Beautiful swimwear made of sustainable materials. What drew me most to this brand were the unique styles of the swimwear, that are named after mythogical goddesses. Tbh their swim wear truly makes y... See more
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I'm so happy with all my purchases, Their environmentally friendly approach shines through every aspect. Everything is kind of perfect, from exceptional customer service to impecable products.... See more
I recently purchased two of the most beautiful bikinis that fit perfectly, are of very high quality and look amazing! On this alone I would highly recommend Aya! I also had some issues returning so... See more
The swimsuits are lovely, can’t wait to wear them on my holiday! I first emailed their customer service for assistance, didn’t receive update for a while. Then I contacted them again through the... See more
Company details
Information provided by various external sources
The sustainable swimwear collection. For all the women out there to feel like a goddess and be treated like one… Find your design, join the AYA LABEL and be a goddess!
Contact info
Postbus 59762, 1040LG, Amsterdam, Netherlands
- info@ayalabel.com
- ayalabel.com
Best trust-based customer experience!
I’ve just made the best customer experience with AYA Label! 🙏🏽
I returned the things I did not want to AYA, but chose to do it my own way and not through AYA‘s return track and trace process - which was kind of stupid from me in retrospective. My parcel got lost on its way, so were those bikinis - worth a couple of hundred of euros. Instead of blaming me for it, AYA kept in touch with me over those weeks while I was waiting for it to hopefully finally arrive. As it became more and more apparent that the parcel got lost forever, AYA offered a total refund on their behalf - without me asking for it! Thanks so much, you saved me 😇
Great customer service
I ordered a bikini with enough time to spare (as per the timings on their website) for delivery to the UK but tracking suddenly stopped showing progress. I got in touch asking for a solution that would get me the bikini in time for my holidays 3 days later. Customer Service was really prompt and lovely and re-sent the bikini via express delivery, it arrived 2 days later and I was super pleased with it too! I wish they stocked XL for the bottom - hoping for the future!
Poor customer service. Do not even bother with a refund or exchange
Ordered 2 bikinis both size medium. One bikini fit fine. other bikini bottoms were too big and top was too small so sent back for a voucher/credit to my account. 4weeks later item hasnt ‘arrived’ and they state the package is stuck in customs. Unable to provide a refund or a voucher - very poor response timeframes from customer service. looks like ive lost out on over £80 + pp. Quicker to purchase the correct size and pay twice than recieve a refund or an exchange of any kind! If you do order from them be 100% sure on the size and order 1 at a time as youll never hear back. If you have no boobs and a size 8 then this is the company for you as everything will fit just fine.
Great products and customer services
This is the thirst year I am buying their product and, concerning their swimsuits, I can say I’m highly satisfied. After years of usage the first product I bought still looks as good as at the beginning and I still receive compliments.
I recently had the wrong product delivered and within 2 days - and a rapid exchange of emails with customer care - I managed to send the product back and have the new one on its way. I can say I’m highly satisfied with the customer service so far.
Great customer service
I found a mislabeled item in my order. The customer Service responded within 24 hours and sent me a free return label and the item in the correct size again. The customer service is honestly excellent.
Also, the fabric quality was very appealing to me, the product looked exactly like the picture.
Absolutely recommended, looking forward to wearing the bikinis in the summer!
Nice products, perfect sizing and friendly customer service
The products arrived in time and in good condition. The size guide on the website is 100% accurate! The customer service was easy to contact via chat or mail and replied in time. They were very friendly and helpful when I needed help with a return.
You want their swimwear!
The swimwear is beautiful, I’ve never found a brand that has so many good fitting pieces. They last me a while and most importantly, the color doesn’t fade. They’re also lovely in terms of customer service!
Great support!
I really like my new bikini bra. The support for my returns were great! Thank you again!
very nice designs
very nice designs - super friendly team
I ordered from Aya for the first time, all bikinis have a nice fit and a classic, endless design. The team of Aya is very friendly and very fast responsive. Would definitely recommend!
By far the best swimming suit I ever…
By far the best swimming suit I ever got (top and bikini). Great quality & so so pretty. The AYA customer service is also amazing & really helpful. Thank you! :)
AYA for life
I’m a AYA-fan since the beginning! The quality of the fabric is so beautifull! As a lady with curves this label is magic!!
Super pleased with my experience
Super pleased with my experience! Fast delivery, the bikini is very pretty and the material feels great. I love that you can adjust all the straps also. Only downside is that I believe that the XL cup was a little bit small (medusa top) felt more like an L.
Nice design, good quality
Nice design, good quality. Fits very well.
I just needed to pay 20$ extra taxes for Switzerland.
Overall good experience
I bought the Selene (string) top and Demeter (knotted) bottoms. They came quickly to the US and seem to be nice quality and look as pictured, though I haven't worn them in water yet. The Selene top strings are flimsy (as to be expected with a string bikini) but are too stretchy and offer less support than other string bikinis I've worn before. I'm 5'11 around 150-155 with a 34D bra size and bought larges in both the top and bottom to hopefully get extra coverage, though I would normally order medium swimsuits. Other reviews I read said their suits run small. The bottoms are big on me-- wrinkly in the front but look fine in the back (and I have a small butt). The top fits fine as it's very adjustable. Overall, a good experience but the biggest downside is they don't have free returns/exchanges or shipping under $70 and I would like to get a M in the bottoms, so I'll have to pay over $20 extra just to get a better size.
Beautiful bikini’s and all sustainable
Beautiful bikini’s and all sustainable. Made my girlfriend really happy with this bday gift!
Favourite swimwear brand
Lovely fit/design, really nice material and great customer service — I’ve put in repeat orders with Aya and their bikinis never disappoint. They run a little on the small side (I’m UK 6-8 and wear an Aya M) but for me, at least, the fit is perfect. One of my favourite swimwear brands. 100% recommend.
Love it.
Great bikini's, i love the material and will be ordering soon again!
Waiting since over a month for my…
Waiting since over a month for my refund which they claim to have processed within 14 days. Send multiple emails and even posted messages on their instagram account to find many other customers experience the same. I’m out of pocket of €60 and paid for my own postage and handling. Small in perspective but principally their service has been beyond disappointing.
Great bikini, wonderful colour and amazing customer service!
I ordered the Iris bikini in orange and love it. The top has removable padding which is hard to come by these days (most brands seem to think double-lining is enough!). And it feels even better that they are sustainably made.
The tie on the bikini bottoms broke when I tried to take them off after a couple months but I contacted customer service and they sent me new ones almost immediately. They were super helpful and simply asked for a photo. They even sent me a size smaller which I requested for.
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