Bright Swimwear Reviews 2,582

TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 310 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the product quality, highlighting the excellent fabric, design, and overall feel of the swimwear. Many people also commend the outstanding customer service, describing the staff as incredibly kind, helpful, and responsive, often going above and beyond to ensure satisfaction. However, some customers were dissatisfied with the sizing of the products, finding that items often run small or that the size chart can be inaccurate, leading to issues with fit. A few other people also felt that the customer service was slow to respond or unhelpful, particularly concerning exchanges or missing orders.

What people talk about most

Product

Reviewers mention positive feedback about product quality and design. Many customers praise the beautiful,... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting the helpfulness and... See more

Quality

Users describe positive interactions with quality. Many customers praise the great quality fabric,... See more

Staff

Customers had positive experiences with staff. Reviewers consistently praise the team for being helpful,... See more

Order

Reviewers highlight ambiguous aspects of order. Many customers express satisfaction with their orders,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Customer service replied promptly when I reached out about an exchange. They sent me the new piece no questions asked and let me keep the current piece due to a change in their return policies! I... See more

Company replied

Rated 5 out of 5 stars

Ordered two bikinis, but both tops were too small. So I reached out to them for an exchange and some advice on which size I should get instead. They responded quickly and within a few days I receive... See more

Rated 5 out of 5 stars

I was amazed at how quickly bright swimwear responded to me regarding my exchange. Not only did they respond so quickly but they replied during the weekend during peak hours. I was also given an excha... See more

Company replied

Rated 5 out of 5 stars

I bought 4 items and unfortunately 3/4 of the pieces didn’t fit as well as I would’ve liked, which could’ve been my fault if I measured myself wrong, but sizes for swimsuits has always been all over t... See more

Company replied


Company details

  1. Swimwear shop
  2. Clothing Shop

Written by the company

Bright has been spreading summer around the world since 2017 with its swimwear and bright, colorful, and summer-infused designs. With over 250,000 bikinis sold every year in over 100 countries, Bright has become synonymous with swimwear, cementing itself as a must-have for beach-goers and trendsetters a-like.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 89% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

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Rated 5 out of 5 stars

10/10

10/10. The top and bottom arrived without any issues, everything was in perfect condition and delivered on time. It’s true that the sizing runs a bit small, so I would recommend sizing up, but the customer service was fast, very efficient, and extremely friendly throughout the whole process. It was a great shopping experience overall.

8 May 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Ari,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 1 out of 5 stars

Disappointing customer service to fix their mistake

I ordered a swimsuit well over in a month advance for my vacation and when I received the package it was missing the top. It was incredibly difficult to get in contact with customer service and took almost a week and i finally got an answer when i reached out on instagram. I asked for it to be expressed shipped to me to make it on time for my trip but was told you couldnt do that and so i didnt end up getting it for my trip in time. I spent my hard earned money on this, super disappointing the customer service was not better especially as this was not my fault and i had to continuously go out of my way to get help

11 March 2026
Unprompted review
Rated 5 out of 5 stars

Exchanges

This is my second time buying from bright swim. I absolutely loved my first pieces so of course I went to check out their newest bright colors. I ordered two different sets in styles I already had from them. After recieving them, I really regretted not trying some of their other incredible styles. I sent an email to start and exchange and Anna was extremely quick to help. I got 3 pieces exchanged almost immediately but even better, they gifted me the pieces I was going to exchange to decrease their carbon footprint. I’m absolutely thrilled because now I can gift these extra pieces to my sister so I know will appreciate the bright colors and quality. I will be back for the phenomenal customer service and amazing bathing suit quality.

7 May 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Emily,

Thank you for your kind message. We're so happy to hear about your positive experience with us and that Anna was able to help you with your concern. Please just let us know if you ever need any further assistance!

Elsa x

Rated 5 out of 5 stars

Adele was so nice and understanding

Adele was so nice and understanding. Gave great recommendations and excellent customer service.

23 April 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Camila,

We're so happy to hear about your positive experience with us and that Adele was able to help you with your concern. Please just let us know if you ever need any further assistance!

Elsa x

Rated 5 out of 5 stars

I love the quality of the bathing suits…

I love the quality of the bathing suits and the customer service was great and they were quick to respond! I have ordered from here a few times and have had great experiences each time!

6 May 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Kylie,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Amazing customer service and such a…

Amazing customer service and such a smooth exchange process! The team was so kind and helpful throughout everything. Super happy with my experience and my new bikini

7 May 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Natalie,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Great customer service experience

Great customer service experience! Anna was very helpful and responsive in resolving my concern quickly and professionally. I received the replacement bikini, and I’m very happy with the quality and fit. Thank you again for the excellent support, highly recommended!

7 May 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Luge,

Thank you for your kind review! We're so glad that Anna was able to help you. We can't wait for you to try your new set!

Elsa x

Rated 5 out of 5 stars

The swimsuits fit so good

The swimsuits fit so good, I loved the texture and quality. I will definitely be ordering again.

6 May 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Rylee,

We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

This swimwear are very resistant and…

This swimwear are very resistant and the fit is amazing. Plus their customer service it top top!!

6 May 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Anastacia,

We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 1 out of 5 stars

DO NOT BUY

DO NOT BUY ! I bought two bikinis and my experience has been horrible from start to finish. I was ordering from Canada, thinking the package would come from the USA as they have a warehouse there. But it came from Sweden so I had to pay custom fees, I emailed them twice to know if I could just refuse the fees, send them back and get my money back. I didn’t get an answer until I received an email to give them a review which I did. They finally replied when they saw my bad review and told me that I would get a store credit according to the policy. So I paid the fees, got the bikinis and it is unbelievable! What was supposed to be an XL looks and fits like a Small size, and the quality is the same as SHEIN. I spent $200 for two bikinis that won’t ever fit me and there’s no return or exchange possible. It must be a scam! What a waste of money and time.

5 May 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Micky,

We're sorry to hear that you feel this way about your experience with us. Kindly note that we do make it clear on our website that only orders within the USA are shipping from our warehouse in the USA and all other orders are shipped from our warehouse in Sweden; we do also offer returns and exchanges for orders as long as they were not marked as FINAL SALE. Upon checking, our team had explained this, as well as our policy on customs duties, to you via email.

We've also suggested other styles that might work better for you but we have not yet received a response. Please just let us know what you'd like to exchange and we'd be happy to assist.

Elsa x

Rated 5 out of 5 stars

Shipping is always fast

Shipping is always fast! The orders are always correct on sizes. These are the best bikinis I have ever worn! Such great quality and the prints are beautiful!!!!!!! Quality last years also.

4 May 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Sophia,

We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

absolutely love their suits

absolutely love their suits! such cute patterns, affordable, & comfy! definitely recommend!

4 May 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Izzy,

We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

I absolutely love bright swimwear

I absolutely love bright swimwear! The quality and fit of their bathing suits never failed to anmaze me every single time! With quick shipping great customer service and quality every single order.

4 May 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Libby,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 1 out of 5 stars

Do NOT BUY

Do NOT BUY! I believe they are a scam. The swim suit that came did not work for me. They do not offer returns. And when I opted for store credit per their policy, they have completely stopped responding to me. I have emailed them 4 more times over the past week and no response. Why am I being ignored? HORRIBLE customer service. Not to mention...the swim suit was also ugly.

30 April 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Ali,

We're sorry to hear that you feel this way about your experience with us and our products. Unfortunately, our team may sometimes face higher volume of tickets and it may take us a little longer to get back to you. That said, we're happy to help! We've requested for more details about your order via TrustPilot but have not yet received a response. If you could please provide these details, or reach out to us again via email, we would love to resolve this with you.

Elsa x

Rated 5 out of 5 stars

Excellent Customer Service

Ordered 2 bikinis in different styles from Bright swimwear. Delivery was quick. Unfortunately one of the styles (Sofie) was a little bit too skimpy (order a L for a 34D), and hence I emailed the team to request an exchange to a different style. Response within 48h to arrange for the replacement swimsuit to be delivered, and also to reduce the carbon footprint they said that I didn’t need to return the set that I wasn’t keen on. An excellent experience. Would buy again. Please note I ordered directly from Bright Swimwear’s website and not via a 3rd party.

The bikinis however were beautiful, with the designs accurately representing what was on the website and the quality good. I used the sizing chart for the bottoms which was accurate, I’m usually a size 28 waist jeans and ordered the Large. The are slightly cheeky (Melody) bottoms but adjustable. For the melody top i sized up to XL for coverage after ready the reviews which was perfect.

29 April 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Marie-Julie,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

Def Recommend!

I am obsessed with all of the swimsuits I have gotten from this brand! They are super flattering and I always get compliments. Also the swimsuits came in the mail pretty fast!

27 April 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Trista,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

Customer service is exceptional

Customer service is exceptional. The quality and value of the swimwear is so good! Thank you to Anna for helping me out with my request!

20 April 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Nadia,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Amazing Customer Service

I love the swimsuits, delivery is fast, and customer service is amazing. I needed to exchange my top for a bigger size and they just took care of it for me and had the bigger one delivered and let me keep the other.

24 April 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Isabella,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

The most amazing swimwear brand

The most amazing swimwear brand. Their bikinis are super cute, comfy and high-quality. The price is also incredible and their customer service is unmatched! I asked for a size exchange and they replied and dispatched the new item the same day! I will only buy my bikinis from here now!

24 April 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Sarah,

We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 1 out of 5 stars

A company that doesn’t not accept full…

A company that doesn’t not accept full refunds and only does exchanges and store credit, is a company that has major red flags and had to deal with many refunds in the past and refuses to better themselves and their product. First, their sizing is WAY off, not close to being accurate at all. Second, the quality of their suits are downright shameful SHEIN has better quality. Everything is super thin and flimsy and nowhere on their website does it say that all of their suits are single lined. All they can offer is store credit, and frankly, I have no need for store credit as I do not want to purchase another product from this company.

21 April 2026
Unprompted review

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