This company trusts that you can make payments. If you know you can but your credit score is poor then it’s the best company in my opinion
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
It was a wonderful experience. The customer service was so helpful and friendly. Everything was perfectly ok, no delays. Worth recommending to others.
Easy, quick and really simple to apply. It’s a local company so is nice to put a ‘face to the name’ Would definitely recommend.
Very simple to fill in. Quick and easy process and received funds very quickly. Would definitely recommend.
Company details
- #21 of 41 best companies in Price comparison site
About Choose Wisely
Written by the company
Choose Wisely is a free to use price comparison website that lets you compare an extensive range of personal finance products quickly, simply and with no jargon. We've built this website to take the drama out of trying to figure out which is the best product by making the design of tables super-simple, by always speaking in plain english and by presenting products fairly.
Check Eligibility
Take Control
Compare Loans
About Us
Contact Us
How we make money
Written by the company
- We don't charge you any fees or subscriptions for using choose-wisely.co.uk but if a company wants to reward us for business that they will do as a result of being featured here, we will accept commission from them. Some companies will pay us if you make a purchase, some will pay us if you make an application, others will pay us simply in exchange for you visiting their site, some won't pay us at all - whatever the case, we'll only recommend companies who we think genuinely represent good value for you.
What we believe in:
Straightforward comparison
Keeping it Simple -
Forget all the nonsense. We provide the facts so you can make the best decision. Simple.
No gimmicks -
If you want a meerkat go to the zoo. If you want straightforward comparison you are in the right place.
No jargon -
Plain, clear & transparent language. Nobody likes jargon.
Contact info
Oxford Point, BH8 8GS, Bournemouth, United Kingdom
- hello@choosewisely.email
- choosewisely.co.uk
4.6
Excellent
1k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
The team was very helpful and the…
The team was very helpful and the support was very good
3 December 2025
Reply from Choose Wisely
Thank you for your review. Choose Wisely is a completely free to use price comparison website, not a direct lender.
If you’re struggling to get accepted for credit with a lender, it’s most likely due to something the lender identified in their final checks. When you made your application, we compared the data you gave us with the acceptance criteria of our panel of lenders, to match you with a product.
Whilst this is not the outcome you had hoped for, lenders have a duty of care to ensure that they only issue loans to suitable borrowers.
For any further assistance please email our team at hello@choosewisely.co.uk
If you have concerns around your financial well-being, We also suggest contacting Money Helper - they’re free to call on 0800 0113797 and if you’re unable to call for any reason they also offer an online chat service.
Kamila 🥰
I recommend it to anyone who is in need and needs help. I am very satisfied with the service and the help. Thank you
4 November 2025
This company trusts that you can make…
This company trusts that you can make payments. If you know you can but your credit score is poor then it’s the best company in my opinion
3 November 2025
Very simple to fill in
Very simple to fill in. Quick and easy process and received funds very quickly. Would definitely recommend.
30 October 2025
2 stars are far too much
2 stars are far too much. I applied for 1000 pounds but they approved and sent 200 pounds at 10pm. First thing in the morning I contacted the dealer and explained that I don't want the 200 so they can take it back. But the wanted interest already after a few hours. Tried again to explain that I applied for 1000 not 200 but they closed the chat on me! Avoid!!!
29 October 2025
Reply from Choose Wisely
We’re really sorry to hear about your experience and appreciate you taking the time to leave a review.
Choose Wisely is a free-to-use price comparison website, not a lender. When you completed your loan search with us, we matched the information you provided against the lending criteria of our panel of lenders to show you the most suitable options. The final loan amount and terms are always decided by the lender directly, as they have a duty of care to ensure any loan offered is appropriate and affordable.
If you have concerns around your financial well-being, I would suggest contacting Money Helper - they're free to call on 0800 0113797 and if you're unable to call for any reason they also offer an online chat service.
Customers need reliable advice that is…
Customers need reliable advice that is cost effective and not just for these businesses to increase profit at the expense of the customer. All customers should always receive free service with no hidden charges and be able to unsubscribe from the outset, from this service.
21 July 2025
Reply from Choose Wisely
Thanks for leaving us a review. You've come through to Choose Wisely - we're a completely free to use price comparison website and not a lender. We do not charge any fees for our service and we've definitely not debited your account.
If you've been charged the best thing to do is check your bank statement for the name of the company that charged you. Google their name to get their contact information and speak to them directly about the charge on your account. You should also contact your bank to report the issue and ensure no further unauthorised transactions are scheduled to leave your account.
As always, you can unsubscribe from our emails at any time by clicking the Unsubscribe button at the bottom of any email we've sent you.
Easy application and response
Easy application and response. Interest rate is also reasonable compared to similar loan companies out there.
24 October 2025
I am very mr lender thank u so much for…
I am very mr lender thank u so much for help i really need this money and they give me on time this money
22 October 2025
Is very good
21 October 2025
Easy to use and quick pay out
20 October 2025
Well considering my initial request was…
Well considering my initial request was for £200 and not 500, a Brucie's bonus perhaps....
But I perhaps would have liked it to be over three months... Just saying...
20 October 2025
Helped find me a loan and application…
Helped find me a loan and application was fast and easy.
14 October 2025
Customer service was excellent and…
Customer service was excellent and extremely helpful.
8 October 2025
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.