Visited Borshch, Upper Trinity Street on Saturday 2nd August This is my 2nd visiting this store Thanks to you to Ellen & team for excellent service in store as always & to Duffy & Jack who delive... See more
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Review summary
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Sales assistant really helpful in store. Knew his stuff, without being pushy. Delivery drivers were absolutely lovely. Phoned an hour or so before delivering and gave some more information on... See more
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I received all the information I needed from Andy. He called on the morning of the delivery saying they were 30 mins away. He'd already sent me what's app pics of the appliance & explained he would ca... See more
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Fantastic gentleman! 1 arrived earlier than the others to double check our fridge would fit and believe me they did everything to ensure we had our fridge in the house this morning! Genuinely couldn'... See more
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Company details
- #23 of 138 best companies in Appliance shop
- #5 of 46 best companies in Kitchen Furniture Shop
- #5 of 24 best companies in Kitchen Renovator
- #2 of 7 best companies in Refrigerator Shop
- #1 of 10 best companies in Discount Store
Written by the company
Borshch Electric is the leading independent appliance retailer for new and graded products. Established in 1982, Borshch is a family-run business, we operate across three stores located around the Midlands, we have stores in Birmingham, Erdington and Dudley. We Specialize in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. Over the 40 years of trading we have won multiple awards and served over one and a half million customers, please read our reviews and see what our customers have to say about us. Having opened our new destination showroom in Erdington where across two floors we have one of the largest displays of appliances under one roof in the country. please check out our website www.borshch.co.uk where you can take the visual tour of our Erdington and Birmingham Showrooms. We offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us. In 2023 we Joined Euronics, Euronics is the Largest Electrical Buying Group in Europe, with 30 Member countries across Europe and 11,000 specialist stores and branches, reaching 600 million consumers. When you purchase a product from a Euronics store, you are capitalising on the buying power of a large company with all the savings that are associated with bulk buying. On top of which, you will benefit from the after sales service and customer care of a local, family run store who take pride in their attention to detail, to give you the very best service available. In essence you get the best of both worlds, including: Big brand names Competitive pricing Availability Local services After sales service Real people to talk to Euronics price match guarantee And much more.
Contact info
Borshch Electric, B94 EG, Birmingham, United Kingdom
- 01217736361
- website@borshch.co.uk
- borshch.co.uk
4.9
Excellent
1k reviews
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Excellent service from BORSHCH Erdington store
Excellent service from Jamie, Phil and staff. Very helpful, knowledgeable and so nice to customers. My wife and l would have no reservations in recommending BORSHCH store in Erdington for all gas and electrical white goods. Go see for yourselves.
16 July 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Clive thank you so much for shopping with us and sharing your experience all of the team work so hard and we love reviews like this thank you. Please do recommend us to family and friends and we look forward to seeing you again.
Tumble dryer
I haven’t received the appliance yet. Not particularly cheap bearing in mind it’s a graded appliance and therefore possibly not perfect .I didn't realise what graded meant or I probably wouldn’t have purchased it (this was my fault not Borshch.
I don’t know what delivery company is used but paid £40 for delivery but have to wait until they are in my area for delivery .
Customer service from Borshch was good
6 July 2025
Reply from Borshch Domestic Appliance Superstores
At Borshch we are family business, we have been trading for over 40 years and we pride ourselves on the service we offer.
We specialise in new graded appliances which is how we are able to sell at such discounted prices. we have 3 stores based around the midlands and we cover all local deliveries with our own drivers but distance deliveries are done by a third party courier.
We hope you received your appliance and were happy with it.
Andy and Gaz were great
Andy and Gaz were great. Really helpful and friendly!
9 July 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience we really appreciate it all of the team work so hard and we all love it when this recognised. Please recommend us to family and friends.
Mike and the team were amazing and…
Mike and the team were amazing and super helpful!!! Highly recommend thank you all so much
1 July 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Hayley thank you for shopping with us, we really appreciate the business and your kind words all of the team work so hard. Please do tell family and friends about us.
Reply from Borshch Domestic Appliance Superstores
Thank you Colin Please recommend us to family and friends
Gaz and Andy were brilliant
Gaz and Andy were brilliant, friendly and fast. Installed our new oven, set everything up, explained exactly how it works and left no mess.. Highly recommended. Thanks so much guys.
26 June 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you so much for shopping with us and sharing your experience all of the team work so hard and we love it when this is recognised. Please recommend us to family and friends.
Great communication as usual
Great communication as usual, friendly customer service, emails answered asap.
Will keep using, highly recommend
13 June 2025
Reply from Borshch Domestic Appliance Superstores
Thank you so much for shopping with us and sharing your experience we really appreciate it all of the team work so hard and we love reviews like this thank you!!. Please recommend us to family and friends
Sales staff courteous helpfull and not…
Sales staff courteous helpfull and not pushey. Drivers Jack & Duffy friendly installed fridge without fuss.
22 June 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Malcolm that's what we do good old fashioned service with a smile thank you for shopping with us and leaving the review we really appreciate it. Please tell family and friends about us.
The personal touch
The personal touch. Being able to ask questions, get answers and arrange delivery to suit my needs. All the staff I have dealt with from the initial inquiry to the final delivery have been so helpful and polite. I even had one member of staff sort out the warranty online for me. SO MUCH BETTER THAN PURCHASING ON LINE! Thank you all so much. Ann Scott
23 June 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
We are a family business and we care this is what separates us from all of our competitors we always go the extra mile for our customers. Thank you for shopping with us and taking the time to leave your review we really appreciate it. Please recommend us to family and friends
Subhan service was good
Good service by subhan. Happy with purchase and service.
21 June 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience please recommend us to family and friends
I would like to thank Gaz and Andy for…
I would like to thank Gaz and Andy for their patience and politeness delivering my 85 year old Moms washing machine from fitting and taking away her old one away. Smiles all around.👍🏼
19 June 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Tina thank you we are a family business and we care all of the team work so hard we always go the extra mile for our customers. Please recommend us to family and friends.
Great service from ordering to delivery!
Great service from the store to locate the range but even better service from Andy and Gaz who delivered the item.
Courtesy call before the delivery with an estimated time slot and items placed nicely in a convenient location as requested.
Thanks again
17 June 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience we are a family business and we care all of the team work so hard. Please tell family and friends about us.
Came into store to today and was…
Came into store to today and was greeted by subhan. He was a very helpful and knowledgeable in helping me pick the right choice for my needs. Will vist again and definitely recommend to family and friends
16 June 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience we really appreciate it and we look forward to seeing you again.
Reply from Borshch Domestic Appliance Superstores
Thank you please tell family and friends about us.
Washing Machine and Fridge delivery
Gaz and Jack from Borshch were fantastic! They arrived promptly, matching the estimated time provided via text. They were super helpful, informative, and careful to avoid any damage. Their teamwork was impressive, making the whole process quick and smooth. I'd highly recommend them
13 June 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you so much for shopping with we are a family business and we care please please do recommend us to family and friends
The delivery guys were fast and very…
The delivery guys were fast and very efficient. They came at the right time for me as I had a busy schedule today. They explained everything that I needed to know! Well definitely use Borsch electrics every single time!!
9 June 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Karen thank you, just how it should be great service with a smile. We look forward to seeing you again and please tell family and friends about us.
My experience was made easy no pressure…
My experience was made easy no pressure just helped and assisted by 2 great staff members .Tony and Matt at the Dudley store...came away with exactly what I wanted that Currys could not offer me and also at half the price..always come here for my large appliances...no point going else where thanks 👍 Jo
6 June 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Jo Thank you we are a family business and we care we always got the extra mile for our customers. Please tell family and friends about us.
They called to check that I was…
They called to check that I was informed of the details regarding the items. Really good service thanks Jason
29 May 2025
Reply from Borshch Domestic Appliance Superstores
Wendy Thank you for shopping with us and leaving your review we really appreciate it, Please tell family and friends about us.
Delighted with my oven and wine cooler
Delighted with my oven and wine cooler, excellent value. Jason went above and beyond to help me get exactly what I wanted and at an unbelievable price, thank you Jason. Would highly recommend and buy from here again.
2 June 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Katharine thank you for shopping with us and leaving your review we really appreciate it, we are a family business and all of the team work so hard to provide a great service we love reviews like this thank you. Please do recommend us and tell family and friends about us.
Andy and Gaz were fantastic
Andy and Gaz were fantastic. Had a fantastic attitude, smiled all the way through, were polite and jolly. Thanks again
29 May 2025
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Carla thats what we do great great service with a smile from the showroom staff to the drivers all of the team work so hard and have so much pride in what they do, thank you for shopping with us and taking the time to leave this review we really appreciate it. please tell family and friends about the service we offer.
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