My husband was so excited for his new smoking jacket I got him for Christmas. Great quality and it’s lovely. The only thing is, one of the sleeves is sewn poorly and the fabric is billowy on one side.... See more
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We received our beautiful, rich smoking jacket with a deep quilted navy blue collar & cuffs. Expert workmanship! The sash and thick piping detail is spectacular. It's delicious dark green brocade and... See more
I just got my Bown of London Summer Blazer. Wow!, it is every bit as fantastic as it appears on their website. A finely crafted quality classic Boating Blazer. You'd be hard pressed to find a com... See more
Five stars for quality and customer service. Zero stars for DPD who 'fibbed' about a delivery attempt and took my purchase to a retail collection point instead. Huge thanks to Louise at Bown for t... See more
Company details
- #336 of 596 best companies in Clothing Shop
About Bown of London
Written by the company
At Bown of London, we believe that luxury is about more than just the products we offer—it's about the experience. For nearly 40 years, we have been dedicated to providing the finest luxury bathrobes, dressing gowns, and loungewear. While our products may not be for everyone, we take pride in our reputation for excellence, as evidenced by our outstanding ratings on Trustpilot. Our customers trust us for our commitment to high-quality craftsmanship and fair business practices. If you're seeking quality over mere affordability, you've come to the right place.
What Makes Us Special
Luxury, to us, is not only about the materials we use but also the experience we provide. That's why we go above and beyond to offer personalised options—whether it’s adding your initials, a special message, or creating bespoke custom-made shoes. These unique touches make each item special, whether you're treating yourself or gifting to someone else. Each of our products is handcrafted with the utmost care, using only the finest materials. We focus on comfort, style, and durability, ensuring that your purchase will last for years to come. When you choose Bown of London, you join a global community of individuals who value personal style, impeccable design, and the highest quality craftsmanship.
Our Legacy
For many years, Bown of London operated exclusively in Great Britain. However, in recent years, we have expanded our reach to Europe, the USA, and beyond, allowing customers worldwide to experience the luxury of our dressing gowns, smoking jackets, custom shoes, and pajamas—often with next-day delivery. We are proud of our reputation as the Rolls Royce of Robes and the choice of celebrities & aristocrats. You may be wondering about the origin of our name, "Bown of London." It traces back to our founder, Mr. Alan Bown, a successful businessman with a passion for British luxury. Having been unable to find a bathrobe that met his exacting standards, Mr. Bown decided to create his own brand. And so, Bown of London was born. Many of the designs we offer today were created by Mr. Bown himself, and we continue to honor his legacy with every item we produce.
Bown of London quality will be remembered long after the price is forgotten.
What Makes Us Special
Luxury, to us, is not only about the materials we use but also the experience we provide. That's why we go above and beyond to offer personalised options—whether it’s adding your initials, a special message, or creating bespoke custom-made shoes. These unique touches make each item special, whether you're treating yourself or gifting to someone else. Each of our products is handcrafted with the utmost care, using only the finest materials. We focus on comfort, style, and durability, ensuring that your purchase will last for years to come. When you choose Bown of London, you join a global community of individuals who value personal style, impeccable design, and the highest quality craftsmanship.
Our Legacy
For many years, Bown of London operated exclusively in Great Britain. However, in recent years, we have expanded our reach to Europe, the USA, and beyond, allowing customers worldwide to experience the luxury of our dressing gowns, smoking jackets, custom shoes, and pajamas—often with next-day delivery. We are proud of our reputation as the Rolls Royce of Robes and the choice of celebrities & aristocrats. You may be wondering about the origin of our name, "Bown of London." It traces back to our founder, Mr. Alan Bown, a successful businessman with a passion for British luxury. Having been unable to find a bathrobe that met his exacting standards, Mr. Bown decided to create his own brand. And so, Bown of London was born. Many of the designs we offer today were created by Mr. Bown himself, and we continue to honor his legacy with every item we produce.
Bown of London quality will be remembered long after the price is forgotten.
Contact info
Trackside Business Centre, Unit 10 Abbot Cl,, KT14 7JN, West Byfleet, United Kingdom
- 01784 225904
- hello@bownoflondon.com
- bownoflondon.com
4.4
Excellent
2k reviews
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Replied to 93% of negative reviews
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Shipping was prompt
Shipping was prompt, robe was a good quality, my husband loved it.
1 December 2025
Husband is obsessed with the smiling…
Husband is obsessed with the smiling jacket! Great quality and looks awesome!
3 December 2025
Great quality but fit issues
My husband was so excited for his new smoking jacket I got him for Christmas. Great quality and it’s lovely. The only thing is, one of the sleeves is sewn poorly and the fabric is billowy on one side. The other side is perfect. Unfortunately my husband already tore off the tags out of excitement so we can’t return most likely. Just frustrating since I paid so much and expected expertly sewn garments for the price.
12 December 2025
I ordered size 7
I ordered size 7
The shoes size I received is about size 9-10. When I put on, there is about 3cm room in the back of my feet
Its too bad that I can't return!
I am very upset and disappointed with this order, and i was wondering what kind of size conception you have!
Size 7 is size7 in worldwide(eu37)
My feet is 23 cm and this shoes is 26 cm!! I have no friend who I can give has such a big feet.
Its RIDICULOUS!!!
17 December 2025
Reply from Bown of London
Hi,
I am so sorry you were disappointed with the size of the slippers, our sizing is usually very accurate.
We will get in touch with you to see how we can resolve this issue for you.
Best wishes
Bown of London Team
Martini Shoes!!! I purchased the martini embroidered…
I purchased the martini embroidered shoes and my husband loves them!!! He said they are so comfortable and festive!!! Will definitely purchase another pair!!!
3 December 2025
Bought this as a gift for a Daniel Craig fan...
Shipping was reasonable and the product is excellent quality. Purchased a robe and it feels and looks luxurious. Being 100% cotton is a great feature too.
2 December 2025
Best bathrobe ever
This is our second Bown bathrobe. Our son loves his and wanted another as his first one was over 3 years old. They are beautiful, amazing quality and comfortable.
2 December 2025
Very easy to order quick delivery n…
Very easy to order quick delivery n excellent product over 20 years we have order 3 dressing gowns for my husband great quality and hardwearing also he is a big tall man and we have never had any problems in ordering one to fit thankyou bown
16 December 2025
smoking jacket was beautiful
smoking jacket was beautiful - great quality - fast delivery.
16 December 2025
Two robes and counting!
I bought a second Bown robe for my husband, for down at our tiny shore shack where the only shower is outdoors. This will be my go-to gift for men. A fantastic choice of colors, excellent plush cotton fabric, beautiful construction, and great customer service. Also: a U.S. presence, which means no tariff. It's a grand slam!
16 December 2025
5 stars
Ease of ordering, good size guide and speedy delivery. Item was as described and of very high quality and fitted perfectly
1 December 2025
Not exactly the same
The bag the robe came in I'm not impressed and the rope lining was ok too but not throughout. My husband seems to like it though! But I remember the quality in the 90s 2000s it was much better. Keeping the item and marking 5 stars anyways
15 December 2025
Christmas present for my sister
Really easy to use website. Great prices & delivered the next day. Wonderful!
15 December 2025
Luxurious and cozy
My boyfriend loves it. Very luxurious and thick, good quality. Doesn’t feel like too “towely” like some robes can be. Soft, warm, and elegant.
1 December 2025
Good service and great quality.
1 December 2025
Simply the best!
Our son has a Cunard dressing gown that is the envy of the entire family and I discovered it was made by Bown. Now the entire family has their robes and my husband is now the proud owner of a gorgeous cobalt blue robe! It’s wonderful quality, absorbent, elegant and, crucially, is of a longer length.
1 December 2025
The dressing gown landed safely and in…
The dressing gown landed safely and in excellent condition.. As to the gown itself, it look as and feels fab... :-)
12 December 2025
Item yet to arrive..well past 10 days
I ordered my package on the 5th of December and have yet to receive it. It is now the 21st (almost 22nd) of December. I contacted customer service to ensure the item would arrive before Christmas prior to ordering. I was ensured there was plenty of time. I paid a lot for shipping…this is disappointing
5 December 2025
Reply from Bown of London
Hi Pamela,
I can see there is an issue with the PO Box address you supplied. We have emailed you to try and get this rectified
Best wishes
Bown of London team
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