Borshch Domestic Appliance Superstores  Reviews 

1,274
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 143 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being incredibly helpful, friendly, and knowledgeable, making their interactions pleasant and informative. Many people highlight the exceptional customer service, noting the personalized approach and clear communication received. Reviewers frequently commend the delivery teams for their professionalism, politeness, and efficiency, often going above and beyond to ensure smooth installation. Customers also appreciate the quick delivery times and the quality of the products, with many noting their satisfaction with the appliances received.

What people talk about most

Staff

Reviewers mention positive feedback about staff, consistently praising their helpfulness, professionalism,... See more

Service

Customers consistently note positive experiences with service, often highlighting the professionalism,... See more

Delivery service

Clients share positive opinions on delivery service, frequently highlighting the promptness and efficiency of... See more

Product

People report positive experiences with product, with many customers expressing satisfaction with the range... See more

Customer service

Consumers find customer service to be positive, with many reviewers describing it as fantastic, excellent,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Visited Borshch, Upper Trinity Street on Saturday 2nd August This is my 2nd visiting this store Thanks to you to Ellen & team for excellent service in store as always & to Duffy & Jack who delive... See more

Company replied

Rated 5 out of 5 stars

Sales assistant really helpful in store. Knew his stuff, without being pushy. Delivery drivers were absolutely lovely. Phoned an hour or so before delivering and gave some more information on... See more

Company replied

Rated 5 out of 5 stars

I received all the information I needed from Andy. He called on the morning of the delivery saying they were 30 mins away. He'd already sent me what's app pics of the appliance & explained he would ca... See more

Company replied

Rated 5 out of 5 stars

Fantastic gentleman! 1 arrived earlier than the others to double check our fridge would fit and believe me they did everything to ensure we had our fridge in the house this morning! Genuinely couldn'... See more

Company replied


Company details

  1. #23 of 138 best companies in Appliance shop
  2. #5 of 46 best companies in Kitchen Furniture Shop
  3. #5 of 24 best companies in Kitchen Renovator
  4. #2 of 7 best companies in Refrigerator Shop
  5. #1 of 10 best companies in Discount Store

Written by the company

Borshch Electric is the leading independent appliance retailer for new and graded products. Established in 1982, Borshch is a family-run business, we operate across three stores located around the Midlands, we have stores in Birmingham, Erdington and Dudley. We Specialize in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. Over the 40 years of trading we have won multiple awards and served over one and a half million customers, please read our reviews and see what our customers have to say about us. Having opened our new destination showroom in Erdington where across two floors we have one of the largest displays of appliances under one roof in the country. please check out our website www.borshch.co.uk where you can take the visual tour of our Erdington and Birmingham Showrooms. We offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us. In 2023 we Joined Euronics, Euronics is the Largest Electrical Buying Group in Europe, with 30 Member countries across Europe and 11,000 specialist stores and branches, reaching 600 million consumers. When you purchase a product from a Euronics store, you are capitalising on the buying power of a large company with all the savings that are associated with bulk buying. On top of which, you will benefit from the after sales service and customer care of a local, family run store who take pride in their attention to detail, to give you the very best service available. In essence you get the best of both worlds, including: Big brand names Competitive pricing Availability Local services After sales service Real people to talk to Euronics price match guarantee And much more.


Contact info

4.9

Excellent

TrustScore 5 out of 5

1k reviews

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4.9

All reviews

(1,274)

141 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Duffy and Jack were fantastic when they…

Duffy and Jack were fantastic when they came round. Really quick and easy process

23 May 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us and taking the time to leave your review we really appreciate it, Please tell family and friends about the service we offer

Rated 5 out of 5 stars

Gaz and Andy were great

Gaz and Andy were great, they delivered my three appliances, put them in my kitchen and unwrapped everything for me. They were helpful in explaining how my appliances worked. Thanks guys.

23 May 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

This is what we do great service with a smile, Thank you for shopping with us. Please tell family and friends about us and the service we offer.

Rated 5 out of 5 stars

Great Service

From honesty and store communication, to the delivery of the item, I cannot fault them in any way.

Very pleased with the entire experience and I highly recommend this store.

6 May 2025
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Reply from Borshch Domestic Appliance Superstores

Thank you so much for shopping with us and leaving the review, we are a family business and have been trading for 43 years we care and always go the extra mile for our customers this is what we do!!!. Please do recommend us to family and friends.

Rated 5 out of 5 stars

Turned up on time was lovely then…

Turned up on time was lovely then carried a washing machine up 2 flights of stairs would recommend

16 May 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Luke thank you for shopping with us and taking the time to leave this review we aim to provide great service and we love reviews like this all of the team work so hard. Thank you and please do recommend us to family and friends.

Rated 5 out of 5 stars

Great customer service

Great customer service. Quick and efficient delivery. Would highly recommend.

16 May 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Andrew thank you for shopping with us and taking the time to leave the review we really appreciate it, We are a family business and we care did you know we have 3 stores based around the midlands one in Digbeth, Erdington and one in Dudley all of the team work so hard to offer the same great service, this is what separates us from our competitors. Please do recommend us to family and friends

Rated 5 out of 5 stars

Really pleased

1 May 2025
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Reply from Borshch Domestic Appliance Superstores

Thank you Darran glad we were able to help, please tell family and friends about us

Rated 5 out of 5 stars

Bostin!

Gaz and Jack (fitter's) delivered my new electric oven, very polite, very efficient, very professional absolute pleasure to deal with. Credit to the company
Liz in the store is all of the above too. I would have walked out without an oven had she not been working that day.

9 May 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Hi Keith thank you for shopping with us and sharing your experience all of the team work so hard. Please tell family and friends about us.

Rated 5 out of 5 stars

Really helpful

Really helpful, helped installation and instruction great guys.

6 May 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you Martin for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.

Rated 5 out of 5 stars

Very good happy with the service

Very happy with the service delivery on time work men done a excellent job will use borshch again and would recommend

6 May 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you for your business and your review we really appreciate it and please do recommend us to family and friends.

Rated 5 out of 5 stars

Gaz and jack fitted our new oven and…

Gaz and jack fitted our new oven and also removed our old one. Lovely guys very polite and professional. Double checked the oven to make sure everything was correct. Very happy with the service we received. Thank you very much :)

2 May 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you so much, All of the team work so hard and we love it when this is recognised. Please recommend us to family and friends

Rated 5 out of 5 stars

Bosch electrical

Jack and Duffy delivery guys absolutely amazing spot on

30 April 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us and your review all of the staff work so hard, Please tell family and friends about us.

Rated 5 out of 5 stars

Great service all round

Great service all round. Knew what i wanted so popped in to the shop, all done in 5 minutes. Delivery as expected, called as they said and delivered on time. Hot day so cold can of pop for them both.

29 April 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us and taking the time to leave this review we are a family business and we care. we really appreciate the business, please recommend us to family and friends.

Rated 5 out of 5 stars

Great service!

Great service!! A lot of options to choose from, lovely people. Thank you so much for helping me fitting it in and connecting it. Looking forward to buy from Borshch Birmingham again.

28 April 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you we are a family business and we care this is what separates us from our competitors all of the team work so hard. We look forward to seeing you again and please tell family and friends about us.

Rated 5 out of 5 stars

Excellent service from start to delivery.

From great help in sales to choose right fridge freezer for my needs ,to delivery excellent service.
Gaz and Andy the delivery gentleman were brilliant , I live in first floor maisonette so was a big job for them. They were very polite and took great care bringing fridge freezer in, so no damage to fridge or property. And equally careful in removing and taking away old fridge/freezer. Perfect team.
Overall excellent service would recommend them to anyone.

28 April 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Kath thank you, thats what we are here for great service with a smile.
Please do recommend us to family and friends.

Rated 5 out of 5 stars

Very helpful staff

Very helpful staff. Had my item delivered swiftly

25 April 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us and leaving your review we really appreciate it. Please tell family and friends about us.

Rated 5 out of 5 stars

Oven delivered two friendly men

Two lovely men came to fit an oven for me
Gaz and Andy
Very friendly and talkative
Quick installation
Thank you
From Birmingham store

24 April 2025
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us and leaving the review we really appreciate it, Great service with is a smile is what we aim to offer.
Please tell family and friends about us.

Rated 5 out of 5 stars

Good selection of appliances to Great customer service

After numerous fails at buying a washing machine from various retailers, I remembered Borshch that I pass every day, so decided to pop in on Easter Monday and try my luck. I've never been in the store, despite my mum, sister and uncle who have all bought from Borshch over several years, so thought fingers crossed for me. Walking into the store, staff acknowledged us ( I went with my sister), Ali the store manager showed me the washing machines I told him I wanted a silver, grey or black machine and told him that the kitchen was extremely small. He showed me a model and said that it would fit. That was good enough for me.
I was still anxious about whether it would be delivered, despite Ali assuring me with the measurements I gave. I explained that I needed the delivery to be as early as possible due to parking restrictions, Ali said he'd make sure it was delivered by 8am and 8.30am, he also said that I'd get a call half hour before the delivery. Purchase made, as I anticipated delivery day I wanted to make sure everything was OK, clearing any obstructions to make delivery easy for both me and installation team.
Day of delivery arrived this morning (Thursday 24 April), and as promised about 7.50am got a call from Andy saying they were 20-30 minutes away.
Andy knocked on the door, introduced himself,greeting me with a smile. Told me that Gaz was just sorting out unloading the machine while he looked at the space.
I was extra pleased at the fact that Andy wiped his shoes on the mat, other delivery services I've had have not even considered something so small but makes a difference to the service they provide.
Both Andy and Gaz were super pleasant, ran through the basics of the machine, and left the house without any mess like a previous machine delivery from Amazon, that was returned. The job was effortless, despite at first instance the machine didn't fit through the galley kitchen, they said it was fine, they just needed to turn it round, and doing so, all was fine.
If you want affordable products that doesn't undervalue customer service, then Borshch is the place to go, from start to finish it's been a positive experience, and I'll consider Borshch for future household appliances from now one. Thanks Ali, Andy and Gaz for making this a positive experience for me. Give the guys a raise, looking at other comments these guys all work extremely hard to ensure they cause the company no disrepute, so once again thanks all who assisted me.

24 April 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Fateha thank you, At Borshch we are a family business and we care we always go the extra for all of our customers this is what separates us from other companies. Thank you for shopping with us and sharing your experience and we look forward to seeing you again.

Rated 5 out of 5 stars

Customer Service

Great experience,good customer service from delivery drivers(Gaz and Andy). Will recommend this company to anyone.

22 April 2025
Unprompted review
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Reply from Borshch Domestic Appliance Superstores

Cleo thank you so much for shopping with us and sharing your experience, we love reviews like this all of the team work so hard. Thank you and please do tell family and friends about us

Rated 5 out of 5 stars

AMAZING

Andy and Gaz, Digbeth store - both did an AMAZING job, the service was excellent and they were so kind and helpful, really recommend. They gave excellent advice as well for what needs to be done to care for the product and prior to turning it on, etc.
Thankyou!!!

22 April 2025
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Zar thank you, we are a family business and we care all of the team work so hard and its great when this is recognised. Please tell family and friends about us

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