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Review summary

Created with AI, based on recent reviews

Considering 275 reviews, most reviewers were somewhat happy with their experience overall. Many people found the application process to be straightforward and easy to use, with some appreciating the quick turnaround for expedited services. Reviewers also noted the convenience of having an alternative photo ID, especially for those without a driving license. However, some people were dissatisfied with the service, particularly regarding payment and refunds. Many customers reported that money was taken upfront, and refunds were often denied even when the application process was not completed or the service was deemed unsatisfactory. There were also concerns about customer service, with some reviewers describing it as unhelpful or unresponsive, and the verification process was frequently cited as awkward and frustrating.

What people talk about most

Service

Reviewers highlight ambiguous aspects of service, with many expressing significant dissatisfaction. Customers... See more

Payment

People report negative experiences with payment, citing issues such as hidden fees and money being taken... See more

Refund

Customers had negative experiences with refund. Many reviewers report that the company refuses to issue... See more

User experience

Clients share ambiguous opinions on user experience. Many reviewers found the process quick, easy, and... See more

Customer service

Customers consistently express dissatisfaction with customer service. Many reviewers report difficulties with... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Like: card turned up Dislikes: - taking money before applicant has been through the application process - the application process seems to assume a smart phone is being used. Using a laptop deve... See more

Company replied

Rated 4 out of 5 stars

Opted for fast turn around, service very quick. Only experienced issue with uploading a selfie, regardless of what I did to correct rejection issue, I could not get a totally evenly lit plain backgrou... See more

Company replied

Rated 4 out of 5 stars

Amazing and immediate replies to emails! The same process as a passport really. As my son is SEND the photo/ digital section I found very difficult and stressful as it kept rejecting it. Trying to... See more

Company replied

Rated 5 out of 5 stars

My ID card arrived within 36 hours of applying. Be patient while applying because it has to be thorough, so that there are no margins for error, but it doesn't time out/expire while (taking time)... See more

Company replied


Company details

  1. Non-profit organisation

Written by the company

CitizenCard is the largest ID card provider in the UK with over 2 million cards issued. All CitizenCards display the PASS hologram endorsed by the Home Office and the Chartered Trading Standards Institute. In addition, our 18+ photo ID also displays the logos of the National Police Chiefs' Council (NPCC) and the UK Home Office's SIA (Security Industry Authority). CitizenCard is well-established as the UK’s most widely-recognised ID card. Even if you have a passport or driving licence, keep those IDs safe at home and apply for a CitizenCard for everyday ID and proof of age needs. CitizenCard can be used for domestic flights, entering festivals, bars & pubs, cinemas, casinos and in supermarkets or shops.


Contact info

3.0

Average

TrustScore 3 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 98% of negative reviews

Typically replies within 1 week

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Rated 1 out of 5 stars

Not for elderly or disabled customers

Citizen card processes are both ageist and ableist - they are simply not designed with either group of people in mind and they provide no reasonable adjustments or support. It has been impossible to get the data and images submitted to their satisfaction and I have spent many hours and multiple attempts at trying to do this. I have asked for a refund which they have refused. Whilst trying to obtain a refund I was repeatedly asked to email the correct refund email address (which was the same one I was emailing). I don’t whether this was gaslighting or there is something wrong with their email system. All of these issues are noted in other reviews below. I fully expect a robotic response below about terms and conditions etc with no acknowledgement of issues with their email system or apologies for their lack of reasonable adjustments. For older / disabled people you may just be better off renewing passport.

13 March 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. Whilst we do try to make the service an inclusive as possible we do recognise that the online application process can be difficult so we do offer a paper application form instead. Our customer service team will be able to advise you on this process. Please email contact@citizencard.com if you have any other questions or you would like us to help you with your application.

Rated 1 out of 5 stars

Dirty rip off artist and should keep well away from them.

They taken my money and refused a refund and they done nothing. They have ripped me off and I’ll be taking this up with the ombudsman. So don’t fall for there trap. As you will loose your money and get nothing in return.
Stop lying you done nothing except rip people off. Read your reviews they all stink of corruption

12 March 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. All verification rules are set by PASS and everything we do is audited by members of Trading Standards. You can use multiple referees to get your application verified or use our Electronic ID Validation if you have a passport, driving licence or European National ID Card. Please email application@citizencard.com and we should be able to help with your application.

Rated 1 out of 5 stars

Awful company

Awful company. Provided every bit of information they could require, but they can't locate my referee who runs a popular business. Shitty attitude and day long replies from the 'support' staff.

12 March 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with the service you received. Please accept our apologies. I will speak to our Customer Services Manager to make sure it doesn't happen in the future.

Rated 1 out of 5 stars

Still waiting for an response honestly…

Still waiting for an response honestly this service is appalling I recommend no one buy it takes the absolutely mick they don’t have an number so you Email them like they say to do they never answer then if they do answer they won’t even answer your question honestly for a company who’s been around for years this is a disservice to the people who buy and what other company makes you pay first only to never answer you hope you get shut down

10 March 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with the service you received. All emails are responded to within 72 hours. Please email contact@citizencard.com and we should be able to help with your application.

Rated 1 out of 5 stars

I am currently waiting on my citzencard…

I am currently waiting on my citzencard coming ive applied for the 35 pound rush and im still waiting to receive my card and I need it in order to fly from england to northern ireland

2 March 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process but we need to verify your details before we issue you with an id card. Please email contact@citizencard.com and we should be able to help with your application.

Rated 4 out of 5 stars

A straightforward process

Registration procedure is relatively straightforward and delivery occurs within a few days.

23 February 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you so much for taking the time to leave us this great review.

Rated 1 out of 5 stars

Absolutely disgusting

Absolutely disgusting!
First card seems to have been lost in the post and citizen card lay the blame at the hands of Royal Mail.
Why such a sensitive piece of information is sent untracked is beyond me.

I now have the wonderful experience of worrying who has a copy of my identification and what they may be doing with it!

My concerns about this were just flippantly pushed back with a cold ‘it is the responsibility of Royal Mail as per section 3.9 of the terms and conditions’, response.
Completely disregarding the poor choice of delivery method for such important information

I am a 70 year old individual and I really do not need this stress!
And I paid extra for the ‘faster process option’ … what a joke!

If you need a form of identification then DO NOT use this option.

23 February 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that your card has not yet arrived to you. If your card has been issued but not yet received there may be a delay in post. Please do note that you are given the option to pay for tracked delivery. Please email contact@citizencard.com and we should be able to help.

Rated 1 out of 5 stars

They do not reply

When attempting to verify his ID my son accidentally started a new application and therefore charged twice. I contacted them - no reply. Tried again - nothing. Decided if they are this bad at interacting we do not want a card at all, so asked for refund x2. Nothing. Contacted again - no reply. Tried contacting via online form & different email address. Tried instagram message. No reply.

25 February 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. I can see you are currently in contact with our customer services manager at present.

Rated 1 out of 5 stars

I would give no stars.

I would give no stars.
All they have done is mess us around since 7th of February, we paid over £30 to get it here quicker.
we sent the referees details and they wouldn't expect it even though we used that person for my passport so we gave them details of someone else that owns a shop and they are constantly saying they wont expect the email so the last email we gave them they kept saying the person hasnt replied to the email where he hasn't received one so i got them to send him another one and again he still hasn't received it.
They are a complete scam and if i was you i would keep well away from them. they wont even give us a refund so ive now put in a complaint

7 February 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. You can use multiple referees to get your application verified. Please do however note that all referees must be contacted at their place of work using the registered business information. In this case a personal email address was provided which we are not able to accept. Please email contact@citizencard.com and we should be able to help with your application.

Rated 1 out of 5 stars

Not very happy at all applied for this…

Not very happy at all applied for this not knowing much about it then they needed more information so I’ve requested a refund my own money 35 pounds it cost it’s taken well over a week to hear something back to be told I can’t have my own money bank I don’t even have the card as it’s not needed as most places don’t even accept it I got my driving license renewed and they are saying I can’t have my own money back due to the application and resources am not paying for that I was paying for id and this is not the type of id I really needed absolutely shocking so now am gonna have to go through my bank and class it as fraud disgusting service would definitely not recommend this place to anyone

22 February 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. You can use multiple referees to get your application verified or use our Electronic ID Validation if you have a passport, driving licence or European National ID Card. Please email contact@citizencard.com and we should be able to help with your application.

Rated 3 out of 5 stars

Good value basic ID

Good value basic ID, only valid for 3 years however, won't be accepted everywhere but a lot less expensive than risking a passport for entry to events/clubs and can use for voter ID/Age verification etc. My renewal was only £8 (discount via marketing email), personally I would not pay 'fast track' on first time applications due to potential queries on documents if not a passport holder. For some a provisional driving license maybe more useful. Customer service sadly is far from good, curt is about as polite as I can put it from both times I've contacted, I've held a citizen card for many years, and sadly its clear things have changed. Many vulnerable people, and folks of any age will be getting these cards now due to ridiculous hurdles they face obtaining ANY sort of ID (Signing off a photo is a nightmare particularly for passports and discriminates many), a bit of empathy and kindness wouldn't go amiss. Applying online demands some IT literacy, I think there needs to be obvious information on the website for those that need alternative ways to apply.

2 March 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you so much for taking the time to leave us this great review. We're always keen to hear from our customers, so your feedback is appreciated.

Rated 1 out of 5 stars

Citizen card has stolen my money also…

Citizen card has stolen my money also they have taken my documents and committed fraudulent activity. Do not use this service ( AFTER WRITING THIS CITIZENCARD WILL POST A COMMENT BACK JUST TO KEEP REVIEWS UP)

26 February 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. You can use multiple referees to get your application verified or use our Electronic ID Validation if you have a passport, driving licence or European National ID Card. Please email contact@citizencard.com and we should be able to help with your application.

Rated 1 out of 5 stars

Terrible service

Terrible service! Applied for my son to get his card as he needed it to sit his functional skills exam, up to 21 days they say, gets to day 20 and they say there’s a problem because I SCANNED his birthday certificate instead of taking a picture, I corrected that and re-uploaded, a few days later another issue with the referee, changed the referee and now at this point, weeks later, my son is due to sit his exam in 4 days time an exam that has cost £180, finally get the referee sorted then I pay an extra £17 to get it done within 2 days, now on day 2 and they are yet to email over their questions to the referee!!! And don’t bother emailing them unless you’re willing to wait days on end for a reply, oh and phoning them? They don’t know the difference between their arse and their elbow!!! Absolutely useless! Now my son will miss his exam and we have lost £180!!

25 February 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. Please email contact@citizencard.com and we should be able to help with your application.

Rated 1 out of 5 stars

Avoid at all cost these scammers

Avoid at all cost, I emailed the company that I was unable to provide my passport for verification as I lost it, just recently returned to UK, was unable to provide a uk referee to verify photo for uk passport.

Got reply from company that I didn't need to send anything, thought it was OK to purchase, I did, it same process as passport application, so out of pocket no ID, only needed card to get disabled person bus pass.

I sent this email before applying

Hi how do I verify, I suffer mental health and other health issue, I am more of a recluse with little social interaction. Especially on the suggested 2 year interaction, I require id for verification purposes.

This is just as bad as the passport process,

this was your reply

Thank you for your email.

To start your online application with us please go to:

You will need to create an account with us and verify your email address. After that you can click on a link shown on the page to apply for an ID card. Full instructions are shown on each step of the application process.

The process is completely digital - there will be no need to post anything to us.

If you prefer we can send you an application form in the post. To do this we will need you to supply your full name and full postal address.

Kind Regards,
Rebecca Johnson
Administrative Officer

CitizenCard Ltd
7 Prescott Place
London
SW4 6BS

As for refund as you say no refund if I made the mistake,

The mistake was trusting you

13 February 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. Application requirements are stated to you before you apply, it is the you responsibility to read through these and ensure they understand before proceeding. You were provided with our refund refund procedure, but you didn't go ahead with it. As per our T&Cs the payment covers the cost of processing and verifying the application. You can use multiple referees to get your application verified or use our Electronic ID Validation if you have a passport, driving licence or European National ID Card. Please email contact@citizencard.com and we should be able to help with your application.

Rated 3 out of 5 stars

ok but NAT accepted everywhere

it's ok and a cheaper option for photo ID if you don't have a passport or driving licence but NOT all companies accept it so be prepared for that

23 February 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you so much for taking the time to leave us this review.

Rated 1 out of 5 stars

Frustration at lack of consideration and understanding of disabled people's needs.

As a disabled adult, I'm still struggling my way though this process and have yet to succeed. This company seems to assume that most people are tech-savvy - not taking into account that many learning disabled people struggle with digital instructions. They provide no means to speak to an actual person which adds more difficulty into the equation, so I sent an email, detailing my dyspraxia diagnosis and the limitations it causes. I asked for them to break down their digital application process into easier to follow instructions ie how to actually 'copy a link and send it to my chosen referee.' Instead of providing me with clearer, more detailed instructions they responded by telling me to get someone to help me with the application or ask someone to explain what their instructions mean. Why couldn't they do that??? Clearly, the TRUE needs of disabled people are not understood. The only other option is to apply via a paper application form which means sending bank details through the mail - not a safe option. It's like they're suggesting that if you're disabled then you have to make do with a less secure option because YOU'RE less important. Disabled people have to follow the same rules as everyone else, yet they are not facilitated to do so by yet another company who seem intent on pushing them to the outskirts of society. Citizencard, I have a disabled child who has ADHD, ASD and very serious mental health needs. He suffers with social anxiety and rarely goes out. As he has attempted suicide more than once in the past, I have to watch him 24 hours a day which very much restricts my own ability to go out. I rarely see people as my son's meltdowns are hard for to cope with, so how am I expected to follow your instructions to get someone to help me so that you don't have to??? I really hope you respond but will not be surprised if you don't

20 February 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. You are made aware of the application requirements before payment is made. We also have advised you that we do have paper applications available, and are more than happy to send you an application form in the post for you to complete. As per our T&Cs the payment covers the cost of processing and verifying the application. You can use multiple referees to get your application verified or use our Electronic ID Validation if you have a passport, driving licence or European National ID Card. The Electronic ID Validation is an automated process that sometimes requires few attempts to verify the submitted ID document. Please email contact@citizencard.com and we should be able to help with your application.

Rated 1 out of 5 stars

Rude customer service agent

In short, the “urgent card” isn’t urgent.
Customer service “agent” is rude and asks unneeded questions, presumably for the sake of email.
I’m surprised that a “not-for-profit” (essentially charity) thinks that they can repeatedly ask for data. Even after saying that you’re asc and dyslexic. So, for an urgent service it should be dealt with more sensitively.

18 February 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with the service you received. For data protection purposes there are certain questions we must ask. We are not able to offer any advice on the application until we have had confirmation of the required information.

Rated 1 out of 5 stars

application 714525

application 714525 - you cannot verify a perfectly legible to the naked eye passport and you refuse to refund [#WWB-452-83593]: [#GJW-592-55153]
Thereby effectively stealing my funds. Plus you do not make name rules clear on the application, even though I registered the account in that name.
Kindly refund me, or I take this further!

16 February 2026
Unprompted review
CitizenCard logo

Reply from CitizenCard

Thank you for taking the time to write a review. I am sorry to hear that you are not happy with our application process. As per our T&Cs the payment covers the cost of processing and verifying the application. When using the photo ID validation route you must ensure your document states the full current name. As your document lists a different name it was not able to be used without evidence of name change and a suitable referee. Please email contact@citizencard.com if you have any other questions or you would like us to help you with your application.

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