Brilliant Earth Reviews 1,486

TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Looking at 772 reviews, reviewers had a great experience with this company. Customers consistently praise the product for its beauty and the high quality of the items, with many expressing satisfaction with their purchases and the craftsmanship. The staff is frequently highlighted for being attentive, knowledgeable, and helpful, providing excellent guidance without pressure. People also appreciate the wide selection of products available. However, some customers experienced issues with the delivery service, noting unexpected delivery dates or long shipping times. A few other people also felt that the customer service was not always satisfactory, mentioning slow replies or a lack of communication regarding order status. Additionally, some reviewers were not happy with the durability of certain products, reporting issues like lost stones or rings scratching easily after a short period.

What people talk about most

Product

People report positive experiences with product, often praising the beautiful designs, quality craftsmanship,... See more

Staff

Reviewers highlight positive aspects of staff. Many customers praise the staff for being helpful,... See more

Quality

Clients share positive opinions on quality, with many praising the beauty and craftsmanship of their jewelry,... See more

Customer service

Customers had ambiguous experiences with customer service. Many reviewers expressed significant... See more

Delivery service

Consumers find delivery service to be ambiguous, with many reporting significant delays, missed promised... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Beautiful ring, absolutely love. No complaints about quality. Only little request would be to have better tracking of the order on the website or through email. I was just nervous having spent that... See more

Company replied

Rated 5 out of 5 stars

Website was easy to navigate and designing a ring was fun. When I had a question the team member on chat was friendly, efficient and helpful. I was really impressed that she also emailed me the inform... See more

Company replied

Rated 5 out of 5 stars

When I showed up for my appointment, I was greeted by Abiy and his manager Diana who personally guided me through each step of the selection process. Before I arrived, they had already set aside diamo... See more

Company replied

Rated 5 out of 5 stars

My daughter and I came to the Santa Monica, CA store and immediately as we enter the store we are greeted warmly and offered water, chocolate and cookies!! Of course I let my daughter dive into the ch... See more

Company replied


Company details

  1. Jewellery shop
  2. Diamond Dealer
  3. Jeweller
  4. Jewellery Designer
  5. Jewellery Engraver
  6. Wedding service

About Brilliant Earth

Written by the company

Brilliant Earth is a global leader in fine jewelry. Whether you're searching for the perfect engagement ring, a meaningful gift, or everyday fine jewelry, Brilliant Earth combines unmatched quality, premium experience, and transparent sourcing to create pieces that will be treasured for generations. From our award-winning Signature Collections to our custom designs, every Brilliant Earth piece tells a story of exceptional craftsmanship. We offer endless ways to design your own engagement ring, wedding band, or fine jewelry piece, starting by selecting one of our iconic settings and choosing from our industry-leading assortment of lab or natural diamonds.

Over the past twenty years, we have become global leaders in ethically sourced diamonds and precious gemstones – from our unmatched selection of Beyond Conflict Free Diamonds to our innovative lab diamond collections. We champion responsible practices throughout our supply chain and work with our partners to advance the industry through innovation and planet-first practices, such as blockchain-verified traceability.

Our showrooms across North America offer personalized consultations with jewelry specialists, while our seamless online experience brings a new ease to fine jewelry shopping.

Contact info

4.1

Great

TrustScore 4 out of 5

1K reviews

5-star
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1-star

Replied to 99% of negative reviews

Typically replies within 2 weeks

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Rated 4 out of 5 stars

Everything was good, but

Everything was good. We expected larger diamonds on either side of the main diamond. Also, we were supposed to receive a free necklace…it never arrived.

29 October 2025
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Reply from Brilliant Earth

We're glad you enjoyed your purchase. We're sorry the side diamonds weren't as large as you expected. The promotional necklace typically ships separately, please contact us if you haven't received it within a few days!

Rated 4 out of 5 stars

The buying and customizing experience…

The buying and customizing experience was great. The thing that I disliked was the ambiguity about the order once it was placed. The only updates were order placed, order shipped, order arrived with little to no information on what was happening at each stage of the process.
The finished final product was great. The actual videos of the diamonds were incredibly helpful. At first they all looked the same but then I started to see the differences and I selected a beautiful diamond that seems to sparkle in all lighting conditions.

29 October 2025
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Reply from Brilliant Earth

We appreciate your feedback and are glad you enjoyed customizing and the diamond videos. We'll review our order updates to improve clarity. Thank you!

Rated 3 out of 5 stars

Great products but too many ads

Great products, good pricing but FAR TOO MANY EMAILS & ADS. I am thinking about not purchasing anything from Brilliant Earth in the future as I get ads, texts or emails sometimes numerous times a day.

You people are over-doing the advertisements.

28 October 2025
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Reply from Brilliant Earth

Hi Joe, thank you for sharing your experience! We're glad you're enjoying our products. You can easily manage your communication preferences using the unsubscribe link at the bottom of our emails, and our team is also happy to help adjust your preferences directly. We've reached out to see how we can make things right and look forward to speaking with you soon.

Rated 5 out of 5 stars

The ring was beautiful

The ring was beautiful! It was received exactly the date they said. Packaged in a lovely box.

28 October 2025
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Reply from Brilliant Earth

Thank you! We're thrilled you loved the ring and that everything arrived beautifully and on time.

Rated 1 out of 5 stars

Purchased item has not been delivered.

Purchased item has not been delivered.

28 October 2025
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Reply from Brilliant Earth

Hi Soledad, thank you for sharing your experience. Our shipping carrier attempted delivery to the address provided on your order on your expected delivery date, and made additional delivery attempts before the item was returned to us. We're currently trying to reach you to confirm your delivery address so we can arrange reshipment. Our team reached out and we look forward to speaking with you soon.

Rated 5 out of 5 stars

I messed up they helped me fix it

I messed up payment method and delivery address. Called and had it fixed fairly painlessly. Ring arrived in a timely manner and beautifully packaged in good shape. She also said yes so that helps.

28 October 2025
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Reply from Brilliant Earth

Thank you for sharing, and congratulations! We're so glad our team could help resolve everything quickly. Wishing you both all the best!

Rated 4 out of 5 stars

The website was easy to use and the…

The website was easy to use and the ring came on time. The ring looks great but the box was a little cheap for the ring and mostly I am concerned that the ring nor the diamond came with any paperwork or certification on the diamonds. I now have to go get the diamond inspected 3rd party

27 October 2025
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Reply from Brilliant Earth

We're glad you found the website easy to use and that the ring arrived on time and looks great! We apologize that the box didn't meet expectations. Your certification is digital and we'd be happy to provide it if you contact our team. We appreciate your feedback and will review our packaging and certification process.

Rated 1 out of 5 stars

The item arrived much after expected…

The item arrived much after expected date, I ended up buying something else from another company since this item was supposed to be a gift.

27 October 2025
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Reply from Brilliant Earth

Hi Shruti, we're truly sorry your order didn't arrive on time. We know how important gift timing is, and we regret that this didn't work out as planned.We'd love the opportunity to make this right for you. Our team reached out and we look forward to speaking with you soon.

Rated 5 out of 5 stars

Great overall experience and value

Great overall experience and value---lots of compliments on the ring.

17 October 2025
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Reply from Brilliant Earth

Thank you so much! We're thrilled to hear about the compliments and that you had such a positive experience.

Rated 1 out of 5 stars

Honestly, you guys are ABSOLUTE PESTS.

honestly, it's the thousands and thousands of emails i have gotten from you all pestering me to death AFTER I BOUGHT YOUR STUFF that has made me really hate you. Truly. It's so obnoxious that I will never even go to your website again.

27 October 2025
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Reply from Brilliant Earth

Hi Kathryn, thank you for your reply. We apologize for the multiple follow-ups about your experience. Please don't hesitate to contact us if there's anything we can do to help.

Rated 5 out of 5 stars

The best when shopping for Engagement Rings

The best when shopping for engagement rings but they have it all. They have men’s bands and just a list of different types of jewelry to choose from. The customer service is real helpful to find the best ring in your budget. I have gotten 3 rings now with them and plan on continuing shopping with them for any other jewelry we are in the market for.

25 October 2025
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Reply from Brilliant Earth

Thank you for being such a loyal customer! We're honored that you've trusted us for three rings now and appreciate your continued support. It means so much that our team has been able to help you find exactly what you're looking for within your budget.

Rated 5 out of 5 stars

Great experience!

From start to finish, we had an excellent experience at Brilliant Earth. My fiancé knew she wanted a Brilliant Earth ring because the company aligns with our values. We had multiple appointments at the Georgetown location, and each one was excellent. She was able to try on various styles with a patient and kind agent, Steven, and narrow down what she wanted. At the next appointment, she was able to come in and try on the exact pairing she wanted with a diamond in the right size, then we picked out the exact diamond she wanted. In just a few weeks our order was ready, and payment was fast and easy (paid in two payments). I want to note that we are a same-sex couple, and felt extremely respected. Also, I initially was interested in trying on rings, but ultimately found mine elsewhere, and at no point did we feel pressured to spend more than we did.

19 June 2025
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Reply from Brilliant Earth

Thank you for this thoughtful review! We're so glad to hear about your excellent experiences at our Georgetown location with Steven. Creating a welcoming, respectful environment for all couples is central to our values, and we're honored that you chose Brilliant Earth for this special moment. Congratulations on your engagement!

Rated 5 out of 5 stars

Lovely showroom

Lovely showroom
Nice representatives
Quality merchandise

25 October 2025
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Reply from Brilliant Earth

Thank you for the kind words! We're so glad you enjoyed your visit.

Rated 3 out of 5 stars

DECENT custom e-ring process // HORRIBLE customer service

Decent custom engagement ring team & process. Horrible customer service.

I had gotten a custom engagement ring from Brilliant Earth in 2023. During that time, they absurdly sent over a wedding ring credit months before I even had my e-ring shipped to me. (I received the e-ring in August 2023. The expiration date of the credit was in December 2023.) This gave very little time and chance to enjoy my e-ring, let alone my engagement, as well as do the research to find the wedding band that would work best with it. Mind you I hadn't even started planning a wedding yet!! Realistically, most couples don’t experience this kind of pressure of taking advantage of a promo code or even know what wedding bands they want within this tight of a timeframe, so it made no sense to use the wedding ring credit when I had no idea what I wanted in the first place without the e-ring on my finger.

After a period of enjoying my engagement for the past 1.5 years, during my wedding band search, I didn't realize that because of BE's specific dimensions of my e-ring band, no other jewelry retailers had the same or even similar, so I felt forced to get a BE wedding band in order for it to sit flush against my e-ring. If I had known that the dimensions were very BE specific, I would have changed the dimensions during the custom process. After having decided on one of their specific wedding bands, I asked customer service if they could reinstate the wedding ring credit. I asked first in July this year, and the rep said that they could probably reinstate it when I was ready to purchase. Several follow-ups later, I spoke to several representatives who gave quite a bit of false hope that the code could be reinstated: “they’ve done this before”, “it’s easy for them to do” or “it looks like they’ll reactivate the code and we’re just waiting on confirmation on that”. Lo and behold, their backend team finally got back to me and they flat-out said they could not reinstate the code. I felt like they 1000% set me up for a bunch of disappointment.

I then asked to escalate this, and their general CS team responded that they would have someone from "management" speak to me within 24 hrs. Unfortunately, I was beginning some overseas travels at the time with intermittent phone service when the person they assigned (customer resolutions rep named Jay T) called me, left a voicemail, and it was a nightmare just trying to get back in touch with him with the 7+ hr time difference. The most frustrating thing is that you have to use a stupid Google Forms to "set up" a meeting with him, and even when I sent over my preferred time, he didn't even call me at that specific time and it was hours later. Having not been able to get in touch, he then sent a very dismissive email saying "we haven't been able to connect directly over the last few days" (it was only 36 hours), and to instead reach back out to the general customer service if I still need assistance. Are you serious? Just running around in circles. Follow up phone calls (it goes to his voicemail) and emails trying to reach him were left on deaf ears -- he pretty much ignored me.

After returning from my trip, I called several more times and sent more emails to CS. They said via email that their management would get back to me, and I waited again. FOR DAYS. I sat by the phone waiting with crippling frustration and anxiety. What an absolute waste of time and energy. No one ever got back to me and I think they straight up just lied/said that to get me off their backs. And they're right, I did give up because I had enough.

It's crazy that after spending almost $10k on my custom e-ring from them, I had to go through this horrific ordeal of a process over something so simple. They have no idea what customer loyalty looks like -- I'm literally wanting to throw more money at them for a wedding band only to be treated as less than. RIDICULOUS.

Edited 11/3/2025:
Updated this to 3 stars. Their resolution was just OK (they should have offered much more) -- it still doesn't make up for the terrible experience I had dealing with them for several months and the fact that they only decided to very promptly reach out again AFTER I posted the review.

6 September 2025
Unprompted review
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Reply from Brilliant Earth

Hi Valerie, thank you for sharing your experience. We're glad we had the opportunity to speak with you and provide a resolution to make things right. Please don't hesitate to reach out if you have any additional questions or concerns—we're always here to help!

Rated 4 out of 5 stars

Only criticism is first attempted Delivery

Only criticism is first attempted delivery of the ring was on an unexpected date Sunday Oct 12; thus I was not home and it was not delivered because it needed a signature. Emails and text said delivery would be Oct 14.

24 October 2025
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Reply from Brilliant Earth

We appreciate your feedback and are sorry the initial delivery attempt occurred on an unexpected date, causing inconvenience. We'll review our delivery process to prevent similar issues.

Rated 5 out of 5 stars

Beautiful ring!

My fiancé absolutely loves his ring! The ring size is perfect and I'm so glad when I saw they did quarter sizes. The craftsmanship is impeccable. I will definitely be coming back to purchase jewelry our wedding!

24 October 2025
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Reply from Brilliant Earth

Thank you so much! We're thrilled your fiancé loves his ring and that the fit is perfect. We look forward to helping you find beautiful pieces for your wedding. Congratulations!

Rated 1 out of 5 stars

Their customer service is trash

Their customer service is absolutely awful. I sent my wife's engagement ring back to get fixed after one of her side diamonds fell out (she's had the ring for less than 2 years). I got an email saying that the ring will be shipped out with an estimated delivery date. Well that date has now passed (it's been a week). So I reached out asking what's going on with it and they keep telling me that they depend on FedEx to ship it. Why hasn't it shipped yet? They confirmed it was done so they're sitting on it. They could not give me a straight answer and kept referring back to FedEx. Well someone has to be home to sign for it and every day we have to make sure that someone is here. They say that you'll get a FedEx tracking number the night before. I can't wait until the night before to figure out what's going on. We have jobs and are in and out. So this is messing a lot with our schedules. Don't even waste your time with them. Go to a local jeweler to get a ring or get work done. I hate this company.

24 October 2025
Unprompted review
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Reply from Brilliant Earth

Hi Derick, we appreciate you choosing Brilliant Earth for such a special purchase and we apologize for the experience you've described regarding your repair needs and shipment delays. We're happy to see your order has shipped with an estimated delivery on Monday, 10/27. Our team reached out to you directly to learn more about your experience and discuss how we can make this right. We look forward to speaking with you

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