Blue Vanilla Reviews 4,427

TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Looking at 90 reviews, reviewers had a great experience with this company. Customers are really happy with the products, often highlighting the quality and diverse range of styles and colors available. Many people appreciate the comfortable and stylish nature of the clothing, finding items that fit well and receive numerous compliments. The staff also receives praise for being helpful, honest, and accommodating, offering assistance and opinions when needed. However, some customers were dissatisfied with the return policy, particularly regarding having to pay for returns, even for faulty items. There were also instances where orders arrived with quality issues, such as holes, creases, or stains, and some people experienced problems with order fulfillment, including missing items or incorrect sizes.

What people talk about most

Product

Customers consistently note positive experiences with product quality and design. Many reviewers praise the... See more

Quality

Clients share positive opinions on quality, often praising the excellent quality and durability of clothing,... See more

Return policy

People report ambiguous experiences with the return policy. While some customers found the return process... See more

Order

Customers had ambiguous experiences with order. Some reviewers reported issues such as receiving incorrect... See more

Staff

Reviewers highlight positive aspects of staff. Customers consistently praise the staff for being friendly,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Great online service and quick delivery. I first came across Blue Vanilla when looking for a sequinned top for Abba Voyage. Not only did I find the perfect sequinned top but Blue Vanilla quickly beca... See more

Rated 3 out of 5 stars

I received my jumper today with a large hole in it Was unhappy to find i have to pay to return a faulty item surely this isn't correct Update I emailed them and got a prepaid Royal Mail r... See more

Rated 5 out of 5 stars

Visited Blue Vanilla in Castle Court Belfast and just loved it. They have such an array of styles and colours of dresses and they really suited my figure I have quite a large chest but the dresses I b... See more

Rated 5 out of 5 stars

Purchased a summer dress last year from Blue Vanilla and it’s one of my favourites! I regularly wear it, it washes well and you can see how much care has been taken when produced so it lasts again and... See more


Company details

  1. Clothing Shop

Written by the company

Discover the cutting-edge women’s fashion at Blue Vanilla. Shop the latest clothing trends in dresses, tops, knitwear, trousers, skirts and more.


Contact info

3.9

Great

TrustScore 4 out of 5

4K reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

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Rated 1 out of 5 stars

Ordered a few items 19th May and still…

Ordered a few items 19th May and still haven’t received them. Evri tracking is saying they’re still waiting for the parcel. Brought it to the attention of customer services 23rd, got a short reply later that day, sorry about that, let us know if you haven’t got the parcel by Weds. emailed again yesterday and no reply.
You’ve had my money, where are my goods?

29 May 2025
Unprompted review
Rated 5 out of 5 stars

Love this company

Great company, good quality pieces, a range of styles and fast delivery - very happy

10 April 2025
Unprompted review
Blue Vanilla logo

Reply from Blue Vanilla

Hi Josephine,

We truly appreciate your feedback!

Our goal is to continue providing you with exceptional service and collections that meet your expectations.

Kindly,
Blue Vanilla

Rated 5 out of 5 stars

beautiful blue midi dress

Today I bought a beautiful pleated blue vanilla dress. Midi blue I'm taking it with me on my trip.

10 May 2025
Unprompted review
Blue Vanilla logo

Reply from Blue Vanilla

Hi Atena,

Thank you for taking the time to leave us a review.

We are happy to hear that you are satisfied with your recent order and hope you can enjoy and have a lovely holiday!

Kindy,
Blue Vanilla

Rated 5 out of 5 stars

Fantastic clothes

Fantastic clothes, great range and quality. Never dissapointed with blue vanilla

10 May 2025
Unprompted review
Blue Vanilla logo

Reply from Blue Vanilla

Hi Heather,

Thank you for rating us!

We really appreciate your feedback and love knowing that you're happy with our products! We truly appreciate your support and keeps us motivated to bring you the best styles and collections.

Kindly,
Blue Vanilla

Rated 5 out of 5 stars

Great clothes

Great clothes, I now have 3 beautiful summer dresses from blue vanilla and I always get lovely compliments whenever I wear any of them 💙
I've my eye on another dress too 🤗🤣 xxx

10 May 2025
Unprompted review
Blue Vanilla logo

Reply from Blue Vanilla

Hi Louise,

Thank you for leaving us such lovely feedback!!
We love to see that you love our designs, especially our dresses!!
We’ll continue bringing you a great selection of collections to enjoy!"

Kindly,
Blue Vanilla

Rated 1 out of 5 stars

If I could score '0' then I would.

If I could score '0' then I would.
Contacted them twice, no reply. Paid 5.99 to get clothes delivered quickly and they have not arrived.
Worse company I have ever dealt with

8 May 2025
Unprompted review
Blue Vanilla logo

Reply from Blue Vanilla

Hi Sandra,

Thank you for taking the time to leave us a review.

We are very sorry for the inconvenience caused by the delayed delivery of your recent order. If you can please check your email again, as we have replied to your recent emails, and a refund has been provided.

Kindly,
Blue Vanilla

Rated 1 out of 5 stars

AVOID Bad service and attitude from staff

Nice clothes but had a couple of bad experiences with merryhill store . Their attitude to you returning something is like you are asking for the impossible and like you shouldn't have a, refund I order to try mine in at home due to having an operation is more comfortable and when ice gone for a refund ive been quizzed and their attitude stinks they don't deserve custom with so many closing down somehing needs to be done and I think the two I saw are suoervisors AVOID won't be going there again.

2 May 2025
Unprompted review
Blue Vanilla logo

Reply from Blue Vanilla

Hi Pamela,

We are very sorry to hear that your recent visit to one of our stores did not meet your expectations. We understand how disappointing this must be. Please rest assured that we take situations like this into account and will use your feedback to improve our processes and prevent similar issues in the future. We are committed to providing the best possible shopping experience.

Please apologise again for this tremendous incident and thank you for your understanding.

Kindly,
Blue Vanilla

Rated 5 out of 5 stars

Have so many gorgeous pieces from Blue…

Have so many gorgeous pieces from Blue Vanilla, quality is amazing! Always the best customer service too x

2 May 2025
Unprompted review
Blue Vanilla logo

Reply from Blue Vanilla

Hi Sammy.

We would like to express our gratitude for your kind comments. It's great to see that you are satisfied with our collections and the support offered. We look forward to continuing to provide you with the best service possible

Kindly,
Blue Vanilla

Rated 5 out of 5 stars

Absolutely gorgeous dress

Absolutely gorgeous dress, love the print and details .. so many compliments..

2 May 2025
Unprompted review
Blue Vanilla logo

Reply from Blue Vanilla

Hi Tina,

Thank you for taking the time to rate us!
We’re thrilled to hear that you enjoyed your last purchase and we hope to keep offering you nice designs and the best service!

Kindy,
Blue Vanilla

Rated 5 out of 5 stars

Love Bluevanilla

Love Bluevanilla! So many lovely pieces!
Fast delivery! Good quality! Very happy!

2 May 2025
Unprompted review
Blue Vanilla logo

Reply from Blue Vanilla

Hi Lucy,

Thank you so much for your lovely review!
We look forward to continuing to offer you great designs and the best service possible in the future!

Kindly,
Blue Vanilla

Rated 5 out of 5 stars

I LOVE this brand

I LOVE this brand. The most perfect & flattering clothing for all occasions

1 May 2025
Unprompted review
Blue Vanilla logo

Reply from Blue Vanilla

Hi Nadia,

Thank you so much for taking the time to leave us this lovely feedback! We appreciate it. We strive to keep delivering great designs for you to enjoy our collections.

Kindly,
Blue Vanilla

Rated 1 out of 5 stars

Blue Vanilla & Debenhams are doing…

Blue Vanilla & Debenhams are doing business in a very sneaky and deliberately misleading manner, the deliberate misrepresentation of facts and product manipulation, I made a purchase of a Blue Vanilla dress for my wife who had seen the dress on the internet and liked it, so I purchased it via Debenhams which stated for returns there would be a £1.99 fees deducted from the returns, it mentioned nothing about being also charged for postage to return too via the concession they sold it for.

I purchased a dress in good faith after looking at what I can now only describe as deliberately misleading photo on the website which showed a model wearing it and there is no way that dress fit her in the way it does without being pinned behind, as my wife is a size 16 and this dress is like a ruddy tent on her and that photo has someone who is not likely a size 16 but if she is then the dress still must have been pinned behind her to look like that in the photo as it is quite literally big enough for 2 size 16 women to fit in it! There is so much material it looked utterly ridiculous!

I am furious that I am expected to pay £1.99 for returning it on top of a postage fees whilst nothing in the return policy stated there would be a postage charge on top.

Debenhams deliberately hid the extra return cost and the consession that sent it have not provided any cost information until I tried to return it! they are deliberately misleading customers! From the deliberately misleading photograph of this so called one size fits all product! If you the concession are in charge of returns as Blue Vanilla are in this case and are charging return postage costs then that should be clearly shown on the product advertisement charging postage to return it should be mentioned on the product info along with the mention of the £1.99 return fees, but this website deliberately implied the only cost to return was £1.99, NOT £1.99 plus postage!

22 April 2025
Unprompted review
Blue Vanilla logo

Reply from Blue Vanilla

Hi Amanda,

Thank you for leaving us a review.

We’re sorry to hear that the item you received did not meet your expectations. At Blue Vanilla, we strive to create stylish and affordable designs for our customers, though we understand that occasional inconveniences can occur.
As Debenhams acts as a concession brand for us, they have their own company policies. Typically, they charge a £1.99 return fee for concession orders, which is unfortunately beyond our control. However, we don't apply any fee for returning orders placed by one of our concession partners' websites.
We’ve already reached out to you via email regarding this matter, and we sincerely apologise again for any inconvenience caused.

Kindly,
Blue Vanilla

Rated 1 out of 5 stars

1 month and still waiting for my refund.

It has been 1 month and still no refund. Only buy from Blue Vanilla if you are 100% sure that you will not need to return the item. This is unacceptable blue vanilla!

11 April 2025
Unprompted review
Blue Vanilla logo

Reply from Blue Vanilla

Hi Penny.

Thank you for taking the time to leave us feedback; we greatly appreciate this.
We are very sorry to hear that your return is being delayed. Could you kindly get in touch with us regarding this via our email address contact@bluevanilla.com? Our customer service team will be more than happy to look further into this matter.

Kindly,
Blue Vanilla

Rated 1 out of 5 stars

Blue Vanilla at Debenhams.

Blue Vanilla at Debenhams.

Debenhams take 21 days AFTER Blue Vanilla have processed the refund for them to process the refund.
Absolutely ridiculous. As a result I won’t be buying again. Like the items I’ve brought but Debenhams are a nightmare.
It’s not a delay. They even gave me the date of 21 days in email. Have to wait until the 21st. This would be a month since it was sent back.

11 April 2025
Unprompted review
Blue Vanilla logo

Reply from Blue Vanilla

Good evening,

Thank you for taking the time to leave us a review.
We sincerely apologize for the inconvenience caused by the delay in your refund. Debenhams was facing a temporary issue with refund processing. As a result, it took a bit longer than usual to process the refund. We did our best to resolve this promptly, but sadly, the situation was beyond our control.
We appreciate your patience and understanding during this matter.

Kindly,
Blue Vanilla

Rated 5 out of 5 stars

My Go-To for Modest Maxi Dresses

It is so hard to find dresses that *don't* have unnecessary leg slits or gaping necklines - but Blue Vanilla is officially my go-to brand for dresses! I'm so thankful for their modest maxi dresses - with just enough sinching at the waist to be flattering. The dresses are well made and good quality, and at a very reasonable price point! A beautiful array of designs, too. Thank you Blue Vanilla for making dresses that fit me properly and that I feel confident in! (Plus my order literally came the next day even though I didn't pay for next day shipping!)

22 March 2025
Unprompted review
Blue Vanilla logo

Reply from Blue Vanilla

Hi Lydia.

We are so happy and grateful that our products align with your preferences, especially our range of maxi dresses. Reviews like yours inspire us to continue delivering the best service and maintaining the highest quality standards for our products.

Thank you once again for your time and amazing feedback. We look forward to having you as a valued customer in the future!

Kindly,
Blue Vanilla

Rated 5 out of 5 stars

Excellent customer service

I cannot praise Blue Vanilla customer services enough. Mistakes are part of life and recently I had to contact CS with regarding an issue with my order. I received a response immediately, any issues were addressed and compensated for with no problems at all. This is so refreshing having experienced some other online companies customer services.

19 March 2025
Unprompted review
Blue Vanilla logo

Reply from Blue Vanilla

Hi Rach

We want to express our gratitude for this excellent review and for taking the time to rate us.
We are pleased that we were managed to resolved your issue in a timely and satisfactory manner.
Please do not hesitate to contact us again if you have any questions or concerns and will be happy to assist you again :)

Kindly,
Blue Vanilla

Rated 1 out of 5 stars

Awful refund process

Never ordered before from this company. Ordered originally via NastyGal. Opened my parcel to find only 1 part of a 3 piece outfit (description stated it came as one order). Sent return on 21st Feb, as per instructions, delivered to company the next day via Royal Mail - but no email from Blue Vanilla to say they received the return or that it's being processed. Waited patiently for the 15 days of processing like they have asked. Still nothing - no email or payment. Looks like they completely abandon the customer when things go wrong.
Will never order again from them ever again and from the looks of things other customers won't either.
This company will not last long at this rate with its disappointing customer service!

10 March 2025
Unprompted review
Blue Vanilla logo

Reply from Blue Vanilla

Good evening,

Thank you for taking the time to leave us a review. We are sorry to see that you have not received your refund yet. Could you kindly contact us at contact@bluevanilla.com with your order number and full name to check this further?

Kindly,
Blue Vanilla

Rated 5 out of 5 stars

Great customer service and extremely…

Great customer service and extremely helpful.

28 February 2025
Unprompted review
Blue Vanilla logo

Reply from Blue Vanilla

We are so happy to hear you are satisfied with our online assistance and truly appreciate your kind feedback! 😊

Kindly,
Blue Vanilla

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