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Crumb Reviews 

23,327
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 2,763 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the product for providing peace of mind and protection for their pets, highlighting its unique features and effectiveness. The user experience is consistently described as easy and straightforward, from setting up accounts and activating tags to navigating the website. Many also commend the service for its efficiency, quick replacements, and supportive team, making the overall process smooth and reassuring. However, some customers also noted significant dissatisfaction with unexpected subscription charges and unclear payment processes. Many customers expressed concerns regarding initial offers of "free" tags, followed by automatic debits for monthly subscriptions. Reviewers expressed frustration over hidden fees and the lack of transparency regarding ongoing costs.

What people talk about most

Product

Users describe positive interactions with the product, often expressing peace of mind regarding their pet's... See more

User experience

Customers consistently note positive experiences with user experience, finding the website and app easy to... See more

Subscription

People report negative experiences with subscription, often expressing frustration and feeling misled by... See more

Service

Consumers find service to be ambiguous, with many reporting that while tags are advertised as free, they are... See more

Payment

Reviewers mention negative feedback about payment, primarily due to unauthorized and unexpected charges for... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Paid $4 USD for the tag. After I completed the activation I was surprised to receive a receipt for a $11 per month "Premium" subscription. I did kot realize I was subscribing. Premium has lots of add... See more

Company replied

Rated 4 out of 5 stars

Excellent idea that has now developed into a wonderful product that should remove any heart ache if your pet goes missing. The whole experience was seamless, from loading the app to updating the pr... See more

Company replied

Rated 4 out of 5 stars

Ordered the free tags with no issues. Set up crumb account easy enough. It was explained about monthly fees so no idea why some complaining. It not expensive and extra peace of mind if needed. I t... See more

Company replied

Rated 4 out of 5 stars

Ease to activate. User friendly guidance and information for either premium or base account activation. Strong wire link to the tag to avoid easy detachment of tag.

Company replied


Company details

  1. Pet shop

Written by the company

Protect your pet with a custom-made aluminium smart tag with QR technology, giving them the best chance of being found.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

23k reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 79% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(23,327)

2,601 reviews in the last 12 months

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Rated 1 out of 5 stars

I paid for my pet tag and never…

I paid for my pet tag and never received it email number of time and was always told that my orders was on backorder 6 months and still no tags but charge $4.00 Please why your business took my money and no product Is this A SCAM

1 January 2026
Unprompted review
Rated 5 out of 5 stars

Seems like a good company

Seems very well done but I didn't know I was being charged $9 until I answered all your questions. Is this a 1x charge or yearly? Don't understand.

25 June 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for the positive vibes! Just to clarify, the $9 charge is for the Premium subscription, which is monthly. If you have more questions, feel free to reach out at support@crumb.pet!

Rated 1 out of 5 stars

I saw this on face book and thought…

I saw this on face book and thought good idea. I ordered a tag. At that point i had no idea this would lead to a monthly subscription. I started to set up her tag, halfway through i noticed money had been deducted from my account. I hadnt signed up for it or gjven permission for them to take any payment. Ive asked for a refund but it seems it has been refused, even though i have an email saying it should not have hapoened. BEWARE.

23 June 2026
Unprompted review
Rated 1 out of 5 stars

'Free' tag definitely isn't free

Where do I start - what an absolute con company this is.
We were recommend Crumb by a friend and I saw that they offered a 'free' tag and I just had to pay the £3.00 postage. I ordered the tag and it came within a couple of days. You are sent a card with your 'free' tag with a QR code on which you need to use to activate it. I followed the instructions and as soon as I finished, I noticed that £9.00 had come out of my bank account. I hadn't given any bank details during the activation process so was baffled as to how Crumb had helped themselves to my money.
I contacted their customer service team via email and asked for my £9.00 back as I hadn't provided any bank details and hadn't authorised any payment or charges. I can only presume that they had stored my bank details from when I paid my £3.00 postage for my 'free' tag and then during the activation process, they had used my bank details for the premium subscription price of £9.00.
I received an email back the following day from 'Michelle' but it was an automated response as none of my questions had been answered and my £9.00 wasn't going to be refunded.
I will now do a chargeback with my bank as Crumb have fraudulently stored my card details and taken £9.00 out of my bank account without my authority and without me providing any bank details.
Don't use and the tag definitely isn't free - complete con artists!!!

25 June 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Julie, thank you for your feedback and we sincerely apologise if your Crumb experience wasn't up to standard. Our Customer Service Team have now been in contact and any charges have been refunded back to you. If you do have any further questions, please don't hesitate to contact us directly at: support@crumb.pet With Kind Regards, The Crumb Team.

Rated 1 out of 5 stars

The call action doesn't work

The call action doesn't work, we trialled the qr code to make sure it worked but when whoever scans the qr code and click the call option. Back and forth with customer support, try a different phone - still didn't work. Said it was a sync clich so try again after a few minutes - tried still didnt work. Make sure number is correct - still didn't work. Suggested spam filters was stopping the call going through - you guessed it still didn't work with filters turned off. Could be a network issue - nope guessed it still didnt work. Think maybe a fault with the app/ website?! Subscription cancelled prob no chance of money back either 🤦‍♀️ the best part a email inbetween talking they send asking for a 5* review hahaha lol

25 June 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Sarah, thank you for your feedback and for providing us with the additional details we requested. A Senior Support Agent will be reaching out to you directly, on the contact details you provided, to assist you further. With Kind Regards, The Crumb Team.

Rated 2 out of 5 stars

Free tag offer led straight into an unexpected £7/month subscription

We ordered what was marketed as a free Crumb pet tag and paid the postage charge, which I understood to be the only immediate cost.

The tag arrived and the communication from Crumb was friendly, including messages from Nick, the founder. The activation process itself was straightforward. However, during activation, £7 was taken from my account for Crumb Premium. I did not see or give clear approval to start a £7/month subscription, and I was not expecting to be moved onto a paid Premium plan without a separate, obvious subscription confirmation step.

That is the part that feels misleading. A “free tag” with postage is one thing; being moved straight into a monthly subscription during activation is quite another, especially when the usual clear authorisation steps for a subscription did not appear to be there.

To be fair, there do seem to be more features available with the tag than I had first appreciated, so we may keep using it for a little while and see how useful it is. But the way the paid plan was introduced has left a poor impression.

I have asked Crumb to downgrade/cancel the Premium subscription, stop any future recurring payments, and refund the £7 already taken. I’m requesting this within the first 14 days, and also because I do not believe the charge was clearly authorised.

I’ll update this review if Crumb responds helpfully and resolves it.

25 June 2026
Unprompted review
Rated 1 out of 5 stars

Good idea - Bad practices - Terrible contact

However good the idea is, they fail to tell you it is £9 a month. They take it at the end of the registering process that they insist you do when you get the tag, without any actual request for authorisation. They have stored your payment method that you used for the delivery fee!
Very dodgy practices. Don’t try contacting them about it either. They don’t reply to the “requests” you put in. It’s either talk to a bot or online form.

25 June 2026
Unprompted review
Rated 5 out of 5 stars

it was so easy to follow.

it was so easy to follow.
would reccomend all owners to get one

25 June 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for the fantastic review! We're thrilled you found it easy to follow.

Rated 5 out of 5 stars

I have used on all my GSD even with…

I have used on all my GSD even with chips inside them.

25 June 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for the 5-star review! It’s great to hear Crumb tags are working well for all your GSDs!

Rated 1 out of 5 stars

Disappointed with this company

Disappointed with this company, upon setting up the tag I immediately noticed £7 go out of my account which I did not authorise, I had somehow been set up for "premium" unbeknownst to me, I did not want to add premium nor did I select my bank details. I've emailed days ago and had no response, they also spam you with about 20 junk emails a day. Will be reporting to my bank. Avoid

25 June 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Kayley, thank you for your feedback and for providing us with the additional details we requested. We have now sent you a Personal Note and from this note you can email us back directly if you do have any further questions. Any costs have also been refunded. With Kind Regards, The Crumb Team.

Rated 5 out of 5 stars

An original and Updated Pet-finding Service

the founder seems to be a person that really cares and is super thoughtful in the ways used to help customers find their pets. a unique service that provides a much needed update to the certainly out-of-date system that exists currently for finding pets.

24 June 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for the fantastic review! We really appreciate your kind words about our service and our team’s dedication.

Rated 5 out of 5 stars

Happy with this

Happy with this! Easy to set up and I feel better now my bestie is protected if she ever gets lost.

24 June 2026
Unprompted review
Crumb logo

Reply from Crumb

So glad to hear you're happy with it! That peace of mind for your bestie is everything.

Rated 5 out of 5 stars

Easy to set up

Easy to set up. Tag was received fast.

24 June 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for the awesome feedback! Fast delivery and easy setup is exactly what we aim for.

Rated 5 out of 5 stars

Great way to keep a track of your…

Great way to keep a track of your loving dog. Practical, safe and cost effective

24 June 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for the awesome review! We're so glad you find Crumb practical and cost-effective for keeping track of your pup!

Rated 5 out of 5 stars

All dogs should have one!

Tags arrive quickly, easy to set up, love snoutID option.
The AI helper is actually helpful unlike some sites. Replacements ordered simply & the subscription service is good value.
All dogs should have one!

24 June 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for the fantastic review! We’re so glad you’re enjoying the snoutID option and finding everything easy to use. All dogs definitely deserve a Crumb tag!

Rated 2 out of 5 stars

very hard to order another tag for our…

very hard to order another tag for our other dog. we do not own a smart phone so unable to follow app instructions. Why did my other tag cost me £9.00? Cannot cancel subscription online - it does not work! no refund showing in my account - SORT THIS OUT!

23 June 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Julie, Thank you for your feedback. Our Support Team has now been in touch with you via email and any charges have been refunded back to you. From this email our Customer Support Agents will be able to assist you further with any technical issues. With Kind Regards, The Crumb Team.

Rated 5 out of 5 stars

I tested the crumb tracker and was very…

I tested the crumb tracker and was very pleased to get a text saying my dogs location had been found, here's the link. Made me feel very confident that someone would be able to help me find her just by scanning the qr code on the charm. Thanks to crumb for the confidence!
Highly recommend!

23 June 2026
Unprompted review
Crumb logo

Reply from Crumb

So glad to hear the Crumb tracker worked well for you! That confidence in getting your pup back is what we aim for. Thanks for the recommendation!

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