The customer service at blu is hands down the best I have ever experienced. While the product itself is decent—I’d give the reusable pods a 6.5/10 due to occasional technical failures—the after-sale... See more
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Review summary
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What people talk about most
Reviews shaping this summary
I have recently started vaping and found my preferred flavor very difficult to find in shops, so decided to go straight to the company online. I wish I had done this sooner the staff are amazing, so... See more
Company replied
I have been using blu’s direct online service for a couple of years. Despite using Evri the deliveries have been fine. On the single recent order where there was some error from Evri they immediatel... See more
Company replied
Company details
- #108 of 127 best companies in Electronic cigarette store
- #142 of 204 best companies in Online marketplace
Written by the company
blu has been a pioneer in vaping since its launch in 2009, long before the category entered the mainstream. Built on innovation, quality, and consumer satisfaction, blu is a trusted brand offering high quality vape products and electronic cigarettes designed for adult smokers seeking alternatives to traditional cigarettes. The brand’s portfolio includes closed system electronic cigarettes, rechargeable vape devices, and a range of flavour options tailored to different preferences. blu focuses on delivering a simple and reliable experience, with easy to use products supported by clear information and consistent customer support. blu operates as both a retail and online store, giving customers convenient access to vaping products, device support, and brand information. Through its online presence, blu provides a seamless way to explore products, make purchases, and stay informed across the customer journey. The brand is available across Europe, the UK, New Zealand, and the United States, making it a globally accessible option for adult consumers. blu is owned by Fontem Ventures, a subsidiary of Imperial Brands PLC, with international headquarters in Amsterdam, the Netherlands and Charlotte, North Carolina. With over a decade of experience in the category, blu continues to evolve its offering in line with consumer needs, maintaining a strong focus on quality, consistency, and responsible innovation.
Get in touch
Written by the company
- We’d love to hear from you. If you have a question or need support, visit the Help section on www.blu.com You can also reach us directly via email using the contact details for your country listed below.
- UK
- support-uk@blu.com
- France
- support-fr@blu.com
- Germany
- support-de@blu.com
- Greece
- support-gr@blu.com
- Italy
- support-it@blu.com
- New Zealand
- support-nz@blu.com
- Poland
- support-pl@blu.com
- Spain
- support-es@blu.com
- United States
- support-us@blu.com
Contact info
121 Winterstoke road, , BS3 2LL, Bristol, United Kingdom
- blu.com
4.3
Excellent
3k reviews
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Great customer service
After buying 2 devices from a shop and neither would charge up I contacted Blu and they sent me a new one free of charge. Their customer service was excellent.
12 May 2026
Reply from blu
Our Customer Services team are always happy to help, we're pleased to hear that you were delighted with the help you were given, thanks for your review and choosing blu for your vaping experience!
Regards,
Helen
The blu team
Reply from blu
Thanks for your great review, we're delighted that you're enjoying your blu vaping experience!
Regards,
Helen
The blu team
Quick and easy to subscribe
Quick and easy to subscribe. Cheaper than buying from the shop.
Very happy all round
11 May 2026
Reply from blu
Hello Chris. Thank you for sharing your experience! We are thrilled to hear that our subscription process was quick and easy for you and cost-effective compared to retail shops. Happy to have you with us!
Kind regards,
Peggy
The blu team.
Easy to order and fast delivery.
Easy to order and fast delivery.
Finding liquid in shops is hot and miss but now I know where to go when I’m run low.
15 May 2026
Reply from blu
Thanks for your review, we're happy to hear that you're enjoying buying your liquids from the full range in our web-store, we hope you continue to enjoy your blu vaping experience!
Regards,
Helen
The blu team
Reply from blu
Thank you for your review! We're delighted to hear that delivery has been quick for you, and hope that you continue to use and enjoy our products.
Demi
The blu team
I use Blu products for the last 5…
I use Blu products for the last 5 years. I can say that they have the best products on the Market.
I had only twice issue with defective items during so many years of using it.
They have amazing support. Quick response and resolving my issues. I highly recommend the Blu brand.
14 May 2026
Reply from blu
Hi, Desislava.
Thanks for your lovely feedback and for your loyalty. We are excited to hear that blu products have the first place in your preferences, and grateful for your comments about The blu team and for recommending the blu brand. Thank you again.
Kind regards,
Anargyros
The blu team
Initial order was lost so I had to…
Initial order was lost so I had to contact blu to resolve it, so in all I waited over 10 days for a 2 day delivery. It was sorted out but very annoying as I had to purchase a cheap disposable product whilst I waited
6 May 2026
Reply from blu
Hello, Paul.
Thanks for your honest review. We fully understand your disappointment with the long waiting time due to the lost order. Still glad that The blu team has sorted this out.
Kind regards,
Anargyros
The blu team
Excellent Service
I had a dud pod. I contacted the team and they resolved it quickly, efficiently and to my satisfaction. Excellent product. Customer of over 2 years now and used nothing else.
13 May 2026
Reply from blu
Thank you for your lovely review and feedback! We're delighted to hear that you've had an overall smooth shopping experience with our brand, and that you're happy with our customer support! We are always glad to know we could be of help, and hope that you continue to use and enjoy our products.
Demi
The blu team
I have been using blu’s direct online…
I have been using blu’s direct online service for a couple of years. Despite using Evri the deliveries have been fine. On the single recent order where there was some error from Evri they immediately sent a replacement order, many thanks…
11 May 2026
Unprompted review
Reply from blu
Thank you for your lovely review and feedback! We're delighted to hear that you've had an overall smooth shopping experience with our brand, and that you're happy with our customer support! We are always glad to know we could be of help, and hope that you continue to use and enjoy our products.
Demi
The blu team
Am a subscription customer and 2 days…
Am a subscription customer and 2 days after invoice my orders on the door step so fast efficient service highly recommended thanks
15 May 2026
Unprompted review
Reply from blu
Thank you for your lovely feedback! We're delighted to hear you're happy with our fast and efficient service. We truly appreciate your recommendation and continued support!
Kind regards,
Georgia,
The blu team
Had to try a couple of times to get my…
Had to try a couple of times to get my products into the basket but on the whole it was an easy ordering process and the product was delivered in the time frame stated
11 May 2026
Reply from blu
Thanks for your great review, we hope you continue to enjoy your blu vaping experience!
Regards,
The blu team
Reply from blu
Hello Shirley, thank you for sharing your experience! We are delighted to hear our website provided a straightforward ordering process and that your delivery arrived quickly. We look forward to serving you again soon!
Kind regards,
Peggy
The blu team.
First time for me but fantastic…
First time for me but fantastic experience so easy to deal with and issue resolved immediately
Thank you
12 May 2026
Reply from blu
Thanks for the lovely review, Silvia.
We are glad your first time dealing with blu was easy, and that we could sort things out straight away. The blu team is always here to help when needed.
Kind regards,
Anargyros
The blu team
A+++++++++
12 May 2026
Reply from blu
Hello Fidel, thank you so much for the incredible 5-star rating! We are thrilled to see those plus signs and love knowing you had an excellent experience with us. We appreciate your support!
Kind regards,
Peggy
The blu team.
Reply from blu
Thank you for your lovely review! We're pleased to hear that we've fulfilled your expectations with our service!
Kind regards,
Georgia
The blu team
Easy to order and very speedy delivery
Easy to order and very speedy delivery. Very happy with my purchase
11 May 2026
Reply from blu
Hello, Lisa.
Thanks for choosing to order from blu. We are thankful for your feedback. It’s great to know the ordering process and delivery met your expectations.
Kind regards,
Anargyros
The blu team
Reply from blu
Thanks for your review, we're really pleased to hear that you are enjoying your blu vaping experience!
Regards,
Helen
The blu team
Reply from blu
We're delighted to hear you enjoyed ordering from our web-store, we hope you continue to enjoy your blu vaping experience!
Regards,
The blu team
Reply from blu
Hi, thanks for your review. We're pleased to hear you were happy with the service you've received from blu!
Regards,
The blu team
Easy to order
Easy to order. I bought a vape kit not knowing I had to order flavours separately. A kit should be a kit. Reluctant to order again knowing you use Evri. In all this time the experience was very good.
11 May 2026
Reply from blu
Thanks for taking the time to give us your review, we're pleased to hear that you enjoyed ordering your blu vaping products!
Regards,
The blu team
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