CrosstownReviews 

752
TrustScore 3.5 out of 5

3.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

The best sugar rush! Hefty sourdough donuts with the most ideal flavours. Located at primal spots in London. The cinnamon bun and their Pb&J is to die for #salivating. Plus- they give freebies at... See more

Rated 1 out of 5 stars

Tried one of their 'cake doughnuts' they sell on Ocado Zoom and it's genuinely the worst thing I've eaten in a long time - my son refused to eat his half and doughnut was his first word. The 'dou... See more

Rated 5 out of 5 stars

My partner has an egg allergy and we struggled to find bakers that cater for allergies. We have crosstown regularly and found out they do tiered doughnuts, so this is as a non brainer for our wedding.... See more

Rated 5 out of 5 stars

Crosstown were amazing! They were one of the caterers at our 2023 Commemoration Ball at Oriel College, Oxford. As advised by the Crosstown team, we ordered the dough bites which were the perfect size... See more

Company details

  1. #4 of 4 best companies in Doughnut Shop
  2. #46 of 49 best companies in Bakery
  3. #42 of 44 best companies in Catering food and drink supplier
  4. #37 of 38 best companies in Chocolate shop
  5. #45 of 46 best companies in Coffee shop
  6. #2 of 2 best companies in Ice cream shop

About Crosstown

Written by the company

DOUGHNUTS COOKIES ICE CREAM CHOCOLATE CORPORATE EVENTS

Crosstown is an award-winning scratch bakery. We roll our dough by hand.

We make all of our jams, compotes, fillings, glazes and toppings in-house, fresh every day, using the finest ingredients we can find to deliver real, honest flavour.

It’s a lot of extra work, but we believe the results speak for themselves.

Quality should never be compromised no matter the quantity, although both can exist at the same time.

We think our doughnuts pair perfectly to specialty coffee, which is why we serve them together where we can.


Contact info

3.5

Average

TrustScore 3.5 out of 5

752 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.5

All reviews

(752)

23 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Staff is nice and doughnut taste…

Staff is nice and doughnut taste delicious and have good variety to choose . Best to have a less calorie doughnut to choose will be better

29 April 2024
Crosstown logo

Reply from Crosstown

Hi Roberta,

Thank you for your review,
We're happy to hear you enjoyed our doughnuts,

Best Wishes
David
Crosstown Customer Service Team

Rated 5 out of 5 stars

Vegan selection is amazing.

Vegan selection is amazing.
Ever since hearing about Crosstown on 'Off Menu Podcast' we have been addicted to your donuts. We love how often you bring out something new but equally can go wrong with the classics.

25 April 2024
Crosstown logo

Reply from Crosstown

Hi Anna,

Thank you for your review, we're glad you enjoy them,

Best Wishes
David
Crosstown Customer Service Team

Rated 5 out of 5 stars

Fiona is the best!

Just bought a bunch of donuts from XTown donuts at Hammersmith Station for a little boy’s birthday. Apart from being the best donuts ever made, the service and care I received from Fiona was beyond all expectations. What a difference it makes to the experience when someone is kind, caring, and smiles!

2 May 2024
Unprompted review
Crosstown logo

Reply from Crosstown

Hi,

Thank you so much for sharing your experience, we hope he enjoyed them and we'll let Fiona know,

Best Wishes
David
Crosstown Customer Service Team

Rated 5 out of 5 stars

The best donuts in town

I love your donuts as always! The best donuts in town😍

28 April 2024
Crosstown logo

Reply from Crosstown

Hi,

Glad to hear you enjoyed them, hopefully you'll also love our new flavours we've got planned,

Best Wishes
David
Crosstown Customer Service Team

Rated 5 out of 5 stars

THE best doughnuts

THE best doughnuts and delivery within 30 mins - how could it be any better!!

27 April 2024
Crosstown logo

Reply from Crosstown

Hi Steve,

Not sure, we'll have a think to see what we can come up with,
Glad you enjoy our doughnuts,
Thanks for the review,

Best Wishes
David
Crosstown Customer Service Team

Rated 3 out of 5 stars

Customer service could be improved

The shop in Marylebone was closed when I went to pick-up my order during the confirmed 15 minute window, with no explanation for closure i.e. note on the door saying “on break”.

I fully understand that when a shop is staffed by one person, in order to take breaks you sometimes have to close. However, the lack of comms and the average customer service that followed when the staff returned was quite disappointing.

Vegan donuts were great though!

27 April 2024
Crosstown logo

Reply from Crosstown

Hi,

We're sorry to hear that your experience collecting your order wasn't at the high standard we set ourselves.
We will be reaching out shortly to hopefully help put this right,

Best Wishes
David

Crosstown Customer Services

Rated 5 out of 5 stars

It was great!

18 April 2024
Crosstown logo

Reply from Crosstown

Hi,

Thanks for your review, glad you had a great experience with Crosstown,

Best Wishes
David

Crosstown Customer Service Team

Rated 5 out of 5 stars

Good coffee

23 April 2024
Crosstown logo

Reply from Crosstown

Hi,

Thank you for your review, we have a great partnership with Caravan Coffee Roasters and take pride in our coffee,
We hope you'll enjoy another in the near future,

Best Wishes
David

Crosstown Customer Service Team

Rated 3 out of 5 stars

Expensive Donuts

Giving 3*’s because I asked in the note section for them to write; “Happy Birthday” on the box or inside and they didn’t. These donuts are overpriced enough without having to pay an extra £5 to add a note to the recipient.

16 April 2024
Rated 5 out of 5 stars

Always good

Really enjoyed the handmade donuts. Yes they are expensive but I love them as a treat. Great they have pumpkin spice latte after the autumn season ends!

7 April 2024
Crosstown logo

Reply from Crosstown

Hi Bobby,

Thank you for your review, we're glad you enjoyed the donuts and we hope to see you again soon!

David
Crosstown Customer Service

Rated 1 out of 5 stars

Ordered Never Arrived, Customer Service Non-Existent

Ordered this for a Birthday instead of a cake. Order didn't arrive, nobody on Customer Service picked up the phone despite the recorded message saying that they should have been open. Nobody responded to DMs on Social Media or to the email I sent. Not once was I updated to say that the order would not be coming or was even running late, the tracking app remained on 'Preparing Your Order' for the entire day, and the estimated delivery time remained unchanged even hours after the estimated time had passed. Taste of the doughnuts in general has got worse (they used to be amazing in fairness), but can't comment on my latest order because it never turned up, and I massively disappointed someone on their Birthday as a result. To say I am annoyed would be both a polite and understated expression of my opinion on their service.

13 April 2024
Unprompted review
Crosstown logo

Reply from Crosstown

Hi J,

I'm very sorry for your experience as detailed,
Unfortunately there were some issues with our 3rd party courier partners who were unable to deliver on time. We have escalated this unacceptable issue with them but I appreciate it is of little comfort.

I understand my colleague has refunded your order and we hope we are able to provide a new delivery, completely on us, as a gesture of goodwill.

David
Crosstown Customer Service

Rated 5 out of 5 stars

Amazing Eid gift box!

Amazing Eid gift box!
I bought an Eid gift box for a colleague and they were ready right on time for collection and they were DELICIOUS!

10 April 2024
Crosstown logo

Reply from Crosstown

Hi Nick,

Thank you for your review, happy to hear you enjoyed our Limited Edition Eid doughnuts and we hope to see you again,

David
Crosstown Customer Service

Rated 5 out of 5 stars

THE BEST WEDDING 'CAKE' EVER!

THE BEST WEDDING 'CAKE' EVER!
From inquiry to our wedding date, the Crosstown team were absolutely outstanding. They were helpful, responsive, the process was easy, and they went above and beyond to ensure a smooth day. Not to mention, their doughnuts are INCREDIBLE! Our guests were extremely happy and all of the doughnuts went! Thank you so much, couldn't recommend them more!

P.S. we had all vegan doughnuts and they were UNREAL!

24 March 2024
Crosstown logo

Reply from Crosstown

Hi L,

We're so happy we could provide our doughnuts on your special day and that they went down well,
Congratulations again,

David
Crosstown Customer Service

Rated 1 out of 5 stars

Waiting on a refund over 2 weeks later....

The in-store customer service is fantastic - genuinely. I wish to start off by saying that so there's clear differentiation between in-store staff and those hiding away at home. On that note... Crosstown customer service - i.e., the number/details you find online (0207 360 5790 or their email address) is an absolute joke! Firstly, don't bother trying to ring as there is an automated message stating 'our customer service agents can't take your call right now but please reach out to....' - and that message has been on for at least the last 10 days! They don't respond to their emails either. There is seemingly no customer service manager to take accountability for their staff. And these agents work 9-3. So it can raise the question "what do they actually do?". I have been trying to chase up a refund for since the end of March. I've spoken to the helpful service assistants within the shop and they too have tried everything they can to get in contact with customer service. Seeing them struggle only added to my anger of realising that whomever has been hired at the faceless support of Crosstown really doesn't care. The only response I received from an agent was following one of the customer service assistants at the shop I visited copying in a manager of a different team (i.e., not of customer service). Suddenly I got a call whilst I was still in the shop. I advised I had been calling and was advised the phone lines have been down (I'm saying nothing) and I had to spell out my name for my emails to be found. In other words, it's likely they wouldn't have ever been looked at. I'm still £50 down and was last told that "it would be looked into" and that I would receive a call back later that day. Clearly days now last 72 hours, rather than 24. I have been advised all agents work from home and have done since Covid. The Crosstown website states "please expect a response within 48 hours, for non-urgent queries". Urgency is subjective and who am I to say returning doughnuts and losing out on £50 is urgent. But if this is a non-urgent query, 48 hours elapsing is fine. I can allow a few more days to slide. Although the refund was meant to be processed 2 weeks ago! And I believe I only got a call back / response to my email because of speaking to the assistants in store. I've spoken to my bank and there's not an issue their end. Sadly, some of the stores have to deal with the complaints of customers who get no response from head office. I genuinely praise the work of the in store assistants as they've been fantastic. To the agents working from home, not responding to queries, shame on you. If you can't do your job, don't have a job. Let someone else get paid that £25,000 (with a bonus) who can help uphold Crosstown's reputation.

25 March 2024
Unprompted review
Rated 5 out of 5 stars

The staff was very friendly

The staff was very friendly

8 April 2024
Crosstown logo

Reply from Crosstown

Hi,

Thank you for your review, we're glad we had the chance to serve you,

Best Wishes
David

Crosstown Customer Service Team

Rated 1 out of 5 stars

Really really disappointed

Really really disappointed! My delivery didn’t arrive but payment was taken, I have tried to contact them on every platform available to deal with the issue with hardly any response other than generic emails saying they will be in touch shortly and then they completely ignore any other correspondence. The customer service phone number is never available. They say that they take customer service very seriously but I can’t think of a time I’ve recieved worse. I’ve still not received my order or a refund.

Update : they can’t even get my name correct. Unbelievable!

4 April 2024
Unprompted review
Crosstown logo

Reply from Crosstown

Hi Meshec,

I'm sorry to hear that your delivery didn't arrive due to an issue with our third-party courier partner and the delay whilst we investigated this issue.

I can confirm that we have processed a full refund for the order, in addition to the voucher sent by my colleague.

On occasion refunds can take up to 10 working days to complete, which is the timeline given by the bank. Please let us know if you do not receive your refund in this time.

David
Crosstown Customer Service

Rated 1 out of 5 stars

Delay and incomplete order

My order was not ready and they didn’t have notification about it so had to wait a long time to resolve issue and didn’t get complete order

31 March 2024
Crosstown logo

Reply from Crosstown

Hi Tomas,

I'm sorry to hear that when you went to collect your pre-order the team were not aware and had to make it up for you in store. This being additionally compounded by the lack of the ones you wanted.

I hope that the voucher sent by my colleague helped to resolve this issue for you, but if not please reach out to us at customerservice@crosstown.co.uk,

David
Crosstown Customer Service Team

Rated 3 out of 5 stars

very average, very expensive…

It's just a very average very expensive experience

30 March 2024
Crosstown logo

Reply from Crosstown

Hi,

Thank you for your review.
I'm sorry to hear that you didn't enjoy our doughnuts which in contrast to many other companies are made by hand fresh at our bakery each day, by our team of talented bakers.

We believe that the proof is in the pudding, and whilst we cannot be to everyone's taste, our great value loyalty card offers £5 off your next order after your first purchase on our app or online which we hope gives you another chance to find a doughnut you might love should you not the first time.

We hope you'll try us again, but if not thank you for doing so the this time,

David
Crosstown Customer Services



The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look