Bradleysfish Reviews 869

TrustScore 3 out of 5

3.0

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Rated 5 out of 5 stars

If you want excellent service the freshest fish look no further than Bradley’s I’ve been using them for years and they are top notch. Lovely customer service and the best Jellied eels around!

Rated 2 out of 5 stars

Marinated butterflied king prawns. Nowhere near as delicious as the last ones that I ordered. The last ones came in nicely packed 500g boxes with separate sleeves. These came in 1kg plastic bags all c... See more

Rated 1 out of 5 stars

Big issue with one of the drivers parking outside our house. Van is smelly as if never cleaned. At one stage he had fish in there from Saturday afternoon until Monday morning and the van is... See more

Rated 3 out of 5 stars

Haddock loin's, really nice fish when thawed but people need to be aware thawing 3 pieces of loin produced 175ml of water ! That's equivalent 135grams in weight in my book that's a lot to pay for wat... See more

Company details

  1. Online Food Ordering Service

Information provided by various external sources

Bradley's are a 3rd generation family business, who deliver the finest frozen fish to your door. Free delivery on orders of £70 or more.


Contact info

3.0

Average

TrustScore 3 out of 5

869 reviews

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1-star

No history of asking for reviews

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Replied to 60% of negative reviews

Typically replies within 24 hours

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Rated 1 out of 5 stars

Non existent customer care

I thought I'd give Bradley's Fish a try. Their website looked good and I mistakenly thought that by dealing with a family firm the chances of them wanting satisfied repeat customers was high. Wrong!

My purchase included smoked roe. As soon as I opened the box I could see the roe wasn't right. It was extremely runny and it had been so over smoked that it was disgusting so I had to throw it away. I sent 2 polite emails to Bradley's which both went unanswered.

We also had some smoked haddock. Again as soon as I opened the packaging the awful smell hit me and I knew the fish wasn't any good. Another one for the bin. Again contacted Bradley's and again no reply.

So, I wont be using Bradley's again. I wasted a good deal of money and as a firm it looks like they couldn't care less.

There are much better fresh fish suppliers out there!

31 January 2025
Unprompted review
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Reply from Bradleysfish

Your first email wasn't worded as if you wanted a reply it was feed back. Your last email was received on the 9th, less than 24 hours ago which we are still looking into, I have just in fact been discussing it with Mr Bradley, we had intended to refund you for the products that you were unhappy with.

Rated 5 out of 5 stars

Impressed.

First time ordering. Very impressed with packaging and fish quality is superb. Will definitely be ordering again.

15 January 2025
Unprompted review
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Reply from Bradleysfish

Thank you, we really do appreciate your kind comments

Rated 5 out of 5 stars

Amazing fish!

Great communication from Eileen, kept me informed and order arrived, packaged very well . The Wakame seaweed salad is amazing, goes so well with the smoked eel. I would definitely recommend and I will be ordering some of the other fish very soon.

8 January 2025
Unprompted review
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Reply from Bradleysfish

Thank you, we really do appreciate your kind comments

Rated 1 out of 5 stars

Totally deceitful advertising

Final response :

To claim that the product is fine because it meets a certain number per pound is totally irrelevant. Your supplier (and you) can dream up any number you choose and say it meets a specific criteria. Why don't you just double it, as really small prawns, and still describe it as XXL.? Then claim it still meets YOUR criteria.
The fact remains that this product is described and sold as EXTRA EXTRA LARGE. Nowhere does it set an expectation of the number of prawns in the bag, either on the package or on your website. Who is going to empty out 2kg and count it anyway. And the contents don't come remotely close to the description of XXL. 
In your email of 6/1 at 10.42 you actually say (verbatim) "there are some smaller, mixed with large". Neither of those descriptions is conducive to XXL, is it?
Other customers can judge for themselves if they think they are XXL size. I am confident what their judgement will be. Customers aren't stupid, and pictures speak a thousand words. 
You say you just 'felt' like I was blackmailing you. Why?  A blackmailer demands money. At no time have I done that. You're an embarrassment
I've blocked any more communication. They're not worth it

***************************

First Update, following reply from Bradley's.

Their accusation of 'blackmail' is nothing short of libel. If you blackmail someone, you demand money for not carrying out an act. I have never even asked for a refund, or any form of compensation whatever, and don't want it. My lengthy thread of emails provides absolute evidence of this. I am satisfied that I have exposed their fraudulent marketing. Frankly, their infantile manic denials and accusations have done themselves more harm then anything I have said in my review.

Their claim that I 'made threats' is just further utter drivel. Following their string of emails throughout the day denying any wrong doing, I advised them that I would be writing appropriate reviews and taking the matter up with Trading Standards. That does not constitute a threat. It is providing information. If I was threatening them I would have demanded some form of recompense to stop me carrying out that threat. Pathetic. I have kept all their emails, and mine, and have absolute proof of everything that they said. I wrote the reviews this morning because I sent them the batch code yesterday and they didn't even acknowledge receipt of it. Just blanked me. Arrogant.
BTW I have placed an order with them before, but have NEVER ordered this large 2kg bag.
********************************
I recently ordered a 2kg bag of shelled cooked prawns. The packaging boldly claims that the contents are 'Premium Luxury Prawns XXL'. Everybody on the planet knows that XXL obviously means 'Extra Extra Large'. Not just large, or extra large, but EXTRA EXTRA LARGE. I.e. very big indeed. Except Bradley's, who clearly think this means 'small or medium'.
On opening the bag, with great anticipation, I found that the contents comprised well over 90% of what can only be described as small prawns, and a handful of prawns which could optimistically be described as 'medium'. Not a single prawn in the entire 2kg bag came remotely close to being even 'large'. And to suggest any single item in the bag was XXL is nothing but deceit and fraudulent advertising.
I took a photo of a selection of the contents, lined up against a 50p piece, to show clearly the size. I included the largest single prawn I could find in the bag. It was pathetic.
I contacted Bradley's, with my evidence, and received the expected pile of defensive drivel.
They educated me with the information that the prawns previously had shells on (really! Never knew that! ). And that the prawns were bigger before they were shelled and bagged, which justified the description. Utter drivel. What is advertised on the packaging must describe what is actually inside, not what the contents historically looked like. Apart from which, even with full shells and heads on, these prawns could still be described as nothing bigger than 'medium'. Absolute nonsense. Like describing a bag of sausages as 'huge' because they previously were part of a whole cow or pig. Shocking deceit, and they haven't got the slightest bit of integrity or professionalism to admit this is an error.
I can't upload the picture showing the pathetic size of the prawns against the 50p piece on here, but I have done so on Google Maps. Have a look and judge for yourself. Map location is Feltham TW14 0XQ, look under Reviews.
I am saving the bag of prawns as evidence, and will be sending my evidence to Trading Standards when they reopen at the weekend. Disgusting rip- off.

1 January 2025
Unprompted review
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Reply from Bradleysfish

We stated that your actions felt like blackmail; we did not accuse you of blackmail.

Regarding your concerns, we categorically deny any suggestion of fraudulent marketing. As a small, family-run business with an 80-year history, we have always operated with honesty, integrity, and professionalism. Treating others with respect and fairness is a core principle of how we conduct ourselves.

We are confident in the accuracy of our actions and have taken the additional step of consulting with our supplier to ensure clarity. As the information below confirms, there has been no error on our part.

I’ve attached the response from our technical manager based on the information received from Royal Greenland.

From our supplier

That would mean the product is in spec, albeit nearer to the back end of it (114 Prawns per lb). In my opinion, when it comes to the expectation of the size of prawns, I think your customer may have had King Prawns in mind which would typically grow much faster / larger. You’d be hard pushed to find anything larger than a 90/120 low glaze in Cooked & Peeled Coldwater Prawns.

7th January 2025
Complaint Ref.: 25007

Dear Dax, Please accept my apologies for this complaint and for the inconvenience caused to yourself and to your customer. Please be assured we take all complaints seriously and this matter has been investigated. Our raw material undergoes a number of quality control checks throughout it’s production, prior to it being sent to us. The checks assess a number of quality parameters including count. These checks are conducted by trained quality control operatives. Upon receipt of this complaint, our raw material manufacturer reviewed the quality control records for the batches used. The records show that, for all checks, no out of specification product was identified. The prawn count – the number of prawns present in one lb – was within specification in all samples taken. No non-conforming product was identified. In addition to the quality control checks conducted by the raw material manufacturer, our manufacturing site also conducts a number of quality control checks when packing the bulk prawns into individual packs. Our checks also include assessment of the prawn count, as well as other organoleptic criteria such as appearance and aroma. Our quality control checks are conducted at the start and end of production, as well as every thirty minutes throughout, by trained quality control operatives. We record results of all checks on quality control paperwork. Upon receipt of this complaint, the quality control paperwork for the finished product batch has been reviewed. All checks conducted throughout production showed that the count of prawns was within specification. No out of specification results or non-conforming product was identified during production. In addition, we have also reviewed our complaints records. We have received no other complaints of this nature on this batch of product. This complaint has been communicated to our raw material manufacturer and to our manufacturing site, and has been recorded for trending and monitoring purposes. Once again, please accept my apologies for this complain




Thank you for your understanding.




Hi,

Your email, which we felt was like black mail with your threats, was received over the weekend and we replied on the first working day (yesterday). We asked for the batch code, which you provided and as we said we would be going back to the supplier to see what their comments were on the prawns, so it would have been fair for you to wait until we had all the facts and findings before you wrote your review. Also it is not the first time that you have bought the prawns from the same batch, without complaint

Rated 5 out of 5 stars

Everything has been top quality. Ordered twice so far and will be back for more.

We once ordered from Rick Stein for my birthday it came two days late. The apology we got was a coupon for money off the next order lol we vowed never to order from them again.

So had pretty low expectations from Bradley's Fish. I can honestly say they are brilliant. The order arrived within two days, great packaging and still frozen. The best quality fish we have ever had. NZ Oysters were beautiful. Herrings we large and perfect. Jellied Eels, Kippers, Dressed Crab, Whitebait, Trout, and Crevettes.

Everything has been top quality. Ordered twice so far and will be back for more.

5 December 2024
Unprompted review
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Reply from Bradleysfish

Thank you, we really do appreciate your kind comments

Rated 1 out of 5 stars

I bought Red Mullet fillets from…

I bought Red Mullet fillets from Bradley and it was not Mediterranean red mullet. It came from Indonesia and taste nothing. They should say clearly on their website that origin far east. But they did not.. they are misleading customers..I never heard also red mullet catches in far east. This fish is cold water fish and caught in deep waters of med and Atlantic. I think this is red snapper not red mullet!….

29 November 2024
Unprompted review
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Reply from Bradleysfish

Sorry that you were not happy with the red mullet, please can I have your order number so I can have a look into this.

Rated 5 out of 5 stars

I posted on here a negative review…

I posted on here a negative review about this company,
I am compelled to retract my comments as not longer after I posted I was contacted by Bradley's who went over and above to correct the issue.
This displayed the ultimate of trust and honesty something so rare these days when others would just ignore you.
If they will accept my future orders I will certainly buy from them again.
They are clearly a business of integrity

15 November 2024
Unprompted review
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Reply from Bradleysfish

Thank you, we really do appreciate your kind comments

Rated 1 out of 5 stars

They don’t care about the customers

I’ve been ordering from them for years, but this time would be the last. They just don’t seem to care about their customers anymore.

I sent the following email and no response. I called them about the email and they asked me to resend it. I resent it. No response.

“I’ve been ordering seafood from you for years and I’ve been referring to many Japanese people who struggle to get good fish in this country.

I’ve always ordered salmon fillet to have for sushi as I knew the salmon from you was always freshly frozen (a few days before delivery date). However, this time, the salmon fillet was frozen a year ago! We were so looking forward to having a sushi in a while and we’re very disappointed.

The only reason why we buy from you is because fish fillets are freshly frozen. If we don’t get that, there’s no reason to buy from you.

I’d like a refund for the Salmon Fillet 1.1-1.3kg (£36) please. Order number XXXXXX.”

With the current higher price and this quality we get, we won’t be ordering from them again.

Additional comment after their reply:

1. They never got back to me. It’s just unbelievable how they can lie so easily. By the way they never got back to me on my query regarding prawns either.

2. Salmon description suggests this can be eaten raw.
“Salmon Fillet 1.1-1.3kg
£36.00
Atlantic salmon fillets. This is a farmed product from the waters off the coast of chile. These Skin on salmon fillets 1.1g-1.3kg) ready for sale as fresh products or to be cooked at home. The skin adds flavour to the meat which is firm and pink in colour. Although it can be eaten raw, the fillet is more commonly pan-fried or oven-roasted, before being served with a dressed salad.
Salmon Fillet 1.1-1.3kg quantity”

I don’t want negative energy so this is the end of this matter unless they have at least a little bit of conscience to make things right.

16 November 2024
Unprompted review
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Reply from Bradleysfish

We take great pride in our customer service and can confirm that we did respond to your inquiry.

To clarify, we did not state that the salmon fillet you have been purchasing is sushi-grade. Please note that sushi products must be frozen at a specific, significantly low temperature to meet safety standards. We do, however, offer salmon specifically for sushi, which can be found in the sushi section of our website. It is not uncommon for products to have been frozen for over a year

Thank you for reaching out to us, and please let us know if you have any further questions or concerns

Regards
Eileen

Rated 5 out of 5 stars

Wild Fish

First impression of this company is very good. Eileen answered a question I had within an hour of emailing and I only made the order yesterday and it has come today still fully frozen and extremely well packaged. I was that impressed I felt compelled to make this review straight away. I am looking forward to my dinner tonight now!

5 September 2024
Unprompted review
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Reply from Bradleysfish

Thank you, we really do appreciate your kind comments

Rated 5 out of 5 stars

Absolutely outstanding quality

Absolutely outstanding quality, price and service. Very rare to find such an amazing, family run business that genuinely cares about their customers and who will go the extra mile.
The quality of their products is as good as if not better than some more expensive sites. I can’t recommend them highly enough and a chat to the lovely Eileen will definitely brighten your day.

13 May 2024
Unprompted review
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Reply from Bradleysfish

Thank you, we really do appreciate your kind comments

Rated 5 out of 5 stars

Excellently cooked and presented fish

Excellently cooked and presented fish, chips and peas with very friendly service. Had the seniors version which was amazing value. The puddings are top rate as well.

20 April 2024
Unprompted review
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Reply from Bradleysfish

Thank you, we really do appreciate your kind comments

Rated 1 out of 5 stars

Delivery was flung over fence box…

Delivery was flung over fence box damaged I specified front door Delivery & courier sent left on rear porch I don't have a rear porch .I was sat in house waiting my dog enjoyed the polystyrene

27 March 2024
Unprompted review
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Reply from Bradleysfish

Hi, I am sorry that the delivery of you goods was not up to the standard that we expect. Please can I have your order number so that I can talk to our courier about this. Hopefully you were still able to enjoy all of the products that you ordered

Rated 5 out of 5 stars

ordered herrings and kippers

ordered herrings and kippers. Kippers are the biggest I've ever seen, the herrings were in tact, so hoping there are some with soft roes, would deffo order again, very satisfied with my order and prompt delivery.

12 March 2024
Unprompted review
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Reply from Bradleysfish

Thank you, we really do appreciate your kind comments

Rated 5 out of 5 stars

Great fish company

Great fish company, my order arrived promptly at 08:30 this morning.
All packed well with ice sacks.
Excellent thanks

5 March 2024
Unprompted review
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Reply from Bradleysfish

Thank you, we really do appreciate your kind comments

Rated 5 out of 5 stars

Gorgeous Fish from a great company

Our order arrived in good time and had been well packaged. We ordered the Plaice in breadcrumbs and Cod fishcakes. We've only had the Plaice so far and it was absolutely delicious, well prepared and worth what we paid. We will certainly be ordering again. I highly recommend this company.

20 February 2024
Unprompted review
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Reply from Bradleysfish

Thank you, we really do appreciate your kind comments

Rated 1 out of 5 stars

Poor quality, Not fresh

Ordered 4 x 1kg of supposedly 'Frozen at Sea' Cod.
It most certainly cannot have been.
I ordered skin on fillets. 2 bags had no skin.
The fillets expelled a lot of water when cooked and shrunk to a tough piece of unacceptable cod. I actually weighed the fish pre and post cooking and the weight of the water given up by the fillets was quite scandalous- meaning your paying for a lot of water.
I have heard fish being injected with water to bulk it out (it certainly happens with poultry).
The smell was very bad and far from fresh. I couldn't believe that they were passing this off as frozen at sea! It wasn't fit for sale and far from edible or fresh.
I bought the fillets as I have a histamine intolerance and had ordered this cod once before and on that occasion the quality was clearly as stated on the site , however the next batch was awful.
I have since bought Frozen at Sea from a wholesaler and can now testify as to what is FAS quality. What I bought was NOT. It was unbelievable what they were trying to get away with.
I honestly feel that what goes on behind closed doors at Bradleys/Frozenatsea.direct (same company) is not in the customers interests and fairly shady to say the least.
I had also bought 1kg Coley 'Frozen at Sea' on my order previous to the 4 x 1kg Cod order. Again awful quality.
I was given a refund for the 4 x 1kg Cod yet they said I couldn't get one when I brought up the bad 1kg Coley previously bought (I had originally let the bad Coley 'go' and didn't complain as perhaps it was some sort of blip on their behalf and gave them the benefit of the doubt- turned out to not be a blip but a consistency).
Wouldn't order again. Stay clear for health and quality.

27 December 2023
Unprompted review
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Reply from Bradleysfish

Hi, I think you will find that your facts are incorrect. I will remove you from our mailing list

Rated 5 out of 5 stars

AFFORDABLE TOP QUALITY

Having bought from this company on several occasions I would highly recommend Bradleys for great quality, choice & price. Any queries or problems are quickly, professionally & efficiently dealt with by Eileen.

18 January 2024
Unprompted review
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Reply from Bradleysfish

Thank you very much for the positive feedback, we appreciate your comments

Rated 1 out of 5 stars

Missed delivery

after attempting to deliver to address which had been corrupted. A promised pre delivery call was not made. Bradleys were immediately contacted after missed delivery, they demanded 50% surcharge of order value to redeliver to correct address. I had to decline, as an OAP with terminal cancer I could not afford this. Bradleys refused any refund, and I have had to arrange credit card chargeback. AVOID THIS COMPANY.

2 August 2023
Unprompted review
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Reply from Bradleysfish

Hi, you entered an incorrect delivery address, not us, you didn't pick this up on your order confirmation, only once you'd not received your goods. we didn't offer a surcharge we offered to re send your order for you with meeting you half way at 50% of the cost. Not sure what we had done wrong

Rated 1 out of 5 stars

Yuk!!!

Ordered 2 bags of cod fillets and 2 bags of haddock fillets. Don't know what it is just had some and it was the worst tasting and looking fish I have ever had.Spent £82..what a waste of money that certainly was not cod , it was disgusting..won't buy off them again.
Order No #346220.

7 July 2023
Unprompted review
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Reply from Bradleysfish

Please can I have your order number so that I can look into this

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