Paid $4 USD for the tag. After I completed the activation I was surprised to receive a receipt for a $11 per month "Premium" subscription. I did kot realize I was subscribing. Premium has lots of add... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Excellent idea that has now developed into a wonderful product that should remove any heart ache if your pet goes missing. The whole experience was seamless, from loading the app to updating the pr... See more
Company replied
Ordered the free tags with no issues. Set up crumb account easy enough. It was explained about monthly fees so no idea why some complaining. It not expensive and extra peace of mind if needed. I t... See more
Company replied
Ease to activate. User friendly guidance and information for either premium or base account activation. Strong wire link to the tag to avoid easy detachment of tag.
Company replied
Company details
Written by the company
Protect your pet with a custom-made aluminium smart tag with QR technology, giving them the best chance of being found.
Contact info
16-18 Barnes Wallis Road, PO155TT, Portsmouth, United Kingdom
- support@crumb.pet
- crumb.pet
4.3
Excellent
23k reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 80% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Ease to activate and well made
Ease to activate. User friendly guidance and information for either premium or base account activation. Strong wire link to the tag to avoid easy detachment of tag.
14 July 2026
Unprompted review
Reply from Crumb
Thanks for the feedback! We're glad to hear you found it easy to activate and appreciate the sturdy design of the tag.
It's a scam
It's a scam. They will charge you for a premium subscription once you register. DO NOT DO IT!
14 July 2026
Unprompted review
Reply from Crumb
Hi Georgina, thank you for your feedback. We have now sent you a Personal Note. From this note you can email us back directly, if you do have any further questions. We are here to assist you. With Kind Regards, The Crumb Team.
This company is a scam
This company is a scam. I only wanted the free service which I paid £3 for and when I then registered tag they started taking £9 per month. I have contacted my bank to try to recoup my money.
14 July 2026
Unprompted review
Reply from Crumb
Hi Lorraine, thank you for your feedback and we sincerely apologise if your Crumb experience wasn't up to standard. We want to rectify this for you. We have now sent you a Personal Note and from this note you can email us back directly, if you do have any further questions. Any costs have also been refunded back to you. We are always here to assist you. With Kind Regards, The Crumb Team.
I ordered a pet tag for my cat this…
I ordered a pet tag for my cat this evening which was supposed to be £3 I have been charged £12 this is absolutely disgusting this was my money for the week for food they even quoted me £3 and I got a receipt from PayPal saying £12 I have had my bank account cleaned out thanks very much
13 July 2026
Unprompted review
Reply from Crumb
Hi Violet, thank you for your feedback and we sincerely apologise if your Crumb experience wasn't up to standard. We did contact you back, to get some further details, but unfortunately didn't hear back from you. We are here to assist you, so if you would kindly contact our Support team at: support@crumb.pet one of the team will be there to help you. With Kind Regards, The Crumb Team.
It would be helpful to allow a bit more…
It would be helpful to allow a bit more time to read the important information you are providing.
13 July 2026
Unprompted review
Reply from Crumb
Thanks for the feedback! We appreciate you flagging this — we’re always looking for ways to make the info clearer for everyone.
I bought a Crumb tag in good faith and…
I bought a Crumb tag in good faith and paid the P&P as described. I used PayPal. I found out later that they were taking regular monthly payments from my PayPal account. So I blocked future payments. This is highly unethical, and I would say its a scam
30 March 2026
Unprompted review
Reply from Crumb
Hi Mike, thank you for your feedback and we have noted your comments. We have now sent you a Personal Note and from this note you can email us back directly, if you do have any further questions. Any charges have also been refunded back to you. We are here to assist you. With Kind Regards, The Crumb Team.
Reply from Crumb
Thanks so much for the 5-star review! It's great to hear you found it easy to set up. Your little furbaby is lucky to have such a caring owner!
This is great because I had no clue…
This is great because I had no clue before that we could do some kind of "finger prints" with animals which are unique just like our finger prints. On top of it it is free so that is great. This gives me a peace of mind so I do not worry about my cat. I love it. This is really caring for our furry friends. Thanks to Nick.
13 July 2026
Unprompted review
Reply from Crumb
So glad you love it! Peace of mind for cat owners is everything, and we're thrilled you found the unique SnoutID feature. Thanks for trusting us with your cat, Nick!
Every pet owner need this
The service has been excellent, and I received my tag quickly. It's reassuring to know that this company provides an extra layer of protection should my dog ever go missing or, in the worst-case scenario, be stolen. What I particularly love is that, even if her tag and microchip were removed, there is still a chance of being reunited thanks to the Snout ID feature in the app. Knowing that there are multiple ways to help identify and recover her gives me real peace of mind. Highly recommended.
11 July 2026
Unprompted review
Reply from Crumb
Thanks so much for the wonderful review! We're so glad you find peace of mind with our SnoutID feature — that's exactly what we aim for.
Scam
This company are scamming people out of many by taking unauthorised payment for a premium subscription. And when you speak to the customer service team they claim that you opted in which is totally not true. This is theft and such a shame to scam pet owners who are lovingly looking after their pets
12 July 2026
Unprompted review
Reply from Crumb
Hi Daiana, thank you for your feedback and for providing us with the additional details we requested. We have noted your comments and are here to rectify any issues you have. Our Customer Support Team have now been in contact with you and any costs have been refunded back. We have also sent you a Personal Note which explains everything further and if you have any questions you can email us directly back. With Kind Regards, The Crumb Team.
Adding the info was quite easy overall
Adding the info was quite easy overall. Need to get a little help yet on getting the app to my son with all the info.
12 July 2026
Unprompted review
Reply from Crumb
Thanks for the 5-star review! Glad to hear adding info was easy for you. If you need help getting it set up for your son, just let us know!
Reply from Crumb
Thanks so much for the kind words! We're really glad you had a great experience with our customer service.
Unethical bait and switch payment model
The concept is great, but the registration is unethical and very close to being a scam, perhaps actually is. It never explicitly said that any of my decisions would result in a recurring payment, which they take using the details you gave them for the P&P - I never authorised a sub, nor did I understand my payment info would be retained to take monthly payments without authorisation.
When I emailed them to ask for this to be reversed as I did not authorise a payment and the dog I had bought the tag for didnt even exist yet (prepping for a reserved pup in the summer) they just said I can cancel in future if I want. They present a caring personal tone, but appear to be a borderline bait and switch using retained payment info that is unethical and inappropriate. Avoid.
20 June 2026
Unprompted review
Reply from Crumb
Hi, thank you for your feedback and we have noted your comments. We did contact you back, to get some further information to locate your details, but unfortunately didn't hear back from you. We do charge a small fee for our Premium and Premium Plus Tiers which cover the ongoing cost of the service and for all of the great benefits and features, like Vet and Shelter notifications, GPS alerts and the Snout I.D. We can reassure you that no subscription is ever set up without the consent of a Customer. We also do offer a Free Tier - this is for a basic Pet Profile and our team will be more than happy to assist you in setting this up. Please contact them directly at: support@crumb.pet We look forward to hearing from you.
Disappointed,I have cancelled crumb as…
Disappointed,I have cancelled crumb as I no longer needed it due to my pet passing away. I received an email from Tom with the first line saying “well that’s that. As of today your pet is no longer protected.”not one compassionate word. Only disappointment that you have cancelled. Thought this company was different, turns out it’s not.
10 July 2026
Unprompted review
Reply from Crumb
Hi Alfie-Jack, we sincerely apologise regarding the response you received to your dear pet passing away. This is not acceptable and we want to rectify this for you. As we need to locate your details (we did contact you back, but understandable didn't hear back from you) can you kindly contact us directly at: support@crumb.pet so that one of the team can assist you further. Thank you, The Crumb Team.
Charges fees without informing you
The idea behind crumb is great, and I had no problems setting up for my first cat, but with our second, the sign up process had changed, with multiple options that at no point tell you they are part of a subscription service and require payment until you complete the set up and are already charged for their subscription. This I find completely unethical-it should be clear if there is a fee up front so people can make an informed decision about services they might want to pay for. I’m now looking elsewhere to replace the crumb tags with others as I no longer trust the ethics of this company
11 July 2026
Unprompted review
Reply from Crumb
Hi Michelle, thank you for your feedback and we have noted your comments. We have now sent you a Personal Note and from this note you can email us back directly, if you do have any further questions. Any costs have been refunded back to you. With Kind Regards, The Crumb Team.
All good easy to set up
11 July 2026
Unprompted review
Reply from Crumb
Thanks for the awesome feedback! Easy setup is exactly what we aim for.
I sent for my free tag and paid postage…
I sent for my free tag and paid postage which was all fine…Tag arrived and I activated it and all was good..Then I noticed that a £9 subscription charge was pending in my account which I hadn’t gave permission for😡😡😡
11 July 2026
Unprompted review
Reply from Crumb
Hi Janice, thank you for your feedback and for providing us with the additional details we requested. One of our Customer Service Team has now been in contact with you and any charges refunded back. We are always here to assist you. With Kind Regards, The Crumb Team.
Crumb are so helpful
Crumb are so helpful, when my dog Sonny lost his tag it was so easy to get a new one, no fuss, just requested it and it was sent straight out.
11 July 2026
Unprompted review
Reply from Crumb
So glad to hear that, and we're happy to help! Sonny's got a great owner looking out for him.
Reply from Crumb
Brilliant — love to hear it! Thanks so much for the support!
Very fast delivery and easy set up
11 July 2026
Unprompted review
Reply from Crumb
Fast delivery and easy setup is exactly what we aim for. Thanks so much for the support!
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