Bright Swimwear Reviews 

2,643
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 284 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptional customer service, highlighting the staff's helpfulness, quick communication, and personalized approach. Many people appreciate the high quality of the products, noting the durability, soft material, and attractive designs of the swimwear. The company's willingness to resolve sizing issues and offer exchanges, often allowing customers to keep the original item, left a very positive impression on consumers. However, some customers experienced issues with orders, including missing items or significant delays in shipping and processing, with some orders never arriving. Additionally, a few people found the sizing to be inaccurate, with products running smaller than expected, and some reported slow or unhelpful customer service responses.

What people talk about most

Product

Consumers find product quality to be generally positive, with many praising the soft, durable material,... See more

Customer service

People report positive experiences with customer service, highlighting the helpfulness, efficiency, and... See more

Quality

Reviewers mention positive feedback about quality, with many praising the excellent and high-quality... See more

Order

Reviewers highlight ambiguous aspects of order experiences, with many expressing satisfaction and a... See more

Staff

Customers had positive experiences with staff, frequently praising their helpfulness, kindness, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Customer service replied promptly when I reached out about an exchange. They sent me the new piece no questions asked and let me keep the current piece due to a change in their return policies! I... See more

Company replied

Rated 5 out of 5 stars

Customer service was more than helpful. I bought a bikini that was a bit too small, even though they don't take returns, they immediately sent me a GC for the amount of the bikini AND let me keep the... See more

Rated 5 out of 5 stars

I was amazed at how quickly bright swimwear responded to me regarding my exchange. Not only did they respond so quickly but they replied during the weekend during peak hours. I was also given an excha... See more

Company replied

Rated 5 out of 5 stars

Their customer service is so good. They responded so fast when I reached out regarding a size exchange, and were so kind and generous throughout the process. The bikini itself is so cute and feels dur... See more

Company replied


Company details

  1. Swimwear shop
  2. Clothing Shop

Written by the company

Bright has been spreading summer around the world since 2017 with its swimwear and bright, colorful, and summer-infused designs. With over 250,000 bikinis sold every year in over 100 countries, Bright has become synonymous with swimwear, cementing itself as a must-have for beach-goers and trendsetters a-like.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3k reviews

5-star
4-star
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2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 91% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(2,643)

277 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Amazing customer service and such a…

Amazing customer service and such a smooth exchange process! The team was so kind and helpful throughout everything. Super happy with my experience and my new bikini

7 May 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Natalie,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Great customer service experience

Great customer service experience! Anna was very helpful and responsive in resolving my concern quickly and professionally. I received the replacement bikini, and I’m very happy with the quality and fit. Thank you again for the excellent support, highly recommended!

7 May 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Luge,

Thank you for your kind review! We're so glad that Anna was able to help you. We can't wait for you to try your new set!

Elsa x

Rated 5 out of 5 stars

The swimsuits fit so good

The swimsuits fit so good, I loved the texture and quality. I will definitely be ordering again.

6 May 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Rylee,

We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

This swimwear are very resistant and…

This swimwear are very resistant and the fit is amazing. Plus their customer service it top top!!

6 May 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Anastacia,

We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 1 out of 5 stars

DO NOT BUY

DO NOT BUY ! I bought two bikinis and my experience has been horrible from start to finish. I was ordering from Canada, thinking the package would come from the USA as they have a warehouse there. But it came from Sweden so I had to pay custom fees, I emailed them twice to know if I could just refuse the fees, send them back and get my money back. I didn’t get an answer until I received an email to give them a review which I did. They finally replied when they saw my bad review and told me that I would get a store credit according to the policy. So I paid the fees, got the bikinis and it is unbelievable! What was supposed to be an XL looks and fits like a Small size, and the quality is the same as SHEIN. I spent $200 for two bikinis that won’t ever fit me and there’s no return or exchange possible. It must be a scam! What a waste of money and time.

5 May 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Micky,

We're sorry to hear that you feel this way about your experience with us. Kindly note that we do make it clear on our website that only orders within the USA are shipping from our warehouse in the USA and all other orders are shipped from our warehouse in Sweden; we do also offer returns and exchanges for orders as long as they were not marked as FINAL SALE. Upon checking, our team had explained this, as well as our policy on customs duties, to you via email.

We've also suggested other styles that might work better for you but we have not yet received a response. Please just let us know what you'd like to exchange and we'd be happy to assist.

Elsa x

Rated 5 out of 5 stars

Shipping is always fast

Shipping is always fast! The orders are always correct on sizes. These are the best bikinis I have ever worn! Such great quality and the prints are beautiful!!!!!!! Quality last years also.

4 May 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Sophia,

We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

absolutely love their suits

absolutely love their suits! such cute patterns, affordable, & comfy! definitely recommend!

4 May 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Izzy,

We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 1 out of 5 stars

Do NOT BUY

Do NOT BUY! I believe they are a scam. The swim suit that came did not work for me. They do not offer returns. And when I opted for store credit per their policy, they have completely stopped responding to me. I have emailed them 4 more times over the past week and no response. Why am I being ignored? HORRIBLE customer service. Not to mention...the swim suit was also ugly.

30 April 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Ali,

We're sorry to hear that you feel this way about your experience with us and our products. Unfortunately, our team may sometimes face higher volume of tickets and it may take us a little longer to get back to you. That said, we're happy to help! We've requested for more details about your order via TrustPilot but have not yet received a response. If you could please provide these details, or reach out to us again via email, we would love to resolve this with you.

Elsa x

Rated 5 out of 5 stars

Excellent Customer Service

Ordered 2 bikinis in different styles from Bright swimwear. Delivery was quick. Unfortunately one of the styles (Sofie) was a little bit too skimpy (order a L for a 34D), and hence I emailed the team to request an exchange to a different style. Response within 48h to arrange for the replacement swimsuit to be delivered, and also to reduce the carbon footprint they said that I didn’t need to return the set that I wasn’t keen on. An excellent experience. Would buy again. Please note I ordered directly from Bright Swimwear’s website and not via a 3rd party.

The bikinis however were beautiful, with the designs accurately representing what was on the website and the quality good. I used the sizing chart for the bottoms which was accurate, I’m usually a size 28 waist jeans and ordered the Large. The are slightly cheeky (Melody) bottoms but adjustable. For the melody top i sized up to XL for coverage after ready the reviews which was perfect.

29 April 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Marie-Julie,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

Def Recommend!

I am obsessed with all of the swimsuits I have gotten from this brand! They are super flattering and I always get compliments. Also the swimsuits came in the mail pretty fast!

27 April 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Trista,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

Customer service is exceptional

Customer service is exceptional. The quality and value of the swimwear is so good! Thank you to Anna for helping me out with my request!

20 April 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Nadia,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Amazing Customer Service

I love the swimsuits, delivery is fast, and customer service is amazing. I needed to exchange my top for a bigger size and they just took care of it for me and had the bigger one delivered and let me keep the other.

24 April 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Isabella,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

The most amazing swimwear brand

The most amazing swimwear brand. Their bikinis are super cute, comfy and high-quality. The price is also incredible and their customer service is unmatched! I asked for a size exchange and they replied and dispatched the new item the same day! I will only buy my bikinis from here now!

24 April 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Sarah,

We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 1 out of 5 stars

A company that doesn’t not accept full…

A company that doesn’t not accept full refunds and only does exchanges and store credit, is a company that has major red flags and had to deal with many refunds in the past and refuses to better themselves and their product. First, their sizing is WAY off, not close to being accurate at all. Second, the quality of their suits are downright shameful SHEIN has better quality. Everything is super thin and flimsy and nowhere on their website does it say that all of their suits are single lined. All they can offer is store credit, and frankly, I have no need for store credit as I do not want to purchase another product from this company.

21 April 2026
Unprompted review
Rated 5 out of 5 stars

Amazing Brand!

The quality of the swimsuits are amazing and the customer service is always helpful and accomodating.

23 April 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Dani,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Prompt and friendly customer service.

Prompt and friendly customer service.

22 April 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Young,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Great customer service and cute bikini!

The bikini I received is great quality and super cute! I did have to exchange the bottoms though they didn’t have the size I needed; the customer service however is so great and streamline. I really appreciate the generosity and intentionality with the way they handled my exchange request!

21 April 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Keke,

Thank you for your kind review! We always strive to provide our customers with high-quality products and service, and we're so happy to hear about your positive experience. If you need anything else, please just let our team know!

Elsa x

Rated 5 out of 5 stars

Very kind and helpful

Very kind and helpful. Would definitely recommend!

22 April 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Connie,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Easy Exchanges!

The Bright Swimwear team made my exchange process extremely smooth. I love these bathing suits and adding a good customer service team takes it another level!

22 April 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Carlie,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

Rated 5 out of 5 stars

Customer service

Customer service and assistance with exchange was very helpful, they responded quickly and went above and beyond helping me choose a something that was better suited for my daughter. Love the suits and appreciate the company and all they did to make our order perfect.

21 April 2026
Unprompted review
Bright Swimwear logo

Reply from Bright Swimwear

Hi Carley,

Thank you for your kind words and feedback! Our team is always happy to help! If you need any further assistance, please just let us know. Have a Bright day!

Elsa x

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