My initial contact was for their brochure. This was mailed to me & required a signature. A follow up phone call was made to me asking if I'd recived it. I said yes but it was also emailed. I info... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Jimmy was so helpful, professional but shared my sense of humour which certainly made the process very easy. I guess my only question would be is why the advertisements for Aura say funerals from £... See more
Company replied
I chose Aura for my funeral plan because of the ratings and its no-pester promise. Delighted to have done so. I never felt under pressure to make a decision, and wasn't subject to constant calls or e... See more
Company replied
It was easy to sort out & was excellently explained to us by Roddy. He answered all our questions & didn’t pressure us. I would definitely recommend Aura. Service was excellent from start to finish.
Company replied
Company details
- #3 of 11 best companies in Cremation Service
- #6 of 16 best companies in Funeral Director
Written by the company
Aura is a family-run, five-star-rated provider of direct cremation plans, helping families across mainland Britain secure peace of mind for their future. We offer affordable, prepaid funeral plans with no hidden fees, ensuring everything is taken care of when the time comes. Our mission is to make end-of-life planning simple, clear, and approachable. With a focus on trust, transparency, and compassion, we guide our customers through the process, providing all the details they need to make an informed decision that they're comfortable with. At Aura, we believe that planning ahead shouldn’t be overwhelming or expensive. That’s why we include all essential services in one low price, offering financial security and reassurance for you and your loved ones. We also provide time-of-need services for families who require immediate assistance, offering dignified and affordable direct cremations without compromise. Our caring team is here to guide you every step of the way, ensuring everything is handled with care and sensitivity during a difficult time. Rated highly for our caring approach and exceptional service, we are proud to be trusted by thousands of families to deliver affordable, dignified, and stress-free funeral arrangements.
Contact info
Studio One, Bunkers Hill Farm, GU7 1UP, Surrey, United Kingdom
- 0800 808 5723
- hello@aura.life
- aura.life
4.9
Excellent
1K reviews
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Really good l didn't get pestered by…
Really good l didn't get pestered by phone calls and it could take my time
6 February 2026
Reply from Aura
Hello Patricia,
Thank you so much for your lovely review. I’m really glad to hear that you felt able to take your time and make your decision without any pressure — that’s exactly how it should be.
Best wishes,
Anne-Sophie
Simple procedure
I've been meaning to get around to this for years. A simple unattended cremation suits me fine. Then friends and family can celebrate my life with a party. A phone call to Aura had the job done, quick and easy, and the cost was reasonable.
11 February 2026
Reply from Aura
Hello Karenne,
Thank you so much for your lovely review. I’m really glad I could help you get your funeral plan sorted.
Best wishes,
Zoe
Lovely people to talk with
Lovely people to talk with. Very clear in procedures. No pressure applied to buy product. All in all I studied a few companies that could look after me when my time comes and found Aura to be the most sincere in their quest to look after me and my family - and the least driven by financial profit.
11 February 2026
Reply from Aura
Hello Peney,
Thank you so much for your kind words. I’m so glad you felt no pressure — that’s so important when making a decision like this. Knowing you chose Aura after looking at other companies is a real compliment, and I’m grateful for your trust in us to look after you and your family in the future.
Wishing you all the best,
Matt
Make your earthly choice the right one while you can
Now reached the age where continuous TV ads., and cold call letters through our mailbox led to my wife and I looking for a pre-paid funeral plan.
Research, research, research is recommended because the provider who you think is the right one can turn out to be quite the opposite. After making contact with the top recommended providers, and a dollop of Martin Lewis along the way, we decided upon Aura; best first contact by far. The whole package, its competitiveness and the personal touch provided by our contact Jimmy, made a not so easy purchase feel very normal and reassuring. Process was informative and customer facing throughout which I can thoroughly recommend.
Due diligence all the way has delivered a decision that we are more than confident with but at the same time we hope thatit’s a long time before we invoke the plan arrangements!
11 February 2026
Unprompted review
Reply from Aura
Hello,
Thank you so much for such a thoughtful and detailed review. It really means a lot that you and your wife took the time to share your experience.
I understand how much research goes into a decision like this, so I’m truly pleased that Aura stood out for you and that I was able to make the process feel normal and reassuring. And I completely agree — I hope it’s a very long time before the plan is ever needed. In the meantime, it’s good to know everything is in place for that added peace of mind.
All the very best to you both,
Jimmy
Excellent in every way
Very professional, no problems at all
Now I feel ready for the future
4 February 2026
Reply from Aura
Hello Jenny,
Thank you so much for your kind review. It’s great to know you’re now feeling ready for the future — that peace of mind is exactly what we hope to give.
Wishing you all the best,
Matt
Reply from Aura
Hello Virginia,
Thank you for taking the time to leave a review. I’m really glad to hear that you’re happy with Aura. I truly appreciate you choosing us. It means a lot that you felt comfortable going ahead with us.
Wishing you all the best,
Jimmy
Arranging a cremation is stressful and…
Arranging a cremation is stressful and distressing. Aura made the arrangements efficiently. The staff were considerate. Reason for four stars was the repeated requests for feedback in the form of a review. Experiencing grief at the loss of a loved one is distressing enough without being badgered to give a review hence the time gap in giving this review.
19 September 2025
Reply from Aura
Hello,
Thank you for taking the time to share your experience, especially during such a difficult period. I’m really glad to hear that you found the arrangements efficient and that our team were considerate — that truly means a lot.
I’m also very sorry if our follow-up requests for a review felt overwhelming. That was never our intention, particularly at such a sensitive time, and I completely understand what you’ve said. Your feedback is important, and we will take it on board.
Thank you again for trusting us to look after your loved one. My thoughts are with you.
With warmest wishes,
Tracy
Very friendly customer service
Very friendly customer service once contacted and efficient follow up with paper work. Friendly staff and ease of contact.
2 February 2026
Reply from Aura
Hello Mr Draper,
Thank you very much for your kind review. I’m really pleased to hear that you found our service friendly and easy to deal with, and that the paperwork was handled efficiently.
All the best,
Roddy
The company were very considerate and efficient and…
The company were very efficient and pleasant to deal with, with no pressure selling and making it easy to take up the opportunity of a short-term reduction in. The gentleman I spoke with as my internet was down was very helpful and considerate, ensuring that I had someone available if wished to make a potentially emotionally charged decision - I felt my dog's presence was enough, which turned out to be a shared interest.
9 February 2026
Reply from Aura
Hello Jean,
Thank you so much for your lovely review. I’m really glad to hear that you found everything efficient and easy to sort out. It was a pleasure speaking with you, and I’m so pleased you felt comfortable and supported while making your decision.
Wishing you all the very best,
Jimmy
Aura Life Excellent for Customer Care
Made initial enquiry for a direct cremation plan and received the choice of available plans initially via email. Called to ask some further questions and spoke with Jimmy who was helpful and explained everything I needed to know, with compassion and empathy. There was no hard sell I was given time to consider my choices and a further call was scheduled where I selected the plan of my choice. Very competitive plan prices and excellent service, first class customer care highly recommended.
30 January 2026
Reply from Aura
Hi Beverley,
Thank you so much for taking the time to leave this lovely review. I’m really glad the information we sent over was helpful, and that when we spoke I could answer your questions clearly and support you with compassion...especially while you were weighing up your options.
I’m pleased you felt there was no pressure and that you had the time you needed to choose the right plan. Thanks again for your recommendation, it really means a lot.
Wishing you all the best,
Jimmy
All questions answered wirh no hard sell
A friendly, helpful and certainly not pushy phone call for my phone call. All
questions answered and my mind put at rest.
8 February 2026
Reply from Aura
Carol,
It was a pleasure talking with you, and answering all of your questions. If you ever have more questions, we will be here! Thank you for leaving a review - wishing you all the best. Roddy
Excellent product and service
There was no aggressive selling (unlike others I contacted), a full refund availability and the product is clear and comprehensive.
8 February 2026
Reply from Aura
Hello,
We really appreciate you leaving this kind review, thank you. It's great to know that you didn't feel pressured by us, and that our materials were clear. All the best, Jimmy
We have just taken out two plans and…
We have just taken out two plans and everything went smoothly
1 February 2026
Reply from Aura
Rhona,
I'm so happy to read this positive review following your recent experience taking out two plans with us. Thank you, and wishing you all the best. Anne-Sophie
Extremely professional.
Extremely professional.
Top rated independently.
Very competitive pricing.
They even sent an information pack by registered post.
8 February 2026
Reply from Aura
James,
Thank you very much for this positive review. We will always be here for a chat, should you have any questions or concerns in the future. All the best, Roddy
Very Clear and concise description of…
Very Clear and concise description of what the plan offers
7 February 2026
Reply from Aura
Hi, Gordon
Thank you for taking the time to leave this positive review. Wishing you all the best, Jimmy
A positive experience
I shortlisted 3 companies providing direct cremation. Aura's
customer service was by far the best. All my questions were answered in a professional and caring way. I was making arrangements for myself and was treated with courtesy and respect. It was a positive experience and I would certainly recommend Aura. Thank you
7 February 2026
Reply from Aura
Hello,
We so appreciate your kind review. Thank you for trusting Aura after comparing a few companies...I'm glad that you felt listened to and treated with courtesy and respect while making arrangements for yourself. It was my pleasure to answer your questions and help make the process a positive one. Thanks again for recommending us, it means a lot.
Best wishes,
Caoimhe
They Care
Aura were just there for you
For all the questions you wanted to ask
For everything you didn’t know
For just guidance on everything
But for me this is a family business
Paul the father was diagnosed with a terminal diagnosis of MND however he is still here and has started fhe business Aura with his son James
It is a family business
Most of all ‘No Pressure’ at all no calls no constant emails
They’re prices are brilliant - am I allowed to say beat pure cremation hands down
And you can pay up over a year with no extra costs
Just go for Aura a lovely helpful at all times ‘ Family ‘ business
29 January 2026
Reply from Aura
Jackie,
Thank you so much for such a thoughtful review. I'm happy to read that you felt we were there for you with guidance and answers, and that everything felt “no pressure” from start to finish — that’s exactly how it should be.
I’m so pleased the pricing and the option to spread payments helped make things feel manageable too. Thanks again for recommending us, it was a real pleasure to help.
Warm wishes,
Jimmy
Very good service and advice
Having looked at several plans by other companies i came back to Aura as everything i read in their brochure sounded so sincere. I phoned Aura and spoke to a lovely lady called Debs. She was very helpful and explained everything about their plans. I had also made a list of questions to clarify some items. Debs answered all my queries and I decided on the plan I wanted, and so I signed up for that plan. Aura are very professional and extremely helpful, I would highly recommend them to anyone.
2 February 2026
Reply from Aura
Hi David,
Thank you very much for your kind review and for choosing Aura after looking at other plans. I’m really glad the brochure felt clear and sincere, and that our chat helped you feel confident in your decision. It was a pleasure answering your questions and helping you find the right plan. Thanks again for the recommendation, it means a lot.
Wishing you all the best,
Debs
Peter review
First i spoke to a lovely man jimmy and went through everything and what to expect and the never kept ringing me the left me time to make my descisson and then a lovely lady called tracy who was absolutely brilliant and kept me informed the whole way through the process couldnt ask for anything more i applaud you will deffo be using them again
10 December 2025
Unprompted review
Reply from Aura
Hello,
Thank you so much for your lovely review. I’m really glad Jimmy was able to talk everything through clearly and give you the time you needed to decide with no pressure.
And thank you for your kind words about me, too. I’m so pleased I could keep you informed and make the whole process feel straightforward. We really appreciate your recommendation, and we’ll be here whenever you need us.
Warm wishes,
Tracy
I have thought long and hard about my…
I have thought long and hard about my final demise but as they say it is a decision up to the person to have there wishes honoured I look as several company’s but they didn’t exactly do what I wished for then I discovered aura how refreshing how simple how reasonable when I phoned and spoke to a very nice and informative man I decided straight away this company gives me all I want without dangling discounts it was about me so I desired yes let’s do it and after a great conversation I paid and then I felt that’s it I’ve done it but with security and a family run business I just felt so pleased and happy another thing less to worry about I have my personal choice where I want to spend eternity and a feeling of peace I experienced thank you .
2 February 2026
Reply from Aura
Hello,
Thank you so much for taking the time to share this. I’m really pleased that the process with us felt simple, clear and genuinely centred around what you wanted, without any pressure or gimmicks.
It was a real pleasure speaking with you, and I’m glad we could help you put everything in place in a way that gives you that sense of security and peace of mind.
Wishing you all the best,
Rowena
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