B Free Australia Reviews 47

TrustScore 3.5 out of 5

3.5

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Rated 3 out of 5 stars

I bought 2 items, the The Double support Full Bust Bamboo padded strapless bra thinking it would support my size 12 HH boobs when I needed to wear a strapless bra. It does not support someone with a... See more

Rated 5 out of 5 stars

I recently purchased multiple items from the 100% cotton range, including high cut underwear, long pants, long sleeves, and tank tops. I am absolutely in love with these pieces. The Cotton range has... See more

Rated 1 out of 5 stars

Terrible. Beware that sizing is inaccurate. The stick on bras I purchased were much smaller than they advertise. There is absolutely no way a larger breasted person can wear these. Absolute rip off gi... See more

Rated 5 out of 5 stars

It is a pleasure to browse bfree austalia's website. Beautiful underwear, modelled by "real" women with feminine curves. The staff are helpful, going out of their way to help women find the corre... See more

Company replied

Company details

  1. Shopping & Fashion

Written by the company

B Free Australia is an apparel and intimates company based in Melbourne. Our brand value involves creating create comfortable, quality intimates that meet the needs of the everyday woman. Our products are based on what women truly want - flattering, comfortable pieces that are essential in any wardrobe. We achieve this by investing in creating the perfect basics based on customer feedback and through extensive fittings anf wear trials on women of all sizes and body types.


Contact info

3.5

Average

TrustScore 3.5 out of 5

47 reviews

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Replied to 50% of negative reviews

Typically replies within 2 weeks

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Rated 3 out of 5 stars

Not very satisfied

I bought 2 items, the The Double support Full Bust Bamboo padded strapless bra thinking it would support my size 12 HH boobs when I needed to wear a strapless bra. It does not support someone with a smallish back with large cup size breast. I would imagine if you were simply a large size overall ie. Boobs were in proportion to back width...yes possibly, but not in my case. Still I can wear this with the clear straps so not a bad purchase.
My 2nd purchase was a Allover Tummy & Thigh firm control shaping shorts which doesnt hide bulges. It does stay up without rolling down but does nothing for hiding bulges.

28 March 2026
Unprompted review
Rated 1 out of 5 stars

Could not make a review and bad quality

I purchased a product which was poor quality and when I tried to make a review via the website it did not allow me to do so even when I logged into my account. I then contacted the company to try and get them to give me access to make a review since there are so many reviews on the website with ‘5 stars’. They first told me an incorrect way of making a review (which I tried several times and it did not work). Then they advised me that I was supposed to get a link to review the actual product (which I did not receive) and then when I asked them to re send the link they did not respond back to me.

It’s been several emails back and forth as all I want to do is make a review and warn other customers that their product is not ‘5 stars’ at all and all of this makes me question their ‘verified reviews’ on their website as it was impossible for me to actually make a review even through I was a legitimate customer.

I am making a report to ACCC, hopefully they can ensure that the reviews on the website are real and that real customers are able to actually review.

25 February 2026
Unprompted review
Rated 5 out of 5 stars

So comfortable

Fast delivery of the cotton rich bralette. This is exactly what I’ve been looking for. It’s really comfy for relaxing and wearing to bed. I will be ordering more.

15 January 2026
Unprompted review
Rated 5 out of 5 stars

Wonderful customer service from Grace

Grace was so helpful and very professional! Thank you so much! 😀

1 December 2025
Unprompted review
B Free Australia logo

Reply from B Free Australia

Thank you so much for your lovely review, Amanda! We’re delighted to hear that Grace was able to support you and make your experience such a positive one.💛

A big thanks from all of the B Free Team!

Rated 5 out of 5 stars

All round great experience

Helpful team, products are genuinely comfortable and exceed expectations. I was very cautious to spend money online for a product I couldn’t touch, and these are literally worth it! Love them

29 November 2025
Unprompted review
B Free Australia logo

Reply from B Free Australia

Thank you so much for your lovely review, Samantha! We’re so glad to hear that our team was able to help and that your pieces feel genuinely comfortable and even better than expected. It means a lot that you took a chance on us, especially when shopping online can feel uncertain, and we’re thrilled that your items were worth it! 💛

A big thanks from all of the B Free Team!

Rated 1 out of 5 stars

Poor quality

I got the cotton rich, low rise briefs (7 pack) from b free. When I received these last year I thought they were so pretty, however, I was a little confused to find that the material for the black ones were different to the other colours. The black ones were thinner, but more comfortable and stretchy. The other colours were a thicker and less stretchy material which was often uncomfortable for me. Right now, the tags have all fallen off the undies, the lace is fraying and the black ones are getting holes in the front. I’ve lost weight so I’m definitely not stretching them, but I’m quite disappointed that my Kmart undies outlast these ones by years… I wouldn’t recommend.

1 December 2024
Unprompted review
B Free Australia logo

Reply from B Free Australia

Thank you for taking the time to share this detailed feedback. We’re really sorry to hear that your briefs haven’t held up the way they should. This isn’t the experience we want for anyone, and we completely understand how disappointing it must feel, especially when comfort and longevity are so important.

There can be slight differences in feel between colours due to the dyeing process, but the overall stretch and quality should still be consistent across the pack. The issues you’ve mentioned with fraying, tags coming off and early wear are definitely not expected, and we’d really like to look into this further for you.

If you’re open to it, please reach out to our customer care team (contact@bfreeaustralia.com.au) with your order number or any photos. We’d love the chance to review this properly and help find a resolution.

Thank you again for bringing this to our attention, honest feedback like yours helps us improve.

Rated 1 out of 5 stars

BLOODY USELESS

Inconsistency in sizing. I order actual bras (clip in the back) and Crop top bras. The bras were awful! Crop tops are suffice.
Annoyed you can't get a refund and only offer exchange or store credit so requested an exchange for some tanks/singlets but I had to pay another $10 to get the return label emailed to me. I have now been waiting about 6wks for the exchange to be processed and tanks received. Online chat seems to be never available and tell you that they'll reply via emial. Never happens but I do get some correspondence on the online chat out of hours but they keep wanting me to pay another $10 for the exchange which I've already done. I have now sent them a very long email demanding full refund of the products I returned and the $10 I had to pay.

30 September 2025
Unprompted review
Rated 5 out of 5 stars

HIGHLY RECOMMEND

Grace went above and beyond to help me with my query and make me feel more comfortable about my purchase and their products.

27 August 2025
Unprompted review
B Free Australia logo

Reply from B Free Australia

Thank you so much for your lovely review! We’re really happy to hear that Grace was able to support you and help you feel confident with your purchase and our products. Making sure every customer feels comfortable and well-looked after is exactly what we aim for.

A big thank you from all of us at B Free! 💛

Rated 5 out of 5 stars

Extremely helpful, 10/10 experience

Extremely helpful with a return request!

25 August 2025
Unprompted review
B Free Australia logo

Reply from B Free Australia

Thank you so much for your wonderful review! We’re really glad to hear you had such a smooth experience with your return, making things easy and stress-free for our customers is always our priority 💛

Rated 5 out of 5 stars

Help when help is needed

Every time I have needed customer service they have been incredibly timely, very sensitive and always helpful. I have had a positive experience even when things haven't gone as expected and I continue to come back to shop here.

26 August 2025
Unprompted review
B Free Australia logo

Reply from B Free Australia

Thank you so much for your beautiful review! It means a lot to hear that our team has been able to support you whenever you’ve needed help.
We truly appreciate you continuing to shop with us 💛

Rated 5 out of 5 stars

At last! a wonderful shopping experience,

It is a pleasure to browse bfree austalia's website.

Beautiful underwear, modelled by "real" women with feminine curves.
The staff are helpful, going out of their way to help women find the correct size to meet their needs. The seam free bras are perfect for sugical scars whilst still feminine and supportive.

21 August 2025
Unprompted review
B Free Australia logo

Reply from B Free Australia

Thank you so much for your lovely review! We’re so happy to hear that you’ve enjoyed browsing our website and that our imagery and products resonated with you.
A big thanks from all of us at B Free! 💛

Rated 5 out of 5 stars

Received cups that didn’t fit me inside…

Received cups that didn’t fit me inside my correct sized bra. Customer service was very happy to quickly organise some replacements to be sent and were very apologetic for the mix up. Amazing comfortable and functional products and great customer service to match!

20 August 2025
Unprompted review
B Free Australia logo

Reply from B Free Australia

Thank you so much for your lovely review! We’re really glad to hear that our team was able to quickly sort out the mix-up with your cups and get replacements organised.
It’s wonderful to know you’re enjoying the comfort and functionality of your products — and we truly appreciate your kindness and patience throughout the process 💛

Rated 5 out of 5 stars

Amazing and very fast customer service

Amazing and very fast customer service. Slight negative it’s only exchange or store credit but staff were very helpful at sorting out the exchange for a different product.

20 August 2025
Unprompted review
B Free Australia logo

Reply from B Free Australia

Thank you so much for your lovely review! We’re really glad to hear you had such a positive experience with our customer service and that the team was able to help you organise an exchange quickly and smoothly.

We also truly appreciate your feedback regarding our exchange and store credit policy. We always aim to make the process as easy as possible, and it’s great to know our staff were able to support you through it 💛

Rated 5 out of 5 stars

Great service and products

The exchange process was simple and efficient. I chose the wrong style, so I used the online contact which was quick and very helpful, and was provided with alternative options to view. Great service and products found here, thank you BF Australia!

14 August 2025
Unprompted review
B Free Australia logo

Reply from B Free Australia

Thank you so much for your lovely review! We’re really happy to hear that your exchange process was smooth and easy, and that our team was able to guide you through alternative options to help you find the right style. Making things simple and supportive for our customers is always our goal 💛

Rated 1 out of 5 stars

Poor quality (thin) product

Poor quality (thin) product; doesn't stay up or support as promised. So I was then shocked to find there is a NO REFUND policy with this company. To add insult to injury, to return a product (just for store credit - and why would I want another cheap item??!!!) they want another $10 for a return label, so it will cost you even more. I wouldn't sell to anyone else as I have a conscience and any purchaser deserves better. So DO NOT BUY FROM THIS UNETHICAL COMPANY as you will be stuck with something you cannot use and cannot get a refund on.

11 August 2025
Unprompted review
Rated 5 out of 5 stars

Grace was a great help,answered all my…

Grace was a great help,answered all my questions in a timely manner and when she wasn't sure, went and found the answers for me

8 August 2025
Unprompted review
B Free Australia logo

Reply from B Free Australia

Thank you so much for your wonderful review! We're so glad to hear that Grace was able to assist you and provide the answers you needed. We pride ourselves on offering great customer service, and it's always fantastic to hear when our team goes the extra mile to help! 💛

If you'd like to stay updated with our latest products and exclusive offers, feel free to join our email list or follow us on social media!

All the best!
The B Free Team

Rated 5 out of 5 stars

Exceptional Customer Service

Exceptional Customer Service. If you have a problem, the team at B Free will help fix it. Also offered excellent product advise.

29 July 2025
Unprompted review
B Free Australia logo

Reply from B Free Australia

Thank you so much for your kind words! We're thrilled to hear you had a great experience with our customer service team and that our product advice was helpful 💛

We’re always here to support our customers and make sure you feel confident and cared for every step of the way.

If you'd like to stay in the loop with new arrivals and exclusive offers, feel free to join our email list. We’d love to keep you updated!

Warmest thanks from all of us at B Free :)

Rated 1 out of 5 stars

Worst product ever

Purchased the double protection bamboo bandeau bra for $50.00. The inside of the bandeau has some sort of harness for your breast inside what it's mentioned to do I don't know. In my case it did nothing. The whole contraption rolled up and slid down. The company refused to take this over priced garbage back.

14 July 2025
Unprompted review
B Free Australia logo

Reply from B Free Australia

Hi Nyemady,

Thank you for your feedback. We’re sorry to hear that you were disappointed with your purchase.

We always aim to help our customers and provide fair solutions when there are any issues. Our customer service team has been in touch and offered a return option along with our return address to help resolve your concerns. We understand that every experience is unique and we're genuinely here to help where we can.

We usually receive very positive feedback about this particular garment, but we completely understand that fit and preference can vary from person to person. Everyone’s fitting experience is different, and we do our best to guide and support customers in finding the right product for their needs.

We’re a little disappointed the review doesn’t reflect the support already provided. If there's anything further we can do, please don’t hesitate to get in touch. As we understand it, we’ve provided the solution you requested; but if you have any other concerns, please let us know.

Warm regards,
The B Free Team

Rated 1 out of 5 stars

One of my worse buys

Hated them. Returned mine. Was super unsupportive and found them very uncomfortable! They don't offer refunds and I couldn't find a bra of theirs that was comfortable. I contacted them, asking for options for bras with more support. They pretty much said that they had no more supportive bras and brushed it off by saying "you can exchange it or get a credit, as per our refund policy." Which was super unhelpful. If you can offer no better bra (the only thing i need), what in the world am I going to do with a credit or an exchange.....

1 July 2025
Unprompted review
B Free Australia logo

Reply from B Free Australia

Hi Schmick,

Thank you for taking the time to share your feedback. We’re truly sorry to hear that your experience didn’t meet expectations. Support and comfort are at the core of what we strive to deliver, so we completely understand how frustrating it must feel when a product doesn't meet your expectations.

We do offer a range of wirefree bras that provide high levels of support for many women across different shapes, sizes, and needs. Our team receives thorough product training and it would be very unusual for someone to say we have no supportive options available; we’d genuinely like the opportunity to look into this more closely.

We’re committed to ensuring our service and communication standards are met, and that every customer feels heard and supported. We would really appreciate the chance to review your case in full and see how we can assist you further. Please reach out to us directly at contact@bfreeaustralia.com.au.

We hope to hear from you soon.

Warm regards,

The B Free Team

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