Birchwood Group Reviews 

1,651
•
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 96 reviews, reviewers overwhelmingly had a great experience with this company. Consumers consistently praise the staff members for being exceptionally helpful, friendly, knowledgeable, and completely non-pushy during test drives and vehicle selections. Many buyers also deeply appreciate the smooth purchasing process, regular updates, and thorough explanations provided when exploring different available car options. Some reviewers were not happy with the after-sales support, reporting poor communication, dismissive attitudes, and unreturned phone calls when dealing with vehicle maintenance. Other people mentioned ongoing frustrations regarding unexpected mechanical problems shortly after purchase, alongside service departments failing to provide proper value or adequate customer assistance.

What people talk about most

Staff

Customers reported high satisfaction with the staff, noting that representatives were helpful, knowledgeable,... See more

Product

People report ambiguous experiences with product, noting helpful test drives, trade-in options, and... See more

Customer service

Customers consistently note positive experiences with customer service, frequently praising helpful staff... See more

User experience

Consumers find user experience to be delightful, praising staff members who kept them at ease, answered all... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have just taken delivery of my second Sportage from BMG. I have dealt with Liam Adams both times, and he has been professional, accommodating and incredibly patient with my onerous list of requir... See more

Rated 5 out of 5 stars

Originally went to Birchwood Kia Eastbourne to test drive a Kia, but ended up buying a Peugeot 208 GT Line. Throughout the whole process Eddie was so helpful. He wasn’t pushy, especially given that we... See more

Rated 5 out of 5 stars

Our first time with Birchwood, and with a Kia, having had a forgettable experience with Land Rover. Very helpful, and as others have said not at all pushy. Two test drives later purchased a Sportage,... See more

Rated 5 out of 5 stars

I have had many Motability vehicles over the years and have NEVER had such efficient friendly service as I’ve just experienced with MG. Adam Barleycorn deserves either employee of the month or a bonus... See more


Company details

  1. Car dealer

Written by the company

Birchwood Motor Group car dealers in Sussex offer a great choice of new and used Ford, ŠKODA, Mitsubishi and Kia cars, as well as servicing, parts and repairs.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

2k reviews

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No recent history of asking for reviews

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4.5

All reviews

(1,651)

94 reviews in the last 12 months

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Rated 5 out of 5 stars

Absolutely amazing service from…

Absolutely amazing service from Birchwood Kia showroom , friendly staff Mr Nick Was amazing and poilet and friendly and very helpful , as all thr staffc , answered all my questions , would so recommend . Thank you

23 June 2026
Unprompted review
Rated 5 out of 5 stars

Well looked after

Martin was very helpful in helping us decide what we needed in our next car. Excellent customer service

10 July 2026
Unprompted review
Rated 2 out of 5 stars

Birchwood Ford Eastbourne Interim Service

Birchwood Ford Eastbourne Service department. I took a 1-year old Ford Focus in for an interim service. I wanted to have the same level of checking that an older car would get. When I booked on the phone I was told there were two levels of (annual) interim service, (1) just oil and filter change (2) oil+filter plus additional checks. I opted for the second version (about £75 more). The subsequent online check-in page listed two items: (a) FREE health check and (b) oil+filter change. I wondered what they would do for the additional money, so when I brought the car in I asked what would be done and checked. There didn't seem to be anything extra to the free health check. The health check report specifically said "visual inspection only, no mechanical check". It seems I was charged extra for NO additional checks. Visual inspection only. Did they even do basics such as top up windscreen washer bottle and check tyre pressures?? The invoice doesn't list those things. Not good value and I won't be going back to that service department!

22 July 2026
Unprompted review
Rated 5 out of 5 stars

Adam was great

Adam was great from the first time we spoke. I told hi what I was interested and we arranged to meet that weekend,I gave the car a once over and then took it for a small test drive. I hadn't bought an EV before so Adam's experience and knowledge was very helpful. We agreed a deal in principle and the following weekend we were the proud owners of an MG ZS EV. Overall the experience was really easy for us and Adam did a great job, even dealing with a couple of follow up questions. Thanks Adam

11 July 2026
Unprompted review
Rated 5 out of 5 stars

Amazing experience

I had an absolutely fantastic experience purchasing my new 2026 Kia Picanto at Birchwood Washington, all thanks to Matt Hemmingway! From the moment I walked in, he was incredibly welcoming, patient, and—most importantly—never pressured me into making a decision. He took the time to answer all my questions and made the entire process transparent and stress-free. If you are looking for a new car and want an honest, hassle-free experience, go see Matt!"

6 June 2026
Unprompted review
Rated 5 out of 5 stars

My experience with MG Birchwood was…

My experience with MG Birchwood was exceptionally positive. I was served by Daniel, he provided outstanding service, extensive product knowledge, and remarkable helpfulness. The showroom's inviting atmosphere further enhanced the overall positive experience.

19 June 2026
Unprompted review
Rated 5 out of 5 stars

Excellent Customer Service

The car salesman, James Brown, was excellent from my initial visit to the Birchwood Ford Eastbourne Showroom when I was just looking at options to purchase a Ford Puma, to the day of the exchange of cars.

3 June 2026
Unprompted review
Rated 5 out of 5 stars

Thank you Matthew for looking after us so well

Matthew Hemingway looked after me and my wife as we navigated our way through the complexities of purchasing a brand new Kia EV 3. Two test drives and a 2-hour handover on final completion. Matthew patiently went through all the gizmos and patiently explained them to us Oldies... And we got a great financial deal as well. He promised to provide any future support. Felt very comfortable through the process of buying a car that will hopefully last us the next 10 years and probably be the last car we will drive 🙂 thank you Matthew for looking after us

11 June 2026
Unprompted review
Rated 5 out of 5 stars

Kia Washington

From start to finish the whole process was very smooth and easy. Sales Exec. Matthew Hemmingway provided great customer service and nothing was too much trouble. Would recommend buying from Birchwood, and the site is in a great location.

16 May 2026
Unprompted review
Rated 1 out of 5 stars

Non existent customer service after sale. Avoid like the plague.

Purchased a 2022 Jeep Renegade from Birchwood Eastbourne.
I should have gone with my gut when the car had a flat tire and the sticker price was wrong when I went for a test drive.
However, after purchasing the car, within 3 days I had numerous dashboard lights, noises and warnings.
From that point the communication was terrible from the start. Too many emails unanswered, no response from head office when I raised a formal complaint, no return phone calls, passed between companies and locations. It's taken nearly 3 months for them to organise sorting it out after being ignored, lied to and then after finding someone senior, via linkedin they finally got it fixed. On receipt of the car the 4 new as part of the agreement might as well have come from the middle isle in Lidl - absolutely disgraceful that they didn't replace like for like.
Terrible customer service, no accountability, no interest in doing the right thing. I will never deal with them again.

21 March 2026
Unprompted review

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