The customer service at blu is hands down the best I have ever experienced. While the product itself is decent—I’d give the reusable pods a 6.5/10 due to occasional technical failures—the after-sale... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I have recently started vaping and found my preferred flavor very difficult to find in shops, so decided to go straight to the company online. I wish I had done this sooner the staff are amazing, so... See more
Company replied
I have been using blu’s direct online service for a couple of years. Despite using Evri the deliveries have been fine. On the single recent order where there was some error from Evri they immediatel... See more
Company replied
Company details
- #108 of 127 best companies in Electronic cigarette store
- #142 of 204 best companies in Online marketplace
Written by the company
blu has been a pioneer in vaping since its launch in 2009, long before the category entered the mainstream. Built on innovation, quality, and consumer satisfaction, blu is a trusted brand offering high quality vape products and electronic cigarettes designed for adult smokers seeking alternatives to traditional cigarettes. The brand’s portfolio includes closed system electronic cigarettes, rechargeable vape devices, and a range of flavour options tailored to different preferences. blu focuses on delivering a simple and reliable experience, with easy to use products supported by clear information and consistent customer support. blu operates as both a retail and online store, giving customers convenient access to vaping products, device support, and brand information. Through its online presence, blu provides a seamless way to explore products, make purchases, and stay informed across the customer journey. The brand is available across Europe, the UK, New Zealand, and the United States, making it a globally accessible option for adult consumers. blu is owned by Fontem Ventures, a subsidiary of Imperial Brands PLC, with international headquarters in Amsterdam, the Netherlands and Charlotte, North Carolina. With over a decade of experience in the category, blu continues to evolve its offering in line with consumer needs, maintaining a strong focus on quality, consistency, and responsible innovation.
Get in touch
Written by the company
- We’d love to hear from you. If you have a question or need support, visit the Help section on www.blu.com You can also reach us directly via email using the contact details for your country listed below.
- UK
- support-uk@blu.com
- France
- support-fr@blu.com
- Germany
- support-de@blu.com
- Greece
- support-gr@blu.com
- Italy
- support-it@blu.com
- New Zealand
- support-nz@blu.com
- Poland
- support-pl@blu.com
- Spain
- support-es@blu.com
- United States
- support-us@blu.com
Contact info
121 Winterstoke road, , BS3 2LL, Bristol, United Kingdom
- blu.com
4.3
Excellent
3k reviews
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great costumer service
9 April 2026
Reply from blu
Hello Chris,
We're so pleased to hear what a great experience you've had with our bluCARE team!
We aim to deliver exceptional service to all our customers and it's great to hear such lovely words. Thanks so much for taking the time to leave a review, we appreciate it.
We 're remaining at your disposal Monday to Friday 09:00 - 21:00 & Saturday 09:00 - 19:00.
Effie,
bluCARE team
Staff very helpful
8 April 2026
Reply from blu
Thanks for your review, we're happy to hear you found our Customer Services team to be very helpful. We hope you continue to enjoy your blu vaping experience!
Regards,
The blu team
Arrived 7 days after purchase with…
Arrived 7 days after purchase with tracking updates. Packed and Sealed good.
7 April 2026
Reply from blu
Thank you for your feedback! We're glad your order arrived safely, well-packed, and that you were satisfied with the tracking updates.
Kind regards,
Georgia,
The blu team
Reply from blu
Thank you for your review! We're delighted to hear that the ordering process has been smooth and delivery has been quick for you. We hope that you continue to use and enjoy our products.
Demi
The blu team
Reply from blu
Thank you for your kind feedback! We're glad you're happy with the price and the delivery.
Kind regards,
Georgia,
The blu team
Products arrived as expected on time in…
Products arrived as expected on time in good condition with great discount.
29 January 2026
Reply from blu
Thank you for your lovely feedback. We're glad everything arrived on time and met your expectations!
Kind regards,
Georgia
The blu team
The delivery option with Evri is dire
The delivery option with Evri is dire. Ordered Monday morning. “On its way” email received Wednesday, Friday morning, still sitting at the Evri hub, not going anywhere. Same last time took a week. Delivery needs to be much quicker. Product ok but annoying whole range of flavours not available on all vapes.
1 April 2026
Reply from blu
Hi, thanks for taking the time to give us your feedback. Please contact our Customer Services team who will be happy to help you further - Telephone: 08000149355, Email: support-uk@blu.com or join our web-chat on blu.com, Monday-Friday 0900–1800.
Regards,
The blu team
Shocking delivery
Shocking delivery. 2 days for first order. Still waiting after 5 days for second order. Pull your finger out!
23 March 2026
Reply from blu
Hi, thanks for taking the time to give us your feedback. Please contact our Customer Services team who will be happy to help you further - Telephone: 08000149355, Email: support-uk@blu.com or join our web-chat on blu.com, Monday-Friday 0900–1800 (excluding Bank Holidays).
Regards,
The blu team
Absolutely Disgusting Service
Late delivery and consistently demanding surveys is OUT OF ORDER 😡
I'll be leaving blu once my order is delivered and NEVER using AGAIN!
9 April 2026
Unprompted review
Reply from blu
Hi, thanks for taking the time to give us your feedback. We're sorry you've not received your order as you'd expected and fully understand your disappointment. Please contact our Customer Services team who will be happy to help you further - Telephone: 08000149355, Email: support-uk@blu.com or join our web-chat on blu.com, Monday-Friday 0900–1800 (excluding Bank Holidays).
Kind regards,
The blu team
Reply from blu
Hello,
We're delighted to hear you had such a brilliant experience with Blu!
We take so much pride in our product and it's always wonderful to hear from our customers. Thanks so much for taking the time to write a review, we really appreciate your kind words.
We 're remaining at your disposal Monday to Friday 09:00 - 21:00 & Saturday 09:00 - 19:00.
Have a great day,
Mary,
bluCARE team
Reply from blu
Hello Katerina,
We're delighted to hear you had such a brilliant experience with blu!
We take so much pride in our product and it's always wonderful to hear from our customers. Thanks so much for taking the time to write a review, we really appreciate your kind words.
We 're remaining at your disposal Monday to Friday 09:00 - 21:00 & Saturday 09:00 - 19:00.
Have a great day,
Effie,
bluCARE team
1st class
Understanding my issue/complaint and took action to resolve it despite me having connection issues with my phone during the process.
2 April 2026
Reply from blu
Thank you, Simon, for your kind review! We are happy to know that you were satisfied with the service you received from us at blu, and thank you for the time you took to share your experience with us!
Peggy,
The blu team.
Reply from blu
Thank you for your lovely review! We're pleased to hear that your delivery arrived quickly.
Kind regards,
Georgia
The blu team
Reply from blu
Thanks for reaching out to us at The blu team and sharing your feedback. We're sorry to hear that you have not received your order. Please contact our Customer Services team who will be happy to help you further - Telephone: 08000149355, Email: support-uk@blu.com or join our web-chat on blu.com, Monday-Friday 0900–1800.
Kind regards,
Georgia
The blu team
Great customer service
Great customer service . Very helpful . Taking me through the app . No problem . Helen was her name . Nothing too much trouble . Helping me to get in the app with what to do 👍👍
1 April 2026
Unprompted review
Reply from blu
Hi, Mrs O'Shaighnessy.
Thanks for your lovely feedback. We’re delighted to hear that Helen made everything feel easy and stress‑free. We’ll be sure to pass your kind words along to her.
Kind regards,
Anargyros
The blu team
Inconsistency with refills
There's such an inconsistency with refills. 'Up to 2000' puffs per pack is very misleading and doesn't represent a 'smoker' well enough. Based on 1 sec short puffs, its not varied enough by smoker types. even basing a 2 sec puff, halfing the 1000 per refill would suggest you could get 500 puffs per refill. the reality is its more between 300-400 after my own personal test. Different smoker types will get different results obviously but no way is there any way near 1000 puffs per refill IMO. I got 4 different results based on the same refills, same testing. refill 1: 410 puffs, refill 2: 356 puffs, refill 3: 397 puffs, refill 4: 236 puffs.
refill 4 had me puzzled, was a very poor result and lead me to believe that the refill was faulty. This had happened to me before, hence why i did my own testing, coz i thought i was going a bit mad.
So overall, the refills don't represent a fair or average puff count, and in my experience far to many faulty refills, which is a shame because the build quality and the vape itself is very good. If your a smoker on 20 a day, and looking for an smoking alternative to quit or save money, i wouldn't recommend this vape. :)
2 April 2026
Unprompted review
Reply from blu
Hi, thanks for taking the time to give us your feedback. Please contact our Customer Services team who will be happy to help you further - Telephone: 08000149355, Email: support-uk@blu.com or join our web-chat on blu.com, Monday-Friday 0900–1800.
Regards,
The blu team
Reply from blu
Hello!
We're very sorry to hear about the bad experience you had with our delivery partners. All our consumer's comments are very important to us and taken always under consideration.
We thank you for taking the time to contact us regarding the issue, and we would like to help you more.
You can call us from Monday to Friday 09:00 - 21:00 & Saturday 09:00 - 19:00 except official holidays to check the issue you're facing.
Katia,
bluCARE Team
Delivery service terrible
Delivery service terrible. Never received shipment. Contacted blu, re ordered with a few extras thrown in.
Thank you, will use again.
25 March 2026
Reply from blu
Thank you for your feedback and for your patience! We're really sorry about the initial delivery issues, but we're glad we could make it right for you.
Kind regards,
Georgia
The blu team
Reply from blu
Thank you for your kind feedback! We're glad you had a great first experience with us and enjoyed the fast delivery and flavour selection.
Kind regards,
Georgia
The blu team
Good product, very poor delivery
Website is easy to use, have had the odd order cancelled but usually everything in stock. Delivery is normally the issue, despite claims orders are rarely dispatched the same day. Hence this review, order was placed Monday, today is Thursday and my order wont be here before tomorrow earliest. And this was the same with the old courier as it is with the new. Its isnt the courier, normally takes them 2 or 3 days to sort order and process it with the courier. Poor all in all
2 April 2026
Unprompted review
Reply from blu
Thanks for your review, we're sorry that you've been unhappy with the delivery service you've encountered. As advised on blu.com "As we move to the new courier (from 30th March), you may experience delivery delays over the next few days". We're confident that you'll be experiencing an overall improvement with the service efficiency in the future. We'll make sure that your feedback is passed on and hope you'll enjoy your blu vaping experience in the future!
Kind regards,
The blu team
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