Birchbox Reviews 

1,145
•
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 109 reviews, reviewers had a great experience with this company. Customers truly love discovering exciting new beauty samples each month and find the smooth website navigation along with simple customization choices very helpful for their daily routine. People deeply appreciate the exceptionally wide variety of quality products offered and the clear guidance provided on how to properly use them. However, some customers also noted frustrating shipping delays in receiving their monthly boxes alongside very slow customer support responses. Additionally, multiple reviewers mentioned repeatedly receiving the exact same items or old samples that completely failed to meet their personal expectations and overall satisfaction.

What people talk about most

Product

Clients share positive opinions on product options, frequently praising the high quality and the ability to... See more

Subscription

People report ambiguous experiences with subscription services, as long-term consumers praise the... See more

Quality

Reviewers mention ambiguous feedback about quality, with several consumers praising the outstanding products,... See more

User experience

Consumers find user experience to be ambiguous, as many reviewers appreciated the easy navigation, helpful... See more

Order

Customers had ambiguous experiences with order delivery, frequently reporting long delays taking months,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I like that I can pick out what I want every month. I like the quality of the products, and the opportunity to try out different things. I don’t like when the items I want are sold out before I eve... See more

Rated 4 out of 5 stars

I liked the old Birchbox better. I liked that I could go online and buy the larger container of products that were in the box. I've tried to purchase numerous items and you don't have them. I still... See more

Rated 3 out of 5 stars

not sure there is a real value any longer. I started with Birchbox when the boxes were 10.00 a month- today they are 20.00 or more. Finding samples that are dried out and unusable ( mascara, liquid ey... See more

Rated 3 out of 5 stars

The experience has really changed… The price has doubled since I started my membership, but the products are still the same size. There are not separate boxes anymore, or encouraging names like “... See more

Company replied


Company details

  1. Beauty product supplier
  2. also in
  3. Wellness centre

About Birchbox

Written by the company

Birchbox is a monthly subscription box for beauty lovers, designed to help our members discover the best beauty and lifestyle products! Each month, members enjoy a customized box brimming with deluxe samples spanning makeup, haircare, skincare, wellness products, organic-based products, and other cosmetics. This membership makes it easy to try out a new makeup trend, be introduced to a new skincare brand, or discover a new favorite product. With Birchbox Customization, our customers now have the exciting opportunity to hand-pick the exact samples they want to receive each month, and can even opt for a few full-sized products! Join Birchbox today to unlock a world of beauty exploration tailored just for you!

Contact info

3.9

Great

TrustScore 4 out of 5

1k reviews

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Replied to 50% of negative reviews

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3.9

All reviews

(1,145)

109 reviews in the last 12 months

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Rated 3 out of 5 stars

The pricing is a bit expensive

The pricing is a bit expensive, also, it never caters to what I ask for....i ask for fragrances, lip products and I always end up with hair products in my box instead of what I asked for,

13 May 2026
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Reply from Birchbox

Thank you so much for taking the time to share your feedback, as it will be shared! We did want to mention that each month you’ll have the opportunity to customize your box so you can select products that best match your preferences. While your beauty profile helps guide recommendations, part of the Birchbox experience is also discovering new products and stepping a little outside your usual routine. We love introducing members to exciting alternatives and new favorites they may not have otherwise tried! That’s why we always encourage customization each month to help ensure your box includes the products you’re most excited to receive.
xo,
Birchbox

Rated 5 out of 5 stars

Always a good experience with birchbox

Always a good experience with birchbox. Website easy to navigate, staff very helpful and quick with their response, and always a great variety of products. I ve been with this company over 10 yrs and never had a bad experience.

13 May 2026
Rated 5 out of 5 stars

Customization

I love being able to customize contents. Items are high quality and always pleased with my box.

13 May 2026
Rated 4 out of 5 stars

I liked the old Birchbox better

I liked the old Birchbox better. I liked that I could go online and buy the larger container of products that were in the box. I've tried to purchase numerous items and you don't have them. I still love the fact that I get to try different products. I just want to purchase from Birchbox, not have to go look for them somewhere else.

13 May 2026
Rated 3 out of 5 stars

I did not get a chance to customize box.

I did not get a chance to customize box.

13 May 2026
Birchbox logo

Reply from Birchbox

Thank you for your feedback! While customization is always open from the 1st through the 5th of each month, if you ever happen to miss the customization window, please feel free to reach out to our team as soon as possible at info@birchbox.com. If your box has not yet entered the fulfillment process, we’re always happy to see what we can do to help accommodate your selections.
xo,
Birchbox

Rated 4 out of 5 stars

I like that I can pick out what I want…

I like that I can pick out what I want every month. I like the quality of the products, and the opportunity to try out different things. I don’t like when the items I want are sold out before I even get a chance to make my selection. I also wish there were more items to select from on each page. It’s hard to pick one item when there are only 5 items on the page, and I don’t have a use for 4 of them, then the 5th one that I want is sold out.

13 May 2026
Rated 3 out of 5 stars

The experience has really changed…

The experience has really changed…
The price has doubled since I started my membership, but the products are still the same size. There are not separate boxes anymore, or encouraging names like
“ the amazing Jane Doe” etc. those little things really made the experience fantastic.
It has gone from a bright spot of fun in my month to a functional way to get samples that I can try before purchase while avoiding a department store.

13 May 2026
Birchbox logo

Reply from Birchbox

We truly appreciate you taking the time to share your feedback regarding your membership experience. We are always working to improve our offerings and sincerely value your insights as we consider future enhancements.
xo,
Birchbox

Rated 3 out of 5 stars

Overall I have loved this subscription…

Overall I have loved this subscription but my last 2 boxes in a row have been lost or returned and nothing was proactively done to make it right. If it happens a 3rd time I will cancel my subscription.

12 May 2026
Birchbox logo

Reply from Birchbox

Thank you so much for your review! We’re so happy to hear you’ve been enjoying your subscription overall, though we’re sorry to hear that some of your packages were lost in transit. While we’re unfortunately not automatically notified by shipping carriers when a package does not arrive successfully, our team is always here to help if any issue comes up. We’re glad to see you were able to connect with our support team and that a replacement order was sent out right away. Should you ever need assistance in the future, please don’t hesitate to reach out to us at info@birchbox.com. We’ll always do our best to make things right.

xo,
Birchbox

Rated 4 out of 5 stars

For the most part everything is…

For the most part everything is excellent. Sometimes I find the choices redundant. My last 2 boxes were great. A lot of great things to pick from. This last box that’s coming in May, I didn’t find the choices to be that great.

13 May 2026

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