Banner for Crumb

Crumb Reviews 

23,323
TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 2,763 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the product for providing peace of mind and protection for their pets, highlighting its unique features and effectiveness. The user experience is consistently described as easy and straightforward, from setting up accounts and activating tags to navigating the website. Many also commend the service for its efficiency, quick replacements, and supportive team, making the overall process smooth and reassuring. However, some customers also noted significant dissatisfaction with unexpected subscription charges and unclear payment processes. Many customers expressed concerns regarding initial offers of "free" tags, followed by automatic debits for monthly subscriptions. Reviewers expressed frustration over hidden fees and the lack of transparency regarding ongoing costs.

What people talk about most

Product

Users describe positive interactions with the product, often expressing peace of mind regarding their pet's... See more

User experience

Customers consistently note positive experiences with user experience, finding the website and app easy to... See more

Subscription

People report negative experiences with subscription, often expressing frustration and feeling misled by... See more

Service

Consumers find service to be ambiguous, with many reporting that while tags are advertised as free, they are... See more

Payment

Reviewers mention negative feedback about payment, primarily due to unauthorized and unexpected charges for... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Paid $4 USD for the tag. After I completed the activation I was surprised to receive a receipt for a $11 per month "Premium" subscription. I did kot realize I was subscribing. Premium has lots of add... See more

Company replied

Rated 4 out of 5 stars

Excellent idea that has now developed into a wonderful product that should remove any heart ache if your pet goes missing. The whole experience was seamless, from loading the app to updating the pr... See more

Company replied

Rated 4 out of 5 stars

Ordered the free tags with no issues. Set up crumb account easy enough. It was explained about monthly fees so no idea why some complaining. It not expensive and extra peace of mind if needed. I t... See more

Company replied

Rated 4 out of 5 stars

Ease to activate. User friendly guidance and information for either premium or base account activation. Strong wire link to the tag to avoid easy detachment of tag.

Company replied


Company details

  1. Pet shop

Written by the company

Protect your pet with a custom-made aluminium smart tag with QR technology, giving them the best chance of being found.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

23k reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 79% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.3

All reviews

(23,323)

2,601 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Scam

Scam
I wouldn't give Crumb one them one star but it wasn't an option.
They advertise that it's free but as soon as you register the tag, they automatically enroll you in their Premium plan and start charging you a monthly premium that I did not authorize. They use yourccredit card information that you used to pay postage on the free tag.
Good luck cancelling the plan through their so called Dashboard that they reference in their automatic email responces they just keep giving you the run around with automatic email responses everytime you reply to their emails
You follow their instructions to cancel and it says that you have no active subscriptions. So there is no option to cancel the account.
I contacted RBC VISA and they are investigating this company as they have received numerous complaints. RBC VISA was able to get all my payments back except for the initial payment for the tag. I have also notified Canadas RCMP Online Fraud Investigation Unit about these scammers. They have also received numerous complaints and are initiating an investigation into this companies practices.
Avoid this company at all costs.

24 June 2026
Unprompted review
Rated 5 out of 5 stars

Bohdi Love

we received the crumb tag fast and it was really easy to set up. And I love the pic of Bohdi, I'm going to paint that pic!
Thank you
Laurie

10 June 2026
Unprompted review
Crumb logo

Reply from Crumb

Fast delivery and easy setup are exactly what we aim for! Love that you’re planning to paint Bohdi's pic — sounds like a wonderful project!

Rated 2 out of 5 stars

Not legal, on its own, in the UK

UPDATE:
Crumb have agreed to refund the £8 taken from my account, so this is very much appreciated. Thank you.
Like so many others, I had £8 taken from my account after being assured that I HADN'T subscribed to anything! They have refused to refund me!
Also, these tags aren't actually legal in the UK - the law states - Dogs in the UK must wear a collar with the owner’s name and address inscribed on the tag or collar itself. A QR-only tag is not legally compliant because the required information cannot be read without a smartphone and an internet connection.
All in all, pretty useless unless you want your dog to wear two tags???

27 June 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Anne, thank you for your feedback and we have noted your comments. We sincerely apologise if your Crumb experience wasn't up to standard. We have now sent you a Personal Note and from this note you can email us back directly, if you do have any further questions. Any costs have also been refunded back to you. We are here to assist you at any time. With Kind Regards, The Crumb Team.

Rated 1 out of 5 stars

You guys suck

You guys suck! I do not recommend this service to anyone. Yall are crooks. My tag was invalid for God knows how long. Its just a sticker easy to rub off. I disconnected my service why am I still receiving emails. I dont want your tag i want you guys off of my bank account. Beat it .

27 June 2026
Unprompted review
Rated 4 out of 5 stars

Easy sgreatet up

Easy set up. Great premium services

27 June 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for the feedback! We're glad you found the setup easy and are enjoying the premium services.

Rated 1 out of 5 stars

Took my money without my permission

After buying a tag they automatically set me up for monthly subscription without me approving and used same card i used to buy the tag, not a ddbt one.
I never signed up for these monthly payments and feel conned by this company.

27 June 2026
Unprompted review
Rated 5 out of 5 stars

It is easy to setup but then the app…

It is easy to setup but then the app took over and entered my address incorrectly

26 June 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for the 5-star review! We're glad the setup was easy, and we appreciate you flagging the address issue. If you need help correcting it, just reach out to us!

Rated 2 out of 5 stars

Nice little tag

Nice little tag. But I wasnt aware I had paid for a subscription even though I didn't sign up for one. Was a bit surprised that 7 quid had been taken out of my account without my knowledge. You need to be a bit more organised about that part. I would like a refund especially as I didn't sign up for the premium subscription. I have cancelled the subscription as of today.

26 June 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Fiona, thank you for your feedback and we have noted your comments. We have now sent you a Personal Note and from this note you can email us back directly. Any costs have also been refunded back to you. We are always here, for any questions, so please reach out to us if need be. With Kind Regards, The Crumb Team.

Rated 5 out of 5 stars

Wow....every bad review is because the…

Wow....every bad review is because the company added the subscription. They all say, "It wasn't advertised."
How about you didn't read?
There is a whole section at the top of the page that shows and explains.
Maybe slow down instead of just clicking away.

26 June 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for your perspective! It's great to see you recognize the info we provide. Your support means a lot!

Rated 1 out of 5 stars

The tag isn’t free and neither is the rest

I sent for the crumb tag and paid postage but whilst setting up realised I was already being charged £9 for a service I hadn’t asked for or agreed to. It was charged to my credit card as that’s how I’d paid for the tag - but I did not give permission for my card to be used again for anything else.

26 June 2026
Unprompted review
Crumb logo

Reply from Crumb

Hi Joanne, thank you for your feedback and we sincerely apologise if your Crumb experience wasn't up to standard. We want to rectify this for you. We have now sent you a Personal Note and from this note you can email us back directly, if you do have any further questions. Any costs have also been refunded back to you. With Kind Regards, The Crumb Team.

Rated 5 out of 5 stars

Wouldn’t be without Phil’s tag

Wouldn’t be without Phil’s tag, it’s come in handy already! Great company to deal with too. Highly recommend

26 June 2026
Unprompted review
Crumb logo

Reply from Crumb

Phil's tag is a lifesaver! We're so glad to hear it's been helpful already. Thanks for the kind words!

Rated 2 out of 5 stars

How do I get out of this loop?

Like others that I have read about here, I too received a ton of emails harassing me to activate my tag. I finally did it and I received a charge on my card. Nowhere did I read I was going to be charged. When I signed up, it said free tag and that’s it. So now I’m stuck in a monthly cycle that I can’t get out of because every time I log into the website, it immediately brings me over to the app. It’s been a few months for me, and I’m hoping I don’t get charged the premium that comes with a veterinarian.Now my second issue, not enough people in America have this or even are aware of it. When I look on to see members close to me, there’s absolutely none. Also the snout ID is fantastic if you have a pet you can get to sit still long enough. When my cat finally did sit still long enough, it doesn’t work on cats. They seem to be a little bit different than a dog. I will continue my venture trying to cancel this stupid subscription. At this point, I don’t even know where the tag is because my cat doesn’t wear the collar with a tag. The minute I put it on her, she put her paws under her collar and pulls it off.

24 June 2026
Unprompted review
Rated 5 out of 5 stars

Crumb ID tag

I ordered 2 crumb tags for my 2 dogs, it was very simple & straightforward to set them up.

26 June 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for the 5-star review! We're glad you found it simple to set up the tags for your dogs!

Rated 1 out of 5 stars

I paid for my pet tag and never…

I paid for my pet tag and never received it email number of time and was always told that my orders was on backorder 6 months and still no tags but charge $4.00 Please why your business took my money and no product Is this A SCAM

1 January 2026
Unprompted review
Rated 5 out of 5 stars

Seems like a good company

Seems very well done but I didn't know I was being charged $9 until I answered all your questions. Is this a 1x charge or yearly? Don't understand.

25 June 2026
Unprompted review
Crumb logo

Reply from Crumb

Thanks for the positive vibes! Just to clarify, the $9 charge is for the Premium subscription, which is monthly. If you have more questions, feel free to reach out at support@crumb.pet!

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look