This company trusts that you can make payments. If you know you can but your credit score is poor then it’s the best company in my opinion
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
It was a wonderful experience. The customer service was so helpful and friendly. Everything was perfectly ok, no delays. Worth recommending to others.
Easy, quick and really simple to apply. It’s a local company so is nice to put a ‘face to the name’ Would definitely recommend.
Very simple to fill in. Quick and easy process and received funds very quickly. Would definitely recommend.
Company details
- #21 of 41 best companies in Price comparison site
About Choose Wisely
Written by the company
Choose Wisely is a free to use price comparison website that lets you compare an extensive range of personal finance products quickly, simply and with no jargon. We've built this website to take the drama out of trying to figure out which is the best product by making the design of tables super-simple, by always speaking in plain english and by presenting products fairly.
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How we make money
Written by the company
- We don't charge you any fees or subscriptions for using choose-wisely.co.uk but if a company wants to reward us for business that they will do as a result of being featured here, we will accept commission from them. Some companies will pay us if you make a purchase, some will pay us if you make an application, others will pay us simply in exchange for you visiting their site, some won't pay us at all - whatever the case, we'll only recommend companies who we think genuinely represent good value for you.
What we believe in:
Straightforward comparison
Keeping it Simple -
Forget all the nonsense. We provide the facts so you can make the best decision. Simple.
No gimmicks -
If you want a meerkat go to the zoo. If you want straightforward comparison you are in the right place.
No jargon -
Plain, clear & transparent language. Nobody likes jargon.
Contact info
Oxford Point, BH8 8GS, Bournemouth, United Kingdom
- hello@choosewisely.email
- choosewisely.co.uk
4.6
Excellent
1k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 48 hours
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Would use again
They found me a great company to get my loan. Quick response and kept me updated.
12 January 2026
Fast and simple
Easy, quick and really simple to apply. It’s a local company so is nice to put a ‘face to the name’
Would definitely recommend.
14 January 2026
Quick and easy
Speed and security..All completed online in a very professional manner,a first class service
13 January 2026
Easy to negotiate forms and quick…
Easy to negotiate forms and quick transaction. Thanks you.
16 December 2025
Quick and clear instructions
16 December 2025
Absolutely no help whatsoever….sick of…
Absolutely no help whatsoever….sick of filling application after application out! And still no further forward! Thanks for literally nothing, only wasted my time and effort
12 December 2025
Reply from Choose Wisely
Thank you for your review. Choose Wisely is a completely free to use price comparison website, not a direct lender.
If you’re struggling to get accepted for credit with a lender, it’s most likely due to something the lender identified in their final checks. When you made your application, we compared the data you gave us with the acceptance criteria of our panel of lenders, to match you with a product.
Whilst this is not the outcome you had hoped for, lenders have a duty of care to ensure that they only issue loans to suitable borrowers.
For any further assistance please email our team at hello@choosewisely.co.uk
If you have concerns around your financial well-being, We also suggest contacting Money Helper - they’re free to call on 0800 0113797 and if you’re unable to call for any reason they also offer an online chat service.
Poor bad credit never been accepted for…
Poor bad credit never been accepted for loan in 12 years choose wisely found me Mr lender now time to build my credit
8 December 2025
Very high interest rates
Having to pay back all at once and it was nearly double the amount the interest rates is very high especially when you only got 55 days to pay
4 November 2025
Reply from Choose Wisely
Thank you for your review. Choose Wisely is a completely free to use price comparison website, not a direct lender.
The options shown to you after you completed your loan search are the cheapest, most eligible options for you based on the information you provided on your application. This means that the rates of interest shown are likely to be the cheapest options that the lenders we work with are able to offer you.
If these options don’t seem appropriate for you and your current circumstances, you are of course under no obligation to continue with a lender.
I've not received anything from choose…
I've not received a loan so why give a review
4 December 2025
Reply from Choose Wisely
Thank you for your review. Choose Wisely is a free to use price comparison website.
We invited you review Choose Wisely as our records show you used our service to search for a loan recently. If this application was not made by you, please contact us on hello@choosewisely.co.uk so we can look into it further.
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