Wish I had looked at the reviews here before buying. Agree with others- return policy is not equal to other apparel companies ie no refund unless faulty. In my opinion the bamboo bra I purchased is “f... See more
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Don't BUY! Have changed sizing (Magic Shaper Tank), quality of item, length & sizing - Often send the wrong garment. Have 15 and no 2 are the same. Complained and they sent a refund and told me i coul... See more
I recently purchased multiple items from the 100% cotton range, including high cut underwear, long pants, long sleeves, and tank tops. I am absolutely in love with these pieces. The Cotton range has... See more
Amazing quality and comfort I’ve had a really positive experience with B Free Intimate Apparel. The products are beautifully made, comfortable and feel great to wear. I was especially impressed wit... See more
Company details
Written by the company
B Free Australia is an apparel and intimates company based in Melbourne. Our brand value involves creating create comfortable, quality intimates that meet the needs of the everyday woman. Our products are based on what women truly want - flattering, comfortable pieces that are essential in any wardrobe. We achieve this by investing in creating the perfect basics based on customer feedback and through extensive fittings anf wear trials on women of all sizes and body types.
Contact info
3.1
Average
58 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 11% of negative reviews
Typically replies within 1 month
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Extremely helpful, 10/10 experience
Extremely helpful with a return request!
25 August 2025
Unprompted review
Reply from B Free Australia
Thank you so much for your wonderful review! We’re really glad to hear you had such a smooth experience with your return, making things easy and stress-free for our customers is always our priority 💛
Help when help is needed
Every time I have needed customer service they have been incredibly timely, very sensitive and always helpful. I have had a positive experience even when things haven't gone as expected and I continue to come back to shop here.
26 August 2025
Unprompted review
Reply from B Free Australia
Thank you so much for your beautiful review! It means a lot to hear that our team has been able to support you whenever you’ve needed help.
We truly appreciate you continuing to shop with us 💛
At last! a wonderful shopping experience,
It is a pleasure to browse bfree austalia's website.
Beautiful underwear, modelled by "real" women with feminine curves.
The staff are helpful, going out of their way to help women find the correct size to meet their needs. The seam free bras are perfect for sugical scars whilst still feminine and supportive.
21 August 2025
Unprompted review
Reply from B Free Australia
Thank you so much for your lovely review! We’re so happy to hear that you’ve enjoyed browsing our website and that our imagery and products resonated with you.
A big thanks from all of us at B Free! 💛
Received cups that didn’t fit me inside…
Received cups that didn’t fit me inside my correct sized bra. Customer service was very happy to quickly organise some replacements to be sent and were very apologetic for the mix up. Amazing comfortable and functional products and great customer service to match!
20 August 2025
Unprompted review
Reply from B Free Australia
Thank you so much for your lovely review! We’re really glad to hear that our team was able to quickly sort out the mix-up with your cups and get replacements organised.
It’s wonderful to know you’re enjoying the comfort and functionality of your products — and we truly appreciate your kindness and patience throughout the process 💛
Amazing and very fast customer service
Amazing and very fast customer service. Slight negative it’s only exchange or store credit but staff were very helpful at sorting out the exchange for a different product.
20 August 2025
Unprompted review
Reply from B Free Australia
Thank you so much for your lovely review! We’re really glad to hear you had such a positive experience with our customer service and that the team was able to help you organise an exchange quickly and smoothly.
We also truly appreciate your feedback regarding our exchange and store credit policy. We always aim to make the process as easy as possible, and it’s great to know our staff were able to support you through it 💛
Great service and products
The exchange process was simple and efficient. I chose the wrong style, so I used the online contact which was quick and very helpful, and was provided with alternative options to view. Great service and products found here, thank you BF Australia!
14 August 2025
Unprompted review
Reply from B Free Australia
Thank you so much for your lovely review! We’re really happy to hear that your exchange process was smooth and easy, and that our team was able to guide you through alternative options to help you find the right style. Making things simple and supportive for our customers is always our goal 💛
Poor quality (thin) product
Poor quality (thin) product; doesn't stay up or support as promised. So I was then shocked to find there is a NO REFUND policy with this company. To add insult to injury, to return a product (just for store credit - and why would I want another cheap item??!!!) they want another $10 for a return label, so it will cost you even more. I wouldn't sell to anyone else as I have a conscience and any purchaser deserves better. So DO NOT BUY FROM THIS UNETHICAL COMPANY as you will be stuck with something you cannot use and cannot get a refund on.
11 August 2025
Unprompted review
Grace was a great help,answered all my…
Grace was a great help,answered all my questions in a timely manner and when she wasn't sure, went and found the answers for me
8 August 2025
Unprompted review
Reply from B Free Australia
Thank you so much for your wonderful review! We're so glad to hear that Grace was able to assist you and provide the answers you needed. We pride ourselves on offering great customer service, and it's always fantastic to hear when our team goes the extra mile to help! 💛
If you'd like to stay updated with our latest products and exclusive offers, feel free to join our email list or follow us on social media!
All the best!
The B Free Team
Exceptional Customer Service
Exceptional Customer Service. If you have a problem, the team at B Free will help fix it. Also offered excellent product advise.
29 July 2025
Unprompted review
Reply from B Free Australia
Thank you so much for your kind words! We're thrilled to hear you had a great experience with our customer service team and that our product advice was helpful 💛
We’re always here to support our customers and make sure you feel confident and cared for every step of the way.
If you'd like to stay in the loop with new arrivals and exclusive offers, feel free to join our email list. We’d love to keep you updated!
Warmest thanks from all of us at B Free :)
Worst product ever
Purchased the double protection bamboo bandeau bra for $50.00. The inside of the bandeau has some sort of harness for your breast inside what it's mentioned to do I don't know. In my case it did nothing. The whole contraption rolled up and slid down. The company refused to take this over priced garbage back.
14 July 2025
Unprompted review
Reply from B Free Australia
Hi Nyemady,
Thank you for your feedback. We’re sorry to hear that you were disappointed with your purchase.
We always aim to help our customers and provide fair solutions when there are any issues. Our customer service team has been in touch and offered a return option along with our return address to help resolve your concerns. We understand that every experience is unique and we're genuinely here to help where we can.
We usually receive very positive feedback about this particular garment, but we completely understand that fit and preference can vary from person to person. Everyone’s fitting experience is different, and we do our best to guide and support customers in finding the right product for their needs.
We’re a little disappointed the review doesn’t reflect the support already provided. If there's anything further we can do, please don’t hesitate to get in touch. As we understand it, we’ve provided the solution you requested; but if you have any other concerns, please let us know.
Warm regards,
The B Free Team
One of my worse buys
Hated them. Returned mine. Was super unsupportive and found them very uncomfortable! They don't offer refunds and I couldn't find a bra of theirs that was comfortable. I contacted them, asking for options for bras with more support. They pretty much said that they had no more supportive bras and brushed it off by saying "you can exchange it or get a credit, as per our refund policy." Which was super unhelpful. If you can offer no better bra (the only thing i need), what in the world am I going to do with a credit or an exchange.....
1 July 2025
Unprompted review
Reply from B Free Australia
Hi Schmick,
Thank you for taking the time to share your feedback. We’re truly sorry to hear that your experience didn’t meet expectations. Support and comfort are at the core of what we strive to deliver, so we completely understand how frustrating it must feel when a product doesn't meet your expectations.
We do offer a range of wirefree bras that provide high levels of support for many women across different shapes, sizes, and needs. Our team receives thorough product training and it would be very unusual for someone to say we have no supportive options available; we’d genuinely like the opportunity to look into this more closely.
We’re committed to ensuring our service and communication standards are met, and that every customer feels heard and supported. We would really appreciate the chance to review your case in full and see how we can assist you further. Please reach out to us directly at contact@bfreeaustralia.com.au.
We hope to hear from you soon.
Warm regards,
The B Free Team
I really like the wireless sports bra…
I really like the wireless sports bra pack I bought. Are these the most supportive (sports) bra I’ve ever worn? No, but they have got to be one of the most comfortable. If walking, yoga-ing or doing Pilates is the activity, you’re good to go. If you plan to run, jump or skip…not so much. I’m not only big, but heavy breasted so I’ve always struggled with bras, and I’m pleasantly surprised how well these lift and give ‘the girls’ some shape. That’s a win in my big boob world! 😁
3 May 2025
Unprompted review
Reply from B Free Australia
Hi Theresa,
Thank you so much for your honest and thoughtful review :) We’re so glad to hear you’re loving the comfort of the wireless sports bra pack! It’s fantastic to know they’re doing a great job for your walks, yoga, and Pilates sessions 🙌
We appreciate you taking the time to share your experience, and we’re always here if you need help finding something with a little more support for high-impact movement. 💪💜 We also stock a wide range of athleisure tops and leggings that might be of interest.
We look forward to serving you in future!
So fine they are see through!
Re Superfine 100% Cotton Tank Top - 2 Pack bought through the Iconic. While I acknowledge they were described as a super lightweight and breathable top - they were so fine there is little to no point in wearing them. Do not provide any warmth, and certainly no real covereage as they are see through and expensive for the amount of thread used - $35 each! Size wise I followed their size guide - they come up small though and ride up when worn, so if you still want them, maybe go up a size from what you think. The only redeeming feature of these for me was the neckline and they were not ribbed!
11 December 2024
Unprompted review
Reply from B Free Australia
Hi There,
Thank you for sharing your feedback regarding the Superfine 100% Cotton Tank Top - 2 Pack. We’re sorry to hear they didn’t meet your expectations.
The ultrafine fabric is designed for exceptional breathability and comfort, making it ideal for sensitive skin or warmer climates. While the lightweight nature enhances airflow. We understand it may not align with everyone’s needs for coverage or warmth. Your comments on the sheerness and fit are important to us, and we’ll share them with our design team as we continue to refine our products.
Our tank tops are crafted from BCI (Better Cotton Initiative) cotton, supporting sustainable farming practices that benefit the environment and farmers. Produced in a reputable factory in India, these tops reflect our commitment to quality craftsmanship and ethical production standards.
If the garments are unworn, unwashed with their tags attached we would be happy to help you arrange a return for store credit or exchange as per our policy. We’d be happy to assist you in exploring other style options.
Thank you again for your feedback—it’s invaluable in helping us improve. Should you have further questions or concerns, please don’t hesitate to contact us at contact@bfreeaustralia.com.au.
Warm regards,
B Free Customer Care
Strapless bra bandanna terrible do not…
Strapless bra bandanna terrible do not waste your money. Rolls up and top constantly hitching up. Thrown both mine out.
2 December 2024
Unprompted review
Reply from B Free Australia
Hi Cheri
Thank you for your feedback. We’re sorry to hear that the strapless bra didn’t work as expected. We appreciate your feedback and acknowledge that fit and preference in fit can vary from person to person. You feedback has been passed on to our product development team.
In the meantime, we and would love to offer some fit tips that may help improve the fit of your current product:
✔ Ensure the strapless bra is pulled up nice and high—especially at the sides and back—then smoothed into place. If worn too low, it won’t be secure and may pull downward.
✔ Check the sizing—If it’s too tight, the pressure can cause it to shift. If it’s too loose at the top, it may not feel secure.
✔ Try folding the elastic band inside once, if the bandeau feels too long in the body. This provides extra hold under the bust.
✔ Consider using the optional straps—Every body shape is different, and while some customers don’t need them, they can add extra support and prevent rolling.
If you’d like further assistance with fit or an alternative style recommendation, our team would love to help! Please feel free to reach out at [insert contact info]. Your comfort is important to us, and we appreciate your support of B Free.
Warm Regards,
B Free Customer Care
Disappointed
I recently bought 6 of the support wire free bras. Followed the sizing guide to the letter. Got the bras in record time, kudos for that....but I wouldn't be sprouting that they are great support for large busts. I'm an 18E and wore one of the wire free to work and jiggled about all over the place. I will say, it was comforable to wear but I may as well have worn no bra at all. In all honesty, I'll only be wearing these bras around the house and will have to find another wirefree bra company so I can find something more appropriate for work.
22 November 2024
Unprompted review
Reply from B Free Australia
Hi Tracey,
Thank you for your honest feedback and for giving our bras a try. We’re so pleased to hear you found them comfortable to wear and appreciated the fast shipping! However, we’re sorry to learn the support didn’t meet your expectations.
As a wire-free bra, this style is designed for all-day comfort, but we understand that it may not provide the same level of support as underwired bras. That being said, many of our customers with larger busts have shared many positive reviews for this item, so we’re keen to help find the right fit for you!
If you’re specifically looking for wire-free solutions with added support, we’d love to recommend our Over Bra Support Layer. This secret trick works with our bras and any other wire-free to provide an extra layer of bust firm support while smoothing your back and sides. It’s a great option to enhance support while keeping the comfort of wire-free. You can learn more about it here: https://www.bfreeaustralia.com.au/products/over-bra-support-layer?srsltid=AfmBOorO965UnpDhZgKTou_2hC4_b0qEwHxDNegVVQ21ITRHu0n4mz8e
Additionally, if you’re open to exploring our other styles, we have a wide range of supportive bras, and our fitting experts are always happy to assist you with personalised recommendations to find your perfect match.
Thank you again for your review, and we hope we can help you achieve the comfort and support you’re after.
Warm regards,
B Free Customer Care
Do not buy these products,they are very…
Do not buy these products,they are very uncomfortable rub in my back and off course no refund 2 bras completely un able to wear
2 October 2024
Unprompted review
Reply from B Free Australia
Hi there,
We're very sorry to hear of your experience and would like to ensure that you have a more positive experience with our brand. We do accept returns for store credit or exchange for any fitting issues experienced. Please note that return garments must be unworn unwashed and still have their tags attached. We link our policy on all pages of the site before purchase, but I have linked our full returns policy below for your convenience: https://www.bfreeaustralia.com.au/pages/new-returns-policy
If you would like to arrange a return for the product, we would be more than happy to assist you with this. Please reach out to us via contact@bfreeaustralia.com.au and we can get the ball rolling. We look forward to providing you with a suitable solution.
Best Regards,
B Free Customer Care
Bad merchandise, bad customer service
Sold a very poorly, I'll fitting item, of dreadful quality. I wanted a refund but only if I paid for a special return bag & label plus postage. Staff contact sent me on a wild goose chase about their return policies. Then they used delay tactics to avoid giving me a refund through PayPal. Thoroughly disgusted with the way they treat their customers having spent hundred of. Dollars on items in the past.
31 March 2024
Unprompted review
Reply from B Free Australia
Hi Kerry,
We hope this email finds you well. We are writing to address the recent dispute you raised via PayPal concerning your purchase from our store.
First and foremost, we want to express our sincere apologies for any disappointment or inconvenience you may have experienced with your purchase. Customer satisfaction is our top priority, and we always strive to provide a positive shopping experience for all our customers.
Regarding returns, we want to clarify that we offer returns for store credit or exchanges for change of mind returns and fitting issues. We understand the importance of transparency, which is why we display our returns policy on all pages of our website prior to purchase. We highly recommend reviewing our returns policy before making a purchase to ensure a smooth shopping experience.
Additionally, we take pride in our commitment to sustainability, and our shipping bag is conveniently designed to be reusable, reducing environmental impact.
In addressing your concerns, we want to assure you that there were no delay tactics in our communication with you. We promptly responded to your query, providing detailed information about our returns policy. However, despite our efforts to resolve the matter directly, we did not receive a response from you. Subsequently, we were surprised to receive your dispute via PayPal.
We made every effort to work with you to find a satisfactory resolution through PayPal. Regrettably, our offers of resolution were rejected, and the case was automatically closed by PayPal. Please know that we did our utmost to address your concerns and reach a resolution.
We understand that this situation may be disappointing, and we sincerely apologise for any frustration it may have caused. Our goal is always to provide exceptional customer service, and we regret that we were unable to meet your expectations in this instance.
If you have any further questions or concerns, please do not hesitate to reach out to us directly. We value your feedback and are committed to continuously improving our services.
Thank you for your understanding.
Impressed with Bras
We tried two different items from B Free and loved them both - the wire free minimiser bra and the sleep bra were both super comfy, cute and affordable! The cotton sleep bra is perfect for breathability, and the minimiser made those button popping outfits actually fit well and stay streamlined!
21 April 2024
Unprompted review
Invisible Panty Lines Brief - 3 Pack - Black Nude Leopard / M: 10-12
Finally I have found underwear that don't give me an excess bum look. They not only stay in place, they feel great, are invisible under tights and clothing, and are super comfy.
20 April 2024
Unprompted review
Recently brought the sleep bra and…
Recently brought the sleep bra and undies set. Feels so light and airy and helped me settle a lot quicker as I’m usually overhot in bed. Everything held in place and very comfortable as I tend to toss and turn. I’m fast becoming a fan of this company. Customer service has been helpful. Good pricing and fast shipping. Highly recommend to all mature aged women.
5 April 2024
Unprompted review
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