as I have not yet received a response from you.
I've sold many of my designs to women up to a UK size 24, which I have received glowing reviews for, so I apologise that you feel the fit on the particular item you ordered wasn't quite right. If you are happy to send over some more detailed information on the sizing issues you experienced, please do let me know by replying to my email.
That being said, I'm grateful for your comments and constructive feedback is always welcomed. Wishing you a wonderful rest of your summer!
Ashlea x
Saw a cute bikini on Insta, Got a custom order!!
I saw a super cute bikini set from Instagram and instantly fell in love, unfortunately that bikini was out of stock in my size. Heartbreaking i know. Luckily Ashlea makes custom bikinis!! Literally the coolest thing ever. I reached out to see if she still have the fabric for the bikini i saw and she did! I ordered a custom set in my sizes and im so excited to see them when the arrive soon!! Literally the best!
6 July 2025
Unprompted review
Reply from Ashlea Baker Swimwear
Thank you for your wonderful review Mandy! I can see that your custom bikini is on its way over the Atlantic on it's way to you now. I hope you love it! But please do get in touch if you have any queries and I'll be right here to assist you :) Wishing you a gorgeous summer! Ashlea x
I am obsessed with Ashleas designs
I am obsessed with Ashleas designs. Not only is the quality exceptional but they’re super flattering and arrived really quickly.
I bought one of the ready made designs but I adore that you can buy bespoke! A real fav brand
7 July 2025
Unprompted review
Reply from Ashlea Baker Swimwear
Thanks so much for your glowing review Billie! I’m so happy you love your designs, they look amazing on you. I hope you have an amazing rest of your summer x
Cherry Bikini
Purchased the cherry bikini and absolutely love it! Went away to Greece with it and can confirm it is a fantastic bikini. Will be buying more for my next trip
19 June 2025
Reply from Ashlea Baker Swimwear
Thanks for your lovely review Lauren. The cherry bikini is so cute, I loved making it and I’m so glad you loved wearing it. Hope you enjoy it for many summers to come! :)
Amazing Brand!
I have 9 or 10 bikinis from Ashlea now and I love them all! I have recently bought the Picante bikini and the Matcha Starfish bikini for my holiday next week and I can’t wait to wear them! All the bikinis are amazing quality and I wear them time and time again! Thank you Ashlea!🫶🏻
8 July 2025
Unprompted review
Reply from Ashlea Baker Swimwear
Thank you so much for your kind review and for your continued custom - I'm so pleased you love your AB swimwear :) Hope you feel amazing wearing them this summer and beyond! x
I love it!
I got the Oceanside bikini from Ashlea and I love it! The quality is unbelievable, especially for the price and the fit is so so flattering. I’ll definitely be ordering again when I want some more swimwear :)
3 July 2025
Unprompted review
Reply from Ashlea Baker Swimwear
Hey Grace! Thanks so much for your lovely review. So glad you love the Oceanside Bikini, I used a new type of fabric to create this set and it’s extra thick and luxurious, I’m obsessed too. Hope you love wearing it this summer and beyond xx
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