While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

I recently bought the shade 'pink lemonade' gel polish from Cally comestics and its absolutely perfect for French tip nails, or a nice pinkish nude base. its not sheer at all which is amazing because... See more

Rated 5 out of 5 stars

Easiest 5 stars i have ever given! would give more if i could! Cally cosmetics is an amazing company with extremely high quality products that are long lasting and colours that are so pigmented and at... See more

Company replied

Rated 3 out of 5 stars

This is the first time I’ve ever ordered from Cally. The service was good. I cannot yet comment on the staying power of the gel as I haven’t used it myself or on clients. The Tequila Sunrise online lo... See more

Company replied

Rated 5 out of 5 stars

Best gel polishes and biab on the market! The choice of colours is phenomenal. The pigment is just stunning and the quality really is superb. I have literally binned all my other gel polishes and repl... See more

Company replied

Company details

  1. Beauty product supplier

Written by the company

Cally cosmetics is women-owned and founded by Abby Barton a professional nail technician with over 10 years of experience. The ethos of the company was to design products that professionals and nail enthusiasts are all welcome to use so everyone can benefit from luxury product at a fair price point. Cally cosmetics' cornerstone of the company is there community of customers that are like minded and want to help each other whether it be product application advice or sharing tips on how to be successful as a woman in this modern-day age. Cally gel nail polish is fast becoming a dominant power in the nail sector mainly due to its high gloss finish, long lasting durability and that its vegan and cruelty-free. Other products include builder gel nail polish, nail files, nail art brush kits and nail lamps.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

163 reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

First time ordering…. Wow!!

First time ordering and I’m never going to order anywhere els again. I love the colour green so only purchase one polish that was uptown funk. Just done a French tip with it and I’m blown away the colour is beautiful but I’m also impressed with how classy the gel bottle is. Can’t wait to order more.

3 November 2022
Unprompted review
Callycosmetics logo

Reply from Callycosmetics

Thankyou Leah for your reveiw we value our customers opinions dearly and are always striving to serve them the best we possibly can. Dont forget to use THANKYOU15 at checkout to receive 15% discount on your next order as a little treat from us. x

Rated 4 out of 5 stars

Colours are great postage very fast

Colours are great postage very fast

Customer service 10 out of 10 great 😊

27 October 2022
Callycosmetics logo

Reply from Callycosmetics

Thankyou Rebecca for your reveiw we value our customers opinions dearly and are always striving to serve them the best we possibly can. Dont forget to use THANKYOU15 at checkout to receive 15% discount on your next order as a little treat from us. x

Rated 5 out of 5 stars

Best Nail Brand Ever!

Amazing customer service
High quality products

What more could you want!

Will definitely be purchasing more; highly recommend

26 September 2022
Callycosmetics logo

Reply from Callycosmetics

Thankyou Porscha for your reveiw we value our customers opinions dearly and are always striving to serve them the best we possibly can. Dont forget to use THANKYOU15 at checkout to receive 15% discount on your next order as a little treat from us. x

Rated 5 out of 5 stars

After suffering several allergic…

After suffering several allergic reactions to gel polish I was on the verge of giving up, until I came across this brand! No harmful toxins! When I received the parcel it was packed so beautiful! As soon as I applied the gel polish the quality was like nothing I have ever tried before! The colours are so intense and beautiful! I have had no reactions and I can’t wait to start building up my collection of colours now!

29 September 2022
Callycosmetics logo

Reply from Callycosmetics

Thankyou Kirsty for your reveiw we value our customers opinions dearly and are always striving to serve them the best we possibly can. Dont forget to use THANKYOU15 at checkout to receive 15% discount on your next order as a little treat from us. x

Rated 5 out of 5 stars

Arrived promptly and the gel colours…

Arrived promptly and the gel colours are beautifully vibrant. Fed up of buying colours which on using were sheer and didn't have a true representation of the colour but these are fab, will be purchasing more and highly recommend, you will not be disappointed. Many Thanks.

6 September 2022
Unprompted review
Callycosmetics logo

Reply from Callycosmetics

Thankyou Karen for your reveiw we value our customers opinions dearly and are always striving to serve them the best we possibly can. Dont forget to use THANKYOU15 at checkout to receive 15% discount on your next order as a little treat from us. x

Rated 5 out of 5 stars

This gel polish is fabulous

This gel polish is fabulous! Really good consistency and pigment. Goes on like a dream

3 September 2022
Callycosmetics logo

Reply from Callycosmetics

Thankyou Amanda for your reveiw we value our customers opinions dearly and are always striving to serve them the best we possibly can. Dont forget to use THANKYOU15 at checkout to receive 15% discount on your next order as a little treat from us. x

Rated 5 out of 5 stars

Amazing colours!

Amazing colours!! Great pigmentation too

30 August 2022
Callycosmetics logo

Reply from Callycosmetics

Thankyou Emma for your reveiw we value our customers opinions dearly and are always striving to serve them the best we possibly can. Dont forget to use THANKYOU15 at checkout to receive 15% discount on your next order as a little treat from us. x

Rated 5 out of 5 stars

Great Customer Services, best nail art brushes

I have followed this small business since before launch and I can't fault them in any way. Amazing customer service, great selection of gel colours and the nail art brushes are a must have in your kit!!! Highly Recommend

1 September 2022
Unprompted review
Callycosmetics logo

Reply from Callycosmetics

Thankyou Sharon for your reveiw we value our customers opinions dearly and are always striving to serve them the best we possibly can. Dont forget to use THANKYOU15 at checkout to receive 15% discount on your next order as a little treat from us. x

Rated 5 out of 5 stars

I can’t recommend them enough!!!

Cally cosmetics products never disappoint! And the customer service is fantastic ❤️ I couldn’t recommend this brand enough! My favourite gel polishes are from Cally Cosmetics and I love how pigmented they are! So long lasting and durable too. A must have to your collection! 10/10 always!

1 September 2022
Unprompted review
Callycosmetics logo

Reply from Callycosmetics

Thankyou Liv for your reveiw we value our customers opinions dearly and are always striving to serve them the best we possibly can. Dont forget to use THANKYOU15 at checkout to receive 15% discount on your next order as a little treat from us. x

Rated 5 out of 5 stars

Amazing products and great value

Amazing products and great value! Love it every time

31 August 2022
Unprompted review
Callycosmetics logo

Reply from Callycosmetics

Thankyou Camila for your reveiw we value our customers opinions dearly and are always striving to serve them the best we possibly can. Dont forget to use THANKYOU15 at checkout to receive 15% discount on your next order as a little treat from us. x

Rated 5 out of 5 stars

Absolutely adore this brand

Absolutely adore this brand. Love how family run it is, the bottles are so nice, the gels themselves are so good! Really quick delivery and always there to help if needed. Really easy to navigate their website as well with some amazing discounts!!

3 August 2022
Unprompted review
Callycosmetics logo

Reply from Callycosmetics

Thankyou Eve for your reveiw we value our customers opinions dearly and are always striving to serve them the best we possibly can. Dont forget to use THANKYOU15 at checkout to receive 15% discount on your next order as a little treat from us. x

Rated 5 out of 5 stars

An amazing brand

An amazing brand I am so pleased I get to work with !!

The gel colours are the best around, so easy to use, so pigmented & a massive variety of colours to choose from!!

I love them brand & highly recommend it to everyone !!

1 September 2022
Unprompted review
Callycosmetics logo

Reply from Callycosmetics

Thankyou Rachael for your reveiw we value our customers opinions dearly and are always striving to serve them the best we possibly can. Dont forget to use THANKYOU15 at checkout to receive 15% discount on your next order as a little treat from us. x

Rated 5 out of 5 stars

Great Little Business

Recently purchased some gift cards from Cally Cosmetics, website is really easy to navigate, gift cards were received instantaneously - would definitely use the website and Cally Cosmetics again !

4 August 2022
Callycosmetics logo

Reply from Callycosmetics

Thankyou Yvonne for your reveiw we value our customers opinions dearly and are always striving to serve them the best we possibly can. Dont forget to use THANKYOU15 at checkout to receive 15% discount on your next order as a little treat from us. x

Rated 5 out of 5 stars

Service was very fast and very…

Service was very fast and very effective had all the products I wanted . Have yet to try product but looks lovely

2 August 2022
Callycosmetics logo

Reply from Callycosmetics

Thankyou Dot for your reveiw we value our customers opinions dearly and are always striving to serve them the best we possibly can. Dont forget to use THANKYOU15 at checkout to receive 15% discount on your next order as a little treat from us. x

Rated 5 out of 5 stars

Amazing products

Amazing products. Their builder gels are the best I've used. Large variety of colours available in their shellac. I will only be using their products in future.

27 July 2022
Unprompted review
Callycosmetics logo

Reply from Callycosmetics

Thankyou Carla for your reveiw we value our customers opinions dearly and are always striving to serve them the best we possibly can. Dont forget to use THANKYOU15 at checkout to receive 15% discount on your next order as a little treat from us. x

Rated 5 out of 5 stars

Lovely colour excellent nail vanish .

15 July 2022
Unprompted review
Callycosmetics logo

Reply from Callycosmetics

Thankyou Veronica for your reveiw we value our customers opinions dearly and are always striving to serve them the best we possibly can. Dont forget to use THANKYOU15 at checkout to receive 15% discount on your next order as a little treat from us. x

Rated 5 out of 5 stars

Great choice of colours

Great choice of colours, great price fast delivery,

8 July 2022
Callycosmetics logo

Reply from Callycosmetics

Thankyou Katy for your reveiw we value our customers opinions dearly and are always striving to serve them the best we possibly can. Dont forget to use THANKYOU15 at checkout to receive 15% discount on your next order as a little treat from us. x

Rated 5 out of 5 stars

Fantastic products and great value

Fantastic products and great value- I purchased a watermelon sugar gel polish, and the colour is super vibrant, and applied beautifully. The builder gel was easy to use and had great application. The items arrived really quickly and well packaged too, will definitely be buying from cally cosmetics again.

8 July 2022
Callycosmetics logo

Reply from Callycosmetics

Thankyou Ani for your reveiw we value our customers opinions dearly and are always striving to serve them the best we possibly can. Dont forget to use THANKYOU15 at checkout to receive 15% discount on your next order as a little treat from us. x

Rated 5 out of 5 stars

Thank you

Thank you)))))

1 July 2022
Callycosmetics logo

Reply from Callycosmetics

Thankyou Lina for your reveiw we value our customers opinions dearly and are always striving to serve them the best we possibly can. Dont forget to use THANKYOU15 at checkout to receive 15% discount on your next order as a little treat from us. x

Rated 5 out of 5 stars
Callycosmetics logo

Reply from Callycosmetics

Thankyou Lynn for your reveiw we value our customers opinions dearly and are always striving to serve them the best we possibly can. Dont forget to use THANKYOU15 at checkout to receive 15% discount on your next order as a little treat from us. x

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look