The customer service at blu is hands down the best I have ever experienced. While the product itself is decent—I’d give the reusable pods a 6.5/10 due to occasional technical failures—the after-sale... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I have recently started vaping and found my preferred flavor very difficult to find in shops, so decided to go straight to the company online. I wish I had done this sooner the staff are amazing, so... See more
Company replied
I have been using blu’s direct online service for a couple of years. Despite using Evri the deliveries have been fine. On the single recent order where there was some error from Evri they immediatel... See more
Company replied
Company details
- #108 of 127 best companies in Electronic cigarette store
- #142 of 204 best companies in Online marketplace
Written by the company
blu has been a pioneer in vaping since its launch in 2009, long before the category entered the mainstream. Built on innovation, quality, and consumer satisfaction, blu is a trusted brand offering high quality vape products and electronic cigarettes designed for adult smokers seeking alternatives to traditional cigarettes. The brand’s portfolio includes closed system electronic cigarettes, rechargeable vape devices, and a range of flavour options tailored to different preferences. blu focuses on delivering a simple and reliable experience, with easy to use products supported by clear information and consistent customer support. blu operates as both a retail and online store, giving customers convenient access to vaping products, device support, and brand information. Through its online presence, blu provides a seamless way to explore products, make purchases, and stay informed across the customer journey. The brand is available across Europe, the UK, New Zealand, and the United States, making it a globally accessible option for adult consumers. blu is owned by Fontem Ventures, a subsidiary of Imperial Brands PLC, with international headquarters in Amsterdam, the Netherlands and Charlotte, North Carolina. With over a decade of experience in the category, blu continues to evolve its offering in line with consumer needs, maintaining a strong focus on quality, consistency, and responsible innovation.
Get in touch
Written by the company
- We’d love to hear from you. If you have a question or need support, visit the Help section on www.blu.com You can also reach us directly via email using the contact details for your country listed below.
- UK
- support-uk@blu.com
- France
- support-fr@blu.com
- Germany
- support-de@blu.com
- Greece
- support-gr@blu.com
- Italy
- support-it@blu.com
- New Zealand
- support-nz@blu.com
- Poland
- support-pl@blu.com
- Spain
- support-es@blu.com
- United States
- support-us@blu.com
Contact info
121 Winterstoke road, , BS3 2LL, Bristol, United Kingdom
- blu.com
4.3
Excellent
3k reviews
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Almost half pods from my order was…
Almost half pods from my order was damage...
Very poor quality
23 March 2026
Reply from blu
Thank you, Lukasz, for sharing your experience. We are genuinely sorry for this issue. Please reach out to support-uk@blu.com, so our team can review your case closely and assist you personally.
Peggy,
The blu team.
Reply from blu
Thank you for your review! We're sorry for the delay. As stated on blu.com ''As we move to the new courier, you may experience delivery delays over the next few days''. To enable us to further assist you, please contact us at https://www.blu.com/en/GB/contact-us or by phone 0800 0149 355. Thank you for your patience and for choosing blu for your vaping experience.
Kind regards,
Georgia
The blu team
Reply from blu
Thank you for your lovely review! We're glad you enjoyed our service!
Kind regards,
Georgia
The blu team
Excellent service.
Easy to order on website, and always delivered the next day. It would be great if all orders to be delivered could be transacted as efficiently.
27 March 2026
Reply from blu
Thank you for your feedback, David.
We’re glad to hear the ordering process has been consistently smooth. We strive for this level of efficiency with every order and appreciate you highlighting it.
Kind regards,
Anargyros
The blu team
I had a query with some Clearomisers
I had a query with some Clearomisers, the Team rectified the issue very quickly, sent replacements. Many Thanks
19 March 2026
Reply from blu
We're really happy to hear our Customer Services team resolved your issue with your blu PRO clearomisers. Thanks for your review and we hope you enjoy your blu vaping experience in the future.
Regards,
Helen
The blu team
I used to buy my Blu pods from Blu! Never again...
I curse the day I decided to buy Blu pods. The pods often leak, they smoke themselves if your outside, the taste is not that great. But sadly it's one of the rare vapes that does tobacco flavour. But it's nothing like smoking. There is no pull when you inhale. I cannot honestly believe the other great reviews on here. I've only used Blu for just over a year. I used to buy my Blu pods directly from Blu. I got so fed up with all the hoops I had to jump through with a Blu subscription. Constantly cancelling my subscriptions because there system was not working. Missed orders that never arrived. Broken or damaged pods. I was exhausted from it, so decided to try another supplier. Well....The Electric Tobacconist I placed just before the 7pm deadline and was shocked to recieve it by 11am the next day! Amazing service, exactly how service should be.
29 March 2026
Unprompted review
Reply from blu
Hi, there.
Thank you for taking the time to share your experience.
We’re genuinely sorry to hear that our pods and our service haven’t met your expectations. That’s not the standard we aim for, and we understand how frustrating those issues must have been.
As the manufacturer, we take this feedback seriously. If you ever receive pods that are damaged or not functioning correctly, plrease contact us directly so we can put things right.
Regarding your experience with our subscription system and delivery delays, we know how important reliability is. We’ve recently made changes to both our courier and our internal processes to improve dispatch speed and reduce the kind of issues you described.
Thank you again for your feedback. It helps us continue to improve both our products and our service.
Kind regards,
Anargyros
The blu team
Fast delivery and best price I've found
25 March 2026
Reply from blu
Thank you, Gary, for your kind review! We are happy to know that you were satisfied with our prices and the delivery service you received from us!
Peggy,
The blu team.
Reply from blu
We're happy to hear that you are enjoying an easy & quick blu vaping experience - thanks for your review!
Regards,
Helen
The blu team
great item will be ordering more
28 March 2026
Unprompted review
Reply from blu
Thank you for your lovely review! We're really glad you liked the products!
Kind regards,
Georgia,
The blu team
Reply from blu
Thank you for your review and feedback. We're sorry to hear that you haven't received your order yet. This is not the experience we aim to provide, and you comments have been noted. If you need help, please feel free to contact The blu team via chat, by calling 0800 0149 355 (Mon-Fri, 09:00 - 18:00), or email support-uk@blu.com. Rest assured, we will be more than happy to assist.
Demi
The blu team
Reply from blu
Thank you for your review and feedback! We're delighted to hear that you were happy with the service provided. As always, we remain available for any further assistance that you may need in the future, and hope that you continue to enjoy our products.
Demi
The blu team
Never received the product.
24 March 2026
Reply from blu
Thank you for your review and feedback. We're sorry to hear that you haven't received your product. This is not the experience we aim to provide, and you comments have been noted. If you need help, please feel free to contact The blu team via chat, by calling 0800 0149 355 (Mon-Fri, 09:00 - 18:00), or email support-uk@blu.com. Rest assured, we will be more than happy to assist.
Demi
The blu team
Fantastic
I have used Blu vape pens since quitting cigarettes, 8 years now.
I have never used anything else, I'm 100% happy.
Thank you.
19 March 2026
Reply from blu
Thank you for your lovely review and kind words! We're so happy to have you with us for 8 years. Feel free to contact us in the future if you need any assistance as we're always happy to help: support-uk@blu.com (mailto:support-uk@blu.com), telephone 0800 0149355 or join our web-chat on blu.com (http://blu.com/); Monday-Friday 0900–1800.
Kind regards,
Georgia,
The blu team
Had a vape problem
They was very helpful with the problem that I had and was fast to respond
24 March 2026
Unprompted review
Reply from blu
Thank you for your lovely review! We're delighted to hear that you were happy with the service provided. As always, we remain available for any further assistance that you may need in the future, and hope that you continue to enjoy our products.
Demi
The blu team
Reply from blu
Hello,
We're delighted to hear you had such a brilliant experience with blu!
We aim to deliver exceptional service to all our customers and we take so much pride in our product and it's always wonderful to hear from our customers. Thanks so much for taking the time to write a review, we really appreciate your kind words.
We 're remaining at your disposal Monday to Friday 09:00 - 21:00 & Saturday 09:00 - 19:00.
Have a great day,
Effie,
bluCARE Team
Reply from blu
Thank you for your feedback! We're glad you were happy with the fast delivery!
Kind regards,
Georgia,
The blu team
Reply from blu
Thank you, Karen, for your kind review! We are happy to know that you were satisfied with our blu products and the delivery service you received from us!
Peggy,
The blu team.
Reply from blu
Hello, Mr. Minhas!
Many thanks for taking the time to leave a review, we’re glad to hear you are enjoying blu.
Kind regards,
Melina
Reply from blu
Γεια σου!
Χαιρόμαστε πολύ που απολαμβάνεις τη συσκευή blu και σε ευχαριστούμε που μοιράστηκες την εμπειρία σου μαζί μας!
Όλα τα σχόλια των καταναλωτών λαμβάνονται πάντα σοβαρά υπόψιν και μας βοηθούν να βελτιωνόμαστε ώστε να παρέχουμε μια άριστη ατμιστική εμπειρία.
Παραμένουμε στη διάθεσή σου για οποιαδήποτε πληροφορία καλώντας από Δευτέρα έως Παρασκευή 09:00 - 21:00 & Σάββατο 09:00 - 19:00, εκτός επίσημων αργιών.
Κάτια
Ομάδα bluCARE
Reply from blu
Thanks for your great review - we're so happy hearing that you're enjoying your blu vaping online shopping experience!
Kind regards,
Helen
The blu team
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