Visited Borshch, Upper Trinity Street on Saturday 2nd August This is my 2nd visiting this store Thanks to you to Ellen & team for excellent service in store as always & to Duffy & Jack who delive... See more
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Review summary
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Sales assistant really helpful in store. Knew his stuff, without being pushy. Delivery drivers were absolutely lovely. Phoned an hour or so before delivering and gave some more information on... See more
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I received all the information I needed from Andy. He called on the morning of the delivery saying they were 30 mins away. He'd already sent me what's app pics of the appliance & explained he would ca... See more
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Fantastic gentleman! 1 arrived earlier than the others to double check our fridge would fit and believe me they did everything to ensure we had our fridge in the house this morning! Genuinely couldn'... See more
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Company details
- #23 of 138 best companies in Appliance shop
- #5 of 46 best companies in Kitchen Furniture Shop
- #5 of 24 best companies in Kitchen Renovator
- #2 of 7 best companies in Refrigerator Shop
- #1 of 10 best companies in Discount Store
Written by the company
Borshch Electric is the leading independent appliance retailer for new and graded products. Established in 1982, Borshch is a family-run business, we operate across three stores located around the Midlands, we have stores in Birmingham, Erdington and Dudley. We Specialize in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. Over the 40 years of trading we have won multiple awards and served over one and a half million customers, please read our reviews and see what our customers have to say about us. Having opened our new destination showroom in Erdington where across two floors we have one of the largest displays of appliances under one roof in the country. please check out our website www.borshch.co.uk where you can take the visual tour of our Erdington and Birmingham Showrooms. We offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us. In 2023 we Joined Euronics, Euronics is the Largest Electrical Buying Group in Europe, with 30 Member countries across Europe and 11,000 specialist stores and branches, reaching 600 million consumers. When you purchase a product from a Euronics store, you are capitalising on the buying power of a large company with all the savings that are associated with bulk buying. On top of which, you will benefit from the after sales service and customer care of a local, family run store who take pride in their attention to detail, to give you the very best service available. In essence you get the best of both worlds, including: Big brand names Competitive pricing Availability Local services After sales service Real people to talk to Euronics price match guarantee And much more.
Contact info
Borshch Electric, B94 EG, Birmingham, United Kingdom
- 01217736361
- website@borshch.co.uk
- borshch.co.uk
4.9
Excellent
1k reviews
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Replied to 100% of negative reviews
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Brilliant Customer Service
Really helpful staff and sorted out an issue for me, they could not have done more, great place, I only shop here for my household items as offer best value for money.
Additionally a BIG THANK YOU to the two delivery staff, who went out of their way to put my dryer in a very awkward place, top service from them both as well.
15 April 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for being a loyal customer, We pride ourselves on the service we offer and we love reviews like this. Please recommend us to family and friends and we look forward to seeing you again soon
Gaz and Andy where very polite and very…
Gaz and Andy where very polite and very good at what they do would highly recommend
17 April 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience please do recommend us.
Fantastic service from Andy and Gaz
Fantastic service from Andy and Gaz
Highly recommend them to fit your washing machine. Professional and friendly
An extremely satisfied customer
17 April 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Perfect just how we like it, We are a family business and we care all of the team take great pride in the service we offer. Please recommend us to family and friends.
Amazing service from Gaz and Andy
Amazing service from Gaz and Andy! Friendly and reliable.
16 April 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Charlotte Thank you, we aim to provide great service with a smile. Please recommend us to family and friends
Andy and gaz were amazing really…
Andy and gaz were amazing really helpful curtious and the shop on Peartree lane was also very good staff brilliant xx Andy and gaz need a pay rise lol
16 April 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you Sarah for shopping with us and sharing your experience All of the team work so hard we pride ourselves on the service we offer. Please recommend us to family and friends.
Outstanding service…
Excellent service both in store and from delivery guys who installed and took away old machine . Duffy and Jack went the extra mile to saw bit off the waste pipe as it was set too high and was causing stagnant water to get trapped in pipe . Customer Service in most stores these days is really poor with little or no knowledge and poor communication . Highly recommend this store and really appreciate everyone's efforts , thankyou all
16 April 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Diane Thank you we are a family business and we care, All of the team work so hard to ensure a great service when shopping from us. Please tell family and friends about us.
Andy & Adnaa delivered a fridge freezer…
Andy & Adnaa delivered a fridge freezer today. Very pleased with the service and professionalism - even unboxed the item and too all the packaging away.
15 April 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
That's what we do great service we a smile, thank you for shopping with us. Please tell family and friends about us.
Reply from Borshch Domestic Appliance Superstores
Thank you, Please tell family and friends about us
A1 excellent staff was helpful…
A1 excellent staff was helpful especially Ahmed give that man a raise ..Andy brilliant too
4 April 2025
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and taking the time to leave the review we are proud of all of the team everyone works so hard. Please tell family and friends about us.
They Duffy &kacper did deliver on time and they do…
They deliver on time and they do excellent services by helping Install the wash machine that lovely
11 April 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and your review. Please tell family and friends about us.
Replacement oven is as good as new
I ordered a replacement oven that was out of production. The door was damaged so Borshch ordered a new one, fitted it and shipped at no extra cost.
Outstanding, some of the best customer experience I've had
10 April 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us, being a family business we pride ourselves on the service we offer and when things go wrong we make sure we put them right, This is what separates us from our competitors. Please tell family and friends about us.
Excellent service
I ordered an oven online, the ordering process was straightforward and my oven was delivered a few days later on the agreed day early in the time slot given. I was kept informed about the delivery. I am very happy with my new oven and the excellent service I received from Borshch and would highly recommend them
3 April 2025
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us, we really appreciate the business and the review. Please do recommend us to family and friends
Very pleasant and strong guys…
Very pleasant and strong guys delivering a range cooker and large fridge to me this morning. Amazing job done with no fuss or bother. Wish all delivery guys were this good!
9 April 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you so much for shopping with us and sharing your experience all of the team work so hard, we care not like other business's. Please tell family and friends about us
I recently purchased from Borshch…
I recently purchased from Borshch Domestic Appliance Superstores, and the service was satisfactory. The staff were helpful, and delivery was on time. While the experience was decent overall, there were no standout moments that made it exceptional. It's an okay choice for appliances, but I might explore other options next time.
13 March 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for your review, all of the team work so hard to provide an excellent experience, I am sorry we did not meet the exceptional standard on this occasion, please try us a gain at lets see if we can raise the bar. Many thanks
Excellent service
Excellent service and help from MW today! . He was very knowledgeable and went above and beyond in helping us choose the right products! Thankyou.
30 March 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience, Mike is the man!!!!, all of the team work so hard to provide a great service and we love it when this is recognised, Please tell family and friends about us and we look forward to seeing you again.
Fantastic!!
Fantastic!!! The staff were so helpful and efficient!! My dishwasher is perfect as described! Will definitely be buying other goods from this company!
Highly recommend!!!! Thank you for such great service!
11 March 2025
Reply from Borshch Domestic Appliance Superstores
Thats what we do and we love it when its recognised by our customers,
GREAT SERVICE WITH A SMILE!!!!
thank you, please do recommend us to family and friends.
Seem to purvey many items in there catalogue.
Knowing the company is a long way off from us we did not expect next day delivery so we were not disappointed with the delivery date ordering was easy and the product not easy to find else where. It's not delivered yet so no comment on that yet.
20 March 2025
Reply from Borshch Domestic Appliance Superstores
Thank you for your review we have over 6,000 appliances in stock at any one time so we are always worth checking if you struggle, thank you for your business we do appreciate it, Please tell family and friends about us.
Delivery and Installation is smooth and…
Delivery and Installation is smooth and perfect.Thank you for the support Andy and Kacper.
26 March 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for your review the drivers like all of the team work so hard and they love it when this is recognised, Please tell family and friends about us.
Knowledgeable helpful staff
Knowledgeable helpful staff in store guided me through choosing the right appliances. The delivery was well communicated and on time. The driver carefully put my appliances where I wanted them. A first class service, well done all at Borshch…
26 March 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Paul thank you, We are a family business and we care all of the staff work so hard to provide a great service. Please tell family and friends about us
I had my cooker delivered to from…
I had my cooker delivered to from Borshch and had Andy and Kacper do the delivery. Despite the front drive not being made up uneaven they still went over and beyond to help get the cooker into the house. I really appreciate their efforts! They are are credit to Borshch.
26 March 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Arif thank you, all of the staff work so hard the drivers role is not easy but they will always go the extra mile for our customers, thank you for your review and business we really appreciate it, Please tell family and friends about us.
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