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Auto100 Reviews 

1,790
•
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Considering 247 reviews, reviewers overwhelmingly had a great experience with this company. People frequently praise the incredibly helpful, polite, and welcoming staff members, noting that the entire vehicle purchasing journey is exceptionally smooth, straightforward, and completely hassle-free from beginning to end. Many buyers consistently mention the stunning condition of the cars on display and the professional guidance provided during handovers. However, some customers also noted quite frustrating experiences regarding post-purchase communication and unresolved vehicle problems. A few people mentioned that their support emails and frequent phone calls went completely unanswered when they sought assistance after taking their newly purchased cars home.

What people talk about most

Staff

Reviewers mention positive feedback about staff, highlighting that consumers consistently experience... See more

Service

Consumers find service to be exceptionally positive, frequently praising the seamless and straightforward... See more

Product

People report positive experiences with product, frequently praising the vast selection of luxury vehicles... See more

User experience

Customers consistently note positive experiences with user experience, highlighting that the entire process... See more

Customer service

Users describe positive interactions with customer service, highlighting responsive communication and helpful... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I went to pick up my new car from Auto100; the service was truly amazing, and Dan, who handled the handover process, was fantastic. The whole process was straightforward, and I felt welcome and unjud... See more

Company replied

Rated 5 out of 5 stars

From our first telephone with Ryan and then Dan showing us the car and the handover which included us having having 2 trade in cars with private plates everything was seamless. Have bought a lot a new... See more

Company replied

Rated 5 out of 5 stars

Recently bought a car from Auto 100 with a part exchange, and I honestly couldn’t fault the whole experience. Everything was quick, straightforward and completely hassle-free from start to finish... See more

Company replied

Rated 5 out of 5 stars

Third purchase and yet another delight to deal with Chris and the rest of the team. Collection of my stunning M2, which is absolutely split mint inside and out. If you want to buy proper performance... See more

Company replied


Company details

  1. Car dealer

Written by the company

Auto 100 – Driven by Family Values, powered by excellence. As one of the UK’s largest independent specialists in prestige and supercars, we pride ourselves on offering a truly personal service. With over 500 years of combined experience, our family-run business is committed to delivering an exceptional car-buying experience. Every vehicle in our carefully curated collection undergoes a thorough enhancement process, ensuring that we only present the finest examples available. Whether it’s a high-performance supercar, a luxurious prestige model, or a timeless classic, our passionate team of motoring enthusiasts is dedicated to helping you finding you your next dream car.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

2k reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 1 week

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4.6

All reviews

(1,790)

245 reviews in the last 12 months

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Rated 5 out of 5 stars

Rang to enquire about a BMW M4

Rang to enquire about a BMW M4, had been told there was tons enquiries for the car so I reserved it on the phone same day. James then promptly emailed me the agreed time and date, warranty information and list of extras. I ordered the ceramic coating off the extras, upon arriving Adam met us, took me to the car talked me through it and we went on a test drive. We completed in the office and it was a smooth and simple experience. I felt the place was very customer facing very nice, when I look for my next car I would definitely be looking on their website first as the care attention to detail is clearly put into the cars there. Thanks again

6 June 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review, its great to hear you enjoyed the experience and we look forward to welcoming you again in the future.

Rated 3 out of 5 stars

Do not expect an experience

Appt arranged but no one to welcome us at appointed time.
Wrong car details provided so we did not purchase the car we went to see.
Apart from that we agreed to buy a different car and then had multiple delivery date changes.
Not a dealership experience, you are just a sale.

10 June 2026
Unprompted review
Auto100 logo

Reply from Auto100

We’re very sorry to read about your experience and appreciate you taking the time to share your feedback.

We wholeheartedly apologise — this was not our finest hour and is not reflective of the standards we set at Auto100.

We understand how frustrating this must have been, particularly when you visited with a specific car in mind. While we’re pleased we could assist with an alternative vehicle, it’s clear the overall experience fell short, and for that we sincerely apologise.

Thank you again for your feedback and if there is anything we can do to help set things back on the right track please let us know.

Kind Regards,
Auto100.

Rated 5 out of 5 stars

Good Experience

Terry is particularly helpful and professional. He provided me with an office and tea whilst waiting for my car. Good firm to do business with!

4 June 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review.

Rated 5 out of 5 stars

Just collected my new Land Rover from…

Just collected my new Land Rover from Auto100. The service from start to finish was genuinely excellent — professional, transparent, and well organised throughout the buying and handover process. A big thank you to Ryan and Terry. I’d highly recommend Auto100.

12 June 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review. We hope you enjoy your lovely new Land Rover.

Rated 5 out of 5 stars

Excellent service

Excellent service , an enjoyable buying experience, thank you to Dan and Simon

10 June 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Andrew, we really appreciate your feedback.

Rated 5 out of 5 stars

Auto100 Sets the Standard - Exceptional Service, Even Better Cars

What an incredible experience! I recently bought a Porsche Cayman from Auto100 and genuinely couldn’t be happier. From the very first conversation, Chris Turnbull was an absolute star — friendly, responsive, and completely on top of every detail. He handled a few small issues with the car quickly and professionally, which immediately set the tone for a premium experience.

Collection day could have been stressful when we discovered the headliner had dropped — but instead, it became another reason to be impressed. Dan, who managed the handover, jumped straight into action and arranged a brand‑new headliner to be fitted there and then. Yes, it meant a two‑hour wait after a long journey, but the way the team handled it was outstanding.

To top it off, Lewis, who completed the final handover, offered the cost of a full tank of fuel as a goodwill gesture. That level of customer care is rare, and it genuinely made us feel valued.

Communication throughout has been excellent, and their commitment to customer satisfaction shines through in everything they do. The facilities are stunning — clean, modern, and clearly designed to deliver a first‑class experience from start to finish.

Auto100 truly lives up to the prestige of the cars they sell. I drove away thrilled with my Cayman and even more impressed with the team behind it. Highly, highly recommended.

29 May 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the fantastic review — we really appreciate it.

We’re delighted you’re enjoying your Porsche Cayman, and it’s great to hear Chris, Dan, and Lewis all made such a positive impact. While the headliner issue wasn’t ideal, we’re pleased the team resolved it quickly and turned it into a good experience.

Your comments on our service, communication, and showroom mean a lot. Enjoy every mile, and we hope to see you again soon.

Warm regards,
The Auto100 Team

Rated 5 out of 5 stars

Seamless purchase from the first call…

Seamless purchase from the first call to handover. Ryan assisted throughout the process and was very responsive. Great showroom facilities and the quality and condition of cars was very high!

6 June 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Martin, we really appreciate your feedback and we look forward to seeing you again in the future.

Rated 5 out of 5 stars

Always on point

I’ve returned three times to buy 3 separate vehicles in the space of a year and everytime Chris has moved mountains to make things happen. Smooth, professionals and always cares for the outcome.

Highly recommend Chris and all at Auto100.

What a great place to purchase your dream cars!

1 June 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review, its good to hear youve found your dream car.

Rated 5 out of 5 stars

My experience was impressive

My experience was impressive, I was welcomed by Terry who explained the process step by step and his customer service was excellent .The car showing was detailed and all my questions were answered. The dealership itself had a high level of professionalism about it which inspired confidence. Well done Auto 100!

5 June 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review David, we really appreciate your feedback and we look forward to welcoming you again in the future.

Rated 5 out of 5 stars

Great experience!

When looking to buy a car I contacted Auto100 to arrange a viewing and test drive of a beautiful F-type Jaguar convertible. I dealt with James and Lewis who were both professional and courteous during communications by email, over the phone and in person. While I ultimately decided not to go ahead with the purchase I would recommend this family run company to anyone wishing to buy a sports/luxury car as they have a great selection of fantastic vehicles.

5 June 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review, James & Lewis are flattered by your comments. Its great to hear that we have been able to help even when the purchase didnt eventually go ahead.

Rated 5 out of 5 stars

Buying my car from Auto100

Buying my car from Auto100 was completely stress free. The whole experience was easy and not complicated from start to finish. Terry and James both went above and beyond to make the process the easiest I have ever experienced when buying a car.

22 May 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Paul, we really appreciate your feedback and we look forward to seeing you again in the future.

Rated 5 out of 5 stars

Top man Terry

Great handover. Terry is a top bloke.

29 May 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thanks for the smashing review.

Rated 5 out of 5 stars

Porsche 718

I’d been looking for a manual Cayman 718 for a bit of fun for some time. Nothing too fancy but right colour, right spec, right price. Four weeks ago I saw the ideal match on Auto100. I called Chris who ran through the spec, secured it with a small deposit and arranged to view the following week. Once at the centre I was left in the capable hands of Dan and 90minutes later was driving my own Cayman which looked even more stunning than described. I didn’t know buying a car was so easy and 3 weeks in am having a lot of fun - thanks guys
Ian M

8 May 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review, its great to hear you found your dream 718. We're pleased the car was everything you wanted it too be. Enjoy!

Rated 5 out of 5 stars

Just bought a brilliant BMW 440i in a…

Just bought a brilliant BMW 440i in a beautiful green from auto 100.

Them team Glynn, Ryan and Terry Smith were really patient helpful and very friendly.

On collection the car was immaculate Terry was really helpful explaining everything taking his time with no pressure at any stage.

Really recommend auto 100
Excellent company

30 May 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Peter, we really appreciate your feedback and we hope you enjoy your great new BMW.

Rated 5 out of 5 stars

Simon and Dan were fantastic to deal…

Simon and Dan were fantastic to deal with at Auto100, Simon kept me up to date with the progress of the preparation of the g80 M3 I purchased, answered all my questions and more, Dan helped complete the deal on the premises and helped with paperwork and taxing the vehicle in a rapid time to get me back on the road for my 5hr return journey, fantastic premises and couldn't do enough for me, excellent service and very impressive premises!

29 May 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the smashing review Grant. We really hope you enjoy your beautiful new M3.

Rated 5 out of 5 stars

Sold my X5 to Auto100 via Motorway

Sold my X5 to Auto100 via Motorway. I was sceptical of the process, and everyone seemed to warn me about the fact that the sale price would be lower than the auction price - not the case. Auto100's representative arrived and inspected the vehicle, agreed it was in the same condition as listed in the Motorway auction, and paid in full - no issues! The price paid by Auto100 was far higher than my part exchange price, so all in all, a great experience and fair deal for both sides.

19 May 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Stephen. We really appreciate you taking the time to post the review as most dont unless there is a problem. At Auto100 we look for the best cars available, and when they are as beautiful as yours was there is no need to discuss price as we will happily pay industry leading amounts to buy them.

Rated 5 out of 5 stars

Looked after exceptionally well by Ryan…

Looked after exceptionally well by Ryan through the initial sales process and a super smooth handover with Ben & Ryan when collecting my dream car which was presented beautifully!
Highly recommended.

23 May 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Mark, its great to hear you enjoyed the purchase. Were pleased you found your dream car.

Rated 5 out of 5 stars

Big ryan sorted me out a m4

Dealt with a very charming sales assistant by the name of ryan burke made the whole process easy and comfortable while also giving great communication over the days of waiting to pick up the car and dan was also very helpful over the handover section ,polite and helpful would recommend auto 100 to other buyers in the market .

27 May 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review. Ryan is flattered by your comments and were pleased he was able to help. Thanks again.

Rated 5 out of 5 stars

The best experience of buying a car I’ve ever had!

Enquired about a stunning Aston Martin DB11 they had for sale. Chris was very straightforward and easy going and didn’t pressure me at all during the buying process. On top of that, the hospitality was top notch and they have an incredible showroom full of equally incredible cars. Lewis also did a superb job in ensuring I was happy and comfortable with the vehicle to ensure a smooth handover. A very exciting and special experience as it’s my first ever Aston Martin and I owe it all to Auto 100! Thank you Chris and Lewis for making my dream come true!

19 May 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Hassan, we really appreciate your feedback. Its great to hear you enjoyed the experience and we hope you enjoy your beautiful DB11.

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