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Auto100 Reviews 

1,782
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 246 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the knowledgeable staff and the remarkably smooth, stress-free vehicle purchasing process from start to finish. Many consumers also highlight the immaculate condition of the cars on display and the personalized, professional handover service provided by the team. Some reviewers were not happy with the post-purchase customer support and communication after finalizing their deals. A few people noted that they experienced frustrating unresolved mechanical or cosmetic issues, mentioning that their follow-up requests and emails were frequently ignored by management. Others felt disappointed when the dealership showed little interest in assisting them once the sale was completed.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting helpful and professional service from start to... See more

Service

People report positive experiences with service, highlighting a professional and seamless purchasing process... See more

Product

Reviewers mention positive feedback about product, noting that vehicles are presented in outstanding... See more

User experience

Customers consistently note positive experiences with user experience, highlighting smooth and seamless... See more

Customer service

Customers report positive experiences with customer service, highlighting honest advice, excellent... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Third purchase and yet another delight to deal with Chris and the rest of the team. Collection of my stunning M2, which is absolutely split mint inside and out. If you want to buy proper performance... See more

Company replied

Rated 5 out of 5 stars

I can't express in words how happy I am with the car I bought yesterday and the experience with James and the fantastic team at auto 100. From the get go I was made to feel totally confident and wh... See more

Company replied

Rated 5 out of 5 stars

First Class What can I say, great service from initial phone enquiry to collection of vehicle.James and Terry were excellent and made the whole experience easy and seamless. I would have no hesitatio... See more

Company replied

Rated 5 out of 5 stars

The experience was a great one made by the personal and professional touch that Chris Smit & Lewis gave me Chris was recommended by a friend whonhas bought several cars from him, so... See more

Company replied


Company details

  1. Car dealer

Written by the company

Auto 100 – Driven by Family Values, powered by excellence. As one of the UK’s largest independent specialists in prestige and supercars, we pride ourselves on offering a truly personal service. With over 500 years of combined experience, our family-run business is committed to delivering an exceptional car-buying experience. Every vehicle in our carefully curated collection undergoes a thorough enhancement process, ensuring that we only present the finest examples available. Whether it’s a high-performance supercar, a luxurious prestige model, or a timeless classic, our passionate team of motoring enthusiasts is dedicated to helping you finding you your next dream car.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

2k reviews

5-star
4-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 1 week

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4.5

All reviews

(1,782)

236 reviews in the last 12 months

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Rated 5 out of 5 stars

Pleased to have discovered Auto100

Pleased to have discovered Auto100. Found exactly the car I wanted. Whole purchasing process was efficient and thanks to Jordan and Adam. They were very patient whilst I sorted selling my car. Their vehicle was presented in perfect condition. Much appreciated.

27 November 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Chris, we really appreciate your feedback and look forward to welcoming you again in the future.

Rated 5 out of 5 stars

Great experience

Dan made the whole experience seamless , started off with a coffee and nice welcome then a tour of all their inventory - a must see!! Very happy with level of service and very well looked after by Dan .

27 November 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Joanna, Its great to hear you enjoyed the service. Welcome to the Auto100 family.

Rated 5 out of 5 stars

Friendly professional and quick service…

Friendly professional and quick service from Anthony and Dan. Smooth and efficient had over would definitely recommend them

27 November 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review, its great to hear the experience was a smooth one. Welcome to the Auto100 family.

Rated 5 out of 5 stars

Great professional service from start…

Great professional service from start to finish. I would personally fully recommend auto100 to anyone looking to buy a luxury car. Thank you

25 November 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Jack. We are really pleased you enjoyed the experience. We look forward to welcoming you in the future.

Rated 5 out of 5 stars

Second time dealing with Auto 100 and…

Second time dealing with Auto 100 and did not disappoint. Great friendly and helpful customer service. Fabulous range of vehicles! I’d highly recommend.

22 November 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review. Its good to hear you enjoyed the experience. Thank you again. Welcome to the Auto100 family.

Rated 5 out of 5 stars

Collected a car from Auto100 today

Collected a car from Auto100 today. This company shows the motor trade what customer service is. The whole process from start to finish was seamless. The presentation of the car being purchased was excellent. Both Chris, who did the initial sale, and Terry who did the handover, were brilliant, being both professional and friendly.

22 November 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Lester, its great to hear you enjoyed the experience and we look forward to welcoming you again in the future.

Rated 5 out of 5 stars

The service was absolutely brilliant…

The service was absolutely brilliant really friendly and very sufficient

Ryan made the effort to make the sale quick and easy with no issues whatsoever

Will definitely use them I the future

21 November 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Martin. We really appreciate your feedback. Welcome to the Auto100 family.

Rated 5 out of 5 stars

It was an absolute pleasure working…

It was an absolute pleasure working with auto 100 in buying my new car. The car was very well prepared and TERRY who did the handover was exceptionally professional, knew everything about the car and explained everything in great detail. Thank you so much.

20 November 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Paul. Terry is flattered by your comments and we look forward to seeing you again in the future.

Rated 5 out of 5 stars

That's 5 I've had.

Once again an amazing end to end experience.
Part exchanged the BMW M4 Comp that I purchased 2 & half years ago against a Porsche Cayenne.
Anthony gave me a brilliant offer for my car ;-) more than I was expecting so thanks!!
Collected the car today and the whole process was smoothly handled by Adam just like he has in the past.
This is my 5th Car from Auto100 and have never been let down!!!
Thanks

21 November 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Mark. Its great to see you again... again... again... We look forward to seeing you many more times in the future.

Rated 5 out of 5 stars

Great Dealership

It was a pleasure buying my car from Auto 100. Lewis was a true gentleman professional, helpful, and straightforward throughout the whole process. I’d 100% recommend them.

20 November 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Amir, its good to hear Lewis & the team looked after you. Welcome to the Auto100 family.

Rated 5 out of 5 stars

Great Experience

Tom Walshe, just picked up my Z4 from Auto100. I have to say the whole experience from the first call with Chris right through the sales and hand over process with Adam was a fantastic experience. Very easy to deal with and lovely people.

19 November 2025
Unprompted review
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Reply from Auto100

Thank you for the great review Tom. We really appreciate your feedback and hope to see you again in the future. Welcome to the Auto100 family.

Rated 5 out of 5 stars

Seamless transaction

Seamless transaction, fair price for my car and the new Aston Martin vantage I purchased… 5 stars

20 November 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Neil, we really appreciate it.

Rated 5 out of 5 stars

First class experience from Auto 100.

From 1st viewing my Porsche on Autotrader the service and care from both Anthony and Adam their attention, knowledge, and care together with customer service was second to none. First class in every way Auto 100 should and must be very proud of you guys. Thanks for making my experience a real pleasure.

19 November 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review, its good to hear you enjoyed the experience. We look forward to seeing you again in the future.

Rated 5 out of 5 stars

Had a lovely experience buying my car…

Had a lovely experience buying my car today. The guys at Auto100 were very friendly and made the process extremely easy and stress free. My car had been prepared to an excellent level. Some awesome cars there on display! Hopefully I'll get some worry free motoring for a couple of years and I'll definitely be looking to go back, and wouldn't hesitate to buy another from them if they have what I'll be looking for at that time. Thank you.

15 November 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review, its great to hear you enjoyed the purchase and we look forward to welcoming you again in the future.

Rated 5 out of 5 stars

Everything as promised

Everything as promised. Great service from Adam and Andy. Great car, would definitely buy through them again.

12 November 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Alex. Its really kind of you to mention Adam & Andy personally. Welcome to the Auto100 family.

Rated 5 out of 5 stars

Excellent service

Ryan was excellent from the first phone call, to meeting, very helpful and attentive- went the extra mile

26 September 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Lisa. We really appreciate your feedback and hope to see you again soon.

Rated 5 out of 5 stars

Faultless Service

From first contact to last we had excellent service from initial contact with Ryan and on the day we dealt with Terry whom was very accommodating from showing us the vehicle and running through all the paperwork. His knowledge and service was outstanding and a credit to the company.

7 November 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review. Its great to gear you enjoyed the experience and we look forward to seeing you again in the future.

Rated 5 out of 5 stars

A big thank you to Simon and Adam

A big thank you to Simon and Adam, both gentlemen made me fall more deeply in love with my car. Great Ambience, geat customer service, great experience at the showroom and i will definitely recommend Auto 100 to everyone i know.

7 November 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Agatha. We really appreciate the feedback and we hope to see you again in the future.

Rated 5 out of 5 stars

Great support buying the X3M.

Grwat support buying the X3M.
I live 7hrs away from auto 100 and the team were great answering any questions i had.
On the day if pickuo we were treated great and the whole process was smooth and quick.
So hsppy with the new car.
Thanks lewis and anthoney
See you all next time

7 November 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Jamie. Its good to hear you enjoyed your experience and we really hope you enjoy the X3m.

Rated 3 out of 5 stars

I have dealt with Auto 100 on 2 vehicle…

I have dealt with Auto 100 on 2 vehicle purchases the first that was a porsche macan which I can honestly can say was a fantastic car with perfect history.
My wife decided that she wanted to go back to her old car an evoque her favourite car.so I thought what a perfect time for me to have a toy .so I contacted them to buy a porsche cayman gts which was unmarked with great history so I entered into a deal which I was happy with and selected the collection day.
I then collected the 2 seater car and drove home with a big smile on my face.
Having been out of the country alot after driving it home I had not driven the car at all.
So decided I would go for a weekend spin to be met with a warning notice on the dash.
So not perfect I contact the blue chip warranty company which had provided 3 months warranty on the car to be told that I would have to get the car accessed and provide them with a quote .
So I paid £200 to have the car moved to the closest porsche specialist how provided blue chip with a quote.
By this time I had paid the full invoice so I could have my car back expecting to be refunded by blue chip
How wrong was I they paid me just under £400 pounds so including the car transporter it had cost me £1200 to drive my new car home I did get a good will gesture from auto 100 of £200 so it had cost me £600 to drive my new car home.
So the warning I give you all make sure you read every word of the warranty because its not worth the paper it's written when you buying a 46k mid life crisis toy.

18 October 2025
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for taking the time to share your feedback and for returning to Auto100 for your second purchase — we truly value your continued trust.

We’re sorry to hear of your disappointment regarding the warranty process following your Cayman purchase. Every Auto100 Approved vehicle undergoes a full pre-delivery inspection, and in this case, the air conditioning system was tested and confirmed to operate correctly at -0.6°C before handover. Since then, both air conditioning radiators have been replaced. The difference in warranty coverage relates to the preventative nature of these repairs. The option to return the car for diagnostics at Auto100 remained available, and a goodwill gesture was agreed to assist with costs.

As a family-run business, we’re committed to transparency, fairness, and ensuring every customer drives away with confidence. We’re sorry that on this occasion the Cayman hasn’t fully met your expectations, but we remain grateful for your loyalty and support.

Kind regards,
Tom @ Auto100

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