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City Unscripted Reviews 

163
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 140 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the guides for their exceptional knowledge, friendly demeanor, and ability to create personalized and memorable tours. Many people highlight the staff's accommodating nature, ensuring individual needs are met and making interactions pleasant. The overall service and user experience are frequently described as excellent, with consumers appreciating the smooth processes and the deep, meaningful insights provided by local experts. The booking process is generally found to be straightforward and efficient, with many people noting positive pre-tour communication. However, some reviewers were not happy with certain aspects of their experience, mentioning that some guides were less interactive or clear in their communication, and occasionally perceived as too serious.

What people talk about most

Staff

Users describe positive interactions with staff, frequently highlighting their knowledge, helpfulness, and... See more

Service

Customers consistently note positive experiences with service, highlighting the flexibility and knowledge of... See more

Location

Reviewers mention positive feedback about location, with many expressing satisfaction with their experiences... See more

User experience

People report positive experiences with user experience, highlighting the memorable and fun tours, with many... See more

Booking process

Reviewers highlight positive aspects of the booking process, with many finding it easy and smooth. Customers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We had 17 experiences over a 29 day period throughout Italy. Only one guide was poor, all the others were exceptional. You helped create an unforgettable travel experience by firsthand encounters of p... See more

Company replied

Rated 5 out of 5 stars

From the reminders, to connecting with our tour guide well in advance, the whole experience was enjoyed thoroughly. Francis (our tour guide) was sincerely mindful of us (my brother and I) - what we sp... See more

Company replied

Rated 5 out of 5 stars

Cillian picked us up at our hotel and took us on a walking tour in Dublin. He was a wealth of knowledge, not only about history, but also art, culture, music, food and more. He even serenaded us wit... See more

Company replied

Rated 5 out of 5 stars

Our guide, Shin, was a joy to have as our guide. It was like walking with a friend who was proud of his home city, and to be able to show us around. We were very fortunate to have his deep local knowl... See more

Company replied


Company details

  1. #9 of 17 best companies in Sightseeing Tour Agency
  2. #22 of 34 best companies in Cultural tours provider
  3. #23 of 41 best companies in Tour Agent
  4. #73 of 144 best companies in Tour operator
  5. #7 of 12 best companies in Tourist attraction

Written by the company

City Unscripted is a different kind of city experience. Instead of fixed itineraries and crowded group tours, we pair you with a local host who shapes the day around you — your pace, your interests, and the things you actually want to see. Our hosts aren't tour guides reading from a script. They're passionate locals showing you their city the way they'd show a friend visiting for the weekend. The iconic landmarks, yes — but also the neighbourhoods, cafés, and stories you'd only find with someone who genuinely lives there. Every experience is private and built around you. Tell us a bit about what you're curious about, and your host takes it from there. No two days look the same, because no two guests do either. If you're after something more personal than a standard tour and more structured than going it alone — that's us.

Why travelers choose City Unscripted

Written by the company

Personalized experiences hosted by locals
City Unscripted isn't a traditional tour company. Every experience is tailored to your interests and hosted by a local who shares the city they love through stories, hidden gems, culture, and everyday life. It's like exploring with a knowledgeable friend, not following a script.

Book with confidence with City Unscripted

Free Cancellation • 24/7 Human Support

Enjoy complete peace of mind when booking with City Unscripted. We offer a free cancellation up to 24 hours before your experience, and 24/7 support from a real human team with responses in under 10 minutes for urgent enquiries. From booking to experience day, we're here whenever you need us.

Contact info

A different kind of City Experience

No scripts. No groups. Just a day shaped around you.

4.7

Excellent

TrustScore 4.5 out of 5

163 reviews

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Replied to 100% of negative reviews

Typically replies within 1 week

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4.7

All reviews

(163)

147 reviews in the last 12 months

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Rated 5 out of 5 stars

The tour guide gives many explanation…

The tour guide gives many explanation of the venue.

13 June 2026
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Reply from City Unscripted

Hi Yung,

We believe that sharing the stories, history, and local insights behind each place makes an experience even more meaningful, so it's wonderful to know you appreciated that.

We hope to welcome you on another City Unscripted experience in the future!

Sheenah and the City Unscripted team

Rated 5 out of 5 stars
City Unscripted logo

Reply from City Unscripted

Hi Mark,

Creating experiences that feel personal, flexible, and full of genuine local insight is exactly what we aim for, so it's wonderful to know your time together delivered just that.

Sheenah and the City Unscripted team

Rated 5 out of 5 stars

Thank you - Pedro - you are the BEST !

I had the most wonderful experience in Madrid, all thanks to Pedro!

From the very beginning, he was incredibly helpful with the pre-tour planning and went above and beyond to accommodate our requests and preferences. Pedro has a remarkable ability to bring Madrid's history to life, seamlessly blending fascinating historical insights with his extensive knowledge of architecture.

He was engaging, personable, funny, and an excellent communicator throughout the tour, making the experience both informative and enjoyable. His passion for the city was evident in every aspect of the walk.

To top it all off, Pedro surprised us at the end with some delicious local treats, which was such a thoughtful and memorable touch.

This was truly one of the highlights of our visit to Madrid, and we cannot recommend Pedro highly enough. If you're looking for an authentic, insightful, and enjoyable experience, look no further!

17 June 2026
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Reply from City Unscripted

Hi Vicky,

Creating experiences that feel personal and unhurried is something we care deeply about, and we're so pleased that his storytelling, architectural insights, and genuine enthusiasm for Madrid made such a lasting impression.

Thank you for your generous recommendation, and we hope to welcome you on another locally led adventure in the future.

Sheenah and the City Unscripted team

Rated 5 out of 5 stars

Lisa was such a great guide

Lisa was such a great guide. She took us to lots of different places. She was so sweet. My son and liked her very much. If I could give her more than 5 stars I would. It was a great time spending with Lisa.

19 June 2026
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Reply from City Unscripted

Hi Gayle,

Your kind words and that "more than 5 stars" compliment mean a great deal. We hope your travels bring you back for another adventure with us!

Sheenah and the City Unscripted team

Rated 5 out of 5 stars

Our guide was very knowledgeable and…

Our guide was very knowledgeable and adapted well to our needs. He mixed history of the city and at the same time discussed its current changes. Described life in Amsterdam with a unique flair.

19 June 2026
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Reply from City Unscripted

Hi Martin,

We love creating experiences that spark conversations and reveal the character of a place beyond the guidebooks. Thank you for exploring with us and we hope to see you again in another city.

Sheenah and the City Unscripted team

Rated 5 out of 5 stars

Marianne was a great local guide

Marianne was a great local guide, made a clear impact in how experienced Oslo
She designed an amazing costumed itinerary for our family, adults and children.
It included walking tours and local transport
Marianne is very kind, knowledgeable and flexible
I highly recommend Marianne

19 June 2026
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Reply from City Unscripted

Hi Soiby,

Designing an experience that works for both adults and children is no small feat, and it's wonderful to know her thoughtful planning, local insight, and adaptable approach made such a positive impression.

Your recommendation means a great deal to us, and we hope your family enjoys many more memorable adventures together.

Sheenah and the City Unscripted team

Rated 5 out of 5 stars

Barcelona Food Tour with Frederico

Frederico led my family of 8 adults on a great food tour of Barcelona. We had several tapas at 2 different places, then chocolate and churros at the third.

25 June 2026
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Reply from City Unscripted

Hi Virginia,

Exploring the city through its food is a wonderful way to experience the local culture, and it sounds like the selection of tapas, chocolate, and churros made for a memorable outing.

We appreciate you choosing to explore with us and hope to welcome your family back for another adventure in the future!

Sheenah and the City Unscripted team

Rated 5 out of 5 stars

Great experience

The communication from City Unscripted and our tour guide Robert was fantastic. I appreciated that we were asked for our preferences and interests, to put together an unforgettable day.

8 February 2026
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Reply from City Unscripted

Hi Tara,

We're delighted to hear that both our team and Robert helped make the experience feel personal from the very beginning. Taking the time to understand each guest's interests is a big part of creating experiences that feel truly tailored, so it's lovely to know that approach made your day so memorable.

We hope to welcome you on another adventure soon!

Sheenah and the City Unscripted team

Rated 5 out of 5 stars

Our guide was very nice

Our guide was very nice, it was a hot day and we had a child he was able to attend our needs and made us feel comfortable.
Very interseted tour.

14 June 2026
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Reply from City Unscripted

Hi Maria,

We're delighted to hear that your host made you and your family feel comfortable, especially on a warm day. Thank you for your kind feedback, and we hope to welcome you back for another memorable City Unscripted experience in the future!

Sheenah and the City Unscripted team

Rated 5 out of 5 stars

Our tour guide was very good

Our tour guide was very good.
Very informative, tried to engage with everyone. We were a party of 8 persons.

Ages between 49 -15.

15 June 2026
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Reply from City Unscripted

Hi Melanie,

Leading a tour for eight people while making everyone feel included is no small feat, and we're delighted to know your host made the experience enjoyable for everyone.

We truly appreciate your kind words and hope to welcome you and your group on another City Unscripted adventure in the future!

Sheenah and the City Unscripted team

Rated 5 out of 5 stars

Great tour guide

Great tour guide, very informative.

15 June 2026
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Reply from City Unscripted

Hi Ongopotse,

Thank you for your kind review! We truly appreciate you choosing City Unscripted and hope to welcome you back for another memorable experience in the future!

Sheenah and the City Unscripted team

Rated 5 out of 5 stars

excellent

excellent; good orientation tour
guide had a great depth of knowledge
would recommend for a great start

21 June 2026
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Reply from City Unscripted

Hi Kenneth,

Giving guests a confident and enjoyable start to their trip is exactly what we aim for, and we're delighted that your host's knowledge made such a positive impact.

We truly appreciate your recommendation and hope to welcome you back for another personalized experience with City Unscripted in the future!

Sheenah and the City Unscripted team

Rated 5 out of 5 stars

I had a tour guide named Alessandra she…

I had a tour guide named Alessandra she was amazing. Very knowledgeable about all the places we saw, knew exactly what to go see. What places where good to eat, best places to go see if we didn’t have time. Answered all my questions. Awesome experience would go back.

18 June 2026
Unprompted review
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Reply from City Unscripted

Hi Caitlin,

Helping guests discover great local spots, answer their questions, and tailor the experience to their interests is exactly what we strive for, so it's fantastic to know she delivered on all fronts.

Thank you for choosing City Unscripted, and whenever your travels bring you back, we'd love to help you uncover even more of the city.

Sheenah and the City Unscripted team

Rated 5 out of 5 stars

A challenging day to see the sites of…

A challenging day to see the sites of Seoul, the day of the big BTS comeback concert. Our tour guide made the best of it and we saw all of Seoul that was open and met our interests. Tours with private guides are the best! When I think back over my travels I most often think of our local guides and remeber fondly their friendliness, spirits and knowledge.

21 March 2026
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Reply from City Unscripted

Hi Mary Jane,

We're especially touched by your reflection on travel—that it's the people you meet along the way who leave the strongest memories. Thank you for choosing City Unscripted, and we hope your future travels bring you many more unforgettable local connections!

Sheenah and the City Unscripted team

Rated 5 out of 5 stars

We had a lovely friendly guide

We had a lovely friendly guide. Stella was observant and adjusted the pace of our tour to accommodate my travel partner's struggles navigating the terrain. Her knowledge of Sienna was remarkable and we learned so much about this amazing town. I highly recommend having a guide.

13 June 2026
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Reply from City Unscripted

Hi Joan,

Thank you for recommending City Unscripted. We hope your memories of Siena stay with you for years to come, and that we'll have the opportunity to welcome you on another local adventure someday!

Sheenah and the City Unscripted team

Rated 5 out of 5 stars

Rain was an informative guide

Rain was an informative guide. He adapted the tour to suit our preferences and needs.

11 June 2026
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Reply from City Unscripted

Hi Harkins,

Personalizing each day to match our guests' interests is at the heart of what we do, so it's wonderful to know you felt your needs were thoughtfully considered. Thank you for choosing City Unscripted, and we hope to welcome you on another personalized adventure in the future!

Sheenah and the City Unscripted team

Rated 3 out of 5 stars

The guide was nice however compared to…

The guide was nice however compared to other tours, more history, and information was expected, specially for the price paid for private tour

13 June 2026
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Reply from City Unscripted

Hi Daniela,

Our experiences are designed to be personalized and shaped around each guest's interests, and we understand that you were hoping for more historical context and storytelling during your tour. Your comments are valuable and will be shared with our team and your host as we continually work to improve the experiences we offer.

We appreciate your honest feedback and hope we'll have the opportunity to provide you with a more enriching experience in the future.

Sheenah and the City Unscripted team

Rated 5 out of 5 stars

Kyoko was pleasant and tailored our day…

Kyoko was pleasant and tailored our day to see exactly what we said we wanted to see. She also had valuable advice for what to do with our other days in the area.

20 June 2026
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Reply from City Unscripted

Hi Katherine,

That's the beauty of exploring with a local host, every experience is personal and thoughtfully tailored. We hope to welcome you back for another uniquely local adventure with City Unscripted!

Sheenah and the City Unscripted team

Rated 5 out of 5 stars

Peter was an awesome guide!

Peter was an awesome guide!! He made my family feel like they were his personal guests.

13 June 2026
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Reply from City Unscripted

Hi Nathan,

Creating experiences that feel personal rather than just guided is exactly what we hope every guest enjoys. We hope to have the pleasure of welcoming you and your family on another City Unscripted experience in the future!

Sheenah and the City Unscripted team

Rated 3 out of 5 stars

Great Guests, but Challenging Working Environment

Pros
Great opportunity to meet travelers from around the world.
Flexible work compared with many traditional jobs.
Good place to gain experience as a new tour guide.
Guests were generally wonderful, and I consistently received positive feedback and 5-star reviews.
You can learn a lot about guiding and the tourism industry.

Cons

I felt the company placed more emphasis on internal procedures than on the actual guest experience.
Going above and beyond for guests, such as voluntarily picking them up from their hotels, sometimes created additional administrative responsibilities rather than being appreciated.
I felt too much responsibility was placed on guides, while communication with guests could have been shared more effectively between guides and the office.

The evaluation process was not always clear. While guest reviews were important, other criteria such as professionalism, reliability, and communication seemed subjective, making it difficult to understand how performance was assessed.
The support provided to guides was more limited than I have experienced with other tour companies.
Commission rates for guides were lower than those offered by many other companies in the industry.

Advice to Management

Consider placing greater emphasis on the overall guest experience while simplifying internal procedures. Encourage open communication with guides, recognize voluntary efforts that improve the guest experience, and provide clearer, more objective performance standards.

If guides voluntarily go above and beyond—for example, by picking guests up from their hotels or changing the meeting point to make the tour more convenient—those efforts should not become grounds for disciplinary action simply because the office was not informed. If no guest experience was negatively affected, voluntary service should be encouraged rather than discouraged.

While the company stated that they did not intend to discourage voluntary actions and appreciated efforts such as adjusting meeting points to improve guest experience, I was also told that failing to inform the office about such changes could lead to dismissal. Because of this, I personally did not feel that voluntary service was consistently encouraged in practice.

I also felt that the communication around this issue focused mainly on what went wrong, without enough acknowledgment of the voluntary effort made to improve the guest experience. A more balanced approach, recognizing both the positive intent and the procedural issue, would have made it easier to understand and accept the feedback.

In my case, I acknowledge that informing the office could have helped. However, I do not believe the responsibility rested solely with the guide. The office could also have reminded the guests to confirm the meeting point with their guide before the tour. I would have appreciated a more collaborative approach from the beginning. If the issue had been approached as a shared responsibility rather than being presented as solely the guide's fault, I would have been more than willing to cooperate with any reasonable operational improvements.

Effective communication is a shared responsibility between guides and the office, and when issues arise, they should be evaluated from both perspectives.

While the company stated that performance decisions are based on multiple factors rather than a single issue, I was directly told by a manager that if a guide changes the meeting point without informing the office, they may be suspended. In my case, this situation ultimately led to serious consequences, which made it difficult for me to reconcile the policy with how it was applied in practice.

The guests involved still enjoyed the tour, left a 5-star review, and even contacted me afterward. This made it difficult for me to understand why the issue was treated as seriously as it was, despite the positive outcome for the guests.

The commission paid to guides was also much lower than I have seen elsewhere. In my experience, many tour companies I have worked with or am familiar with take around 25% of the tour price, whereas this company kept approximately 50–75%, depending on the tour. Future guides should carefully compare compensation structures before joining.

The company describes guides and the office as collaborators. In my experience, however, I did not feel the relationship was equal. I found it difficult to express my opinions or disagree with decisions without worrying about possible consequences. True collaboration requires both sides to listen to each other and share responsibility.Travelers may also benefit from comparing different tour platforms or researching independent guides through social media

1 August 2025
Unprompted review
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Reply from City Unscripted

Hi Fumiko,

Receiving 5-star reviews is a testament to the care and enthusiasm you brought to your experiences, and we're grateful for your contribution.

Thank you again for sharing your experience and your recommendations. We wish you all the best in your future guiding endeavors and appreciate the time you spent as part of the City Unscripted community.

Sheenah and the City Unscripted team

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