Outstanding service from the team at Boucleme! I recently changed my email address but had not anticipated how difficult it would be to update details on all the online shopping sites I regularly use... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I can't recommend Boucleme highly enough. Their products are effective and so good for your hair - mine has never looked so good! Also, I recently found their customer service to be incredibly hel... See more
Company replied
I placed an order and they accidentally sent the wrong product. i emailed them and within a couple of days i had the correct order on the way to me, very satisfactory service. Plus great products.... See more
Company replied
Excellent customer service from Aurelija! I emailed to find out when a product would be back in stock because their super style hold is soooo good. I received a response with 2 hours - which was both... See more
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Company details
Written by the company
Natural products for curly hair. Silicone, sulphate & paraben free. We understand the needs of curly hair. Our products are packed with high performance actives that restore moisture and life to dry lacklustre hair. Our simple 3 step system cleanse, co...
Contact info
Unit 309 Cocoa Studios, SE16 4DG, London, United Kingdom
- info@boucleme.co.uk
- boucleme.co.uk
4.1
Great
1k reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 87% of negative reviews
Typically replies within 1 month
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Love it..
Love it... my curls have improved so much using these products....
26 February 2026
Unprompted review
Reply from Bouclème
Hi!
Thank you so much for your lovely review. We’re thrilled to hear that your curls have improved so much while using Bouclème products.
It’s amazing to know that our products are helping you achieve results you love and embrace your natural curls with confidence.
Thank you again for your support we really appreciate it!
Kind regards,
Bouclème Team
I’ve used this company for years as the…
I’ve used this company for years as the products really suit my hair, competitively priced and usually very quick delivery. Unfortunately their courier (Evri) either lost my order or damaged it and after contacting Boucleme they sent me my order out again and I am grateful for how they handled my query. Much appreciated xxx➰
13 February 2026
Unprompted review
Reply from Bouclème
Hi!
Thank you so much for your lovely review and for being a loyal Bouclème customer over the years. We’re delighted to hear that our products continue to suit your hair and that you enjoy the quality and value they provide.
We’re sorry that you experienced an issue with your delivery, but we’re pleased that our team was able to help resolve this and get your order back to you.
Thank you again for your patience, understanding, and continued support. We truly appreciate having you as part of the Bouclème community.
Kind regards,
Bouclème Team
Outstanding service
Outstanding service from the team at Boucleme! I recently changed my email address but had not anticipated how difficult it would be to update details on all the online shopping sites I regularly use. In contrast to so many other websites the Boucleme staff were really helpful.
And I love their products too. Have been using them for two years now and my curls have never looked so defined and glossy!
10 February 2026
Unprompted review
Reply from Bouclème
Hi!
Thank you so much for your wonderful review. We’re delighted to hear that our team was able to help make updating your account details a smooth and easy process.
We’re also so happy to hear that you’ve been using Bouclème for two years and that your curls are looking more defined and glossy. It’s amazing to know our products have become part of your curl routine.
Thank you again for your kind words and continued support. We truly appreciate having you as part of the Bouclème community.
Kind regards,
Bouclème Team
Lovey customer service who helped me…
Lovey customer service who helped me out with a problem very swiftly
29 January 2026
Unprompted review
Reply from Bouclème
Hi!
Thank you so much for your lovely review. We’re delighted to hear that our customer service team was able to help resolve your issue quickly and efficiently.
We really appreciate your kind words and support.
Kind regards,
Bouclème Team
Great customer service
Great customer service, great hair products. Using Boucléme since 2024.
It’s sad that it is expensive but my curls do love the products and that’s what matters.
I’ve got no bad things to say about Boucléme.
15 January 2026
Unprompted review
Reply from Bouclème
Thank you so much for sharing your experience we’re really happy to hear your curls are loving the products and truly appreciate your continued support since 2024!
Is Boucleme a scam
Is Boucleme a scam? It offers a 15% discount if you subscribe and provide your phone number, but once you've completed the process and they've taken all your details, the 15% discount code never materializes. I've tested this by using a couple of emails - same scam. I hope you are not selling my details.
5 January 2026
Unprompted review
Reply from Bouclème
We’re really sorry for the frustration this caused but we can reassure you tha Bouclème is absolutely not a scam and we do not sell customer data. New customers do receive a 15% welcome code which is usually sent by email shortly after signing up to the newsletter. Occasionally this can land in junk or spam so we’d recommend checking there first. If it’s still not showing, you can try signing up againor get in touch with our Customer Support team at info@boucleme.co.uk who will be very happy to help and make sure you receive your code. Thank you for raising this we’re always happy to look into it and help resolve any issues.
Poor customer service
I am waiting to find out how I can get a refund on a hat that is too big for me.
20 December 2025
Unprompted review
Reply from Bouclème
We’re really sorry for the wait. Our Customer Service team aims to respond within 2–3 working days and we’ll be happy to help with your return as soon as possible. If you need any further support please do get in touch we’re always here to help.
I absolutely love Bouclème products
I absolutely love Bouclème products. As a curly-haired girl, it’s important for me to use products that truly work for my hair texture while supporting growth and overall hair health. Every time I travel to Europe, I make sure to stock up on Bouclème.
I recently tried ordering online, and unfortunately my package was broken into and the contents were stolen. With it being the holiday season, package theft is all too common. I reached out to the Bouclème team and they were incredibly helpful, guiding me step by step through the process. I was honestly worried I might lose my money since I paid through PayPal, but their customer service was amazing and they refunded me without any hassle.
From the quality of the products to the kindness and professionalism of the team, I highly recommend Bouclème. 💛
9 December 2025
Unprompted review
Reply from Bouclème
Thank you so much for taking the time to share this it truly means the world to us! We’re so glad we could support you through that situation and that you’re loving both the products and your results. Your kind words about our team and your continued trust in Bouclème mean everything to us.
Excellent product and brilliant…
Excellent product and brilliant Customer service.
15 December 2025
Unprompted review
Reply from Bouclème
Thank you so much for your kind words we’re delighted you’re enjoying the products and had a great experience with our Customer Service!
Great customer service
I ordered three products from Boucleme and unfortunately all three were too heavy for my hair. (Love the fragrance-free option though!) I wrote customer service about a return and they were terrific about issuing a refund, minus the initial shipping cost. Friendly too.
12 December 2025
Unprompted review
Reply from Bouclème
Thank you so much for sharing your experience we’re really glad our Customer Service team could help and that you enjoyed the fragrance free option. We appreciate your feedback and hope to help you find the perfect fit for your hair in the future!
Mixed-up order, but great service!
Bought a satin-lined beanie but was informed a couple of days later that the colour I had chosen was actually out of stock! I quickly chose from the alternative options provided, and received the item two days after - however, they sent a different colour to what I had chosen as my replacement! I alerted the company to this over email, and Aurelija in Customer Service was quick to help. They have since shipped out a new beanie at no extra cost (fingers crossed the correct colour this time!!), and sent clear instructions on how to return the incorrect beanie for free. Unfortunate about the mix-up, but great customer service resolved it in a hassle-free way - thanks Aurelija!
12 December 2025
Unprompted review
Reply from Bouclème
Thank you so much for your understanding and for sharing your experience. We’re really sorry again for the mix up but we’re glad our Customer Service team was able to resolve it quickly and smoothly for you. We truly appreciate your patience!
Company has problematic customer service
Update following company response - 10.12.25
Boucleme have finally responded today. However, I had to send the email from my work email address and provide proof of my order and a copy of all six emails I had sent in trying to resolve the situation as they still state that they had not received them. I am remain deeply unhappy about the whole situation and would not recommend using them, but I do now accept that the issues I faced are due to utter incompetence rather than fraud as I previously stated. I have, therefore, changed the title of my review.
May I suggest, Boucleme, that you provide contact details on your website and invest in a better email system so that this does not happen again.
TL:DR I ordered a hat, they sent me a tub of cream and are refusing to engage with me.
On Sunday 16.11.25 I ordered a silk lined hat. They were extremely quick with the delivery and the package arrived Tuesday morning 18.11.25. However they sent a tub of cream.
The address details were correct and the invoice / shipping note itemised the hat, NOT the tub of cream that was delivered.
No worries, I thought, mistakes happen so i will let them know. I emailed Tuesday lunch time to let them know and ask how to resolve. I didn't even receive an acknowledgement.
Wednesday I emailed again. Again no response.
Friday I emailed again, again no response.
Company has taken my money and substituted a cheaper item which makes it fraud. Now I understand why internet safety rules always say never trust a website with no phone number.
Mistakes happen and had they communicated with me this could have been resolved very easily, but the lack of contact makes me think it was deliberate. I have photos if you require proof.
16 November 2025
Unprompted review
Reply from Bouclème
UPDATE 10th Dec : We have emailed you on the email address we had for you so we hope you receive it. However we're posting here also in case you don't receive it as it appears we've had issues receiving emails from each other. Please see below
Hello Sarah,
Thank you for taking the time to outline your concerns in detail. I am truly sorry for the frustration, distress, and
inconvenience you have experienced, and I appreciate the opportunity to respond to your complaint formally and
transparently.
Firstly, I would like to sincerely apologise for the error in your original order. You should, of course, have received
the Forest Green Silk Lined Beanie you paid for, and I completely understand how disappointing it must have
been to receive a different item. We have raised this with our warehouse team for an internal investigation to
determine why the incorrect item was shipped with your order. To resolve the matter, your order has now been
refunded in full, and we have also sent you the correct Forest Green Silk Lined Beanie as a gesture of apology.
I also want to address the issue regarding your previous emails. We have looked into this and we have been
unable to locate any of the emails you referenced from the email address originally used. I completely understand
why this would be upsetting, especially when you believed your emails had been sent successfully. Please be
assured that if those emails had reached our customer service inbox, we would have responded within our usual
timeframe of 2 to 3 working days and resolved the issue immediately. Unfortunately, as the emails never reached
our system, we were unaware of the problem until your review appeared. At that point, on Monday 1 December
at 10:17 AM, we contacted you to request the details needed to resolve the matter, but we did not receive a
response to that email either.
Below, I have also attached a screenshot of all interactions we have on record for this email address. There were
no tickets or emails received from this address prior to this case. The only correspondence in our system is the email we sent to this address on 1st December 2025. Regarding the appearance of your email address in our reply on your review, I am deeply sorry for the distress this caused. The inclusion of your email address was unintentional. There was absolutely no retaliatory intent, and we sincerely regret that it appeared this way. As soon as this was brought to our attention, we amended the reply, removed your email address, and reviewed our processes to ensure this does not happen again. While the incident was not deliberate, I fully appreciate why it caused concern, and your feedback has prompted us to reinforce our internal review procedures. I understand that this entire experience has been extremely upsetting for you, and I am very sorry that it escalated to this point. From our side, this was the result of a genuine breakdown in communication, as the emails you believed had been delivered were never received in our system. Had they reached us, we would have resolved the matter promptly, and this situation would never have unfolded in the way it did. I appreciate that you have now provided screenshots, but as these emails were never delivered into our support inbox, they do not appear in our records. We have now refunded your order in full, dispatched the correct beanie at no cost, removed your email from public view, and taken steps internally to ensure a situation like this does not occur again. Please rest assured that we have no intention other than to resolve this matter professionally and respectfully.
If there is anything further you would like us to clarify or assist with, please do not hesitate to let me know. I
genuinely hope that this response demonstrates our commitment to resolving your concerns and closing this
matter appropriately.
Kind regards,
Aurelija
Customer Service Team
Seal and Shield gel changed from transparent gel to a cream gel AWFUL PRODUCT NOW
I have been using the seal and shield gel and had terrible flaking with the gel and this was the clear gel, so i stopped using it. I was so pleased when the brought the new formula out and it was an orange transparent gel and been using it for months and going along well. Then i have opened a new bottle and its now different again and its an orange cream gel instead of the transparent orange gel. Contacted customer services and they said that the product is the right consistency of this orange cream gel, so how come i haven’t been using a transparent orange gel from this range. And was told while the consistency and colour may look different from previous batches, the ingredients and effectiveness remain aligned with the intended results of the range. Well this is not true as i was very happy with the orange transparent gel and this orange cream gel now is absolutely awful as my hair hates anything with cream or cream consistency as it weighs my hair down and makes my hair lank and greasy and constant itching on my scalp. So not happy that the consistency has changed from what it was as thought got rid of the flaking and new improved formula and now this constancy change. As it is blooming awful and will not be using any more again any of the products. So disappointed as thought i had finally settled on the right product, as i dont understand when i had been using the new formula and now its changed from a proper gel to a cream gel.
15 November 2025
Unprompted review
Reply from Bouclème
Hi Susan, thanks for sharing your feedback. We noticed a review on here from you back in November last year where you shared that you weren't happy with the original Seal & Shield gel. We reformulated the product because of the previous flaking issue which you mentioned in your last review but it hasn't changed since then so the product you received is correct. I can see that this review is for the gels you ordered back in May. We did offer you a refund in our correspondence to you but you didn't want to take that. If there is anything additional we can do to help please do reach out to us at info@boucleme.co.uk. Thanks
Customer service terrible took 5 days to…
Customer service took 5 days to response to my query after my order had not shipped 7 days after I placed it. They explained that they had a very small team but I retorted that is a company choice to put profits over customer service. I ended up cancelling the order and that took another 5 days to have them confirm they would cancel it and then more time to process the refund. Avoid this company as I am sure if their focused on saving money via not sufficiently staffing their team that will quickly trickle down to the quality of their actual products.
29 October 2025
Unprompted review
Reply from Bouclème
Hello Lynne, thanks for sharing your feedback. We have gone back through the inbox to investigate what happened here. It looks like you placed the orders on 24th October, emailed 27th October and again 28th October we then replied on the 28th October. We offered to remove the out of stock items for you and ship the rest or to cancel and refund you for the whole order immediately. We can't see an email from you before the 27th October. We refunded your order on the 29th October, unfortunately it can take the bank 5 working days to process refunds which is out of control.
Don’t buy it, bad for your hair and wallet
I bought the shampoo, conditioner and the hair mask, and it was expensive. The first thing that I noticed was the smell, pretty bad I had to rewashed my hair to get it out. Second how do you use a product that promised moist your hair and I get it stiff. That was so disappointing, and I spent 60 euros for it.
27 September 2025
Unprompted review
Reply from Bouclème
Sorry to hear you didn't enjoy the products you bought. We do offer a 30 day satisfaction guarantee which means you can receive a refund if you're not happy up to 30 days after purchase. We also offer product advice to help you achieve the best results when you email us at info@boucleme.co.uk
Product late by a week!
Product late by a week, poor communication with company.
Now eventually got product it’s not what I was expecting and isn’t doing the job I’d hoped for
Would buy from them again
10 March 2025
Unprompted review
Disappointed
Really disappointed in this product as it did not deliver on promise made. I bought the set for £35 as there was a promotion on. The products made my hair look and feel awful. I contacted customer service for a refund but was told as I had used it they couldn't do this. How can you try a product unless you use it? I am annoyed I believed the hype now
5 March 2025
Unprompted review
Got wrong product just want to switch it
Placed an order meant to purchase the fragrance free but ended up with the essential oil ones. I cannot use them. I have emailed 4 times once each week. All I want to do is switch but they wont email back.
20 January 2025
Unprompted review
Poor customer service
Ordered a set of products from them which are of reasonable quality but not worth the price. I was then charged for a repeat order via a subscription that I didn't intend to sign up to; emailed asking for this to be cancelled and they said this wasn't possible and the products would have to be returned following receipt of them. I replied saying no problem and requested a free returns label (as written on their website).
Since then, I've sent seven emails over the course of a month trying to organise a returns label, yet this still hasn't happened. I'm not one to leave bad reviews but I've never had such a complicated experience of organising a product return. The products are reasonable but the customer service is dire.
12 January 2025
Unprompted review
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