Brilliant Earth Reviews 1,486

TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Looking at 772 reviews, reviewers had a great experience with this company. Customers consistently praise the product for its beauty and the high quality of the items, with many expressing satisfaction with their purchases and the craftsmanship. The staff is frequently highlighted for being attentive, knowledgeable, and helpful, providing excellent guidance without pressure. People also appreciate the wide selection of products available. However, some customers experienced issues with the delivery service, noting unexpected delivery dates or long shipping times. A few other people also felt that the customer service was not always satisfactory, mentioning slow replies or a lack of communication regarding order status. Additionally, some reviewers were not happy with the durability of certain products, reporting issues like lost stones or rings scratching easily after a short period.

What people talk about most

Product

People report positive experiences with product, often praising the beautiful designs, quality craftsmanship,... See more

Staff

Reviewers highlight positive aspects of staff. Many customers praise the staff for being helpful,... See more

Quality

Clients share positive opinions on quality, with many praising the beauty and craftsmanship of their jewelry,... See more

Customer service

Customers had ambiguous experiences with customer service. Many reviewers expressed significant... See more

Delivery service

Consumers find delivery service to be ambiguous, with many reporting significant delays, missed promised... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Beautiful ring, absolutely love. No complaints about quality. Only little request would be to have better tracking of the order on the website or through email. I was just nervous having spent that... See more

Company replied

Rated 5 out of 5 stars

Website was easy to navigate and designing a ring was fun. When I had a question the team member on chat was friendly, efficient and helpful. I was really impressed that she also emailed me the inform... See more

Company replied

Rated 5 out of 5 stars

When I showed up for my appointment, I was greeted by Abiy and his manager Diana who personally guided me through each step of the selection process. Before I arrived, they had already set aside diamo... See more

Company replied

Rated 5 out of 5 stars

My daughter and I came to the Santa Monica, CA store and immediately as we enter the store we are greeted warmly and offered water, chocolate and cookies!! Of course I let my daughter dive into the ch... See more

Company replied


Company details

  1. Jewellery shop
  2. Diamond Dealer
  3. Jeweller
  4. Jewellery Designer
  5. Jewellery Engraver
  6. Wedding service

About Brilliant Earth

Written by the company

Brilliant Earth is a global leader in fine jewelry. Whether you're searching for the perfect engagement ring, a meaningful gift, or everyday fine jewelry, Brilliant Earth combines unmatched quality, premium experience, and transparent sourcing to create pieces that will be treasured for generations. From our award-winning Signature Collections to our custom designs, every Brilliant Earth piece tells a story of exceptional craftsmanship. We offer endless ways to design your own engagement ring, wedding band, or fine jewelry piece, starting by selecting one of our iconic settings and choosing from our industry-leading assortment of lab or natural diamonds.

Over the past twenty years, we have become global leaders in ethically sourced diamonds and precious gemstones – from our unmatched selection of Beyond Conflict Free Diamonds to our innovative lab diamond collections. We champion responsible practices throughout our supply chain and work with our partners to advance the industry through innovation and planet-first practices, such as blockchain-verified traceability.

Our showrooms across North America offer personalized consultations with jewelry specialists, while our seamless online experience brings a new ease to fine jewelry shopping.

Contact info

4.1

Great

TrustScore 4 out of 5

1K reviews

5-star
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1-star

Replied to 99% of negative reviews

Typically replies within 2 weeks

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Rated 4 out of 5 stars

Beautiful packaging

Beautiful packaging! I feel the ring was expensive for a simple 14k ring, but the quality is durable and nicely made.

3 November 2025
Brilliant Earth logo

Reply from Brilliant Earth

We appreciate your feedback and are glad you like the packaging and ring's quality. We value your thoughts on the price of our 14k ring.

Rated 2 out of 5 stars

I've yet receive the item but....

I've yet receive the item but I have gotten 2.surveys yet no answers to my help desk request.

3 November 2025
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Reply from Brilliant Earth

Thank you for taking the time to share your feedback with us. We apologize for the issue you experienced with our shipping carrier. We are happy to see your order was delivered and we hope you love the product! Our team reached out to see how we can make things right and we look forward to speaking with you soon.

Rated 5 out of 5 stars

Buying Wedding Bands

I had an amazing experience purchasing my ring! Gracie was very welcoming, patient, and incredibly knowledgeable. She took the time to understand exactly what my fiancé and I was looking for and guided us through all the options without any pressure. The quality of the ring exceeded my expectations, it’s absolutely stunning and beautifully crafted.

What stood out most was the personalized service and attention to detail. They made the whole process smooth, enjoyable, and memorable. I left feeling confident and excited about my purchase. I highly recommend this store to anyone looking for a meaningful, high-quality piece of jewelry and a truly exceptional buying experience.

29 October 2025
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Reply from Brilliant Earth

We're happy to hear that you had an amazing ring-purchasing experience! We're glad that our team member was welcoming, patient, and knowledgeable, guiding you without pressure. It's wonderful that the ring's quality exceeded your expectations and that you appreciated the personalized service. We appreciate your recommendation!

Rated 1 out of 5 stars

⭐ 1 Star

⭐ 1 Star – Misled and Treated Unfairly by Brilliant Earth

I am absolutely disgusted with the service I’ve received from Brilliant Earth. I contacted the customer service team three separate times via live chat to confirm whether my partner’s £910 ring could be resized, and on every occasion I was assured that it could. Based on that advice, I sent the ring back — only to then receive a phone call telling me it cannot be resized.

I was then told my only options were to accept just 50% of the ring’s original value towards another ring or pay to have it sent back to me. This is completely unacceptable.

The ring is in pristine condition, has never been out of the box apart from our wedding day, and wasn’t even worn for a full day — my partner’s finger began turning blue, so he had to remove it immediately.

I appreciate that this may be outside the returns policy, but this situation only occurred because of the incorrect information provided by Brilliant Earth’s own team. To then be penalised for following their advice is appalling. Offering only 50% back for a £910 ring and expecting me to pay for its return is beyond unfair.

I’m extremely disappointed and will not be purchasing from Brilliant Earth again unless this is resolved properly.

2 November 2025
Unprompted review
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Reply from Brilliant Earth

Hi Tiree, thank you for sharing your experience. We'd like to help find a solution for you and make things right. Our team reached out and we look forward to speaking with you soon.

Rated 5 out of 5 stars

Love my Gemini necklace.!!!

I’d been searching everywhere for a gold astrology necklace and finally found it at Brilliant Earth. When I called the customer service info, they were fantastic as well as the The Santa Monica team that ordered it for me to see in person, and the whole experience was amazing. The necklace exceeded my expectations — beautiful design, great weight, and fair price. Wonderful customer service too. Highly recommend!

2 November 2025
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Reply from Brilliant Earth

We're happy to hear that you finally found your gold astrology necklace with us! We're so glad you enjoyed your experience with our team and that the necklace exceeded your expectations. Thank you for your recommendation!

Rated 5 out of 5 stars

Great service

Great service

1 November 2025
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Reply from Brilliant Earth

We're so pleased to hear you had a great service experience with our team!

Rated 5 out of 5 stars

Great advice for finding the perfect rings

My now-wife and I came to Brilliant Earth on a whim when looking for engagement and wedding rings. We were not able to find the "perfect ring" neither in any of the other stores we went to before, nor online. Furthermore, we knew we would prefer laboratory-grown or ethically sourced diamonds.

We received great guidance by Ms. Tarhon. She helped us finding the perfect bands and stones. Her advice was great and in the end we found rings that were and still are perfect for us.

A big advantage of Brilliant Earth was also the huge selection of stones you can choose from. You are not limited to the (actually quite substantial) selection of stones in the store.

We will definitely come back! A huge thank you to Alida for her amazing support!

18 October 2025
Brilliant Earth logo

Reply from Brilliant Earth

We're glad you found your perfect rings with our guidance and selection. It's wonderful to know that the assistance you received was so helpful. Thank you for your kind words; we appreciate your intention to return!

Rated 5 out of 5 stars

Very Happy Customer

Brilliant Earth made the whole shopping experience very easy and the online representatives answered all my questions. I am very pleased with my earring and necklace set and would absolutely recommend Brilliant Earth.

31 October 2025
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Reply from Brilliant Earth

We're happy to hear that the shopping experience was easy, and our online representatives were helpful. We appreciate your recommendation and are so pleased you love your jewelry set.

Rated 3 out of 5 stars

Wrote a previous email about the service

Wrote a previous email

31 October 2025
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Reply from Brilliant Earth

Hi Katelin, we're sorry to hear we didn't meet your expectations. Our team reached out to learn more about your experience and see what we can do to turn things around. We look forward to speaking with you soon.

Rated 5 out of 5 stars

10/10 Experience

Loved Brilliant Earth from the moment I walked in. Their storefront is gorgeous, the people that work there were so kind. Matthew was the Jewelry Consultant we worked with, and he was so knowledgable, so patient, and so helpful. He also didn't push the most expensive thing on us. He gave us is honest opinion on the gradings and what he thought was a good price for each diamond. And now for the most important part - my custom ring stack came in just 10 days and I am BEYOND obsessed with it. I get excited to put it on every morning. 10/10 experience.

29 October 2025
Brilliant Earth logo

Reply from Brilliant Earth

Thank you so much for this wonderful feedback! We're thrilled to hear about your experience with Matthew at our showroom. It's exactly the kind of thoughtful, personalized service we strive to provide, and we're beyond excited that your custom ring stack exceeded your expectations. Congratulations on your beautiful new pieces!

Rated 5 out of 5 stars

Everything was fantastic

Everything was fantastic. The product, the service, the ease, all top tier. Divine was the associate that helped us and made the whole experience easy and enjoyable. There was no pressure or "sales-y" pitches which is what I was worried about going in. After leaving I felt very comfortable making a purchase with Brilliant Earth. 5/5!!!

30 October 2025
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Reply from Brilliant Earth

Thank you for the kind words! We're so glad to hear about your experience with Divine and that you felt comfortable throughout the process. Creating an easy, pressure-free experience is incredibly important to us. Congratulations and best wishes!

Rated 5 out of 5 stars

Ordering was easy

Ordering was easy
Product was exactly as displayed and described
Delivery happened just as promised

Overall a great experience

30 October 2025
Brilliant Earth logo

Reply from Brilliant Earth

Thank you for the wonderful feedback! We're so pleased everything met your expectations from start to finish.

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