Cubitts Reviews 

936
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 131 reviews, reviewers had a great experience with this company. Customers often praise the staff for being exceptionally helpful and welcoming, taking the time to provide expert advice during store visits. Consumers also highlight the beautiful selection of frames, noting that the gorgeous packaging consistently exceeds expectations. Some reviewers were not happy with the customer service, pointing out ongoing difficulties in getting timely replies to emails or reaching support by phone. However, some customers also noted that receiving incorrect prescriptions or dealing with delayed replacement items caused significant frustration. People mentioned having to constantly chase for updates regarding their orders and repairs.

What people talk about most

Product

Reviewers mention ambiguous feedback about product quality, with many praising the stylish range of frames... See more

Staff

Consumers find staff to be exceptionally helpful, friendly, and knowledgeable when assisting with frame... See more

Service

Customers had positive experiences with service, describing interactions with staff as thorough, courteous,... See more

Quality

Users describe ambiguous interactions with quality, expressing a wide range of differing experiences. While... See more

Customer service

Clients share ambiguous opinions on customer service. Some reviewers describe their experience as exceptional... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I went for the Made to Measure service in the Borough store. Krystal was fantastic in alerting me to a colour that hadn't even crossed my mind and missed totally on the website. My glasses w... See more

Rated 5 out of 5 stars

I just picked up my fab new glasses from Cubitts, Goldborne rd. Notting hill. I had a most pleasant, supportive and efficient experience from everyone there; Varman, Clementine and Flo, front of house... See more

Rated 5 out of 5 stars

Great team at Cubitts' store in Borough, London. Offered lots of helpful advice when it came to choosing my glasses in terms of shape, fit and colour. Although there was an initial delay in the prod... See more

Rated 5 out of 5 stars

About a year ago I bought my first Cubitts glasses — the Judd — and I’ve loved them ever since. I get so many compliments when I wear them and they always make me feel confident. Last week I orde... See more


Company details

  1. Glasses store

Written by the company

We were founded in King’s Cross, London, in 2013. We make men's and women's prescription spectacles and sunglasses. Each of our frames is handmade the traditional way, going through 50 stages of production before they are ready to adorn your face. Our London workshops also offer full eye exams.


Contact info

3.8

Great

TrustScore 4 out of 5

936 reviews

5-star
4-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 82% of negative reviews

Typically replies within 1 week

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3.8

All reviews

(936)

134 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great service, beautiful glasses

I travelled a long way to get my new glasses from Cubitts, I could not find anywhere locally that did stylish and sturdy eye wear that could be repaired if broken. Varifocals are expensive and it is wasteful and a financial disaster when a damaged arm means they have to go in the bin. The staff at Cubitts Monmouth street were amazing, and very friendly, helped me chose some very cool frames. The optician gave a very individual service and was very thorough. I collected my new Varifocals by last week and could not be more pleased, I have already had B lots of compliments too.
One small point - could you open a branch in Bristol or Bath? We need you in the South West!

6 August 2025
Unprompted review
Rated 5 out of 5 stars

Amazing company and peoples.

I am a bumbling creative type and therefore lose everything, all the time. Many times.

I have ordered the same pair of glasses from Cubitts on approx 10 occasions. I have yet to have a bad experience. Actually, I have yet to have an experience that could be classed as anything but fantastic.

I recently had a pair go missing from my mailbox, and had an email exchange with Kyrene in which her response was so lovely, thoughtful and hilarious that it is, in itself, a work of art.

I actually read the email out to my friends last night and there was a general consensus that it was THE perfect tone. Great company, great glasses, great people.

30 July 2025
Unprompted review
Rated 2 out of 5 stars

Poor quality hinge components

5 times at least screw keeps coming out and refitted .
Poor quality components compared with cheaper glasses which I have

14 August 2024
Unprompted review
Cubitts logo

Reply from Cubitts

Hi Oliver

Thank you for taking the time to share your feedback. We're very sorry to hear about the trouble you've had with the screws.

We’d be happy to look further into why this is happening. If you haven’t already, please reach out to our customer support team at info@cubitts.com.

Best regards,
Cubitts

Rated 5 out of 5 stars

Satisfied

To be honest, its been a long time since I experienced such wonderful service. From the very first emails with inquiries to the delivery of the product much earlier than planned. The glasses are amazing. I will definitely come back.

23 July 2025
Unprompted review
Rated 5 out of 5 stars

I love Cubitts

I love Cubitts. The glasses are stunning and very reasonably priced, considering how stylish they are. The staff are very knowledgeable, friendly, and helpful. Always happy to do a free re-alignment or fill up your cleansing solution for free. The optometist diagnosed an issue with my eyes and recommended a solution that will transform my vision.

14 July 2025
Unprompted review
Rated 5 out of 5 stars

Customer Experience at its BEST!

Had such a brilliant experience with the team at Cubitts Broadway Market. Friendly, fun, flirty — yet always professional and incredibly knowledgeable. I live in Japan, so timing was tight, but they kindly squeezed me in for an appointment and later shipped my new glasses all the way over — beautifully packaged, I might add. The service from start to finish was flawless. The shop itself is also a gem — located in a beautifully restored old pie and jellied eels shop, full of character and history that they’ve really respected in the renovation. A lovely extra touch: my partner came with me wearing a one-off designer pair of glasses (not Cubitts), and one of the team offered to buff them up. They came out looking like a brand new pair. No charge. No fuss. Just genuinely thoughtful service. Couldn’t recommend them more. A rare mix of style, substance, and sincere care. Thank you!

27 June 2025
Unprompted review
Rated 5 out of 5 stars

Loomis glasses

I ordered Loomis glasses and it was one of the best decisions of my life. The quality is perfect and they were delivered to Hungary very quickly. Thank you very much for these wonderful glasses, the quick response and for standing behind this important cause.

23 July 2025
Unprompted review
Rated 5 out of 5 stars

Stylish glasses

Stylish glasses, stylish store, excellent customer service, super prompt, and relatively competitive pricing. Overall you should be proud of your business.

8 July 2025
Unprompted review
Rated 5 out of 5 stars

great as always

I forget the name of the person who helped me (they had the Romily glasses in red!) but they were so kind, so helpful, and so attentive! Made my experience great, tbh everyone at the London Fields location is so friendly and brilliant.

6 June 2025
Unprompted review
Rated 5 out of 5 stars

Awesomeness

The staff in the Brighton store are so knowledgeable and friendly. Then again, I’ve also been to a few of their London stores as well - all the staff are top notch! Great selection of top quality, stylish and durable frames.

21 July 2025
Unprompted review
Rated 5 out of 5 stars

Outstanding

Every time I visit one of the London stores the staff are fantastic. It really makes a big difference to my purchasing decision. I bought the black Balmore and they are perfection. The celadon version are going to be my next purchase!

3 July 2025
Unprompted review
Rated 5 out of 5 stars

Wonderful customer service

All around a very pleasant experience buying my first pair of prescription glasses. Gabriel in particular was very helpful and accommodating and put me at ease straight away. I had to come back for an adjustment to the prescription and everyone was great every time I was in there.

8 July 2025
Unprompted review
Rated 5 out of 5 stars

Thought it was really exceptional…

Thought it was really exceptional customer service that they added nose pieces at no extra charge, not even paying courier fees. Really makes the brand stand out as going all out to ensure customers are really delighted with their glasses. I love mine!

15 July 2025
Unprompted review
Rated 5 out of 5 stars

How you'd expect a proper optometrist to be

A friend recommended that I try Cubitts, with the comment of the best optometrists' experience ever - and they were so right, and glad I moved. Every part is how you'd expect a proper optometrist to be - super helpful and friendly staff, thorough examinations with no pressure or rushing, to decent priced frames. I'd highly recommend you try for yourself; you won't be disappointed.

21 July 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic Specs

I wear an extremely high prescription And I can’t believe how well these glasses have worked for me They are by far the thinnest I’ve ever had and have increased my confidence.

4 July 2025
Unprompted review
Rated 2 out of 5 stars

Poor customer service

Ordered online was then told I needed a more recent prescription. Did that and submitted and was then told all was fine and glasses are being processed. 5 days later I sent an email to chase and was then told they needed more information and nothing had been done. If I hadn't chased i would never have known. I asked for any kind of compensation for the poor service and was told they don't offer this despite it being their fault my glasses were a week late due to their error. Such poor customer service for a great product.

I was then contacted by the customer service team once I posted a review. I gave them all the details of what happened and never heard anything back from them. Compounded my overall very poor service.

11 July 2025
Unprompted review
Cubitts logo

Reply from Cubitts

Hi Tom

Thank you for taking the time to share your feedback. We’re sorry to hear about your experience and completely understand how frustrating it must have been to have your order delayed and to feel let down by the service you received.

We’ve reached out to request some further details from you so that we can locate your order and communication history, and properly look into what went wrong and how we can improve.

Thank you again for bringing this to our attention.

Best regards,
Cubitts

Rated 5 out of 5 stars

Absolutely thrilled with Cubits

Absolutely thrilled with Cubits — this glasses shop is truly next level! I had my frames replaced not just once, but twice, and they handled everything with such care and efficiency. What blew me away even more was their willingness to ship all the way abroad without a single hiccup. The customer service is nothing short of AMAZING — friendly, responsive, and genuinely committed to making sure I was 100% satisfied. And the glasses themselves? Stunning quality and style that I absolutely adore. I’m officially a Cubits loyalist and can’t imagine buying glasses anywhere else. If you want top-tier service, flawless frames, and a hassle-free experience, Cubits is your go-to. I cannot recommend them enough — honestly, they deserve all the stars! 🌟🌟🌟🌟🌟

Service is still ongoing - unsure if review is still glowing. Will update when I know more!

7 July 2025
Unprompted review
Rated 4 out of 5 stars

I purchased a pair of glasses over 3…

I purchased a pair of glasses over 3 weeks ago and they still haven't shipped. I've emailed twice and both times the AI bot they use to respond to emails reassured me that they would be shipped soon but time keeps going on... If I can talk to a real person and get this resolved the review will change
accordingly..

Update: I got in touch with a person who was very kind and helpful and they even offered to add an item for free to my order which is great, changing my review, rating.

15 June 2025
Unprompted review
Cubitts logo

Reply from Cubitts

Hi Josiah,

Thank you for your feedback. We’re very sorry for the delay to your order and the frustration caused by the AI responses. We know how important it is to feel properly looked after, and we’re working hard to improve that experience.

I’m glad to see you’ve since been in touch with our (human) team, and that your order is now complete and ready to ship.

Our sincere apologies again for the wait, and we really hope you love your new specs when they arrive.

Best regards,
The Cubitts team

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