Cubitts Reviews 

913
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Evaluating 140 reviews, reviewers had a great experience with this company. Customers consistently praise the products for their exceptional quality, stylish designs, and thoughtful packaging. Many appreciate the robust and well-made glasses, often noting their longevity and the variety of options. The staff receives frequent commendation for being knowledgeable, friendly, and helpful, providing excellent advice and personalized service, contributing to a superb overall experience. However, some people were dissatisfied with customer service, reporting difficulties reaching support and unresponsiveness. Poor online experiences, including incorrect orders and delays in receiving lenses, also caused frustration.

What people talk about most

Product

Consumers find product to be positive, with many reviewers praising the high quality and unique design of the... See more

Staff

Customers had positive experiences with staff, frequently highlighting their kindness, helpfulness, and... See more

Service

Reviewers highlight positive aspects of service, with many praising the excellent and attentive service... See more

Quality

Reviewers mention ambiguous feedback about quality, with many customers praising the high quality and... See more

Customer service

People report ambiguous experiences with customer service, with many expressing disappointment and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I just picked up my fab new glasses from Cubitts, Goldborne rd. Notting hill. I had a most pleasant, supportive and efficient experience from everyone there; Varman, Clementine and Flo, front of house... See more

Rated 5 out of 5 stars

About a year ago I bought my first Cubitts glasses — the Judd — and I’ve loved them ever since. I get so many compliments when I wear them and they always make me feel confident. Last week I orde... See more

Rated 5 out of 5 stars

Great team at Cubitts' store in Borough, London. Offered lots of helpful advice when it came to choosing my glasses in terms of shape, fit and colour. Although there was an initial delay in the prod... See more

Rated 5 out of 5 stars

Specs are amazing quality and the most robust I’ve ever owned (still looking great after 2 years). Optician was thorough and informative and frank about not selling me new glasses when I didn’t need a... See more


Company details

  1. Glasses store

Written by the company

We were founded in King’s Cross, London, in 2013. We make men's and women's prescription spectacles and sunglasses. Each of our frames is handmade the traditional way, going through 50 stages of production before they are ready to adorn your face. Our London workshops also offer full eye exams.


Contact info

4.0

Great

TrustScore 4 out of 5

913 reviews

5-star
4-star
3-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 80% of negative reviews

Typically replies within 1 week

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4.0

All reviews

(913)

126 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

Poor quality hinge components

5 times at least screw keeps coming out and refitted .
Poor quality components compared with cheaper glasses which I have

14 August 2024
Unprompted review
Cubitts logo

Reply from Cubitts

Hi Oliver

Thank you for taking the time to share your feedback. We're very sorry to hear about the trouble you've had with the screws.

We’d be happy to look further into why this is happening. If you haven’t already, please reach out to our customer support team at info@cubitts.com.

Best regards,
Cubitts

Rated 5 out of 5 stars

Satisfied

To be honest, its been a long time since I experienced such wonderful service. From the very first emails with inquiries to the delivery of the product much earlier than planned. The glasses are amazing. I will definitely come back.

23 July 2025
Unprompted review
Rated 5 out of 5 stars

I love Cubitts

I love Cubitts. The glasses are stunning and very reasonably priced, considering how stylish they are. The staff are very knowledgeable, friendly, and helpful. Always happy to do a free re-alignment or fill up your cleansing solution for free. The optometist diagnosed an issue with my eyes and recommended a solution that will transform my vision.

14 July 2025
Unprompted review
Rated 5 out of 5 stars

Customer Experience at its BEST!

Had such a brilliant experience with the team at Cubitts Broadway Market. Friendly, fun, flirty — yet always professional and incredibly knowledgeable. I live in Japan, so timing was tight, but they kindly squeezed me in for an appointment and later shipped my new glasses all the way over — beautifully packaged, I might add. The service from start to finish was flawless. The shop itself is also a gem — located in a beautifully restored old pie and jellied eels shop, full of character and history that they’ve really respected in the renovation. A lovely extra touch: my partner came with me wearing a one-off designer pair of glasses (not Cubitts), and one of the team offered to buff them up. They came out looking like a brand new pair. No charge. No fuss. Just genuinely thoughtful service. Couldn’t recommend them more. A rare mix of style, substance, and sincere care. Thank you!

27 June 2025
Unprompted review
Rated 5 out of 5 stars

Loomis glasses

I ordered Loomis glasses and it was one of the best decisions of my life. The quality is perfect and they were delivered to Hungary very quickly. Thank you very much for these wonderful glasses, the quick response and for standing behind this important cause.

23 July 2025
Unprompted review
Rated 5 out of 5 stars

Stylish glasses

Stylish glasses, stylish store, excellent customer service, super prompt, and relatively competitive pricing. Overall you should be proud of your business.

8 July 2025
Unprompted review
Rated 5 out of 5 stars

great as always

I forget the name of the person who helped me (they had the Romily glasses in red!) but they were so kind, so helpful, and so attentive! Made my experience great, tbh everyone at the London Fields location is so friendly and brilliant.

6 June 2025
Unprompted review
Rated 5 out of 5 stars

Awesomeness

The staff in the Brighton store are so knowledgeable and friendly. Then again, I’ve also been to a few of their London stores as well - all the staff are top notch! Great selection of top quality, stylish and durable frames.

21 July 2025
Unprompted review
Rated 5 out of 5 stars

Outstanding

Every time I visit one of the London stores the staff are fantastic. It really makes a big difference to my purchasing decision. I bought the black Balmore and they are perfection. The celadon version are going to be my next purchase!

3 July 2025
Unprompted review
Rated 5 out of 5 stars

Wonderful customer service

All around a very pleasant experience buying my first pair of prescription glasses. Gabriel in particular was very helpful and accommodating and put me at ease straight away. I had to come back for an adjustment to the prescription and everyone was great every time I was in there.

8 July 2025
Unprompted review
Rated 5 out of 5 stars

Thought it was really exceptional…

Thought it was really exceptional customer service that they added nose pieces at no extra charge, not even paying courier fees. Really makes the brand stand out as going all out to ensure customers are really delighted with their glasses. I love mine!

15 July 2025
Unprompted review
Rated 5 out of 5 stars

How you'd expect a proper optometrist to be

A friend recommended that I try Cubitts, with the comment of the best optometrists' experience ever - and they were so right, and glad I moved. Every part is how you'd expect a proper optometrist to be - super helpful and friendly staff, thorough examinations with no pressure or rushing, to decent priced frames. I'd highly recommend you try for yourself; you won't be disappointed.

21 July 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic Specs

I wear an extremely high prescription And I can’t believe how well these glasses have worked for me They are by far the thinnest I’ve ever had and have increased my confidence.

4 July 2025
Unprompted review
Rated 2 out of 5 stars

Poor customer service

Ordered online was then told I needed a more recent prescription. Did that and submitted and was then told all was fine and glasses are being processed. 5 days later I sent an email to chase and was then told they needed more information and nothing had been done. If I hadn't chased i would never have known. I asked for any kind of compensation for the poor service and was told they don't offer this despite it being their fault my glasses were a week late due to their error. Such poor customer service for a great product.

I was then contacted by the customer service team once I posted a review. I gave them all the details of what happened and never heard anything back from them. Compounded my overall very poor service.

11 July 2025
Unprompted review
Cubitts logo

Reply from Cubitts

Hi Tom

Thank you for taking the time to share your feedback. We’re sorry to hear about your experience and completely understand how frustrating it must have been to have your order delayed and to feel let down by the service you received.

We’ve reached out to request some further details from you so that we can locate your order and communication history, and properly look into what went wrong and how we can improve.

Thank you again for bringing this to our attention.

Best regards,
Cubitts

Rated 5 out of 5 stars

Absolutely thrilled with Cubits

Absolutely thrilled with Cubits — this glasses shop is truly next level! I had my frames replaced not just once, but twice, and they handled everything with such care and efficiency. What blew me away even more was their willingness to ship all the way abroad without a single hiccup. The customer service is nothing short of AMAZING — friendly, responsive, and genuinely committed to making sure I was 100% satisfied. And the glasses themselves? Stunning quality and style that I absolutely adore. I’m officially a Cubits loyalist and can’t imagine buying glasses anywhere else. If you want top-tier service, flawless frames, and a hassle-free experience, Cubits is your go-to. I cannot recommend them enough — honestly, they deserve all the stars! 🌟🌟🌟🌟🌟

Service is still ongoing - unsure if review is still glowing. Will update when I know more!

7 July 2025
Unprompted review
Rated 4 out of 5 stars

I purchased a pair of glasses over 3…

I purchased a pair of glasses over 3 weeks ago and they still haven't shipped. I've emailed twice and both times the AI bot they use to respond to emails reassured me that they would be shipped soon but time keeps going on... If I can talk to a real person and get this resolved the review will change
accordingly..

Update: I got in touch with a person who was very kind and helpful and they even offered to add an item for free to my order which is great, changing my review, rating.

15 June 2025
Unprompted review
Cubitts logo

Reply from Cubitts

Hi Josiah,

Thank you for your feedback. We’re very sorry for the delay to your order and the frustration caused by the AI responses. We know how important it is to feel properly looked after, and we’re working hard to improve that experience.

I’m glad to see you’ve since been in touch with our (human) team, and that your order is now complete and ready to ship.

Our sincere apologies again for the wait, and we really hope you love your new specs when they arrive.

Best regards,
The Cubitts team

Rated 5 out of 5 stars

Just excellent service

Its disappointing to see the negative reviews here especially as I have had stellar service at the Leeds store. Visited on Saturday and despite the store being very busy they took time to answer my questions and then when I decided to purchase took time to ensure all the measurements were taken correctly and that I was happy. I was happily surprised to find the glasses ready yesterday, four days later. I travelled over to the Leeds store and again had such great service while they ensured the fit was right and that I was happy. This is how service everywhere should be. Thank you.

3 July 2025
Unprompted review
Rated 1 out of 5 stars

Disorganised shambles!

I really cannot think of anything positive to say about the dreadful experience I had here today. Everything about it was at total odds to all the other lovely reviews I had read on here and this is why I made the 90 mile round-trip and changed from my excellent ophthalmologist whom I had used for many years. I emailed the Edinburgh branch a few times with questions about the bespoke frames that I required them to make for me. I was given information about the different options and it was recommended that I should come into the store and have a private enhanced eye test. I asked for an appointment at 10 o'clock this morning but was told in the email that they could only do it at 11:20. I arrived promptly at 11:20 and there was one member of staff dealing with a gentleman who was purchasing some spectacles. I waited for about 20 minutes until he was finished and when asked by the staff member who I was I told him that I had come for the enhanced eye test at 11:20. 'Oh our ophthalmologist is off sick today!' he said. 'We don't have any confirmed appointments for 11:20 today anyway!' I explained about the email correspondences we'd had only five days previously and was then told that the email and phone number I had given them was unable to be contacted so they were not able to let me know about the cancellation. My phone number and address were clearly written at the bottom of my email and then he read out the email which he claimed to have for me which was something like joe@. And he claimed that I had given a mobile number which was unable to be contacted. The number he read out had absolutely nothing to do with mine. When I made clear that I was extremely unhappy to have made a 90 mile round-trip for nothing, he had another look at his laptop and said he was terribly sorry but he was thinking that I was another customer. The bottom line here is that the lack of organisation displayed, the lack of any amount of customer care experienced made me realise that I was wrong to have even considered coming here in the first place. I was in the market for five bespoke+ spectacles with Zeiss Individual lenses at considerable cost. Lesson learned and from this dreadful experience I am actually pleased that they did not get my business.

26 June 2025
Unprompted review
Cubitts logo

Reply from Cubitts

Hi Douglas

Thank you for taking the time to share your feedback, and we're genuinely sorry to hear about your disappointing experience.

We understand how frustrating it must have been to travel such a long distance and not receive the service you were expecting and we sincerely apologise for the confusion and inconvenience caused.

Our Edinburgh store manager, Martin, has reached out directly and would like to personally invite you back for a complimentary OCT eye examination at your convenience.

We hope you might consider giving us a second chance to make things right.

Warm regards,
Cubitts

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